B2Bbloggers

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Is Pinterest Pointless for B2B Firms?

B2Bbloggers

B2B Blogger B2B Marketing B2B Social Media Content MarketingYou don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands.

B2B And A Resistance To Video Marketing

B2Bbloggers

B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Below are a few reasons businesses have been slow to produce and post marketing videos, as well as tips for transitioning to an effective marketing strategy that embraces video.

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10 Ways To Put Old Blog Posts To Good Use

B2Bbloggers

If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. There’s always a market for great content, even in specialized B2B niches like glass block designs and car lifts.

25 Awesome Twitter Tips

B2Bbloggers

When you primarily market to businesses, is Twitter really a valuable asset? The truth is, Twitter can be a powerful marketing tool for B2Bs—at least when it’s done right.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Are You Ready for B2B Mobile Marketing?

B2Bbloggers

B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. From a marketing perspective, there are several ways B2Bs can start capitalizing on “mobile smartification.”

25 Awesome LinkedIn Tips for B2B

B2Bbloggers

Include your logo : Strengthen your brand by unifying your profile with your other marketing tools, including by using your logo front and center. Share your URL everywhere: Once you’ve established a custom URL, use it on all your marketing materials, from brochures to emails to your website.

Evidence: Print Is Not Dead

B2Bbloggers

One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. B2B Blogger B2B Marketing Content Marketing integrated marketing print advertising strategy

Five Steps To Better B2B Lead Generation

B2Bbloggers

Many marketers who have discovered tips or tricks about their field keep those items close to their chest. Here are five steps that you should be doing to make your B2B marketing efforts more effective online.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

The most powerful place on the web to market an Internet video is on social media platforms. So, how do you effectively market your Internet videos on social media platforms? With that in mind, you wouldn’t think LinkedIn is really the place to try and market a video right?

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. B2Bbloggers.com is an online magazine for B2B marketers.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Buyer Personas: Where (and How!) Your B2B Marketing Plan Doesn’t Need Twitter.

Follow The Money To The CMO

B2Bbloggers

How Tech Companies Are Setting Sights On The Swelling Marketing Budget. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The fit was perfect for Adobe: they now had the software to help marketers both create digital experiences and measure them. Marketing leadership is undergoing an evolution.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

7 Reasons You Can’t Afford to Ignore Lead Nurturing

B2Bbloggers

As a marketer, your most important job is to generate leads for your business. 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing organizations” is a key influence in choosing a solution provider. Only 33% of B2B marketers say they have an effective lead nurturing process. Most marketers aren’t nurturing their leads, and many of the ones that are aren’t doing it right.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

A content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. 6 Tips for Getting Business Buyers Engaged With Content Marketing Let’s face it.

The Top Three B2B Marketing Themes for 2012

B2Bbloggers

While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. Facebook marketing programs are seen as the most important venue.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. B2Bbloggers.com is an online magazine for B2B marketers.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

One of the ways we are delivering on that vision is through interviews with B2B marketers. Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. Social media isn’t just about marketing.

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Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? Your B2B Marketing Plan Doesn’t Need Twitter.

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Which components of your digital marketing campaigns are delivering the best results? Your B2B Marketing Plan Doesn’t Need Twitter.

10 Questions Your Content Marketing Operations Must Answer

B2Bbloggers

The single most important thing to remember about the state of marketing right now is that it’s just as much about the reinvention of your marketing strategy as it is about the transformation of your marketing operations. Building A Content Marketing Operation.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. If you could only measure one thing in your marketing organization, what would it be? Which marketing metrics does your CEO get to see?

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Enjoy the rest of the article at the Content Marketing Institute. You found the Content Marketing Institute , right?)

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Targeted Traffic One way to go about this is arguably to spend some of that marketing budget on Google’s sponsored links. About The B2Bblogger: Jon Buscall is managing director of Jontus Media, an onli ne content marketing agency in Stockholm, Sweden.

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

What are the keys to making sure your blog works with your marketing efforts and not against them? With your blog as with any other marketing strategy, take the time to consider what it will communicate and how best to strengthen your message.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

B2B marketing tends to be dry and full of “corporate” speak so we don’t offend anyone. While you need to maintain a professional image, you can produce B2B marketing videos , webinars and video demonstrations for virtually free. B2B Blogger B2B Marketing Guest PostsIn the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

All successful social media marketing initiatives start with buy-in. Determine the behavioral trends that are changing in your market and consider how they will impact your products. Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. B2Bbloggers.com is an online magazine for B2B marketers.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. These posts are for marketers interested in learning how publishers think and act.

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

About The B2Bblogger: Trey Pennington ( @treypennington ) uses technology, marketing, and stories to connect businesses with the people they seek to serve. His book, Spitball Marketing: Using What You’ve Got to Get More of What You Want is due out in early 2010.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Five Tactics To Create A Winning B2B Facebook Contest

B2Bbloggers

Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If you’re a soloentrepreneur, perhaps offer three choices of a headshot you wish to use in upcoming marketing material. If you haven’t yet delved into content marketing, look around your office for unused swag (branded magnets, jump drives, t-shirts, etc) from a prior conference and mail them to those new members of your mailing list.

Three Views On The Future Of The CMO

B2Bbloggers

If you hold the highest marketing position in your company, it’s time you become a digital native too. An Open Point Of View Working to control your marketing messages today is futile. B2Bbloggers.com is an online magazine for B2B marketers.

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5 Ways To Use Data Insight In Marketing Strategies

B2Bbloggers

Today many changes are taking place in content marketing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. The ‘single view of the customer’ is an old model and judging by everything we know about successful b2b marketing it isn’t working. Only 17 % of b2b marketers interviewed had access to valuable data that allowed them to be intelligence-driven in their business decisions.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Michael has been working in marketing and sales for over 16 years in various roles serving a diverse group of industries.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs