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5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

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Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. As account-based marketing gains popularity, mass email marketing campaigns are giving way to personalized emails.

How to Create Content for a Winning Account-Based Marketing Strategy

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You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. The Forces Behind the Rise of Account-Based Marketing. Say goodbye to mass marketing.

How to deploy content properly within your account-based marketing program

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The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome. Marketing Strategy

Who Owns Twitter (Marketing or Sales)?

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Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. So are you better off consigning the initiative to Sales or Marketing?

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

How Long Does it Take to Get Results from Content Marketing?

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Marketing is impatient. What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them.

Google Analytics- Calculated Metrics for Lead Generation Websites

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The post Google Analytics- Calculated Metrics for Lead Generation Websites appeared first on NuSpark Marketing. Marketing Strategy AnalyticsGoogle recently released a new update to Google Analytics, featuring a new Calculated Metrics feature.

How to Convince Your CEO of the Power of B2B Content Marketing

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CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. And, sadly, they are not today’s most lucrative marketing investment. And why should we wait so long for marketing results?

Converting B2B Leads Through Social Content: 3 Keys to Success

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For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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Learn more about what to cover in your buyer personas in this article: “ The Secret to B2B Marketing Content that Helps Win More Clients: Buyer Personas.”. The post Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions appeared first on NuSpark Marketing.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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We’ve been learning this integration at NuSpark Marketing , since the integration was initially announced this summer so if you’d like help with this process as well as generating more quality leads let’s get in contact.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. If you target certain regional markets, be sure to target people in your geographic location only.

6 Tips for Collaboration When Producing and Sharing Great Content

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Is your content marketing strategy plagued with glitches and slowdowns? Getting rid of communication bottlenecks and establishing a clearer workflow can increase the effectiveness (and shelf life) of your marketing pieces. Content Marketing Strategy

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it.

A CMO’s Guide to Conversion Metrics with Google Adwords

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The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Media Planning Pay-Per-Click Search Marketing

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Why Marketing Automation Does Not Work

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In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics.

Who Should Nurture B2B Leads with Social Media?

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B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. appeared first on NuSpark Marketing.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

A Social Media Measurement Dashboard; One Approach

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That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Isn’t that what marketing is supposed to be?

Effective Social Selling = Mindset over Tactics

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Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. Social media marketing (70%).

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Marketing Automation.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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I share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Marketing automation continues to infiltrate B2B firms.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

I share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Marketing automation continues to infiltrate B2B firms.

17 Ways to Promote Your White Paper for Lead Generation

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The post 17 Ways to Promote Your White Paper for Lead Generation appeared first on NuSpark Marketing. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it?

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The new Demand Waterfall from SiriusDecisions; An Introduction

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Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. B2B Lead to Sale Process Marketing Automation Marketing Strategy

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. B2B Lead to Sale Process Marketing Automation Marketing Strategy

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. The poll also supports my message of how content marketing and lead generation go hand-in-hand. B2B Lead to Sale Process Content Marketing Strategy

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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Advertising Marketing Strategy Media Planning Tactical ServicesEver wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.

18 Ways to Promote Your White Paper for Lead Generation

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A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. More about content syndication strategy can be found here on the NuSpark Marketing website.

Paper 101

SEO, Meta Descriptions, Content, and Generating Leads

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Hi, It’s Paul Mosenson, President of NuSpark Marketing. Most SEO people aren’t marketers. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all