Cintell

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How Marketers Use Data to Develop Personas

Cintell

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Marketers must prioritize data quality – it is either your secret weapon or your Kryptonite. Source: NetProspex.

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Should your B2B Marketing Plan Include Company Personas?

Cintell

The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. Developing company personas means understanding companies in our target market beyond superficial attributes like headcount, revenue size, or location. If a company had a soul, the purchasing history is a window into it.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Buyer personas must anchor all marketing initiatives.

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Video marketing is officially the top content format B2B marketers used in 2019. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. They take the guesswork out of marketing. Yes, B2B and B2C sales and marketing funnels differ. And it’s no surprise.

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How to create Buyer Personas at every budget

Cintell

Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”).

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The Right Customer at the Right time

Cintell

The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. A cohesive and comprehensive content marketing strategy is the foundation of every successful marketing strategy. Beyond social selling, email is still a highly effective marketing channel.