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How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. Successful marketing isn’t about selling, it’s about serving.

Building a Marketing Technology Stack for Your Demand Generation Efforts

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It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. ” Building the Right Marketing Technology Stack. Search engine marketing and optimization.

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How to Conquer 5 Common B2B Marketing Problems with Content

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Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? It’s true, the chocolate chip cookie market is crowded. The marketing challenge is to gain massive exposure that leads to awareness and trial. The bottom line for B2B marketers?

How to deploy content properly within your account-based marketing program

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The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome. Marketing Strategy

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

How to Convince Your CEO of the Power of B2B Content Marketing

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CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. And, sadly, they are not today’s most lucrative marketing investment. And why should we wait so long for marketing results?

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

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Account-based marketing has changed the game. The marketing department is no longer sending mass emails to key accounts. As account-based marketing gains popularity, mass email marketing campaigns are giving way to personalized emails.

Discover Buyer Intent and Boost Your Content Marketing ROI

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Unfortunately, it’s something that’s all too familiar to B2B marketers. But what if you knew exactly who was in the market for your product, and what they wanted to read or view? Thus, sales and marketing professionals have ceded most of their control over the early buying stages.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1.

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Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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Learn more about what to cover in your buyer personas in this article: “ The Secret to B2B Marketing Content that Helps Win More Clients: Buyer Personas.”. The post Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions appeared first on NuSpark Marketing.

How Long Does it Take to Get Results from Content Marketing?

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Marketing is impatient. What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them.

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution. The post A Guide to Google AdWords Paid Search Bidding Strategies appeared first on NuSpark Marketing.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. If you target certain regional markets, be sure to target people in your geographic location only.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

We’ve been learning this integration at NuSpark Marketing , since the integration was initially announced this summer so if you’d like help with this process as well as generating more quality leads let’s get in contact.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Evaluating new market opportunities.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation?

A Social Media Measurement Dashboard; One Approach

NuSpark

That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Isn’t that what marketing is supposed to be?

Why Marketing Automation Does Not Work

NuSpark

In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

A CMO’s Guide to Conversion Metrics with Google Adwords

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The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Media Planning Pay-Per-Click Search Marketing

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Is your content marketing strategy plagued with glitches and slowdowns? Getting rid of communication bottlenecks and establishing a clearer workflow can increase the effectiveness (and shelf life) of your marketing pieces. Content Marketing Strategy

How to Create Quality Blog Posts Surprisingly Rapidly

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And your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. You could, for instance, enlist the services of a freelance writer or marketing agency. The dreaded blank screen stares back at you.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Marketing Automation.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

Effective Social Selling = Mindset over Tactics

NuSpark

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. Social media marketing (70%).

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

I share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Marketing automation continues to infiltrate B2B firms.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

I share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Marketing automation continues to infiltrate B2B firms.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. appeared first on NuSpark Marketing.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

The new Demand Waterfall from SiriusDecisions; An Introduction

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Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. B2B Lead to Sale Process Marketing Automation Marketing Strategy

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. B2B Lead to Sale Process Marketing Automation Marketing Strategy

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Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. The poll also supports my message of how content marketing and lead generation go hand-in-hand. B2B Lead to Sale Process Content Marketing Strategy

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Advertising Marketing Strategy Media Planning Tactical ServicesEver wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid