Paul Gillin

Gems from Godin

Paul Gillin

Do consumers want more marketing?” ” The Internet shifts markets from normal to extreme because enthusiasts can find each other and drive each other to greater extremes. ” Generosity will be essential to marketing because no one wants to connect with a selfish person.

8 Data Points about the Importance of Customer Experience

Paul Gillin

How much does the market reward companies that deliver excellent customer experience? Attack of the Customers B2B marketing Social Media social networks

Trending Sources

Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

The Trouble with Klout

Paul Gillin

It is “the emerging standard&# for measuring influence online, said Klout Marketing Manager Megan Berry in a podcast interview with Eric Schwartzman last month. Estimating influence is a delicate balance of art and science.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

None is very appealing, but a customer-driven market doesn’t permit the luxury of spending your way out of trouble. Fifteen years ago, America’s most-admired brands were those with the biggest marketing budgets: GE, Coca-Cola, General Motors, Microsoft.

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

B2B LinkedIn marketing Social Media social networks Tips linkedin Medium Twitter“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I

What Makes a Good B2B Online Video

Paul Gillin

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. That’s why “content marketing” is now so hot.

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

Top Internet And Marketing Blogs To Follow. A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies.

When Bad News is Good

Paul Gillin

In today’s hyper-caffeinated media market, you have to make a scene to get noticed. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray.

Measuring the Immeasurable

Paul Gillin

I haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. One of the most illuminating books I’ve read on this topic is Influencer Marketing by Duncan Brown and Nick Hayes.

Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. More than Marketing. influence Research Social Media Gallup Social media marketing

Marketing firm piggybacks on March Madness for fun social media “bracket”

Paul Gillin

Content Marketing innovation marketing Research Social Media social networks Blue Fountain Media infographic March MadnessBig sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

This Brand Ambassador Program Goes Against the Grain

Paul Gillin

According to the company’s website: Upon check-out, consumers are given the option to earn a pre-determined percentage back from their current purchase when they share your marketing on their favorite social network.

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Stop Talking! I’m Trying to Listen!

Paul Gillin

I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. blogging How to marketing Social Media social networks Tips Charlene Li David Spark ebook Giovanni Rodriguez Leo Laporte Stowe Boyd

How to Promote an Event with Social Media

Paul Gillin

Social Media Tips Twitter events marketing podcastAs a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media.

A Nice Collection of B2B Marketing Stats and Videos

Paul Gillin

based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. B2B Content Marketing Research Social Media Earnest is a U.K.-based

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts

How to Summarize Content for a Business Audience

Paul Gillin

The decline shows the job market continues to strengthen. Still, the trend in weekly unemployment claims has been positive and offered hope that a better job market could help lift a sluggish economy later this year.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social.

How B2B and B2C Marketing Are Different

Paul Gillin

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months.

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Five Tips to Make Your Writing Sparkle

Paul Gillin

Now that we’re all publishers, writing has become a core skill for marketers. blogging journalism marketing Social Media TipsI love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Social Marketing Hangover

Paul Gillin

I was recently quoted on making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning.

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Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

The marketing department can discover the manufacturing employee who has outstanding Web design skills by simply posting an inquiry to the network.

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The Other Social Network

Paul Gillin

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. A search for “Chicago Marketing Jobs” returns 20 opportunities posted in the last 72 hours.

How Much Should You Pay For Content?

Paul Gillin

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. is the going per-word rate for marketing-commissioned pieces these days.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later, Attack of the Customers on sale on Amazon !

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Instead of “Spot Market Pricing, New Services Fuel Amazon GovCloud Growth,” try “What You Need to Know about Amazon’s Government Strategy”. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

A journalist contacted me with some questions about social media marketing that I hear quite often. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. What are three or four things social media marketers shouldn’t do and why?

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

Marketing’s big miss (BtoB magazine). report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

Marketers can think of these communications as a Web 2.0 Good Facebook marketers provide a constant stream of information that provokes conversation and interaction among members. LinkedIn is a favorite of B2B marketers because its members go there mainly to discuss professional interests. Hundreds of virtual chats take place each week around Twitter hash tags in fields ranging from medicine to marketing to aviation.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid