Earnest about B2B

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This is the week that was in B2B: from content marketplaces to dinner dates

Earnest about B2B

All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. Rather than relying on inhouse teams to generate content, more and more marketers are looking to tap into the burgeoning gig economy and dispersed teams of freelancers.

One of these things will happen to all B2B Marketers in 2017

Earnest about B2B

You will attend a B2B marketing event where someone will in all honesty tell you that content marketing is the next big thing. _ You’ll briefly consider the impact of voice controlled devices on your marketing, but when you ask Siri it’ll say ‘Sorry I don’t understand that question’. _

This is the week that was in B2B: from HP printergeddon to Accenture rebrand

Earnest about B2B

The industrial behemoth is currently flying high as a purveyor of marketing par excellence. comes courtesy of Michael Brenner at Marketing Insider Group (if he does say so himself). B2B Marketing b2b B2B latest news

This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations

Earnest about B2B

In a week that saw a group of bankers get their comeuppance for swindling small businesses, lettuce rationing hit the British Isles and Snapchat valued at $25bn ahead of its IPO, here’s what was going down in the heady world of B2B marketing: ‘Mega budget brand launch’ of the week.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

Content marketingHow can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’.

You don’t need to be a start-up or Google to innovate

Earnest about B2B

12 learnings from ‘Perk Me Up’ – Earnest’s first marketing innovation breakfast. It’s a word bandied around a lot in marketing these days. What new marketing innovations should we be aware of? Using this mantra can have an amazing influence on what a marketing team can achieve.

Meet the team. Channel marketing campaign case study for Canon

Earnest about B2B

Launch Canon’s new range of MAXIFY printers into the SMB market – through the reseller channel. The specifics: A highly targeted videopak direct mailer was created targeting buyers in channel marketing partners. B2B Marketing Creative Picture it, you’re a small(ish) business.

How to improve your luck: 4 simple tips

Earnest about B2B

Much like inbound vs outbound marketing, sometimes it’s more effective to let good luck come to you – and generosity is a great way to enable that. B2B Marketing Behavioural Economics “I''m a greater believer in luck, and I find the harder I work the more I have of it” ?

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Using the power of emotion: B2B Marketing Awards campaign case study

Earnest about B2B

The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. The market itself is a complex one, but wrapping a message up in long words and complex ideas doesn’t make you appear any more intelligent. B2B Marketing Creative

22 things we learned at the Festival of Marketing 2015

Earnest about B2B

Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks. Sounds like someone needs to work on bridging the sales/marketing divide. B2B Marketing Events Brand innovation

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The new Superpowers: CCS Predicts

Earnest about B2B

Smart watches still can’t find a compelling use case that drives mass-market adoption. Quantified self devices (health and fitness) is where the growth will be – so much so, in 2018 smart sports shoes will sell 1 million pairs to become the first mass market smart clothing. -.

25 things I learnt at the LBS Global Leadership Summit

Earnest about B2B

In a study of micro-entrepreneurs, those with access to marketing education made 86% more profit (via Rajesh Chandy). B2B MarketingWhat if? The future of business under the spotlight.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

The Seven New Content Commandments*

Earnest about B2B

Content marketing*that you may or may not want to pay attention to. Jonathan Swift once said, “Satire is a sort of glass wherein beholders do generally discover everybody's face but their own”. But whose face do we see when we stare deep into the eyes of content in the twilight weeks of 2016? 1 - Snackable content is dead, long live the Sunday roast. You know how snacks are good? Like, everyone enjoys snacks. Pringles. Cherry bakewell slices. A whole cantaloupe melon.

Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

B2B Marketing TechnologyCan new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships.

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Banging the drum

Earnest about B2B

We're all hugely excited, rather humbled and quite shocked to have won B2B Marketing Agency and B2B Campaign of the Year at The Drum marketing awards last night - for the second year in a row!

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The seven commandments for a successful rebrand

Earnest about B2B

In spite of this, many marketers and brand managers have been scarred from previous failed rebrand programmes. Thereby raising the strategic importance of the rebrand – from ‘simply’ marketing planning – to the highest level, as it is intrinsic to the future plans of the business.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Five tactics to convert page visitors into leads

Earnest about B2B

Content marketing User experience design b2b uxDriving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design.

Event Wallet: Making an impact at Event Tech Live

Earnest about B2B

All credit to Adam and his team at Event Tech Live, the day was a real success and a perfect way of introducing ourselves into the market. If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot.

Live Streaming Apps - the future of Content Marketing?

Earnest about B2B

After briefly testing Periscope at our recent Charity Tech Pub Quiz we thought we would take the three biggest live streaming apps for a ride (there are many others entering the market) to see what they are all about and how or if marketers could use them to their advantage.

Emotion in B2B marketing is important. No debate needed.

Earnest about B2B

As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The best presentation slide in history* (tribute)

Earnest about B2B

Data is increasingly becoming marketing’s weapon of choice. Spotting trends in behaviour and tracking and analysing activity has allowed marketers to gain real insights into how programmes and products are performing. The good news is that this isn’t really a secret to b2b marketing.

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This is the week that was: Behaviours they are a changin’

Earnest about B2B

B2B Marketing Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January. It absolutely flew by and here we are in February. Still, at least it’s almost pancake day (17 th ). Here’s our round up of all the things that caught our eye last week.

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IBM's Watson gives the real insight on brand personality

Earnest about B2B

Content marketing TechnologyHow do you get to the heart of a company? How do you really understand what they are all about? You go to the ‘About Us’ section of the website, of course. But what does this corporate nonsense really say about a business?

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

Similarly, any ambitious marketing team must develop and nurture their three elements too – the people, the strategy, and the knowledge. The best marketing teams champion the tangible benefits of bringing pioneering specialists and the best third party suppliers in to supplement their own talents. Likewise, successful marketing teams will have a sound working knowledge of sales enablement, marketing automation, and lead generation and management. B2B Marketing

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Etiquette & Propriety: a quintessential guide to decorum in B2B marketing

Earnest about B2B

So this has me thinking – what pitfalls are there in the world of B2B marketing? Mind your P’s and Q’s – but also your I’s and O’s : They may be the top buzzwords of this decade so far, but there’s a good reason for why those in the know are talking about inbound and outbound marketing.

Innovation in higher education marketing

Earnest about B2B

Tips and tricks on how marketing professionals can be more innovative. But while teaching continues to evolve, higher education is lagging behind other industries in innovative and digital marketing. Content marketing Technology

Events for #Eventprofs – are they worth the time out of the office?

Earnest about B2B

Only 8% of event marketers say they have cracked developing relationships and closing deals off the back events , and it’s no surprise when organisers and exhibitors are often slow to follow up once the big day has finished.

Don’t hate the player – an introduction to gamification

Earnest about B2B

For these reasons the rise of gamification, and its application across marketing products and services in the last few years, has particularly resonated with me. B2B Marketing"You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Innovation from the inside: Building Event Wallet

Earnest about B2B

Well just over a year ago, I said the very same thing and as part of Earnest Labs, the innovation arm of award winning B2B marketing agency Earnest , decided to make it a reality.Here’s how it happened. ‘I’ve got an idea for an app.’ How many times a day do you hear that?

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You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

Back on the market or going to market? And as more customers search and buy online, more B2B companies are formulating and creating inbound marketing strategies – indeed, the number of marketers who state they are practicing inbound surged from 60% last year to 85% only this year.

Your invitation to Experiential Lab

Earnest about B2B

As you’ve probably noticed, in recent years breath-taking experiences have become increasingly important in the world of marketing, becoming a key tool that all brands are going to need to add to their arsenal. Just like any other piece of marketing you need to engage, excite and inspire.

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Lessons from the Mad Men

Earnest about B2B

What marketers today can learn from 1960’s Ad Land. Eventually, dozens of taglines are discarded and the team develop a campaign idea based on market research combined with creative thinking – to blow away the client and win the account. B2B Marketing Creative

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all