Great B2B Marketing

Use Pull Marketing for Easier and More Productive B2B Sales

Great B2B Marketing

B2B Sales Pull MarketingIn a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no […].

Asking “Why” Makes Your Marketing Content More Effective

Great B2B Marketing

This post is short and sweet, but it also highly important to your success as a B2B marketer. Marketing Content marketing messageAs someone […].

Trending Sources

6 key Rules to Expand Your B2B Marketing Influence

Great B2B Marketing

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. B2B Marketing Marketing Influence NetworkingI originally wrote about […].

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The Evolving Journey of the B2B Buyer

Great B2B Marketing

The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. Daniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […].

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

For B2B Companies, Selling Better is Not the Answer

Great B2B Marketing

The post For B2B Companies, Selling Better is Not the Answer appeared first on Great B2B Marketing. When challenged, we humans have a tendency to resort to the known and familiar path (not taking “the road less […].

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. We see many B2B companies adopting an end-to-end marketing and sales framework that: Attributes new revenue to specific lead sources.

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Six Ways Marketing Can Shrink the Sales Cycle

Great B2B Marketing

I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle

Secure Your Share of Rising B2B Marketing Budgets

Great B2B Marketing

The press release announcing Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey showed that marketing budgets rose for the third […]. B2B Marketing Marketing Budget

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

The B2B Marketing Valley of Death

Great B2B Marketing

B2B MarketingAs an entrepreneur who has been both the recipient and provider of angel investment funds, I really enjoyed a recent […].

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The Marketing and Sales Gap of Disappointment

Great B2B Marketing

Marketing and SalesThe leads and customers you get this month may not come from something you did this month, but rather something […].

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B2B Sales and Marketing Trends for 2016

Great B2B Marketing

At the end of each year, my team and I publish a report on the major B2B marketing and sales […]. The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B Sales

Can You Really Use Marketing to Shrink the B2B Sales Cycle?

Great B2B Marketing

The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing. It seems at least once a week that I talk to a B2B company about how to shrink their sales […]. B2B Sales Sales Cycle Sales Model B2B sales cycle

Attracting More B2B Buyers by Focusing on Their Interests

Great B2B Marketing

The post Attracting More B2B Buyers by Focusing on Their Interests appeared first on Great B2B Marketing. B2B Buyer Demand Generation Marketing FocusWhat problems are your buyers looking to solve? Like you, I’m frequently bombarded by online ads and self-promoting emails […].

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

How Do Potential B2B Buyers Find You?

Great B2B Marketing

appeared first on Great B2B Marketing. B2B Buyer B2B Marketing Pull MarketingThere are hundreds of articles, blogs and papers on the subject of finding B2B prospects. The conversation goes something like […]. The post How Do Potential B2B Buyers Find You?

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Don’t Break the NEW Rules of B2B Sales and Marketing

Great B2B Marketing

Those of us who have worked in B2B sales and marketing for some time agree that the rules have changed. […]. B2B Sales Sales and Marketing

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Are You Practicing Sales Enablement or Sales Disablement?

Great B2B Marketing

We marketers like to think we are making a big contribution to revenue, but in fact, we may be doing […]. Sales Enablement Service Level Agreement

Boost Revenue with the Right B2B Marketing Funnel

Great B2B Marketing

B2B Marketing Buyer's Journey Marketing Funnel Buying JourneyOne of the most important decisions to be made when designing a lead-to-revenue (L2R) strategy is the type of B2B […].

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

How CEOs Can Improve the Value of Sales and Marketing Efforts

Great B2B Marketing

CEOs have likely already conferred with their leadership teams about how they will deliver sales- and marketing-fueled growth for this […]. Marketing Sales Sales and Marketing

Entrepreneur or Not – You Need to Read This

Great B2B Marketing

The post Entrepreneur or Not – You Need to Read This appeared first on Great B2B Marketing. If you are a corporate wage earner — as I was for much of my working life — you may […]. Entrepreneur

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B2B Content Marketing That Drives Results

Great B2B Marketing

There is a lot of buzz in the air about content marketing. Whether your goals are to increase market awareness, drive website traffic, build lead generation, or improve sales funnel conversion, understanding how to create copy that delivers results is fundamental to achieving success.

Nine Critical Criteria For Selecting Lead-to-Revenue Technology

Great B2B Marketing

CRM Lead-to-Revenue Marketing Automation lead-to-revenue My team and I write lots of content for our B2B clients. We also keep our own content stream flowing […].

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Validate Your B2B Go-to-Market Plan

Great B2B Marketing

The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].

How to Rejuvenate a Troubled B2B Brand

Great B2B Marketing

Validate the congruence and market readiness for the new brand position. Two months ago, I wrote an article titled The Economic Value of Your Company Brand.

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Seven Things You Can Do (or Not Do) to Increase Marketing Success

Great B2B Marketing

One of the good things about being a B2B marketing practitioner for so long is the perspective it gives me […]. Marketing Marketing Success

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Marketing Technology – Your Best Friend or Nightmare?

Great B2B Marketing

One of the most important enablers of an effective lead-to-revenue framework is marketing technology, which, combined with CRM and a […]. The post Marketing Technology – Your Best Friend or Nightmare? appeared first on Great B2B Marketing.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

How to Beat Larger Competitors at B2B Marketing and Sales

Great B2B Marketing

This is equally true in smaller market segments. I’ve spent a lot of my career as a so-called market “underdog.” Despite their large budgets, the people inside the massive companies may not be the brightest and the best marketers. The same is true in B2B marketing.

The Tao of B2B Buying Behavior – Why Emotion Trumps Logic

Great B2B Marketing

The post The Tao of B2B Buying Behavior – Why Emotion Trumps Logic appeared first on Great B2B Marketing. B2B Buying B2B Marketing B2B BuyerI’ve always wanted to use the word “Tao” in a blog post because the term has such profound (albeit esoteric) […].

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Showcase Your Expertise – Increase Your Market Value

Great B2B Marketing

B2B Marketing market valueMeg Rye, head of Design Recruitment at Facebook in the U.K., posted the following letter on LinkedIn. The letter was […].

Are You Marketing to Gain or Pain?

Great B2B Marketing

As a marketing or sales professional, you have a choice in how you message your company and its offerings, with […]. Marketing Content

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

Hard Facts About B2B Marketing and Sales

Great B2B Marketing

One of the most frustrating things about being a B2B marketing and/or sales professional is that there are circumstances and […]. B2B Marketing

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Moving Up the Relationship Hierarchy

Great B2B Marketing

You often hear marketing and sales pros talk about how to turn vendor interactions into meaningful relationships. MarketingI find it […].

11 Rules You Must Follow to Be a LinkedIn Marketing Master

Great B2B Marketing

At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. LinkedIn Marketing Social Media Social Media Marketing

How B2B Marketing Supports Sales Enablement

Great B2B Marketing

This is terrific because the marketing department should […]. B2B Marketing Sales Effectivness Sales Enablement Sales Growth Sales effectiveness There is a lot of industry buzz around the term “sales enablement.”

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality