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  • ONALYTICA B2B  |  TUESDAY, SEPTEMBER 5, 2017
    [Marketing] Content Marketing 2017: Top 200 Global Influencers
    With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. Influence is topical and so someone who is influential on SEO is not necessarily the expert on influencer marketing or video content creation. HOT TOPICS IN CONTENT MARKETING. Digital Marketing. Video Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing] Social advocacy marketing gains legitimacy
    Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. The question shouldn’t be marketing versus PR.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Marketing] A Social Media Strategy for B2B Marketers
    Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. There is a very practical way to set up social media for B2B marketing.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Marketing] Is Marketing the new Sales?
    Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. Should we even follow innovators like Apple who closed their silo’d online store to seamlessly integrate shopping into the main marketing site? Looks like there’s an elephant in the room: now dominating the funnel, is marketing the new sales (system)?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] The 2014 Content Marketing Imperative
    78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. Content marketing meets the needs of your buyers across ALL phases of the buying cycle: There is the largest number of potential buyers in the early stages. Content Marketing
  • MODERN MARKETING  |  MONDAY, AUGUST 10, 2015
    [Marketing] 55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness
    As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies? We teamed up with Social Media Today to find out if marketers are using mobile as part of their marketing strategy, and just how effective it is as a channel. Marketing Cloud Mobile Marketing
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Marketing] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    True or False: Modern marketing departments are dominantly focused on demand generation activities? While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. The lust for leads remains, but marketing’s role has always been broader, and it’s becoming broader still. Marketing is easy to overcomplicate.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketing] Marketing Automation Hacks
    B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2016
    [Marketing] 22 Tantalizing Content Marketing Stats and Facts
    With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. 8 Stats About Content Marketing Use and Trends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Marketing] A solution to the content marketing measurement puzzle
    Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Still, there is a place for social media and content marketing in most businesses so let’s tackle this question in a new and meaningful way. The content marketing measurement problem.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 15, 2016
    [Marketing] Why Aren’t You Co-Marketing?
    Co-marketing is a highly underutilized marketing technique for most companies. Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […]. The post Why Aren’t You Co-Marketing? appeared first on Marketing Insider Group. Marketing StrategyIt’s time to team up to produce greater results. Because teams don’t truly understand the value of working with one another. “Co-marketing
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Marketing] 5 Metrics Every B2B Marketer Should Track
    A marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist. Since you are in B2B marketing, you probably want them to register. Marketing contributed at least some of the current sales opportunities.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Marketing] Top 10 Marketing Automation Mistakes
    It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing] Why Do Content Marketing?
    Why do content marketing? The answer is that you should do it because most of your marketing is getting less effective. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Why does SAP use Content Marketing? We employ content marketing in order to deliver on the information needs of our audience. What is the biggest mistake content marketers make?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Marketing] A new process to quantify content marketing success
    “MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. A content marketing measurement process. The result of two years of research and nine months of testing and development by my team, our process actually quantifies your content marketing effort and compares your success to your closest competitors. A content marketing measurement process.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] Looking Beyond Sales and Marketing Alignment
    In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. In a world of perfect sales and marketing alignment, marketing and sales have a common definition of qualified leads, the number of leads needed, when leads should be delivered and how the handoff from marketing to sales will function. But is this really perfect sales and marketing alignment? Marketing is delivering leads, sales is closing leads.
  • DIRECT RESPONSE COACH  |  SATURDAY, JANUARY 5, 2013
    [Marketing] Inbound Marketing vs. Outbound Marketing
    Are you trying to decide between inbound and outbound marketing? This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.]. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Web MarketingYou don’t have to decide. You can have them both.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Marketing] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Technology like marketing automation play a big role in any Demand Generation Strategy, however, it’s important to remember technology enables a strategy, it doesn’t drive it. Marketing automation is also not a content generator-.
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Marketing] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. Planning on integrating Account-Based Marketing into your demand gen mix in 2016? The post 7 Steps to a Successful Account-Based Marketing (ABM) Strategy appeared first on The Point.
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketing] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Marketing] What Is Content Marketing Development?
    As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. It’s that time of year again.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Is Modern Marketing an Art or Science? [Infographic]
    Marketing is a dark art.” “I I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. The marketing nerds are taking over for the well-dressed creative types. It’s not that artful marketer’s resisted science, they just worked with the science they had.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 24, 2017
    [Marketing] It’s Time For Marketing That Matters
    As marketers, we need to rethink the way we reach our target audience. It’s time for marketing that really matters. The post It’s Time For Marketing That Matters appeared first on Marketing Insider Group. Marketing StrategyWe live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketing] New 2015 Marketing Budget Benchmarks
    The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. In addition, 71% of the companies surveyed say that they are focusing on ‘breaking down internal silos to better co-ordinate and integrate [their] marketing efforts’ Marketers are unifying marketing strategy, as well as unifying the marketing teams delivering those campaigns.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Marketing] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. ’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel. Digital Marketing Marketing Technology
  • CRIMSON MARKETING  |  MONDAY, AUGUST 17, 2015
    [Marketing] How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
    Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. Not so, for David Rowe, CMO of enterprise software support company Rimini Street, an unlikely marketer who found his way over to “the good side” by accident, after an early career as an engineer and technologist.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Marketing] Content Marketing Objectives And KPIs
    Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). What are the right objectives and KPIs for content marketing? Marketing is a conversation.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Marketing] 23 Terrific Email Marketing Guides
    Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. • What worst practices or pitfalls should email marketers avoid? Find the answers to those questions and many more here almost two dozen expert guides to email marketing. ” General Email Marketing Guides.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] The Psychology of Colors in Content Marketing
    Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group. Content MarketingAn interesting looking site is more likely to retain the attention of visitors than something boring or simply average.
  • SALESFUSION  |  MONDAY, JUNE 30, 2014
    [Marketing] Sales and Marketing Automation
    The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Marketing] Why marketing doesn’t suck
    Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing. A Marketing Inspiration. I had started to fall in love with this discipline during college but after I entered the business world, I became increasingly fascinated by how marketers drive their products, businesses, and our economy. Marketing did THIS?
  • ACT-ON  |  WEDNESDAY, JULY 12, 2017
    [Marketing] This is What Customer-Centric Marketing Really Looks Like
    See how to create marketing that puts the customer first. That’s true customer-centric marketing. Advocacy & Loyalty Customer Marketing customer centric marketing customer marketing expand marketingCustomer experience is a top priority for many companies.
  • SALESFUSION  |  MONDAY, JUNE 16, 2014
    [Marketing] 3 Inbound Marketing Tips You Can Try Today
    The post 3 Inbound Marketing Tips You Can Try Today appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing] 33 Thought-Provoking B2B Social Media and Marketing Stats
    As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Direct Marketing ).
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Marketing] Let the market view in
    There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Marketers can be overly swayed by hype and the latest “shiny new object.” Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Knowledge is power, knowledge also makes one a better marketer.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
    As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. Last week’s post provided statistics that show how many marketers fail to make this transition, but it didn’t actually show why this matters.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 17, 2017
    [Marketing] Manufacturing Content Marketing Trends and Challenges
    For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Manufacturing content marketing
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Marketing] The Future Of Digital Marketing
    In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? What’s your favorite example of innovative digital marketing? I have two example of great digital marketing that come to mind immediately.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketing] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Today’s leading marketers and marketing departments are evolving into “Data Marketers.” Two factors drive this evolution to “Data Marketing.” How Data Marketing Creates Competitive Advantage.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] 5 Key Differences Between Email Marketing and Marketing Automation
    You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation? Email marketing tools track a recipient’s behavior within your email campaign.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Marketing] 14 Brilliant B2B Marketing Strategy Guides
    Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? What do elite marketers do well that their more average counterparts don’t? How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] Four online marketing metrics to obsess about
    One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics So what does matter? It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. My marketing goal is simple — earn people’s trust through what they see, hear, and read from me. Four online marketing metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] Five trends transforming content marketing
    Tom Webster and I have the opportunity to experience a broad swath of marketing ideas, organizations and people during our travels and it’s always fun to compare notes on what we’re seeing out there. In this episode of The Marketing Companion we look at some interesting things that will be transforming content marketing efforts in 2016 and beyond. What is Inbound Marketing? What does this have to do with content marketing? What is Inbound Marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Marketing] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! Earlier this year the Paris-based marketer rocked our world with his free eBook on eCommerce , and now he has been kind enough to let me share with the {grow} community his latest work — an exhilarating take on the best digital marketing campaigns of 2011. If you love marketing as much as I do, you are going to bookmark this one and have a lot of fun with this presentation!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] Marketing automation is not marketing strategy
    Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. In other words, marketing automation doesn’t work without strategy.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 30, 2017
    [Marketing] 34 of the Best Non-Marketing Books for Marketers
    May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when. read more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Marketing] B2B Marketing Meets Video: Insights from 21 Marketers
    Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Marketing] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. But, if you know what to avoid, it’s much easier to navigate the marketing landscape and steer clear of traps. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] What’s next for digital marketing?
    New from The Marketing Companion! One of my favorite activities is thinking and talking about what’s coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what’s next in digital marketing. On the latest Marketing Companion, Tom and I introduce the Marketing Companion Holiday Catalog (and our new League of Legends Action Figures!) The post What’s next for digital marketing?
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Marketing] My 2015 Sales & Marketing Predictions
    I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. And after you watch my video, click here for more B2B marketing predictions from other industry thought leaders. The post My 2015 Sales & Marketing Predictions appeared first on.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 15, 2016
    [Marketing] Landscape of Machine Intelligence Systems for Marketing
    I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below. Few systems for marketing strategy. I then make a further distinction between systems that help marketers with decisions and systems that make decisions without marketer involvement.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Marketing] Is Marketing Broken?
    Marketing is broken.” In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [ Tweet This ]. But as even Christine admitted, it’s really hard to deny the point that much of marketing is broken. I think that too much of marketing is tactical. The post Is Marketing Broken?
  • THE POINT  |  FRIDAY, AUGUST 25, 2017
    [Marketing] Stop Asking Your Marketing Agency for Client References
    As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), If I were hiring an agency, I’d review that list and either a) find a company where I already know people on the marketing team, or b) choose a company in a similar category and search on LinkedIn to find possible connections.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. Target Marketing ).
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 1, 2015
    [Marketing] How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas
    A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” This mirrors findings of other surveys related to content marketing and customer-centric marketing, which consistently hovers in the 35- 40% range of “very customer-centric” or “very effective content marketing.”. Making it difficult to move beyond market and role-based segmentation.
  • MODERN MARKETING  |  MONDAY, AUGUST 31, 2015
    [Marketing] Avoid these 10 Marketing Automation Rookie Mistakes
    If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation. They need to get buy in from marketing, sales and IT.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 5, 2010
    [Marketing] The New Marketing Accountability
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 5, 2010 Subscribe The New Marketing Accountability Share The most popular posts on B2B Marketing Insider over the last few weeks have a common theme: accountability and The Role of B2B Marketing.
  • VIDYARD  |  FRIDAY, MAY 5, 2017
    [Marketing] How to Plan Your Video Marketing Strategy
    You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), What about your video marketing strategy? Here’s how to map out your purposeful video marketing strategy. That’s where the Video Marketing Institute comes in.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Marketing] 7 key roles in digital marketing
    It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. “What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. They come from all walks of marketing, but just want to learn how to get better results with their digital investments.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Inbound Marketing or Outbound? Which is the Winner?
    The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. But are marketing teams really migrating away from outbound marketing? The report found that 84% of marketers agree that both inbound and outbound marketing drives business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Marketing] Content Shock: Why content marketing is not a sustainable strategy
    This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free. We see the deep pockets trend occurring in even the smallest market niches. The global warming of content marketing is in view.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Marketing] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. At that stage, all the central marketing system can do is “listen” to customer activities and make the data it assembles available to the channel systems to help guide their own decisions.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] Digital Marketing’s Massive Measurement Lies
    Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results. No wonder 8 in 10 CEOs don’t trust the work marketing is doing.
  • TOMORROW PEOPLE  |  THURSDAY, JUNE 1, 2017
    [Marketing] Marketing Leader’s Guide to Marketing Automation Personalisation
    Marketing AutomationUnlock the power of the intelligent and personal.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] B2B Video Marketing Done Right
    Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. GetResponse: World’s Easiest Email Marketing. Have a unique experience you think your market should know about?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Marketing] Do People Trump Content in Marketing?
    Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.” Not any of the content we produce as marketers. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Marketing] Use This Agenda For Your 2016 Content Marketing Plan
    As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work. Prosperous content marketing plans and initiatives must first be strategic.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Marketing] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them. . A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. That’s the secret to creating content marketing converts! Most Marketing Stinks.
  • WEBBIQUITY  |  TUESDAY, JUNE 27, 2017
    [Marketing] How to Build a B2B Marketing Team
    The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g., In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range.
  • SALESFUSION  |  THURSDAY, JANUARY 29, 2015
    [Marketing] Top 10 Email Marketing Trends for 2015
    The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Marketing] 10 Marketing trends to watch for 2017
    As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 29, 2017
    [Marketing] 5 Painful Truths Damaging Your Content Marketing Strategy
    But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategyFacing the truth isn’t easy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 2, 2017
    [Marketing] 20 Extraordinary Content Marketing Insights
    In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. Content marketing is hard work, not rocket science. Complete Marketing Companion Episode Guide. Simply go to sanebox.com/marketing to receive a risk-free 14-day trial and $25 off your initial subscription! Find out why so many Marketing Companion fans are now hooked on Buzzsumo. By Mark Schaefer.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Here Are 40 Charts Marketers Can’t Live Without
    Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. That’s why we produce a chart every week that modern marketers can easily learn from and use. Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Marketing] The new “liquid” model for content marketing strategy
    I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. Just a few years ago our marketing options were known, reliable, and predictable. The marketers were in charge. The marketers were in charge.
  • MODERN MARKETING  |  MONDAY, JANUARY 13, 2014
    [Marketing] Marketing in the Express Lane: 14 Tips From 14 Experts
    by Amanda Batista | Tweet this The New Year offers a ton of great insight, forecasting posts, benchmark reports, and tips to manage the evolving technologies and trends that marketers should be leveraging to best serve our audiences. So to give you the 411 on this year’s most important marketing topics, we’ve called on 14 marketing experts to give you their forecasts and tips — in 100 words or fewer. Matt Heinz of Heinz Marketing on getting your process right.
  • MODERN MARKETING  |  THURSDAY, JULY 26, 2012
    [Marketing] 11 Infographics Marketers Should Keep Near Their Desks
    For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. The State of Email Marketing. In an age where social media is all the rage, it can be easy to forget just how effective email marketing is. Data is not the sexiest topic for marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 4, 2014
    [Marketing] The 5 hottest marketing jobs in a digital age
    How can we expect marketing jobs to be impacted by technology over the next few years? Here is a forecast of the hottest marketing jobs culled from studies and conversations with dozens of marketing clients and executives in my classes: 1. Get ready for the data Marketing is more and more about math and if you don’t have some background in statistics or data analysis you might risk irrelevance. The next marketer I hire would probably be a statistician.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Marketing] 6 Ways B2B Marketers Are Falling Short Today
    As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Sure, marketing is changing faster today than it did yesterday. It doesn’t matter how fast marketing is changing! But they are places many B2B marketers, including myself, should be doing so much more. And as marketers, we are all trying to improve our marketing, right?
  • SALESFUSION  |  THURSDAY, JUNE 26, 2014
    [Marketing] Taking Inbound Marketing Beyond Blogs and Tweets
    The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction.
  • SALESFUSION  |  THURSDAY, JUNE 19, 2014
    [Marketing] Adding Marketing Automation to Your Inbound Strategy
    The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing
  • SALESFUSION  |  WEDNESDAY, JUNE 11, 2014
    [Marketing] The Best Marketing Automation Software
    The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 24, 2014
    [Marketing] Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors
    Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message. These announcements all illustrate the increasingly central role that data is playing in marketing technology. The particular not-ness that I have in mind is not being a marketing automation system.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Marketing] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. For example, Aberdeen noted that marketers using video are growing revenue 49% faster than those who don’t use video. Marketing Innovation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Marketing] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    We have to adjust to the digital age and we have to adjust now, especially in our approach to marketing. Unfortunately, the leadership of a small-to-medium-sized enterprise is typically not qualified to add new marketing professionals to their rosters. Owners and senior leaders don’t usually have an understanding of the marketing profession and its complexity today. They often have goals and objectives but don’t know how marketing can help drive their firms forward.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] 45 Phenomenal Email and Mobile Marketing Stats
    Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Email marketing works—for both sellers and buyers. 3 B2B Mobile Marketing Statistics.
  • CRIMSON MARKETING  |  TUESDAY, JULY 21, 2015
    [Marketing] How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)
    If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Vittorio Viarengo, VP of Marketing for mobile security firm MobileIron, joins Moneyball for Marketing to show us how he uses Scrum methodology to execute tasks in two-week sprints, empower his team to say “no,” and get the important things done on time.
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Marketing] What Can Marketing Do for You?
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post What Can Marketing Do for You? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Marketing] B2B Marketers still struggle with lead nurturing
    But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. The Bizo study reveals some intriguing issues for marketers today. Further, marketers seem to be using little other than email as their nurturing medium. Worse, these emails are simply not getting through: Nurturing email open rates are less than 20%, according to most (79%) of the 500 marketers surveyed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Marketing] What comes after content marketing? Here are four ideas.
    I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. In a post entitled The Content Crash , Mitch states that the field has simply “become a pumping ground for a marketing message. Are content marketers the new snake oil shills? The market will adjust.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Marketing] #BADMarketing presented by Crimson Marketing
    How do you feel about this piece of direct marketing? . BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy The Economist is one of the best publications for business news and international politics.
  • ONALYTICA B2B  |  THURSDAY, APRIL 27, 2017
    [Marketing] PPC V Influencer Marketing; Clicks V Sales
    Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving a sense of familiarity to your customers, while remaining differentiated; strategic because it must make sense- you cannot let creativity run free and lose sight of your business objectives or what your competitors are doing. INFLUENCER MARKETING: THE PROS . Efficient direct marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Marketing] Why Marketing Benchmarks Are Bogus
    Remember, a benchmark just reflects how the companies or marketers in the study are doing. Email Measurement benchmarks Email Marketing Research We like to measure ourselves against something. We want to know that we are doing good work. Is my my email click rate good? Is my search conversion rate where it should be? Is my brand lift above average? Ummm, but what are you comparing yourself too? A number in some book or website, based on the results of businesses nothing like yours?
  • INFLUITIVE B2B  |  THURSDAY, JANUARY 12, 2017
    [Marketing] The Perfect Customer Marketer Job Description
    Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2015
    [Marketing] 5 Reasons companies are bringing their marketing in house
    Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This shift to marketing in house is even more remarkable considering the report also shows overall spending on digital marketing is going UP.
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