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  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Marketing] Customer Data Platforms Revisited: The Future of Marketing Data
    It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Customer Management Functions CDPs exist because marketers need to coordinate customer (and prospect) interactions across channels. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 24, 2016
    [Marketing] Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers
    Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Visit my website for more content on industrial marketing.].
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketing] Marketing’s Leadership Role in Driving Revenue
    September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with. Change Management Innovation Leadership Content Marketing Institute Content Marketing World content strategy leadership
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Marketing] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? Inbound marketing is so important because it so effectively appeals to prospective customers. Guest post by Andy Beohar.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Marketing] How Does Content Marketing Help with SEO?
    Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 4, 2016
    [Marketing] Why Manufacturers Need a Multichannel Industrial Marketing Strategy
    Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics. Visit my website for more content on industrial marketing.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 29, 2012
    [Marketing] The ultimate content marketing challenge
    The other day I was a witness to content marketing murder. A local marketing “expert” was describing how he propelled a new dentist’s office to the top of the Google rankings through his content marketing genius. ” Here is the sneaky little secret of content marketing. You don’t need to be the best marketer to win. This is something that bothers me about the SEO-driven content marketing system.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 12, 2015
    [Marketing] Industrial Marketing Plan: A 3-Phase Approach
    As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. My preferred way is what I call the 3-phase […] The post Industrial Marketing Plan: A 3-Phase Approach by Achinta Mitra appeared first on Industrial Marketing Today.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected.
  • SALESFUSION  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] Marketing Automation Done Right
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Nurture Marketing Sales CRM [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • VISIONEDGE  |  TUESDAY, JUNE 10, 2014
    [Marketing] Best-in-Class Marketers Prove They Create Value
    In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous studies, conferences, and products on the topic. A key component of the annual study looks at the comparison of the number of marketers earning an ‘A’ grade from the C-Suite for their ability to impact the business and measure their value with their counterparts who are falling short.
  • SALESFUSION  |  FRIDAY, JUNE 13, 2014
    [Marketing] Marketing Automation is More than Email
    The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media
  • SALESFUSION  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketing] Nurture Marketing Defined
    Have you heard the term ‘nurture marketing’ lately and thought, ‘isn’t all marketing supposed to be about nurturing relationships?’ …Well, you aren’t wrong but, the term nurture marketing does refer to a specific piece of technology within marketing automation. (If If you haven’t heard of marketing automation, check out this short clip.). In it’s simplest form, the technology behind nurture marketing works like this: You send an email to a group of people.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Marketing Engineering Services with Content
    Marketing engineering services is very different from marketing industrial products. I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Engineering services Industrial Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 28, 2014
    [Marketing] The future of digital marketing will be built on fun
    I have been writing and speaking on some new ideas about where I think social media and digital marketing will be going over the next few years. So far, we have seen three distinct phases or revolutions of digital marketing. By the way, at the edge of each of these revolutions, life becomes more difficult for marketers. This will be an era of explosive marketing creativity and innovation enabled by wearable technology and augmented reality.
  • MODERN MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Marketing] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers. It’s marketing automation that makes that happen. Marketing Automation
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Marketing] 47 Superb Social Media Marketing Stats and Facts
    Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 80% of marketers use these as primary success metric; 56% base social success on website traffic.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 5, 2016
    [Marketing] 5 Amazing Ways to Spark B2B Marketing Creativity
    B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group. Marketing Strategy B2B Marketing Content Marketing Marketing MixSome people consider the B2B industry boring.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Marketing] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years. Products like Unica (now IBM ), Teradata Customer Interaction Manager, and SAS Marketing Automation were introduced before the earliest B2B marketing automation systems and B2C email products.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 17, 2011
    [Marketing] 3 of My Favorite Strategic Marketing Models
    Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. I have several favorite tools and models for analyzing a client’s marketing strategy. I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” Tweet.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 24, 2015
    [Marketing] Seven fascinating marketing lessons of 2015
    2015 is going down in the books as a transformational year for the discipline of marketing. As Tom Webster and I compared notes from our recent journeys we began to see some themes and marketing lessons that we thought would be entertaining and useful to discuss on our podcast. On the latest episode of The Marketing Companion we get into some wild discussions on some thought-provoking developments such as: Branding is more important that ever.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Marketing] Four ways Facebook Instant Articles will dramatically impact marketing
    Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them. The third implication is something I predicted last year — a dramatic shift in the inbound marketing model. Every content marketing blog will report that this is the new best practice.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] 9 Steps to Digital Marketing Greatness [Infographic]
    The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Puzzle Marketer. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 22, 2017
    [Marketing] Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies
    Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. Here are some stats from the 2016 State of Marketing Report from Salesforce.com. 80 percent of marketers agree […] The post Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Marketing] Search Engine Marketing is Legion
    I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book, Search Engine Marketing, Inc. , The post Search Engine Marketing is Legion appeared first on Biznology.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing] Marketing Automation is Not Marketing Strategy
    We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.”
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Marketing] 5 Predictions for Influencer Marketing in 2016
    Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide have plans to start influencer marketing in 2016, and those who are already doing it have plans to prioritize it even more according to Schlesinger Associates. Maturing of Influencer Marketing Tools.
  • REACHFORCE  |  FRIDAY, APRIL 24, 2015
    [Marketing] Top Tips for Increasing Marketing Automation ROI
    Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up. Done correctly, marketing automation takes you from lead generation through lead nurturing and sales, generating more revenue and delivering a measurable return on investment.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 22, 2012
    [Marketing] B2B Marketers Are Turning Away Prospects
    According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.) One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Your Turn How else do marketers turn away prospects?
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Marketing] 20 Experts Provide Their Content Marketing Predictions For 2016
    Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. Content Marketing Manager, Lattice Engines.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 10, 2015
    [Marketing] Marketers Continue to See Benefits In Video Content Marketing [Interview]
    The “ Video Marketing Strategy ” report released by Ascend2 showed that marketers are beginning to see an increase in the effectiveness in video content. To learn more about the report and its results, we spoke to Todd Lebo , Chief Marketing Officer of Ascend2. I was very encouraged by the level of success that marketers are having with video. HOW COULD MARKETERS START BRINGING THE VIDEO CREATION PROCESS IN-HOUSE? HOW IS VIDEO MARKETING EVOLVING?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).
  • MODERN MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Marketing] Is Marketing the new Sales?
    Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. Should we even follow innovators like Apple who closed their silo’d online store to seamlessly integrate shopping into the main marketing site? Looks like there’s an elephant in the room: now dominating the funnel, is marketing the new sales (system)?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Marketing] A Social Media Strategy for B2B Marketers
    Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. There is a very practical way to set up social media for B2B marketing.
  • VIDYARD  |  FRIDAY, MAY 5, 2017
    [Marketing] How to Plan Your Video Marketing Strategy
    You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), What about your video marketing strategy? Here’s how to map out your purposeful video marketing strategy. That’s where the Video Marketing Institute comes in.
  • MODERN MARKETING  |  MONDAY, AUGUST 10, 2015
    [Marketing] 55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness
    As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies? We teamed up with Social Media Today to find out if marketers are using mobile as part of their marketing strategy, and just how effective it is as a channel. Marketing Cloud Mobile Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] The 2014 Content Marketing Imperative
    78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. Content marketing meets the needs of your buyers across ALL phases of the buying cycle: There is the largest number of potential buyers in the early stages. Content Marketing
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Marketing] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. But, if you know what to avoid, it’s much easier to navigate the marketing landscape and steer clear of traps. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Finding profitable marketing niches in unexpected places
    I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Finding profitable marketing niches. Marketing maneuverability and big money. Marketing is about maneuverability. The key to success was finding something in this market I could leverage. Marketing is not all about Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2016
    [Marketing] Four marketing mega trends nobody’s talking about
    Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. Content Marketing Re-constructed. If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. The world of 2017 will look nothing like the marketing world of 2015. Right now, marketers are pumping out content because they’re afraid not to.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Marketing] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    True or False: Modern marketing departments are dominantly focused on demand generation activities? While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. The lust for leads remains, but marketing’s role has always been broader, and it’s becoming broader still. Marketing is easy to overcomplicate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing] Social advocacy marketing gains legitimacy
    Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. The question shouldn’t be marketing versus PR.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketing] Marketing Automation Hacks
    B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Small Business Marketing Optimization Tips for 2016
    Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. Guest post by John Oechsle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Marketing] A solution to the content marketing measurement puzzle
    Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Still, there is a place for social media and content marketing in most businesses so let’s tackle this question in a new and meaningful way. The content marketing measurement problem.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2016
    [Marketing] Three Influencer Marketing Secrets to Drive Traffic
    But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Social Media Marketing Social PR ecommerce SEO guest blogging how to find influencers influencer marketing tips Marketing Strategy Tim BrownGuest post by Tim Brown.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Blackberry now accounts for just 3% of the market. ( Heidi Cohen ). Marketers spent $4.4 smartphone OS market share Gone are the days when a mobile-enabled web presence was an afterthought.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Marketing] Why Do Content Marketing?
    Why do content marketing? The answer is that you should do it because most of your marketing is getting less effective. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Why does SAP use Content Marketing? We employ content marketing in order to deliver on the information needs of our audience. What is the biggest mistake content marketers make?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 15, 2016
    [Marketing] Why Aren’t You Co-Marketing?
    Co-marketing is a highly underutilized marketing technique for most companies. Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […]. The post Why Aren’t You Co-Marketing? appeared first on Marketing Insider Group. Marketing StrategyIt’s time to team up to produce greater results. Because teams don’t truly understand the value of working with one another. “Co-marketing
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Marketing] 5 Metrics Every B2B Marketer Should Track
    A marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist. Since you are in B2B marketing, you probably want them to register. Marketing contributed at least some of the current sales opportunities.
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Marketing] In B2B Marketing, Don’t Forget the Basics
    Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Consider recent research from Chief Marketer (see below).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Marketing] A new process to quantify content marketing success
    “MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. A content marketing measurement process. The result of two years of research and nine months of testing and development by my team, our process actually quantifies your content marketing effort and compares your success to your closest competitors. A content marketing measurement process.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 19, 2016
    [Marketing] How Manufacturing Content Marketing Sets the Table for Sales
    They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. You may be experiencing the same or similar problems as these two manufacturers. […] The post How Manufacturing Content Marketing Sets the Table for Sales by Achinta Mitra appeared first on Industrial Marketing Today.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Marketing] Looking Beyond Sales and Marketing Alignment
    In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. In a world of perfect sales and marketing alignment, marketing and sales have a common definition of qualified leads, the number of leads needed, when leads should be delivered and how the handoff from marketing to sales will function. But is this really perfect sales and marketing alignment? Marketing is delivering leads, sales is closing leads.
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Marketing] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. Planning on integrating Account-Based Marketing into your demand gen mix in 2016? The post 7 Steps to a Successful Account-Based Marketing (ABM) Strategy appeared first on The Point.
  • DIRECT RESPONSE COACH  |  SATURDAY, JANUARY 5, 2013
    [Marketing] Inbound Marketing vs. Outbound Marketing
    Are you trying to decide between inbound and outbound marketing? This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.]. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Web MarketingYou don’t have to decide. You can have them both.
  • THE POINT  |  MONDAY, MAY 11, 2015
    [Marketing] Does Creative Still Matter in B2B Marketing?
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”.
  • ANNUITAS  |  TUESDAY, JUNE 2, 2015
    [Marketing] 3 Major Marketing Automation Misconceptions
    I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Technology like marketing automation play a big role in any Demand Generation Strategy, however, it’s important to remember technology enables a strategy, it doesn’t drive it. Marketing automation is also not a content generator-.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 5, 2012
    [Marketing] Is Modern Marketing an Art or Science? [Infographic]
    Marketing is a dark art.” “I I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. The marketing nerds are taking over for the well-dressed creative types. It’s not that artful marketer’s resisted science, they just worked with the science they had.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 15, 2013
    [Marketing] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
    There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial salesFor many, the two are synonymous and it is just a [.]. This is only a content summary. Please click on the headline to read the full article.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Marketing] Let the market view in
    There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Marketers can be overly swayed by hype and the latest “shiny new object.” Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Knowledge is power, knowledge also makes one a better marketer.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketing] New 2015 Marketing Budget Benchmarks
    The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. In addition, 71% of the companies surveyed say that they are focusing on ‘breaking down internal silos to better co-ordinate and integrate [their] marketing efforts’ Marketers are unifying marketing strategy, as well as unifying the marketing teams delivering those campaigns.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Marketing] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. 8 Email Marketing Stats and Facts. 58% of CMOs say email marketing is effective.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Marketing] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. ’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel. Digital Marketing Marketing Technology
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Marketing] Content Marketing Objectives And KPIs
    Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). What are the right objectives and KPIs for content marketing? Marketing is a conversation.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 17, 2015
    [Marketing] How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
    Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. Not so, for David Rowe, CMO of enterprise software support company Rimini Street, an unlikely marketer who found his way over to “the good side” by accident, after an early career as an engineer and technologist.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, DECEMBER 10, 2012
    [Marketing] Are Manufacturers Turning a Deaf Ear to Content Marketing?
    Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies B2B Content marketing Industrial Marketing
  • SALESFUSION  |  MONDAY, JUNE 30, 2014
    [Marketing] Sales and Marketing Automation
    The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM
  • BIZIBLE  |  FRIDAY, JUNE 10, 2016
    [Marketing] Why Every Marketing Leader Should Develop A Marketing Technology Roadmap
    Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. Marketing leaders were looking for an operating system to run the whole of marketing. The marketing operations team is the OS of the marketing department. Yet we don’t have a centralized technology that can run all of marketing, from advertising to reporting.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Marketing] Marketing Automation's Unhappy Users: Trouble in Paradise?
    As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. Last week’s post provided statistics that show how many marketers fail to make this transition, but it didn’t actually show why this matters.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Marketing Charts ).
  • SALESFUSION  |  MONDAY, JUNE 16, 2014
    [Marketing] 3 Inbound Marketing Tips You Can Try Today
    The post 3 Inbound Marketing Tips You Can Try Today appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Marketing] 7 key roles in digital marketing
    It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. “What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. They come from all walks of marketing, but just want to learn how to get better results with their digital investments.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Marketing] The Future Of Digital Marketing
    In this interview I talk about: Content and data are the future of digital marketing. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. What are you most excited about in the digital marketing space at the moment? What’s your favorite example of innovative digital marketing? I have two example of great digital marketing that come to mind immediately.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Marketing] Why marketing doesn’t suck
    Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing. A Marketing Inspiration. I had started to fall in love with this discipline during college but after I entered the business world, I became increasingly fascinated by how marketers drive their products, businesses, and our economy. Marketing did THIS?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 18, 2016
    [Marketing] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Marketing Insider Group.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Marketing] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Today’s leading marketers and marketing departments are evolving into “Data Marketers.” Two factors drive this evolution to “Data Marketing.” How Data Marketing Creates Competitive Advantage.
  • WEBBIQUITY  |  TUESDAY, MAY 12, 2015
    [Marketing] How To Turn Video Marketing Into a Successful SEO Strategy
    The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign. Guest post by Jason Parks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] Four online marketing metrics to obsess about
    One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics So what does matter? It might take years for a business connection to be in a position to hire me for a marketing workshop or a speech. My marketing goal is simple — earn people’s trust through what they see, hear, and read from me. Four online marketing metrics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Marketing] What Is Content Marketing Development?
    As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. It’s that time of year again.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing] Marketing automation is not marketing strategy
    Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. In other words, marketing automation doesn’t work without strategy.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] 5 Key Differences Between Email Marketing and Marketing Automation
    You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation? Email marketing tools track a recipient’s behavior within your email campaign.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Marketing] How B2B Marketers Will Spend Their Budgets in 2014
    Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. That said, it can nevertheless be helpful to know how one’s competitors and peers in other industries are planning to split up their marketing dollars for the coming year. Old school marketing continues to decline.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Marketing] 10 Marketing trends to watch for 2017
    As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Five Content Marketing Tips for B2B Success
    However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers. How do you validate your marketing spend within your organisations? Voila – marketing nirvana?! .
  • B2B MARKETING INSIDER  |  MONDAY, JULY 11, 2016
    [Marketing] Personalization Is The Future Of Content Marketing
    Almost every marketer is creating and sharing new content about their brand every day. The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group. Content MarketingIt’s becoming harder and harder to reach today’s consumers. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. So how do you make sure the content you’re producing […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Marketing] Case study: Small business content marketing success
    After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Here’s how I did it … “Traditional” marketing didn’t work. When we started the business, we thought traditional marketing methods would bring in customers. Small Business Content Marketing. By Kate McQuillan, {grow} Community Member.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Marketing] B2B Marketing Meets Video: Insights from 21 Marketers
    Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] Five trends transforming content marketing
    Tom Webster and I have the opportunity to experience a broad swath of marketing ideas, organizations and people during our travels and it’s always fun to compare notes on what we’re seeing out there. In this episode of The Marketing Companion we look at some interesting things that will be transforming content marketing efforts in 2016 and beyond. What is Inbound Marketing? What does this have to do with content marketing? What is Inbound Marketing?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Marketing] Is Marketing Broken?
    Marketing is broken.” In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case: “Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [ Tweet This ]. But as even Christine admitted, it’s really hard to deny the point that much of marketing is broken. I think that too much of marketing is tactical. The post Is Marketing Broken?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Marketing] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! Earlier this year the Paris-based marketer rocked our world with his free eBook on eCommerce , and now he has been kind enough to let me share with the {grow} community his latest work — an exhilarating take on the best digital marketing campaigns of 2011. If you love marketing as much as I do, you are going to bookmark this one and have a lot of fun with this presentation!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 15, 2016
    [Marketing] Landscape of Machine Intelligence Systems for Marketing
    I’ll be speaking next month at the MarTech conference on How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below. Few systems for marketing strategy. I then make a further distinction between systems that help marketers with decisions and systems that make decisions without marketer involvement.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Marketing] My 2015 Sales & Marketing Predictions
    I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. And after you watch my video, click here for more B2B marketing predictions from other industry thought leaders. The post My 2015 Sales & Marketing Predictions appeared first on.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] The Psychology of Colors in Content Marketing
    Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group. Content MarketingAn interesting looking site is more likely to retain the attention of visitors than something boring or simply average.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 1, 2015
    [Marketing] How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas
    A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” This mirrors findings of other surveys related to content marketing and customer-centric marketing, which consistently hovers in the 35- 40% range of “very customer-centric” or “very effective content marketing.”. Making it difficult to move beyond market and role-based segmentation.
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