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  • MODERN MARKETING  |  MONDAY, AUGUST 31, 2015
    [Marketing] Avoid these 10 Marketing Automation Rookie Mistakes
    If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation. They need to get buy in from marketing, sales and IT.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] The New Marketing Accountability
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 5, 2010 Subscribe The New Marketing Accountability Share The most popular posts on B2B Marketing Insider over the last few weeks have a common theme: accountability and The Role of B2B Marketing.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 19, 2016
    [Marketing] Content Marketing Strategy Must Drive Your Industrial Website Redesign
    According to the Industrial Buy Cycle survey of engineers and technical professionals conducted by IHS Engineering 360 (formally GlobalSpec), “The top three most frequently used sources for searching […] The post Content Marketing Strategy Must Drive Your Industrial Website Redesign by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] What’s next for digital marketing?
    New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. On the latest Marketing Companion, Tom and I introduce the Marketing Companion Holiday Catalog (and our new League of Legends Action Figures!) The post What’s next for digital marketing?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 29, 2016
    [Marketing] Infusing SEO Into Your Content Marketing Strategy
    Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. The post Infusing SEO Into Your Content Marketing Strategy appeared first on Marketing Insider Group.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Marketing] Content Shock: Why content marketing is not a sustainable strategy
    This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free. We see the deep pockets trend occurring in even the smallest market niches. The global warming of content marketing is in view.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. At that stage, all the central marketing system can do is “listen” to customer activities and make the data it assembles available to the channel systems to help guide their own decisions.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Marketing] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them. . A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. That’s the secret to creating content marketing converts! Most Marketing Stinks.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] Digital Marketing’s Massive Measurement Lies
    Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results. No wonder 8 in 10 CEOs don’t trust the work marketing is doing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Marketing] The 6 Scariest Words in Digital Marketing
    Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” Content Shock is the scenario when content marketing is not sustainable for some businesses when an industry niche or platform becomes saturated. “The idea of paying for access to audiences has always been a part of marketing strategies and that’s what you’re seeing here.”
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Marketing] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. As marketers we took a close look at the implications for online advertising. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. 2) Account-Based Marketing Inside Bing Ads. B2B marketers may have a lot to look forward to.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Marketing] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. How do you use email marketing and social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Marketing] Use This Agenda For Your 2016 Content Marketing Plan
    As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work. Prosperous content marketing plans and initiatives must first be strategic.
  • SALESFUSION  |  THURSDAY, JANUARY 29, 2015
    [Marketing] Top 10 Email Marketing Trends for 2015
    The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] Industrial Marketers Face ROI Challenges
    Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing Industrial Marketing Blog marketing automation
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Here Are 40 Charts Marketers Can’t Live Without
    Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. That’s why we produce a chart every week that modern marketers can easily learn from and use. Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email.
  • MODERN MARKETING  |  MONDAY, JANUARY 13, 2014
    [Marketing] Marketing in the Express Lane: 14 Tips From 14 Experts
    by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. So to give you the 411 on this year’s most important marketing topics, we’ve called on 14 marketing experts to give you their forecasts and tips — in 100 words or fewer. Matt Heinz of Heinz Marketing on getting your process right.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 18, 2015
    [Marketing] Segmenting your content marketing
    Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. In this free 30-minute Biznology® webinar, you’ll learn the secrets of the content marketing gurus. B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles. The post Segmenting your content marketing appeared first on Biznology.
  • WEBBIQUITY  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics
  • MODERN MARKETING  |  THURSDAY, JULY 26, 2012
    [Marketing] 11 Infographics Marketers Should Keep Near Their Desks
    For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. The State of Email Marketing. In an age where social media is all the rage, it can be easy to forget just how effective email marketing is. Data is not the sexiest topic for marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Marketing] 6 Ways B2B Marketers Are Falling Short Today
    As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Sure, marketing is changing faster today than it did yesterday. It doesn’t matter how fast marketing is changing! But they are places many B2B marketers, including myself, should be doing so much more. And as marketers, we are all trying to improve our marketing, right?
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). 93% of marketers use social media for business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Marketing] Do People Trump Content in Marketing?
    Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.” Not any of the content we produce as marketers. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 2, 2017
    [Marketing] 20 Extraordinary Content Marketing Insights
    In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. Content marketing is hard work, not rocket science. Complete Marketing Companion Episode Guide. Simply go to sanebox.com/marketing to receive a risk-free 14-day trial and $25 off your initial subscription! Find out why so many Marketing Companion fans are now hooked on Buzzsumo. By Mark Schaefer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Marketing] The new “liquid” model for content marketing strategy
    I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. Just a few years ago our marketing options were known, reliable, and predictable. The marketers were in charge. The marketers were in charge.
  • SALESFUSION  |  THURSDAY, JUNE 26, 2014
    [Marketing] Taking Inbound Marketing Beyond Blogs and Tweets
    The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media
  • WEBBIQUITY  |  WEDNESDAY, MAY 28, 2014
    [Marketing] Two Database Marketing Principles to Increase Email Marketing ROI
    Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends. Daniel Faggella is an email marketing and marketing automation expert with an obsession for customer lifetime value. Email Marketing Daniel Faggella email marketing Guest post by Daniel Faggella.
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Marketing] Adding Marketing Automation to Your Inbound Strategy
    The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 24, 2014
    [Marketing] Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
    Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message. These announcements all illustrate the increasingly central role that data is playing in marketing technology. The particular not-ness that I have in mind is not being a marketing automation system.
  • SALESFUSION  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] The Best Marketing Automation Software
    The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Marketing] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. For example, Aberdeen noted that marketers using video are growing revenue 49% faster than those who don’t use video. Marketing Innovation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Marketing] The 5 hottest marketing jobs in a digital age
    How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. Get ready for the data Marketing is more and more about math and if you don’t have some background in statistics or data analysis you might risk irrelevance. The next marketer I hire would probably be a statistician.
  • INFLUITIVE B2B  |  THURSDAY, JANUARY 12, 2017
    [Marketing] The Perfect Customer Marketer Job Description
    Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Inbound Marketing or Outbound? Which is the Winner?
    The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. But are marketing teams really migrating away from outbound marketing? The report found that 84% of marketers agree that both inbound and outbound marketing drives business.
  • REACHFORCE  |  MONDAY, MAY 18, 2015
    [Marketing] Marketing Funnel Management Best Practices
    If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […]. Database Marketing Marketing and Sales Funnel Marketing Automation Big Data Marketing data driven marketing marketing insight
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Marketing] B2B Marketers still struggle with lead nurturing
    But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. The Bizo study reveals some intriguing issues for marketers today. Further, marketers seem to be using little other than email as their nurturing medium. Worse, these emails are simply not getting through: Nurturing email open rates are less than 20%, according to most (79%) of the 500 marketers surveyed.
  • CRIMSON MARKETING  |  TUESDAY, JULY 21, 2015
    [Marketing] How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)
    If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Vittorio Viarengo, VP of Marketing for mobile security firm MobileIron, joins Moneyball for Marketing to show us how he uses Scrum methodology to execute tasks in two-week sprints, empower his team to say “no,” and get the important things done on time.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 9 Trends That Will Upset Your Marketing in 2013
    As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel. They say the times are changin’ — so should your modern marketing strategy.
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Marketing] What Can Marketing Do for You?
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post What Can Marketing Do for You? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Marketing] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. In a post entitled The Content Crash , Mitch states that the field has simply “become a pumping ground for a marketing message. Are content marketers the new snake oil shills? The market will adjust.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 21, 2014
    [Marketing] Industrial Content Marketing — Different Strokes for Different Folks
    Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing CAD files eCatalogs Industrial content marketing
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] #BADMarketing presented by Crimson Marketing
    How do you feel about this piece of direct marketing? . BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy The Economist is one of the best publications for business news and international politics.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Marketing] Why Marketing Benchmarks Are Bogus
    Remember, a benchmark just reflects how the companies or marketers in the study are doing. Email Measurement benchmarks Email Marketing Research We like to measure ourselves against something. We want to know that we are doing good work. Is my my email click rate good? Is my search conversion rate where it should be? Is my brand lift above average? Ummm, but what are you comparing yourself too? A number in some book or website, based on the results of businesses nothing like yours?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Marketing] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    We have to adjust to the digital age and we have to adjust now, especially in our approach to marketing. Unfortunately, the leadership of a small-to-medium-sized enterprise is typically not qualified to add new marketing professionals to their rosters. Owners and senior leaders don’t usually have an understanding of the marketing profession and its complexity today. They often have goals and objectives but don’t know how marketing can help drive their firms forward.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] 4 Ways of Measuring Marketing ROI
    by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. Let’s take a look at some ways to measure marketing ROI. With marketing automation, you can input these goals, track progress against them and nurture your leads towards your ultimate aim – then create reports to show exactly what ROI you delivered.
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Marketing] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Marketing] Seven Ways to Humanize B2B Marketing
    While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. They need to be part of the marketing message and backed up by case studies and other proof (not just claims). Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [Marketing] Why Servant Marketing Matters
    Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” This requires a different kind of thinking to drive a different way of marketing. Serve first and market second. I believe this idea can also be applied to sales and marketing. I’m looking for more companies that practice servant marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Marketing] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week, The Difference Between Content Marketing and Social Media and Why You Should Care and it got me thinking about how these trends are intertwined. I think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness. This is what I mean… The failure of social media marketing. Enter content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2015
    [Marketing] 5 Reasons companies are bringing their marketing in house
    Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This shift to marketing in house is even more remarkable considering the report also shows overall spending on digital marketing is going UP.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Marketing] 10 reasons why Twitter is content marketing’s best friend
    ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. But what they are missing is the NETWORK component of their marketing strategy. Well those are a few of my ideas on how Twitter and content marketing go hand-in-hand.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketing] Planning Your Industrial Marketing Strategy for 2015
    I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] B2B Video Marketing Done Right
    Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. GetResponse: World’s Easiest Email Marketing. Have a unique experience you think your market should know about?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 29, 2017
    [Marketing] 5 Painful Truths Damaging Your Content Marketing Strategy
    But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategyFacing the truth isn’t easy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 25, 2013
    [Marketing] 6 Cringeworthy Marketing Technology Failures
    Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. You no longer create your marketing communications. Unfortunately, as systems become more complex, more marketers will make this mistake. What is your favorite example of marketing technology failing?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Marketing] Top Marketing Predictions For 2015
    Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Marketing] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?”
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value? 62% of B2B technology companies use a blog to market their products.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Marketing] 20 Stats Every Modern Marketer Should See
    Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. Here are 20 modern marketing stats you might want to sprinkle in your next presentation, your emails or simply show your colleagues. 51% of B2B marketers currently spend 10% or less of their budget on search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 18, 2014
    [Marketing] The slippery slope of influence marketing
    “Have we hitched a ride on the influence marketing train?” But influence marketing can be a house of cards for both companies and individuals. The post The slippery slope of influence marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Influence Marketing is hot and about to get hotter A plan to earn your way into the hearts of Internet influencers Your checklist for “safe” Influence Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [Marketing] Moving On: Lessons from the B2B Marketing Trenches
    It was fun to work again as a hands-on marketer. It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. I’ve shamelessly stolen this insight from Marketing Experiments , whose methodology I hugely admire and highly recommend.) As if the infinite number of potential tests were not enough of a challenge, most B2B marketers also have relatively small program quantities to work with.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Marketing] Does every business need content marketing? A reality check.
    Does every business need content marketing? This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” ” Another well-known guru recently wrote: “It is impossible to rise above the noise in business today without a content marketing strategy.” Content marketing is one weapon in an arsenal. By Mark Schaefer.
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] Marketing Enablement and The Technology Stack
    More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization? This is why marketing enablement is important.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 24, 2017
    [Marketing] Overcoming the Challenge of Marketing to Busy Engineers
    As an industrial marketer, you know it is a challenge marketing to engineers. While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 16, 2015
    [Marketing] Marketing to Engineers is a Big Challenge
    Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines. The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Marketing] Creating Engagement in B2B Marketing
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Marketing] Why customer personas may be an outdated marketing technique
    A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. Customer personas are a centerpiece of many marketing strategies today but I wanted to provide an alternative perspective. If you know your business intimately — and every marketing leader should — manufacturing scripted content gets in the way of real customer connection.
  • MODERN MARKETING  |  MONDAY, OCTOBER 31, 2011
    [Marketing] 10 Marketing Nightmares
    Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Today, we spotlight 10 marketing nightmares – and explain how you can avoid them. Personalization is a great way to increase the relevance and response of your email marketing. Some marketers are given access to the company Twitter handle.
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Marketing] (Apartment) Hunting for Marketing Qualified Leads
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post (Apartment) Hunting for Marketing Qualified Leads appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Nurture Marketing Website Tracking [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 26, 2016
    [Marketing] Marketing and the new Digital Mindset
    In this new episode of The Marketing Companion, Tom Webster and I go deep on this topic and discuss what it really means to be a digital business, the importance of adopting a digital mindset and the impact on all of us as marketers. Complete Marketing Companion Episode Guide. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. What does it mean to be “digital?”
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Marketing] Marketing Technology of the Future: Beyond the Customer Data Platform
    But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. As anonymity becomes increasingly unavailable, marketers will know exactly who is receiving their advertising messages. Location is an obvious data point, but marketers will also know your local weather, your mood and physical condition, what you’re wearing, when and what you last ate, and whether your car needs gas. Marketing to machines.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Marketing] What Is The Future Of Content Marketing?
    Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great? I’ve never seen such an amazing collection of smart, forward-thinking and passionate marketing professionals. Content Marketing
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] An Email is Not a Campaign: the Case for Integrated Marketing
    The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. The post An Email is Not a Campaign: the Case for Integrated Marketing appeared first on The Point.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Marketing] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. It will be much easier for someone to quickly learn the ins and outs of your business or market than to understand how to find success using social media.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Marketing] 8 Practical applications for influence marketing
    In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! Interest in influence marketing has soared since the time I published my book: I’m not claiming my book caused the trend. How does it really fit into an overall marketing plan?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] Why conversation hierarchy is important to your marketing strategy
    One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. An easy way to think about this is, if you are a person or brand that people would discuss at the dinner table, it probably makes sense for Facebook and other social media marketing to be a major piece of your arsenal. Recently I announced I have been working on a new way to measure content marketing success.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 31, 2013
    [Marketing] 9 Marketing Resolutions for 2014
    Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts. While you’re already well acquainted with your fellow marketers, and even reps from your sales team, getting to know your other organizational counterparts can help you work a whole lot smarter. The old ‘work backwards’ approach can help ignite your most creative marketing campaign yet.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Marketing] New Frontiers in Data Driven Marketing
    I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Most marketers are now familiar with basic predictive modeling applications like lead scoring and content recommendations. New Opportunities • Mobile/local marketing.
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [Marketing] Want Better Marketing Automation Results? Think Outside the Inbox
    When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well. And yet, using email is really only Marketing Automation 101. It’s time we all thought outside the box with marketing automation. Marketing automation – Is it lead nurturing or lead generation?
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Marketing] Six Best Practices for Marketing with White Papers
    documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [Marketing] The Most Dangerous Opinion in Marketing: Yours
    How does your opinion influence your marketing activity? Has your personal experience with social media increased your perception of its marketing value? Further proof that marketers are different: The infographic below, originally created by Heat, highlights just how extreme some of the differences are. 71% of marketers pay attention to brands’ feeds “all the time” on Facebook, versus just 23% of normal people (also known as your audience).
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 26, 2013
    [Marketing] Storytelling in Industrial Content Marketing
    If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Marketing] CMOs: Stop Believing These Digital Marketing Myths
    There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 25, 2016
    [Marketing] Visually + ScribbleLiveThe Future of Content Marketing
    As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition. But creating great content is only part of the marketing puzzle. That’s why I’m excited to announce that Visually has been acquired by ScribbleLive , the leading content marketing platform. Together, we’re committed to transforming marketing to make it much more effective.
  • ACT-ON  |  MONDAY, MAY 16, 2016
    [Marketing] Account-Based Marketing, By the Numbers
    As you may have noticed, account-based marketing is getting a lot of ink, and it’s getting the online version of massive air time. If you want proof that account-based marketing works, take a look at this infographic. Account-based marketing has captured the attention of the marketing industry for good reason. According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] 5 Signs Your Marketing Isn’t Integrated
    Integrated marketing is hard. Every single marketing touchpoint should be working together. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated. Often it is easier to spot the signs your marketing is not integrated. So with that, here are five signs that your marketing is not integrated. If so, you are missing one of the simplest places to integrate your marketing.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 9, 2015
    [Marketing] Content Marketing for Manufacturers Isn’t Just Publishing More Content
    Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] Visit my website for more content on industrial marketing.].
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Marketing] #NewNewTwitter: A New Opportunity for Marketers
    This is a major change and for marketers, it is a far more interesting change. New brand pages give marketers a new home, but the changes to everyone’s stream is where the real opportunities are. As a marketer, and particularly if you are a B2B marketer or focused on a niche market, here is why I believe you should care about the #NewNewTwitter (as it is being called today on Twitter) individuals are using: 1.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Marketing] Marketing, Death and Taxes
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape. First is “ Marketing Can Do Better &# by Umair Haque.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Marketing] Three marketing truths for an information dense world
    I’d like to cover three big ideas I discussed from my research that I think are essential truths for this new marketing world. Most of the marketing conversation today is about content, more content, better content, optimized content … but today we need something more than that to cut through the noise and become the signal with our customers. The economics of content marketing only derive from content that MOVES.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 8, 2016
    [Marketing] Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles
    Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. Typically, […] The post Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles by Achinta Mitra appeared first on Industrial Marketing Today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] The End of Traditional Marketing
    And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing. Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years.
  • TYPE A COMMUNICATIONS  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] Research: Effective B2B Content Marketing
    That’s a critical question, and one that B2B marketers need to ask more often. B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? It’s a big message that came out. read more.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing] Which Content Marketing Metrics Matter?
    The post Which Content Marketing Metrics Matter? appeared first on Marketing Insider Group. Content Marketing analytics customer‘We uncovered a bug in page insights. The bug has been live since May.’ ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Marketing] Seven Essential Mobile Apps for Marketers
    Back in 2014, I wrote a post on essential mobile apps for marketers. Marketers need insights in their pocket, and this app does the job. Those are some of my new favorite mobile apps for marketers. Kerry hosts the weekly Marketing Smarts podcast. The post Seven Essential Mobile Apps for Marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Mobile marketing apps kerry gorgone marketing apps mobile marketing
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 16, 2013
    [Marketing] Industrial Email Marketing is NOT Dead
    One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Marketing] Manufacturing Infographics for Content Marketing
    If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. Infographics, short for information graphics are hot right now.
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