grow - Practical Marketing Solutions

Trending Sources

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. The rise of virtual reality as mainstream marketing.

The greatest content marketing case study in history

grow - Practical Marketing Solutions

I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. The greatest content marketing case study. The Marketing Companion podcast is among the top business podcasts in the world.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. Content Marketing Re-constructed. The world of 2017 will look nothing like the marketing world of 2015. But that poses new challenges for marketers.

Trends 110

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we can observe in this little case study.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.

Stop creating Random Acts of Content

grow - Practical Marketing Solutions

I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. If you’re creating content for other marketers instead of your customers, stop. By Mark Schaefer.

If you’re not embracing native advertising, your content marketing strategy is obsolete

grow - Practical Marketing Solutions

We have a serious problem in content marketing and I’m going to point fingers today. Add to that, publishers are some of the leading sponsors at every content marketing event I attend. For the marketers. Content marketers need their own distribution budgets and staff to execute.

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. By Mark Schaefer.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

I’m often asked: “What is the next big thing in marketing?” Here’s my take on the next big thing(s), with comments from some marketing friends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers.

Rules 77

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing?

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it.

Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

I wrote awhile back that digital transformation would not necessarily be led by marketers. On the flip side of things, maybe success in HR will be led by marketing, or at least HR professionals who think like marketers. Probably marketing or PR? By Mark Schaefer.

Can anybody become known? Let’s ask the janitor.

grow - Practical Marketing Solutions

appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member.

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The Marketing Companion podcast is among the top business podcasts in the world.

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

When influencer marketing began, they were nothing more than the popular kids, social personalities, and industry leaders. On the surface, the difference between sales and influencer marketing is reach and trust. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Yet another marketing challenge. By Brooke B. Sellas, {grow} Contributing Columnist.

Emoji marketing? You better believe it!

grow - Practical Marketing Solutions

Emoji marketing is one of the hottest trends for brands and marketers right now. Emojis are changing how we communicate with one another in the digital space and marketers need to get onboard ? Emjoi marketing starts with understanding your audience.

4 Non-Marketing Skills You Need to Become a Better Marketer

grow - Practical Marketing Solutions

Marketing isn’t a department. Human Resources needs to market the company to prospective applicants. Product development must make a quality deliverable or marketing will prove impossible. Every marketer must understand what drives their own company.

The five great questions of content marketing

grow - Practical Marketing Solutions

I recently attended a conference where marketers wrote about their single biggest challenges. How do we compete for marketing funding to support content marketing programs when senior leaders compare it to mature marketing vehicles that have a more linear, positive ROI?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

Plan 117

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. You would think that this is a marketing dream come true! It depicts what marketing is all about in just one line: At the base of this line is awareness.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

If they’re late to the content marketing game, they may feel paralyzed because the competition has such as head start. One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded marketing space through his outrageous Marketoonist cartoons.

4 Ways Marketers Can Up Their Mental Game

grow - Practical Marketing Solutions

For marketers, our mental game is likely one of our most valued (and valuable) assets. Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). Here’s how I achieve that as a marketer … Up Your Focus With These 4 Tips.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Batman, Pokemon, and an essential lesson from the heart of marketing

grow - Practical Marketing Solutions

The bigger lesson, the heart of marketing. This is the very heart of marketing: Creating a product so amazing, so beloved, so trusted, that it becomes part of who we are. Successful marketing like that can make the world more weird and wonderful and interesting.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! The post 5 Reasons most content marketing is FAR behind where it needs to be appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” Content marketing is one weapon in an arsenal.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. As an adjunct marketing professor at Rutgers University, you teach to the marketing leaders of tomorrow.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Seven Essential Mobile Apps for Marketers

grow - Practical Marketing Solutions

Back in 2014, I wrote a post on essential mobile apps for marketers. Marketers need insights in their pocket, and this app does the job. Those are some of my new favorite mobile apps for marketers. Kerry hosts the weekly Marketing Smarts podcast.

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

What are some of the biggest digital marketing trends right now? Marketing automation. Lead generation through inbound marketing. ’ Marketing has been about the over-promise. The Marketing Companion podcast is among the top business podcasts in the world.

P2P 94

How to ruin your content by overthinking things

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all