Ambal's Amusings

DECEMBER 27, 2012

Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Content marketing is the latest rage now. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. Managing Content Marketing is for online marketers.

Content Marketing 100

Content Marketing Planning Work Management Multi-Channel 100

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

DECEMBER 21, 2012

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. How can marketers leverage the Crowd Factory? New customer acquisition is also equally important.

Social Media 100

Social Media Social Marketing Tools Planning 100

Ambal's Amusings

NOVEMBER 30, 2012

Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. This book is for online marketers. How one can leverage social media to connect with the target market. Who is the book intended for?

Content Marketing 100

Content Marketing Content Mobile Marketing Case Study 100

Ambal's Amusings

MAY 30, 2012

Content Marketing Tools Series #7 Curata. tool and content curation is all about how to market content. How can marketers leverage Curata? Curata helps content marketers to consistently publish a comprehensive and highly focused stream of relevant information that meets the needs of a specific target group. About Curata.

Tools 100

Tools Planning Content Marketing Curation 100

Ambal's Amusings

OCTOBER 31, 2010

Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets. The early copy of The B2B Marketing Manifesto was (of course!) Over to you. Download it NOW!

B2B Marketing 100

B2B Marketing B2B Advertising Agencies Paid Search Agency 100

Ambal's Amusings

MARCH 21, 2012

HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enab. Why is this cool content marketing? Slideshare : Through cool looking and informative slides, HubSpot has explained the changes that have happened in online marketing. 2012-03-20T16:18:00Z.

Hubspot 100

Hubspot Content Marketing Content Internet Marketing 100

Ambal's Amusings

MARCH 27, 2012

Content Marketing Tools Series #4 Outbrain. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. rates are the highest when compared to others and that makes Outbrain more cost efficient than most other forms of marketing. How can marketers leverage Outbrain?

Tools 100

Tools Advertorials Planning Clickthrough 100

Ambal's Amusings

JULY 27, 2012

Content Marketing Tools Series #8 Scribe. How can marketers leverage Scribe? Scribe makes SEO simple. 2012-07-27T06:04:00Z. 2012-07-27T06:04:00Z. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. makes SEO simple. Scribe shows you what language searchers use before you begin to write.

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

FEBRUARY 29, 2012

Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations. Analytics is key in any online content marketing. How can Marketers leverage the Brainshark ? Here are some interesting ways in which Marketers can make use of Brainshark , 1.

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

DECEMBER 27, 2011

Content Marketing Institute has published marketing predictions from over 80 contributors. Social Media & Content Marketing Predictions 2012 View more presentations from Content Marketing Institute. FREE Download. No Registration. What are you waiting for? Here is the my prediction.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Ambal's Amusings

JULY 21, 2010

Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Bernie is also the author of Marketing 2.0: Marketing 2.0:

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

Ambal's Amusings

DECEMBER 20, 2012

This book is for marketers. With Conversations That Win the Complex Sale, you’ll learn how to create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.

Differentiation 100

Differentiation Content Marketing Content Twitter 100

Ambal's Amusings

JUNE 28, 2010

One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? We asked Cindy King "What are key international marketing trends and predictions for 2010? Cindy King. Recommended Resources.

Social Media 100

Social Media Social Marketing Media Marketo 100

Ambal's Amusings

MARCH 15, 2012

Content Marketing Tools Series #3 SlideDeck. How can marketers leverage SlideDeck ? Here are some interesting ways in which Marketers can make use of SlideDeck , 1. Brainshark: Online and Mobile Video Presentation Tool. 2012-03-15T02:44:00Z. 2012-03-15T02:44:00Z. MicrosoftInternetExplorer4. About SlideDeck.

Tools 100

Tools Planning Content Marketing Verticals 100

Ambal's Amusings

MARCH 7, 2012

We at ClickDocuments.com are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. Why is this cool content marketing? MicrosoftInternetExplorer4. This edition we are featuring ShipServ. Name : ShipServ. Type of Content : Stop-Motion animation.

Content Marketing 100

Content Marketing Content Network Marketing Trust Marketing 100

Ambal's Amusings

MAY 2, 2012

Content Marketing Tools Series #6 Pinterest. How can marketers leverage Pinterest? About Pinterest. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About Pinterest. User friendly : Pinterest site is so user friendly and easy to use.

Tools 100

Tools Planning Content Marketing Work Management 100

Ambal's Amusings

JANUARY 4, 2013

This book is for marketers. Content Strategy for the Web is the industry’s go-to handbook for creating and executing successful content strategies. Who is the book intended for? The book offers tips on how to create and deliver useful, usable content for your online audiences, when and where they need it most.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

Ambal's Amusings

JULY 23, 2012

Content Marketing Showcase Series # 7 hunch’s infographics. Why is this cool content marketing? Name: Hunch’s infographics. 2012-07-23T07:24:00Z. 2012-07-23T07:25:00Z. MicrosoftInternetExplorer4. Name : Hunch’s infographics. Type of Content: Infographic.

Content Marketing 100

Content Marketing Advertising Agencies Content Internet Marketing 100

Ambal's Amusings

DECEMBER 28, 2012

Social Media has become a deeply integrated aspect of content marketing strategy. Why is this cool content marketing? Name : Youtique : French Connection’s Twitter Handle [link]. Description. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. In short, it’s every woman’s dream.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Ambal's Amusings

AUGUST 1, 2012

Content Marketers Must Read Book of the Week! Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing. They aren’t surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. Get Content Get Customers Will Change the Way You Think About Marketing!

Content Marketing 100

Content Marketing Content Marketing & Strategy Vendors 100

Ambal's Amusings

APRIL 3, 2012

Among the diverse resources which you can find befitting to content marketing and promoting your business online, some can score over the others. In this information age, content marketing can be a potential tool in integrating your content with other websites. Knowing your neighborhood can serve crucially in marketing your content.

Interactive Marketing 100

Interactive Marketing Marketing Strategy Marketing & Strategy Content Marketing 100

Ambal's Amusings

APRIL 20, 2012

Content Marketing Showcase Series # 4 Red Bulletin. Why is this cool content marketing? Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad. 2012-04-20T05:49:00Z. 2012-04-20T05:50:00Z. MicrosoftInternetExplorer4. Name : Red Bull’s ‘Red Bulletin’ Magazine for iPad. Description.

Content Marketing 100

Content Marketing Content Impressions Marketing 100

Ambal's Amusings

MAY 3, 2010

Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is also a leading thinker and evangelist for content marketing.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

Ambal's Amusings

MAY 10, 2012

Content Marketing Showcase Series # 5 My Starbucks Idea. Why is this cool content marketing? Name: My Starbucks Idea. 2012-05-10T02:27:00Z. 2012-05-10T02:28:00Z. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Name : My Starbucks Idea. Type of Content : Community site.

Content Marketing 100

Content Marketing Content Communities Act-On 100

Ambal's Amusings

AUGUST 25, 2010

In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman's Marketing Prediction for 2010. Russell Sparkman.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Ambal's Amusings

NOVEMBER 4, 2009

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Check out this post on What to Buy a Marketing Person for Christmas. Right Between the Eyes , which focuses on the power of "surprise marketing." A great read on this is Andy Nulman's book Pow!

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe Pulizzi. Jonathan Kranz.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

JULY 19, 2012

Content Marketers Must Read Book of the Week! Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. Authors: Ann Handley. Blog Twitter Facebook. Blog Twitter Facebook.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Ambal's Amusings

FEBRUARY 10, 2010

Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Velocity-B2B Marketing Twitter DougKessler. Doug Kessler.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Ambal's Amusings

JULY 1, 2013

11 Marketing Lessons to be Learned from Driving from Ambal Balakrishnan. Tips and Techniques'

Tips 100

Tips Marketing 100

Ambal's Amusings

JUNE 21, 2012

Why is this cool content marketing? Over the years, Zappos has been moving toward selling more than shoes and has been successful in integrating compelling stories with reviews on ZN. Type of Content : iPad app. Content to commerce : One can purchase any product of Zappos directly from the iPad through ZN app.

Content Marketing 100

Content Marketing Content User-Generated Content Marketing & Strategy 100

Ambal's Amusings

SEPTEMBER 23, 2009

" In the spirit of getting back to basics and doing all that non-glorious work, here's a nice visual explainer on content marketing from Intersection Marketing blog. Also, cutting down on personal PR doesn't mean you don't have to continue marketing your content. Check it out!

Content Marketing 100

Content Marketing Thought Leadership Content PR 100

Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. " Galen De Young's Marketing Prediction for 2010. Galen De Young. Over to you.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100