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  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Marketing] Five Intriguing Inbound Marketing Stats [Infographic]
    Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. It explains inbound tactics and benefits, and provides several intriguing facts and statistics about inbound marketing, such as: • 85% of marketers now state they are using inbound marketing practices. •
  • MODERN MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] 4 Ways of Measuring Marketing ROI
    by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. Let’s take a look at some ways to measure marketing ROI. With marketing automation, you can input these goals, track progress against them and nurture your leads towards your ultimate aim – then create reports to show exactly what ROI you delivered.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week, The Difference Between Content Marketing and Social Media and Why You Should Care and it got me thinking about how these trends are intertwined. I think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness. This is what I mean… The failure of social media marketing. Enter content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Marketing] 10 reasons why Twitter is content marketing’s best friend
    ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. But what they are missing is the NETWORK component of their marketing strategy. Well those are a few of my ideas on how Twitter and content marketing go hand-in-hand.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Marketing] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face. B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media. 6 Steps to Inbound Marketing Success.
  • BIZIBLE  |  FRIDAY, JUNE 10, 2016
    [Marketing] Why Every Marketing Leader Should Develop A Marketing Technology Roadmap
    Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. Marketing leaders were looking for an operating system to run the whole of marketing. The marketing operations team is the OS of the marketing department. Yet we don’t have a centralized technology that can run all of marketing, from advertising to reporting.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 11, 2016
    [Marketing] Industrial Content Marketing’s Role in Sales
    You’ve probably read all the buzz surrounding industrial content marketing. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America). Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Marketing] Why customer personas may be an outdated marketing technique
    A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. Customer personas are a centerpiece of many marketing strategies today but I wanted to provide an alternative perspective. If you know your business intimately — and every marketing leader should — manufacturing scripted content gets in the way of real customer connection.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 25, 2013
    [Marketing] 6 Cringeworthy Marketing Technology Failures
    Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. You no longer create your marketing communications. Unfortunately, as systems become more complex, more marketers will make this mistake. What is your favorite example of marketing technology failing?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 15, 2015
    [Marketing] Email Marketing for Manufacturers and Industrial Companies
    Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. He considered marketing emails to be nothing more than […] The post Email Marketing for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Marketing] Top Marketing Predictions For 2015
    Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 18, 2014
    [Marketing] The slippery slope of influence marketing
    “Have we hitched a ride on the influence marketing train?” But influence marketing can be a house of cards for both companies and individuals. The post The slippery slope of influence marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Influence Marketing is hot and about to get hotter A plan to earn your way into the hearts of Internet influencers Your checklist for “safe” Influence Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 26, 2016
    [Marketing] Marketing and the new Digital Mindset
    In this new episode of The Marketing Companion, Tom Webster and I go deep on this topic and discuss what it really means to be a digital business, the importance of adopting a digital mindset and the impact on all of us as marketers. Complete Marketing Companion Episode Guide. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. What does it mean to be “digital?”
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] Moving On: Lessons from the B2B Marketing Trenches
    It was fun to work again as a hands-on marketer. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. I’ve shamelessly stolen this insight from Marketing Experiments , whose methodology I hugely admire and highly recommend.) As if the infinite number of potential tests were not enough of a challenge, most B2B marketers also have relatively small program quantities to work with.
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] Marketing Enablement and The Technology Stack
    More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization? This is why marketing enablement is important.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Marketing] 18 of the Best Content Marketing Strategy Guides of 2013
    Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. Content Marketing Strategy Guides. by GO Marketing.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] 20 Stats Every Modern Marketer Should See
    Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. Here are 20 modern marketing stats you might want to sprinkle in your next presentation, your emails or simply show your colleagues. 51% of B2B marketers currently spend 10% or less of their budget on search.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 18, 2015
    [Marketing] Segmenting your content marketing
    Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. In this free 30-minute Biznology® webinar, you’ll learn the secrets of the content marketing gurus. B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles. The post Segmenting your content marketing appeared first on Biznology.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 18, 2016
    [Marketing] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Marketing Insider Group.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Marketing] Creating Engagement in B2B Marketing
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Marketing] (Apartment) Hunting for Marketing Qualified Leads
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post (Apartment) Hunting for Marketing Qualified Leads appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Nurture Marketing Website Tracking [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] Why conversation hierarchy is important to your marketing strategy
    One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. An easy way to think about this is, if you are a person or brand that people would discuss at the dinner table, it probably makes sense for Facebook and other social media marketing to be a major piece of your arsenal. Recently I announced I have been working on a new way to measure content marketing success.
  • WEBBIQUITY  |  MONDAY, JULY 29, 2013
    [Marketing] How to Measure Content Marketing Success
    With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics —not just “are we making progress?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Marketing] Case study: Small business content marketing success
    After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Here’s how I did it … “Traditional” marketing didn’t work. When we started the business, we thought traditional marketing methods would bring in customers. Small Business Content Marketing. By Kate McQuillan, {grow} Community Member.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Marketing] 23 Outstanding Social Media Marketing Guides
    Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? How are social media marketing best practices evolving? How can marketers make the best use of visual content?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Marketing] Marketing Technology of the Future: Beyond the Customer Data Platform
    But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. As anonymity becomes increasingly unavailable, marketers will know exactly who is receiving their advertising messages. Location is an obvious data point, but marketers will also know your local weather, your mood and physical condition, what you’re wearing, when and what you last ate, and whether your car needs gas. Marketing to machines.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great? I’ve never seen such an amazing collection of smart, forward-thinking and passionate marketing professionals. Content Marketing
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] An Email is Not a Campaign: the Case for Integrated Marketing
    The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. The post An Email is Not a Campaign: the Case for Integrated Marketing appeared first on The Point.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them.
  • WEBBIQUITY  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 12 (of the) Best Content Marketing Infographics of 2013
    Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. Pam is a content marketing rockstar.
  • ACT-ON  |  MONDAY, MAY 16, 2016
    [Marketing] Account-Based Marketing, By the Numbers
    As you may have noticed, account-based marketing is getting a lot of ink, and it’s getting the online version of massive air time. If you want proof that account-based marketing works, take a look at this infographic. Account-based marketing has captured the attention of the marketing industry for good reason. According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 12, 2017
    [Marketing] Should Customer Data Platforms Be "Marketer-Controlled"?
    Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. Many of the CDP vendors have told me their systems are used outside of marketing. Just last week, RedPoint unveiled a “Customer Engagement Hub”* that it defines as extending beyond marketing to all customer touchpoints.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Marketing] 8 Practical applications for influence marketing
    In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! Interest in influence marketing has soared since the time I published my book: I’m not claiming my book caused the trend. How does it really fit into an overall marketing plan?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] New Frontiers in Data Driven Marketing
    I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Most marketers are now familiar with basic predictive modeling applications like lead scoring and content recommendations. New Opportunities • Mobile/local marketing.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 25, 2016
    [Marketing] Visually + ScribbleLiveThe Future of Content Marketing
    As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. But creating great content is only part of the marketing puzzle. That’s why I’m excited to announce that Visually has been acquired by ScribbleLive , the leading content marketing platform. Together, we’re committed to transforming marketing to make it much more effective.
  • MODERN MARKETING  |  MONDAY, OCTOBER 31, 2011
    [Marketing] 10 Marketing Nightmares
    Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. Personalization is a great way to increase the relevance and response of your email marketing. Some marketers are given access to the company Twitter handle.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [Marketing] The Most Dangerous Opinion in Marketing: Yours
    How does your opinion influence your marketing activity? Has your personal experience with social media increased your perception of its marketing value? Further proof that marketers are different: The infographic below, originally created by Heat, highlights just how extreme some of the differences are. 71% of marketers pay attention to brands’ feeds “all the time” on Facebook, versus just 23% of normal people (also known as your audience).
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Marketing] CMOs: Stop Believing These Digital Marketing Myths
    There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Marketing] Seven Essential Mobile Apps for Marketers
    Back in 2014, I wrote a post on essential mobile apps for marketers. Marketers need insights in their pocket, and this app does the job. Those are some of my new favorite mobile apps for marketers. Kerry hosts the weekly Marketing Smarts podcast. The post Seven Essential Mobile Apps for Marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Mobile marketing apps kerry gorgone marketing apps mobile marketing
  • MODERN MARKETING  |  TUESDAY, DECEMBER 31, 2013
    [Marketing] 9 Marketing Resolutions for 2014
    Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts. While you’re already well acquainted with your fellow marketers, and even reps from your sales team, getting to know your other organizational counterparts can help you work a whole lot smarter. The old ‘work backwards’ approach can help ignite your most creative marketing campaign yet.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] 5 Signs Your Marketing Isn’t Integrated
    Integrated marketing is hard. Every single marketing touchpoint should be working together. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated. So with that, here are five signs that your marketing is not integrated. If so, you are missing one of the simplest places to integrate your marketing.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 11, 2016
    [Marketing] Personalization Is The Future Of Content Marketing
    Almost every marketer is creating and sharing new content about their brand every day. The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group. Content MarketingIt’s becoming harder and harder to reach today’s consumers. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. So how do you make sure the content you’re producing […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Marketing] Three marketing truths for an information dense world
    I’d like to cover three big ideas I discussed from my research that I think are essential truths for this new marketing world. Most of the marketing conversation today is about content, more content, better content, optimized content … but today we need something more than that to cut through the noise and become the signal with our customers. The economics of content marketing only derive from content that MOVES.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 20, 2015
    [Marketing] Are marketers becoming redundant?
    There is no corporate function that has been transformed more quickly — and more dramatically — by technology than sales and marketing. In this episode of The Marketing Companion, Tom Webster and I look at the state of the art of sales and marketing, and discuss the role and relevancy of this career path in a digital age. Some of the incredibly interesting topics we cover include: Emerging technology focuses on many traditional marketing functions.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] #NewNewTwitter: A New Opportunity for Marketers
    This is a major change and for marketers, it is a far more interesting change. New brand pages give marketers a new home, but the changes to everyone’s stream is where the real opportunities are. As a marketer, and particularly if you are a B2B marketer or focused on a niche market, here is why I believe you should care about the #NewNewTwitter (as it is being called today on Twitter) individuals are using: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 10, 2016
    [Marketing] Five new content forms rocking the marketing airwaves
    When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get our content out to the masses. By Mark Schaefer.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Marketing] Marketing, Death and Taxes
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape. First is “ Marketing Can Do Better &# by Umair Haque.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? 4 Areas Where the Consumerization of B2B Marketing Applies… Entertaining content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Marketing] 4 Lessons learned from super niche marketing
    Marketing. And to be more specific, marketing to niche group within a niche group. Down below, I want to reveal my top five lessons I’ve learned from marketing my fiction to a fan crowd online. If I had gotten a cent from every author telling me to publish my books on multiple market places, I’d be a centaur by now. This sub-niche focus has allowed me to hit a very passionate mini-market that’s eager to pay for my fiction. Marketing.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] 5 Smart Ways to Automate Your Marketing
    It’s a common challenge for marketers today. You want to be like Johnathan Cordeau, the Director of Marketing for Response Mail Express (RME). Marketing automation. Many companies start with a marketing automation pilot program. Writing a massive 40-page marketing automation plan is great, but sometimes it’s better to jump in and fail fast. You’ll need to visualize your marketing systems as a whole. Here’s where marketing automation shines.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing] Which Content Marketing Metrics Matter?
    The post Which Content Marketing Metrics Matter? appeared first on Marketing Insider Group. Content Marketing analytics customer‘We uncovered a bug in page insights. The bug has been live since May.’ ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Marketing] The 6 Scariest Words in Digital Marketing
    Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” Content Shock is the scenario when content marketing is not sustainable for some businesses when an industry niche or platform becomes saturated. “The idea of paying for access to audiences has always been a part of marketing strategies and that’s what you’re seeing here.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] The End of Traditional Marketing
    And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing. Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] 5 Ways B2B Organizations Can Incorporate Video Marketing
    However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Marketing] Recovering from my complete content marketing failure
    I am a content marketing failure. Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. The content marketing failure begins. About this time last year I started a blog, which was meant to be the hub of my content marketing strategy. As Mark Schaefer has expressed through this blog, content marketing success takes time. Ultimately, content marketing is simply “marketing.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] More B2B Marketing on Mad Marketing TV — The After Party
    After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.
  • CRIMSON MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Marketing] Predictive Marketing Analytics Drive Advertising Results
    Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. With that data, marketers can make better decisions about how to allocate their ad budgets. Image: Courtesy of Higher Ed Marketing .
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 10, 2010
    [Marketing] A Simple B2B Marketing Framework
    We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 29, 2016
    [Marketing] Infusing SEO Into Your Content Marketing Strategy
    Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. The post Infusing SEO Into Your Content Marketing Strategy appeared first on Marketing Insider Group.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Marketing] 5 2015 Predictions Only a B2B Marketer Would Care About
    Instead, here are my five B2B marketing predictions for 2015. Predictive Marketing Goes Mainstream. Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales. As they enter the mainstream, predictive marketing companies will also become acquisition targets. Look for one of the “marketing cloud” companies (i.e.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Marketing] Content shock re-visited, the content marketing myths and realities
    It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we can observe in this little case study. They concluded that “For marketing teams, combating this will require more resources and more creativity.” Social media marketing, mobile, content … it all works really well.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Marketing] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. As marketers we took a close look at the implications for online advertising. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. 2) Account-Based Marketing Inside Bing Ads. B2B marketers may have a lot to look forward to.
  • TYPE A COMMUNICATIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] 2017 State of B2B Digital Marketing
    February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. Marketing Sales 2017 B2B Carla Johnson DemandWave digital marketing Trends Type A CommunicationsThat’s the message from DemandWave’s recently released 2017 State of B2B Digital. read more.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 11, 2017
    [Marketing] 3 Tips For Affiliate Marketers In 2017
    Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Marketing StrategyAre you an entrepreneur who is looking for another mode of revenue? The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […].
  • B2B MARKETING INSIDER  |  MONDAY, MAY 5, 2014
    [Marketing] Top 50 Content Marketing Thought Leaders
    As many of you know, I am a big fan of influencer marketing. So in seeking to find out who is influential on B2B Marketing, I published my own imperfect list of the Top 50 B2B Marketing Influencers on Twitter. I also reached out to many of the great minds in marketing and asked them to predict the future of marketing. One of the topics I am extremely passionate about is content marketing. ” The Top 50 Content Marketing Thought Leaders.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Marketing] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. The quote refers to a question about how well marketing automation software met satisfaction and improved results, on a 1 to 5 scale. The real difference is an unusually small middle group, 29% rating marketing automation as “somewhat effective”.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Corporate Marketing Meets The Real World
    Can traditional corporate marketing survive an apocalypse? Alistair Norman, Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. I’ve put in my time working at the cold face with old dog-breath (aka the unimaginative boss) sat behind me, trying to stimulate the market by churning out what he thinks the market needs. The CMO has a ‘catch-up’ with you and the rest of the marketing team.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Marketing] Five marketing and business lessons from Japan
    I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. One marketer told me that the Japanese consumer has been “optimized” for television and this tie is becoming even more powerful now that programs can be viewed everywhere on mobile devices. Soon, social influence marketing will become a mainstream competency.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Marketing] The Best Marketing Conferences Of 2015
    In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Marketing] Content marketing FOMO and the future of marketing budgets
    In our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate content is not working, at least in a measurable way. Various research reveals that content marketing is not seen as effective by a majority of marketers, yet content creation budgets continue to rise dramatically. The fact that content marketing takes time.
  • SALESFUSION  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Four Marketing Software Must-Haves
    The post Four Marketing Software Must-Haves appeared first on Salesfusion. Email Marketing Events Nurture Marketing Techie Stuff Website Tracking
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 1, 2017
    [Marketing] 33 Of The Greatest Marketing Quotes To Inspire Your Strategy
    When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […]. The post 33 Of The Greatest Marketing Quotes To Inspire Your Strategy appeared first on Marketing Insider Group. Marketing Strategy
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] CMOs: Shedding light on marketing performance
    But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness.
  • TYPE A COMMUNICATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] Research: Effective B2B Content Marketing
    That’s a critical question, and one that B2B marketers need to ask more often. B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? It’s a big message that came out. read more.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 1, 2015
    [Marketing] Is Data the New Marketing?
    I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. Well, there’s one reason behind it which I call the "90% revolution“ and - spoiler alert - it will probably change the way we go-to-market forever. Let’s say your company has a 10% market share. I n other words, is Data the New Marketing? Data Management Marketing Cloud
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 15, 2015
    [Marketing] The dangerous confusion of sales and content marketing
    In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. Think about what actually happened after that speech, however: 14,000 marketers left the room fired up to take what a good salesperson is supposed to say to a customer, and…uh…write it down. Are we sure that’s marketing? Frankly, I’m worried about content marketers.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Marketing] Inbound Marketing vs. Outbound Marketing
    Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. Free Download: 2010 Online Marketing Blueprint.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 5, 2016
    [Marketing] Rating the Crowd-Sourced Marketing Software Review Sites
    The next question was coverage by the sites of marketing technology. Every site except TrustRadius covered a broad range of business software from accounting to human resources to supply chain as well as CRM and marketing. The numbers of categories, subcategories, and marketing subcategories all differed widely but didn’t seem terribly significant, apart from SoftwareInsider and DiscoverCloud looking a bit thin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Marketing] Six ways visual content marketing can blow your mind
    Why the visual marketing is happening (and what it means to you). In the tech and marketing world, it’s infographics and cartoon-based marketing campaigns that get spread just as fanatically. Visual marketing is Jedi-powerful. Visual marketing also means you have to change the way you treat language. Mars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 9, 2012
    [Marketing] Content Marketing is a Juggling Act
    Content marketers need to deliver results in an environment that is constantly changing. Faced with these constant changes, content marketing can either devolve into a series of reactionary random acts of marketing or take the changes in stride. The difference comes down to your content marketing strategy and your marketing organization. Expansion of your offerings into a new market. Content content marketing content marketing institute
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Marketing] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” ” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. Marketers in the U.S. B2B Marketing Insider ).
  • SALESFUSION  |  TUESDAY, JULY 8, 2014
    [Marketing] Brand-Spanking New Marketing Automation Trends
    The post Brand-Spanking New Marketing Automation Trends appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing
  • MODERN MARKETING  |  MONDAY, JUNE 22, 2015
    [Marketing] Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience
    A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not familiar with the series, the Modern Marketing Essentials Series gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights into the topics you hear marketers must know about, and more importantly those that are affecting your bottom line.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketing] 10 things you need to know NOW about OmniChannel Marketing
    If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” ” Haven’t we always wanted to do a good job with our multi-channel marketing? As the illustration depicts, traditional marketing, advertising and merchandising co-exists with these layers, and increasingly pervades them. That’s why, increasingly, marketing = math. Super B2B Marketers. .
  • THE POINT  |  FRIDAY, AUGUST 25, 2017
    [Marketing] Stop Asking Your Marketing Agency for Client References
    As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), If I were hiring an agency, I’d review that list and either a) find a company where I already know people on the marketing team, or b) choose a company in a similar category and search on LinkedIn to find possible connections.
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing] B2B Marketing: Know the Trends, Pick the Right Strategy
    What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Infographic: What’s Trending In Marketing for 2015?
    And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” Even though integrating marketing tools is a problem for many companies, they are still choosing marketing technology to help bridge the gap between Sales and Marketing: 87% of top-performing firms employ a #marketingautomation platform Click To Tweet.
  • SALESFUSION  |  TUESDAY, JUNE 3, 2014
    [Marketing] The Marty McFly Guide to Inbound Marketing
    The post The Marty McFly Guide to Inbound Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media
  • SALESFUSION  |  MONDAY, APRIL 7, 2014
    [Marketing] Lead Generation Marketing
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Lead Generation Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Marketing Engineering Services with Content
    Marketing engineering services is very different from marketing industrial products. I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Engineering services Industrial Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JULY 31, 2017
    [Marketing] How to Measure Your Content Marketing ROI
    In both B2C and B2B marketing, about a third of the marketing budget is spent on content. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. Content Marketing
  • MODERN MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Marketing] Mobile Marketing Trends for 2016
    This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. Some 2016 forecasts call for further changes within the industry landscape, one of the biggest being rapid mobile growth in emerging markets. Read the full story on Mobile Marketing Watch. SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy. There are a lot of digital marketing channels.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Marketing] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing] Putting content marketing on time out for a moment
    Are you in the content marketing business, or are you in the content creation business? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” This is a “best of” list about content marketing, yet these posts have very little to do with marketing.
  • ONALYTICA B2B  |  THURSDAY, OCTOBER 15, 2015
    [Marketing] Infographic: Influencer Marketing Survey
    This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used. Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Marketing] The Domino Theory of B2B Content Marketing
    That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer.
  • MODERN MARKETING  |  SUNDAY, JUNE 1, 2014
    [Marketing] Seven Ugly Truths About Content Marketing
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Marketing] Six hot trends in social influence marketing
    Here are six developments to watch for in the next phase of this fascinating marketing trend: 1) Moving out of the lab. I recently met with Azeem Azhar , the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Marketing] How SMBs can get more leads through marketing automation
    Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it. In this post, I’ll be talking about the importance of marketing automation and how small and medium businesses can use it to their advantage and get more leads. What is marketing automation and why is it important?
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