Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Whether through your own research or the help of an established Internet marketing firm, figure out how to get your site ranking high in search results for greater exposure. Create Unified Marketing Materials.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. Content marketing isn’t easy.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Is the campaign clearly targeted with a well-researched and in-depth understanding of your target market? You could divide your market by what they do, how they behave and operate, and by their buying patterns. Online videos, white papers and how-to guides are all common tactics for B2B marketing. Does the campaign align with your overall marketing strategy and integrate with other marketing initiatives you’ve got planned?

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

" cries the frustrated B2B marketer. Great content has to be marketed correctly. Related Posts: Savvy Speaks: Content Marketing Mistakes to Avoid. Overcome Your Content Marketing Challenges

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Both Joe Pulizzi of the Content Marketing Institute and Doug Kessler of Velocity Partners debunk the myth that you’re “giving it all away” by sharing your insights. Join these LinkedIn groups: Thought Leadership Salon and The Thought Leadership Marketing Mastermind Group.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. We're pleased to present this guest post by Dan McDade of PointClear.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are very valuable elements of the B2B content marketing mix. Unfortunately there are some common mistakes that marketers are making with their case studies. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Make sure you aren’t one of them! Making the before unbelievable.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. I wanted to play with the marketing automation software and start blasting out content.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

The original intent was to paint the entire picture of the buyer experience to help inform an organization's future strategy for business, sales, and marketing. For years, marketing and sales have looked through the “funnel/single-buyer lens.”

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **.

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. Her specialties include brand development, social media strategy, and content marketing.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

according to David Meerman Scott, author of The New Rules of Marketing & PR. But Marketo took a different approach and reached out to the very creative folks at JellyVision to create an online marketing version of their popular “You don’t know Jack” game.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

About the Author : Daniel Frank is a blogger and online marketer who writes extensively about trade show marketing.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. a consultancy specializing in marketing technology selection and analytics.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

I was asked by the owner of a local women's online forum to present a series of workshops for women business owners on using social marketing to grow their businesses. The Social Marketing Glossary is at 49 terms. I was given an unexpected eye opening gift a few months ago.

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B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

B2B marketers need to remember first and foremost that prospective buyers are people and consumers. Consumer companies have raised the bar high, and B2B marketers need to satisfy high expectations as buyers make their B2B purchases.

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5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

Read on for concrete tips to help unite sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no longer being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue. What can marketers do to meet those new demands?

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

If you were a marketing automation company, you could ask customers to contribute what they learned to “Tips for Choosing a Marketing Automation System.” We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. Plus, the act of participating in a co-marketing activity, touting success, puts you and customers both in positive light.

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Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing.

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Savvy Week in Review: April 27

Savvy B2B Marketing

How Content Marketers Can Reach a Larger Audience by Redefining the eBook by @Wogahn via @junta42. Marketing Scores Leads, So Why Doesn’t Sales Score Opportunities? The mainstreaming of content marketing: ten implications by @ dougkessler via @ Econsultancy. TGIF, people!

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Analyzing the Competition Where It Counts

Savvy B2B Marketing

As a former competitive analyst in technology marketing, I know how critical it is to keep your finger on the pulse of competitors’ activities, announcements, and positioning. Content marketing. The Shift from Thought Leadership to Idea Marketing.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association.

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

Read on for his prescription of how to fix the ails plaguing sales and marketing. Marketing and sales alignment continues to be a major challenge for B2B organizations. So maybe the question isn’t “How can we align marketing and sales?”

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Scott Sidman, head of sales and marketing, knew that the 50 plus people he would ultimately reach with the event would justify the cost and effort. This activity and subsequent automated nurturing emails were tracked using their marketing automation system.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Email by the Numbers

Savvy B2B Marketing

Read on for his seven steps to getting started with email marketing. For example, develop a paper or webinar like: How to sustain market advantage in the medical device industry through government-academic-industry collaboration.

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The Case for Buzzwords

Savvy B2B Marketing

In the marketing blogosphere, it seems everyone’s a critic, and buzzwords simply aren’t able to fight back for themselves. Unlike the author of the Great American Novel, we marketing copy writers are trying to take ourselves out of the spotlight so that our clients can shine.

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Weekly Wrap-up: March 23rd

Savvy B2B Marketing

7 Reasons Your Content Marketing Strategy Isn’t Working by @sarahbethgo via @markwschaefer. 4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. by Jim Campbell VP of Marketing for @visistat via @demandcon.

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

You are a B2B marketer. Gini Dietrich is the CEO and founder of Arment Dietrich, an integrated marketing communications firm, as well as a lead blogger at Spin Sucks. She also speaks frequently at conferences and workshops across US and Europe about technology and marketing.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs