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All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you!

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Every once in a while magic happens.

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. All sales leads are not equal.

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

What am I supposed to do with all this data?

Biznology

Are you a marketer? It’s almost comical how much data and insights are available to marketers today. How do you prioritize what’s most important to your marketing or overall business goals? Everybody loves to talk about their “data-driven” approach to marketing.

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New Year’s resolutions for digital marketers

Biznology

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days.

The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. The post The more the messier for content marketing SEO success appeared first on Biznology.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

11 inspiring case studies of digital transformation

Biznology

Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion.

Search: The art and science of identifying your target audience

Biznology

A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly.

The future of Twitter is as a protected essential public utility

Biznology

Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

The simple truth about what’s driving digital next year

Biznology

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital.

All social media sites should offer profit sharing and ad revenue

Biznology

I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers.

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How storytelling can shape the corporate brand and culture

Biznology

Reinforcing this discovery, author and marketing professor Jennifer Aaker from Stanford notes that people remember stories as much as 22 times more than they do facts alone.

7 key roles in digital marketing

Biznology

It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. “What kind of team do you need to create outside-in marketing content?” SEO is first and foremost a market research discipline.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

All your best content may now be considered fake news

Biznology

Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers.

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Analyze your target’s buying process, for greater marketing efficiency

Biznology

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. Your marketing investments will become much more efficient, being applied to their best use. The next step is to clarify your marketing objective at each stage.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors.

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Paid online influencer marketing is fully mainstream

Biznology

As a result, advertising, PR, and marketing agencies have land-rushed alternative opportunities that circumvent ad-blocking software, ad-stripping tools, and even premium versions of platforms like Hulu+ that allow you to sidestep commercials.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. A targeted, account-based marketing approach is key in this case.

Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

Content Marketing is rapidly growing, but is often done poorly. I hosted a webinar with James Mathewson about how we define content marketing. In our book “ Outside-In Marketing: Using Big Data to Guide Your Content Marketing ,” we offered a more pragmatic approach.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Micro-influencer marketing is the new long tail

Biznology

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer. Influencer Marketing: The Beginner’s Guide To Micro-Influencers.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Waiting for class.

Design thinking

Biznology

Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research. In our days, design becomes the cornerstone of digital transformation projects.

Modeling B2B video content on micro-learning

Biznology

Micro-learning strives to achieve a specific “learning outcome”—marketers might call it the “takeaway”—by delivering a bite-sized nugget of learning content. Most B2B marketing content is built to answer a question: Why should I be interested in this product?

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

How to simultaneously attract new prospects and retain loyal customers

Biznology

What does your B2B marketing program have to do with your customer retention strategy? Let’s look at three ways you can use marketing and customer experience to engage your customers. It’s time to revisit your marketing and customer retention strategies.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Also, since the webinternetosphere is a global market, mostly, that 1% is still a very large number. Come up with a content marketing plan that is the equivalent of my simple peasant meal of eggs, chicken, greens, fish, herbs, and spice, and then run with it.

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media influencer marketing is time-consuming. Am I calling the new order of lazy, money-laden, pay-per-post influencer marketing prostitution?

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all