Biznology

Digital marketing requires millennial marketers

Biznology

I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology.

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The salesmanship of influencer marketing

Biznology

If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget.

Trending Sources

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. All sales leads are not equal.

The state of B2B marketing in Asia—moving toward digital

Biznology

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017.

Influencers: the key to content marketing

Biznology

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. The post The more the messier for content marketing SEO success appeared first on Biznology.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

What am I supposed to do with all this data?

Biznology

Are you a marketer? It’s almost comical how much data and insights are available to marketers today. How do you prioritize what’s most important to your marketing or overall business goals? Everybody loves to talk about their “data-driven” approach to marketing.

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what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

But this is about marketing and not about adult contemporary pop songs (I was recently reminded that this is a marketing blog and not an American pop music of the 1970s blog). The biggest mistake that marketers make is that they don’t knock three times.

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The simple truth about what’s driving digital next year

Biznology

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital.

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Now there’s micro-influencer marketing. And then there’s earned media marketing. It’s called value marketing.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

The post The Facebook Sharing Debugger is an essential content marketing tool appeared first on Biznology. Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

11 inspiring case studies of digital transformation

Biznology

Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

How to triple your digital marketing results

Biznology

What metrics do you use to define digital marketing success today? Digital marketing is direct marketing. Direct response communications are structured specifically to motivate an immediate response, which is why they are perfect for digital marketing communications.

Where is B2B marketing headed? 7 predictions for 2018

Biznology

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation. One corollary point is that marketing executives will need to be tech savvier than ever to manage their ever-growing stacks.

New Year’s resolutions for digital marketers

Biznology

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days.

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. An Earned Media Micro-Influencer Marketing Primer. Now there’s micro-influencer marketing.

What is Social Media Marketing?

Biznology

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.”

Search: The art and science of identifying your target audience

Biznology

A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is So, I spoke before about the salesmanship of influencer marketing. Marketing trades in lists.

7 key roles in digital marketing

Biznology

It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. “What kind of team do you need to create outside-in marketing content?” SEO is first and foremost a market research discipline.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. Your marketing investments will become much more efficient, being applied to their best use. The next step is to clarify your marketing objective at each stage.

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

How storytelling can shape the corporate brand and culture

Biznology

Reinforcing this discovery, author and marketing professor Jennifer Aaker from Stanford notes that people remember stories as much as 22 times more than they do facts alone.

All your best content may now be considered fake news

Biznology

Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers.

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6 assumptions push marketing gets wrong

Biznology

As I mocked up the visuals, it occurred to me that one in particular would really help people who struggle with a key insight at the core of our book Outside-In Marketing : Why push marketing fails in digital. I laughed out loud when I tried to apply this assumption to marketing.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Waiting for class.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

Read this article before you start a social media program

Biznology

The things you can do with social media are broad and cover many aspects of an organization including recruiting, retention, marketing, business development, and client satisfaction.

6 types of content your readers hate

Biznology

Start a content marketing campaign today. Avoiding the above mistakes can improve your content marketing campaign and help you build trust with your target audience.

Tactical video for technology sales and marketing

Biznology

They need tactical videos that support their sales and marketing content strategy. by content marketing consultant Rebecca Smith of Heinz Marketing. It’s designed to put help marketers develop a content strategy for account-based marketing.

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media influencer marketing is time-consuming. Am I calling the new order of lazy, money-laden, pay-per-post influencer marketing prostitution?

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid