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There is no glory in “old school” marketing

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“I’m not into social media,” one marketing executive recently told me (with pride). Last year, Unilever CMO Keith Weed said in an interview that there is an entire generation of marketers faking it. By Mark Schaefer.

Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. The rise of virtual reality as mainstream marketing.

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Trending Sources

The three biggest social media problems are NOT social media problems

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I love coaching people through their marketing strategy problems. But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. The Marketing Companion podcast is among the top business podcasts in the world.

Stop blogging until you do these five things

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” He’s killing his content marketing effort because he didn’t take 30 minutes to figure out how to add a subscribe button. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Social media engagement is a lousy metric

grow - Practical Marketing Solutions

My business has increased steadily for a decade, entirely built on content marketing. To be clear, nearly everyone who hires me is a fan of some form of my content — this blog, The Marketing Companion podcast, my marketing books. By Mark Schaefer.

Content shock re-visited, the content marketing myths and realities

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It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we can observe in this little case study.

The 30 possible ways you can create customer value

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I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true.

Six transformative trends in influencer marketing (is it really marketing?)

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This month marks the fifth anniversary of the release of Return On Influence , the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” By Mark Schaefer.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing?

20 Extraordinary Content Marketing Insights

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In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. Content marketing is hard work, not rocket science. Complete Marketing Companion Episode Guide. By Mark Schaefer.

Five new content forms rocking the marketing airwaves

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When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. By Mark Schaefer.

In case you missed it, the best marketing posts of 2016

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It’s time to catch up on some of the best posts you missed this year … and maybe re-visit some old favorites: The five most popular 2016 marketing posts, by page views. Four marketing mega trends nobody’s talking about. Why content marketing needs to be like a chalupa.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Content marketing strategy: Start with questions, end with insights

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A great way to initiate your content marketing strategy is to “start with answers and end with insights.” For example, I often write on the topic of marketing strategy. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.

How SMBs can get more leads through marketing automation

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Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it.

HR and social media: 7 Ways HR needs to act like marketing

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I wrote awhile back that digital transformation would not necessarily be led by marketers. On the flip side of things, maybe success in HR will be led by marketing, or at least HR professionals who think like marketers. Probably marketing or PR? By Mark Schaefer.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

Emoji marketing? You better believe it!

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Emoji marketing is one of the hottest trends for brands and marketers right now. Emojis are changing how we communicate with one another in the digital space and marketers need to get onboard ? Emjoi marketing starts with understanding your audience.

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

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In a recent This Old Marketing podcast episode , Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. “Think like a marketer” Let me tell a little story. By Mark Schaefer.

Stop creating Random Acts of Content

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I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. If you’re creating content for other marketers instead of your customers, stop. By Mark Schaefer.

Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to turn social media connections into an actionable audience

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Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. You would think that this is a marketing dream come true! It depicts what marketing is all about in just one line: At the base of this line is awareness.

5 Reasons most content marketing is FAR behind where it needs to be

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So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! The post 5 Reasons most content marketing is FAR behind where it needs to be appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

The five great questions of content marketing

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I recently attended a conference where marketers wrote about their single biggest challenges. How do we compete for marketing funding to support content marketing programs when senior leaders compare it to mature marketing vehicles that have a more linear, positive ROI?

10 Epic Shifts that are Re-Writing the Rules of Marketing

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I’m often asked: “What is the next big thing in marketing?” Here’s my take on the next big thing(s), with comments from some marketing friends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

3 Little-Known Ways to Use Content Marketing for Client Education

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Working in marketing means there are lots of moments for client education. We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. By Brooke B. Sellas, {grow} Contributing Columnist.

Why great customer service doesn’t matter like it used to

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I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. To be in business, you need to be great because if you have terrible service, you’re going to get Yelped out of the market in a month.


Batman, Pokemon, and an essential lesson from the heart of marketing

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The bigger lesson, the heart of marketing. This is the very heart of marketing: Creating a product so amazing, so beloved, so trusted, that it becomes part of who we are. Successful marketing like that can make the world more weird and wonderful and interesting.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

If they’re late to the content marketing game, they may feel paralyzed because the competition has such as head start. One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded marketing space through his outrageous Marketoonist cartoons.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The Marketing Companion podcast is among the top business podcasts in the world.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad. The goal of inbound marketing.

Teaching is the New Marketing

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Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. For marketers in 2016, I see a teaching framework as a lens to view our work.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality