Hive9

AUGUST 18, 2020

When you look back at 2020 marketing predictions published prior to the pandemic, you might notice advice that ended up being pretty spot-on, a little inaccurate or maybe even more relevant than you anticipated in terms of its representation of our actual state of affairs this year.

Marketing & Strategy 141

Marketing & Strategy Marketing Strategy Course Marketing 141

Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. To get a sense of the current struggle, let’s take a look at what marketing leaders Denise and Christine have been up to.

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Hive9

MAY 24, 2021

Now think of everything that encompasses your marketing performance management process. connections, the A/V receiver is the operational backbone of all the components of your home theater system. Without it, all of your connections become a convoluted mess of cables without a home from which to function properly.

Planning 173

Planning Cable Marketing & Strategy Marketing 173

Hive9

DECEMBER 4, 2019

Aesthetics or entertainment might be the only thing determining your yearly wall calendar choice, but when it comes to selecting an appropriate calendar for your marketing planning, you should keep a few vital functions in mind. Rescued kittens in baskets, perhaps?

Planning 157

Planning Effectiveness Marketing Plans Marketing & Strategy 157

Hive9

JANUARY 6, 2020

In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept.

Planning 147

Planning Work Management Webinar Metrics Training 147

Hive9

JUNE 17, 2019

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans.

Planning 135

Planning Marketing Plans Marketing & Strategy Paid Search Agency 135

Hive9

MARCH 17, 2020

We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.

Planning 181

Planning Tips Marketing Budget Creation Marketing & Strategy 181

Hive9

NOVEMBER 9, 2016

Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?

Planning 156

Planning Marketing Campaigns Product 156

Hive9

FEBRUARY 5, 2020

With inadequate data management practices, many retailers are having trouble meeting their marketing objectives, finds new research. Although these martech leaders put acquiring new customers and improving customer experience at the top of their list of goals, they’re not actually able to spend enough time working directly to reach them.

Work Management 153

Work Management Marketing & Strategy Spending Practices 153

Hive9

DECEMBER 8, 2016

As marketers, we’re constantly working to predict future outcomes. That guesswork drives marketing decision-making as we attempt to meet and exceed organizational targets. We must both anticipate what tactics are most likely to pay off and how long they’ll take to begin yielding results.

Forecasting 100

Forecasting Planning Marketing Tactics 100

Hive9

MARCH 14, 2017

Developing a marketing system that emphasizes measuring and demonstrating the results of your marketing efforts requires time, commitment, and proper technology. All of that is difficult, but sometimes the hardest part is embracing the change in mindset it requires.

Ad Building 102

Ad Building Marketing B2B Marketing B2B 102

Hive9

AUGUST 9, 2019

Your marketing budget is the biggest indicator of where your strategy is going. Whatever you spend your budget on is ultimately where marketing will be heading. This is why effectively allocating your budget is vital for seeing growth within your department, and your organization that is aligned to your strategy.

Allocation 102

Allocation Marketing Budget Marketing & Strategy Marketing 102

Hive9

JANUARY 24, 2017

Unfortunately for marketers, the people with the power to decide how big your budget will be from year to year don’t always see things with the same eyes that marketers do. How much you can accomplish in any given year or quarter is dependent, at least in part, on how much money you have to spend.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Spending 100

Hive9

JANUARY 9, 2017

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. It’s entirely possible to hear the term “marketing planning” and conflate it with simply having a budget or a general penned strategy, but the two aren’t the same thing. Unfortunately, planning is a term that’s often used and seldom explained.

Planning 100

Planning Marketing Plans Marketing & Strategy Marketing 100

Hive9

SEPTEMBER 4, 2019

This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small. For that reason, we’ve listed five features every marketer needs to look for when selecting an effective marketing-planning software solution.

Marketing Budget 102

Marketing Budget Planning Marketing Plans Marketing Budget Creation 102

Hive9

NOVEMBER 3, 2016

Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.

Personalization 100

Personalization Segmentation Marketing Marketing Prospects 100

Hive9

FEBRUARY 23, 2017

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. You’ve seen it happen over and over again. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.

Planning 115

Planning Marketing Plans Organization Marketing 115

Hive9

DECEMBER 20, 2016

The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization.

Planning 100

Planning Marketing Plans Marketing Marketing Report 100

Hive9

DECEMBER 15, 2016

Every day we’re marketed to in a fashion that has nothing to do with us. The marketers behind those messages are likely wasting both their time and money. We’ve grown so used to this phenomenon, in fact, that most of us hardly see poorly matched advertisements or emails anymore.

Personalization 100

Personalization Marketing Advertisements Advertising 100

Hive9

FEBRUARY 1, 2017

The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

Analytics 100

Analytics Barriers Marketing Organization 100

Hive9

FEBRUARY 16, 2017

Despite the powerful tools and technologies on the market, human capital is still a major factor in marketing success. Building out a solid marketing organization requires being able to both identify talent and cultivate and keep it once spotted.

B2B Marketing 102

B2B Marketing Tips B2B Marketing 102

Hive9

MAY 26, 2017

You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?

Planning 102

Planning Marketing Plans Marketing & Strategy Marketing 102

Hive9

DECEMBER 2, 2016

Conventional wisdom holds that the more marketing data we have, the better. Data can show us so much, but it seldom comes in a that’s actionable or easy to understand. And the more data we track, the harder it can be to translate it into meaningful insights.

Marketing 100

Marketing 100

Hive9

DECEMBER 29, 2016

Better access to data gave marketing departments something that long felt elusive before: a specific measure of success. Until recently, so much of what marketers did was hard to measure. We assured the CEO and CFO that our work was making a difference, but it was difficult to prove in a tangible way.

Marketing 100

Marketing 100

Hive9

OCTOBER 14, 2016

Marketing data has come a long way. The insights we can now glean from marketing analytics give us the power to make huge strides in how well we do our jobs. Of course, the path from marketing data to clear, actionable dashboards and reports depends on some pretty powerful tools.

Analytics 100

Analytics Course Marketing Marketing Report 100

Hive9

MAY 2, 2017

In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.

Planning 102

Planning Marketing & Strategy Marketing Strategy Ad Building 102

Hive9

OCTOBER 18, 2016

We talk a lot about the role martech plays in getting impressive marketing results. Your marketing technology isn’t your only key resource, however. Successful organizations seldom drive big gains without hiring and retaining good people.

Best Practices 100

Best Practices Impressions Marketing Resources 100

Hive9

SEPTEMBER 14, 2016

Marketers are creative- we want to do the kind of work that people admire, are entertained by, and that they remember. One of the great attractions of marketing is that it’s a creative profession that actually pays.

Creativity 100

Creativity Marketing 100

Hive9

JANUARY 6, 2017

If there’s a marketing organization indifferent to the idea of a bigger budget, we haven’t met them yet. A bigger budget can mean better technology , new hires, higher salaries, and more resource to put into your marketing campaigns. Your budget is intrinsically tied to what you’re able to accomplish.

Paid Search Agency 126

Paid Search Agency Marketing Resources Campaigns 126

Hive9

AUGUST 2, 2016

That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do. Planning is the first step toward successful campaigns.

Planning 100

Planning Marketing Plans Marketing Campaigns 100

Hive9

MAY 3, 2019

Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools, and a solid process to execute. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.

Planning 100

Planning Marketing Plans Marketing Budget Creation Aggregators 100

Hive9

OCTOBER 5, 2016

In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results.

Webinar Metrics 154

Webinar Metrics Software B2B Marketing B2B 154

Hive9

OCTOBER 26, 2016

Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Scale allows you to hire highly specialized staff for grade-A outcomes.

Planning 100

Planning Marketing Plans Marketing Organization 100

Hive9

DECEMBER 6, 2016

The great thing about having access to enhanced marketing data is that it shows you what works. The corollary, of course, is that it also shows you what isn’t working in your marketing mix. Although unpleasant, digging into the drivers behind underperforming metrics are critical to improvement in your bottom line.

Marketing Mix 100

Marketing Mix Course Marketing Campaigns 100

Hive9

SEPTEMBER 20, 2016

Marketing's in constant flux. Marketing professionals know that ours is a role requiring frequent evolution. The next big thing to alter the industry is always just around the corner – except for when it’s already here.

Marketing 100

Marketing 100

Hive9

MAY 30, 2019

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.

Planning 106

Planning Marketing Budget Creation Marketing Plans Marketing Budget 106

Hive9

MARCH 31, 2017

Think back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended?

Planning 100

Planning Marketing Plans Marketing Personalization 100