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How to Implement an Account-Based Marketing Program in Your Firm

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For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. Successful marketing isn’t about selling, it’s about serving.

Building a Marketing Technology Stack for Your Demand Generation Efforts

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It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. ” Building the Right Marketing Technology Stack. Search engine marketing and optimization.

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How to deploy content properly within your account-based marketing program

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The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome. Marketing Strategy

How to Conquer 5 Common B2B Marketing Problems with Content

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Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? It’s true, the chocolate chip cookie market is crowded. The marketing challenge is to gain massive exposure that leads to awareness and trial. The bottom line for B2B marketers?

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Google Analytics- Calculated Metrics for Lead Generation Websites

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The post Google Analytics- Calculated Metrics for Lead Generation Websites appeared first on NuSpark Marketing. Marketing Strategy AnalyticsGoogle recently released a new update to Google Analytics, featuring a new Calculated Metrics feature.

How to Convince Your CEO of the Power of B2B Content Marketing

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CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. And, sadly, they are not today’s most lucrative marketing investment. And why should we wait so long for marketing results?

How Long Does it Take to Get Results from Content Marketing?

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Marketing is impatient. What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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Learn more about what to cover in your buyer personas in this article: “ The Secret to B2B Marketing Content that Helps Win More Clients: Buyer Personas.”. The post Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions appeared first on NuSpark Marketing.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Converting B2B Leads Through Social Content: 3 Keys to Success

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For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Evaluating new market opportunities.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. If you target certain regional markets, be sure to target people in your geographic location only.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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We’ve been learning this integration at NuSpark Marketing , since the integration was initially announced this summer so if you’d like help with this process as well as generating more quality leads let’s get in contact.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it.

6 Tips for Collaboration When Producing and Sharing Great Content

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Is your content marketing strategy plagued with glitches and slowdowns? Getting rid of communication bottlenecks and establishing a clearer workflow can increase the effectiveness (and shelf life) of your marketing pieces. Content Marketing Strategy

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A CMO’s Guide to Conversion Metrics with Google Adwords

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The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Media Planning Pay-Per-Click Search Marketing

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics.

Why Marketing Automation Does Not Work

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In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation?

A Social Media Measurement Dashboard; One Approach

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That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Isn’t that what marketing is supposed to be?

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Who Should Nurture B2B Leads with Social Media?

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B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. appeared first on NuSpark Marketing.

Effective Social Selling = Mindset over Tactics

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Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. Social media marketing (70%).

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Marketing Automation.

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New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

I share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Marketing automation continues to infiltrate B2B firms.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

I share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Marketing automation continues to infiltrate B2B firms.

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. B2B Lead to Sale Process Marketing Automation Marketing Strategy

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. B2B Lead to Sale Process Marketing Automation Marketing Strategy

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. The poll also supports my message of how content marketing and lead generation go hand-in-hand. B2B Lead to Sale Process Content Marketing Strategy

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

17 Ways to Promote Your White Paper for Lead Generation

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The post 17 Ways to Promote Your White Paper for Lead Generation appeared first on NuSpark Marketing. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it?

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Advertising Marketing Strategy Media Planning Tactical ServicesEver wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. More about content syndication strategy can be found here on the NuSpark Marketing website.

How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

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First, discover where your audience hangs out, which starts with finding blogs that cover your market niche. I’m in content marketing, so I’ve checked out a few blogs that I feel would be worthwhile for my guest blogging program. One that I like is the Content Marketing Institute.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality