Trending Sources

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

Branding Marketing Sales ANA Masters of B2B Marketing B2B Marketing Carla Johnson Chicago digital marketing Influencer Marketing Lee Odden Top Rank Marketing Type A Communications

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Depending on which statistics you read, the common thread in the past few years has been that content marketing effectiveness has been declining. To me, that is what content marketing can become for some organizations. Illustration by Hea Poh Lin.

Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing.

5 Smart Ways to Automate Your Marketing

Act-On

It’s a common challenge for marketers today. You want to be like Johnathan Cordeau, the Director of Marketing for Response Mail Express (RME). Marketing automation. Many companies start with a marketing automation pilot program. Writing a massive 40-page marketing automation plan is great, but sometimes it’s better to jump in and fail fast. You’ll need to visualize your marketing systems as a whole. Here’s where marketing automation shines.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

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Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Yet, many marketers are still struggling with something very important.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Informed Customer Understanding Should Guide Marketing

Tony Zambito

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). Visit my website for more content on industrial marketing.].

How to Add a Personal Touch to Your Marketing Automation

Act-On

The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation.

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

As an industrial marketer, you know it is a challenge marketing to engineers. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing content marketing to engineers Marketing to engineers

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How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. That is the reality today.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? The lust for leads remains, but marketing’s role has always been broader, and it’s becoming broader still. Marketing is easy to overcomplicate.

Content Marketing to Engineers is Tough. And Getting Tougher

Industrial Marketing Today

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. This post is […] The post Content Marketing to Engineers is Tough.

Survey 107

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. The value of customer segmentation is it can tell you where to point your marketing and messaging.

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

As digital interactions and media become more intertwined into everyday life, marketers need to respond. Plenty has changed in terms of marketing media in the last fifteen years. Additionally, the effectiveness of B2B content marketing is dropping. coaching by Gilbert Bages.

ABM & the Marketing Hype Cycle

The Point

The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g.

Do ABM Marketers Underestimate the Value of Messaging?

The Point

I talked to Steve recently about the rise of Account-Based Marketing (ABM) , ABM content, and how and where branding and messaging play a role in ABM success. (HS) This creates more disparate data silos, stress on IT departments, and robs more time from already over-worked marketing staff.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Digitization or Integration: What’s Marketing’s Holy Grail?

Type A Communications

Branding Customer Experience Storytelling ANA Masters of B2B Marketing B2B Marketing Carla Johnson Integrated Marketing Toni Clayton-Hine Type A Communications Xerox

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Content Marketing 2015: Top 100 Influencers and Brands Click To Tweet.

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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Company Readiness In Market Strategy.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Email marketing tools track a recipient’s behavior within your email campaign.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

But was it something that was going to really transform our marketing? I believe this perspective from a Senior Director, Marketing from a SaaS and Cloud-based provider I interviewed a few months ago edifies this point: “It was an interesting process. Transform Marketing.

Intent 124

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. INFLUENCER MARKETING: THE PROS . Influencer marketing drives sales. Influencer marketing has better ROI. Influencer marketing allows for creativity.

Click 54

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow.

Stats 128

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

Online Marketing Automation

Salesfusion

The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM

5 Ways Outbound and Inbound Marketing Complement Each Other

Act-On

What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right now, you’d answer that question either with “inbound” or “outbound” as your answer.

Account-Based Marketing, By the Numbers

Act-On

As you may have noticed, account-based marketing is getting a lot of ink, and it’s getting the online version of massive air time. If you want proof that account-based marketing works, take a look at this infographic.

7 not-quite-predictions for marketing technology in 2016

chiefmartech

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. The marketing technology landscape did indeed grow for 2015. (A+). Marketing Software

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth