Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. What can your marketing team learn from it? A decision like this is never easy, especially for a B2B marketing campaign that isn’t tied directly to lead generation. Social videos, demo videos, promo videos—the list goes on.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, according to Salesforce’s State of Marketing Report , but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. Video Marketing Made Easy Send a video email for your next campaign with Vidyard Get it Free Share the Inspiration! Great marketers think in terms of growth frameworks.” Spread that feeling around!

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Analytics and Video Marketing ROI.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MAY 18, 2018

Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition. EMEA Marketing Recommendations #1 – MAP’s Many EMEA marketers are planning to integrate with a MAP (Marketing Automation Platform) in the next 24 months.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise, more and more marketers understand the importance of video for business. Here are the 6 reasons highlighting the importance of video and why it should be a a star player in your content marketing strategy; #6. When asked 51.9% More effective emails?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

AUGUST 18, 2015

Video marketing is one of the best ways to engage and convert your audience, but it isn’t without potential pitfalls. Whether you’re new to video marketing or have a good grasp on what it can do for your business, take a look at this list of video marketing mistakes. You know what isn’t fun? Need I say more?

Top of Funnel 75

Top of Funnel Video Marketing Marketing & Strategy Webinar Metrics 75

Vidyard

DECEMBER 19, 2017

With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Despite video being in such high demand, and customers wanting more video , few B2B marketers feel they use video effectively. ” – A Blueprint For Successful B2B Video Marketing -Forrester.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

OCTOBER 10, 2018

It’s hard to know whether the unending hailstorm of sales and marketing alignment articles over the past few years is a cause or consequence, but the great thaw is here: Marketing and Sales are finally cooperating! Things are looking good. Except, old habits die hard. Their inboxes are crowded.

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

Vidyard

FEBRUARY 1, 2019

I’m trapped in a groundhog day-esque marketing loop! For example, the impending arrival of AI in marketing (still coming, apparently), dwindling attention spans (now guppy-sized, I’m told), and how buyers conduct most of their own research online (so, can they please start writing their own e-books already?).

Planning 76

Planning CTR Click Rate Landing Pages 76

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

JULY 31, 2018

Broadly, there are two types of marketing measurement strategies: The kind LinkedIn personalities evangelize and that everyone knows they should use, and the kind marketers actually have time for. Some marketers are stuck with legacy equipment, managing disorderly databases on paltry budgets. Here is what they found.

Top of Funnel 82

Top of Funnel Multi-Touch Attribution Account Based Marketing Planning 82

Vidyard

FEBRUARY 1, 2019

I’m trapped in a groundhog day-esque marketing loop! For example, the impending arrival of AI in marketing (still coming, apparently), dwindling attention spans (now guppy-sized, I’m told), and how buyers conduct most of their own research online (so, can they please start writing their own e-books already?). And the year before that.

Planning 65

Planning CTR Click Rate Landing Pages 65

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Watch and Learn.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in. What Is Account-Based Marketing? What Is Account-Based Marketing?

Account Based Marketing 65

Account Based Marketing Tactics Effectiveness Work Management 65

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. What can your marketing team learn from it? A decision like this is never easy, especially for a B2B marketing campaign that isn’t tied directly to lead generation. Social videos, demo videos, promo videos—the list goes on.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

NOVEMBER 27, 2017

And, as we’ve discovered, some of our favorite Game of Thrones characters have characteristics that would make them uniquely suited for roles in Marketing. What we’d hire her for – Digital Marketing. Interested in working with our marketing team? Arya Stark Resume: A Girl Has No Resume.

Eye-Tracking 98

Eye-Tracking Work Management Paid Search Agency Thought Leadership 98

Vidyard

OCTOBER 31, 2017

Can’t a marketer catch a break? At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. We’re afraid not.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Vidyard

OCTOBER 7, 2019

HubSpot is an undisputed leader in the marketing world. Who better to learn video marketing from? Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. And it’s not all video marketing either. Marketing Profs Online Forum. Register Now.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Vidyard

DECEMBER 12, 2017

Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. Doing all of this is much easier said than done.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

JUNE 9, 2017

Is your target market people that listen to music based on a cultural tribe they’re a part of (hiphop, indie rock, or electronic dance music, for example)? Since this post was originally published, a new trend has emerged in video marketing that we felt was worth an update! Updated in 2017: Music As The Star.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117

Vidyard

OCTOBER 26, 2017

Is three new marketing videos every month a lot or a little? For the fourth year in a row, we’ve partnered with Demand Metric to publish The 2017 State of Video Marketing which samples a broad array of video marketing professionals across industries to see how they’re doing. Now marketers are busy mastering it.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Shift In Viewing Habits. When asked 51.9%

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

OCTOBER 6, 2016

The same goes for marketing. That’s why we, in partnership with Demand Spring , put together a fitness test for video marketing, so marketers can determine where they are now. Check out the four levels of video maturity in the Slideshare below: The 4 Stages of Video Marketing Maturity from Vidyard. Click to Tweet !).

Video Marketing 88

Video Marketing Advertising Benchmark Marketing Demand 88

Vidyard

SEPTEMBER 18, 2017

In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. 5 things video marketers can learn from movie trailers: 1. No, your marketing videos don’t have to make your viewers bawl, but they do have to make them feel something.

Video Marketing 83

Video Marketing SIC Paid Search Agency Act-On 83

Vidyard

OCTOBER 11, 2018

When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it. Fast Forward is our premier virtual event for video marketing , where over 2,000 marketing leaders and practitioners discover how the industry’s top players plan to use video to stand out in 2019. Register now!

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

JUNE 13, 2017

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Account-based marketing helps to ensure that you’re building programs designed to attract, engage, and convert those key accounts that you know are an ideal fit for your business. Video for Sales Engagement.

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Vidyard

APRIL 6, 2018

Welcome to this edition of Modern Marketing Point of View. Patrice joins us to discuss what’s changing in the world of marketing, what’s working in content, and what marketing can learn from sales. What’s changing in modern marketing? What’s working in content marketing?

Features 63

Features Paid Search Agency Lead Ranking Marketing Qualified Leads 63