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JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

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SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. In 2023, content marketing will continue to be a cornerstone of successful search marketing.

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JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

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DECEMBER 7, 2023

The following five B2B marketing gaffes are among the most serious — and common — ones that companies can make, so do your best to avoid them. Limited Millennial Outreach If you keep up on marketing news, you know that millennials dominate the B2B world. Target millennials with unique marketing approaches.

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DECEMBER 12, 2023

The marketing landscape is in a state of constant flux, and marketers must stay on their toes to remain competitive. With customer trust at an all-time low and the emergence of AI-driven ad blockers, the traditional marketing playbook is no longer effective. It’s the foundation upon which brand trust and loyalty are built.

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JANUARY 23, 2024

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over year.

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AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. By analyzing these rates, marketers can refine their subject lines and content to improve engagement.

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JANUARY 5, 2024

In marketing, success is often determined by the ability to adapt and stay ahead of the curve. To thrive in this ever-evolving landscape, marketers must make a commitment to consistent daily actions that foster growth and fresh thinking. Staying informed allows marketers to gain valuable insights into emerging trends and technologies.

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DECEMBER 6, 2023

Kansas City, Mo. – ER Marketing is pleased to announce Lindsey Shaw has joined the team as the agency’s new vice president. Shaw joins ER Marketing after serving as the vice president and agency owner of Immotion Studios, a CPG marketing agency, for over 15 years. Her role will include management of all the agency’s functions.

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DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. However, it’s no longer about mass-emailing generic messages.

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NOVEMBER 10, 2023

The newest online marketing tools and the most bloody online marketing battles are both focused on local audiences. Marketers in general have discovered that the wide net strategy of marketing is all but dead. The wide net variety marketing of the past is dead. FAQs What is the Age of Local advertising?

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JANUARY 24, 2024

In this article, we will uncover the biggest mistake in LinkedIn marketing and provide insights on how to avoid it. RELATED: Why LinkedIn is Better for Marketing at Scale The Pitfall of Passive Posting LinkedIn is a platform that thrives on meaningful connections, professional interactions, and knowledge sharing.

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AUGUST 29, 2023

In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). Building Products Marketers, Take Note. Things to emulate as a marketer, and things to never do in a million years.

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JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

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OCTOBER 31, 2023

ER Marketing is privileged to receive a top Building Systems Council (BSC) Jerry Rouleau Award for Excellence in Marketing and Home Design, administered and judged by the National Association of Home Builders (NAHB), one of the largest trade associations in the U.S., Kansas City, Mo. – 15-17 in Washington, D.C.,

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JANUARY 17, 2024

And, B2B marketers have taken notice. And while it may be a little better suited for standard B2C brands to fit in, now that Snapchat has gone mainstream, it’s a good time to find out if it’s a good fit with your marketing strategy. The post Why You Need Snapchat In Your B2B Marketing Pocket appeared first on ER Marketing.

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AUGUST 16, 2023

If you ever decide to sell your property, these renovations can significantly increase its market value, making it more appealing to potential buyers. Building a Brighter Future with ROI-Driven Renovations As a marketer, you’re not just selling building products; you’re selling the vision of a better home and a brighter future.

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NOVEMBER 8, 2023

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. If you have a choice, always invest in a great inside sales rep (or team) as a core of your marketing strategy. There is definitely something to be said for having a vision in your marketing strategy.

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NOVEMBER 6, 2023

It is not easy to market at scale with LinkedIn. First of all, job title targeting is perhaps the most inefficient way to market at scale on LinkedIn. It is the most used tactic, which means that marketing this way will increase competition and bring you higher CPC rates. Is it easy to market at scale on LinkedIn?

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DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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SEPTEMBER 26, 2023

Successful companies in the B2B market space must prioritize attribution in order to fully understand how marketing affects sales. Attribution creates a convenient and precise way to match marketing efforts to the successful movements of the sales funnel. FAQS Why is attribution important in B2B marketing?

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DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

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JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

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MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

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MAY 30, 2023

Is a bachelor’s degree in marketing worth the cost of time and money in today’s business environment? And, if you already have a bachelor’s degree in another field that’s not marketing, is it worth it to secure another degree? Can you cultivate marketing as a skill right out of college? We should be more specific here.

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SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

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AUGUST 14, 2023

In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. Mapping Customer Personas Identifying Buyer Personas Creating accurate buyer personas helps tailor marketing efforts to specific audience segments.

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DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. This level of precision ensures that marketing efforts are directed towards the most relevant and potentially interested audiences.

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AUGUST 3, 2023

Do you know how many phone calls your marketing is really driving? In previous posts, we’ve talked about basic email analytics , as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution.

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JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

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NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

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AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. In this article, we will explore how Houzz can benefit building product marketers and offer valuable insights on leveraging this platform effectively.

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NOVEMBER 8, 2023

Marketing as a whole is not a numbers game, but lead generation certainly is. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. Personalize Your B2B Marketing.

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AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. This data-driven approach empowers marketers to make informed decisions to optimize their marketing efforts.

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NOVEMBER 6, 2023

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. FAQs What is the importance of avoiding dead-end pages in digital marketing?

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AUGUST 16, 2023

As the building industry continues to evolve, it’s crucial for marketers to stay ahead of the curve and capitalize on emerging trends. RELATED: The Customer Journey: The Future of B2B Marketing? Target Audience and Market Potential The appeal of outdoor living spaces cuts across demographics.

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JANUARY 4, 2023

413B is the projected global mobile marketing industry spend by 2024. At ER Marketing, we recommend at least creating a simple mobile-friendly website landing page with key information about your services and includes contact information. Content should come first in any marketing and sales strategy. Content is King.

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