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  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 24, 2012
    [Marketing] SEO: Can Your Website Provider Tell His ALT Tag from His Anchor Text?
    As a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. Other posts about Crossing the Chasm include New Buying Paradigm Not So New for High Tech Marketing , What Does Social Media Have to Do with Crossing the Chasm? , and Marketing Technology: Cross the Chasm with the Right Beta Customer. Marketing Soapbox consultant optimization SEO Trust website
  • MARKETING INSIDER GROUP  |  SATURDAY, JUNE 20, 2015
    [Marketing] The Three Whats of Storytelling
    Most marketing falls into this category because enterprises love to talk about themselves and their agenda. The post The Three Whats of Storytelling appeared first on B2B Marketing Insider. Content MarketingYou were drawn into the story but its ending left you unsatisfied. You were likely the victim of a storyteller that ignored the three whats. Have you ever been hooked by the opening of someone’s story, only to be disappointed after they finished it?
  • HUBSPOT  |  TUESDAY, OCTOBER 20, 2015
    [Marketing] 8 Dos and Don'ts for Creating Effective Infographics [Free Ebook]
    For this reason, infographics have become increasingly popular among marketers around the world. HubSpot recently teamed up with infographic creation platform, Infogram , to create the ultimate guide to infographics for marketers: How to Start Generating Leads With Infographics. An effective use of charts and infographics can dramatically improve the performance of your marketing content, as well as the persuasive character of your business presentations.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Marketing] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” Outbound Marketing Is Not Going Away.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Marketing] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence
    He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” Outbound Marketing Is Not Going Away.
  • KEO MARKETING  |  MONDAY, MARCH 21, 2016
    [Marketing] Decode Your Customers’ Behavior Using Intent Data
    Now that customers make so many of their decisions online, B2B marketers are faced with the challenge of determining content that resonates with prospects. Today’s content marketing needs to be customer-centric and fulfill what buyers want and need. If analyzed correctly, this can give B2B marketers clues to the intent of the individual’s search; his or her purpose for searching. Content Marketing
  • WRITING ON THE WEB  |  TUESDAY, JUNE 28, 2011
    [Marketing] Facebook Fan Page: Top 5 Reasons to Have One
    Why Use Twitter, Facebook & LinkedIn for Content Marketing? Content Marketing Online Marketing Social Media Stuff Attracting Clients content for coaches content for coaches and consultants social media marketingAs some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] 10 Crucial Design Elements That Get Your Emails Opened — and Read
    Email marketing is becoming the new mobile marketing! Be sure to use the same fonts, colors and styles that are on your other marketing materials and website. Tim Asimos is Director of Digital Innovation at circle S studio , an APEX Agency Partner and award-winning strategic marketing and design firm, specializing in results-driven strategy, branding, design and digital marketing services. B2B Marketing Content Marketing Email Marketing email email marketing
  • MODERN MARKETING  |  SUNDAY, MARCH 18, 2012
    [Marketing] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
    Although there have been questions about Invisible Children’s strategy, affiliations, and financial management, there appear to be two things that nobody is questioning: that Joseph Kony is a criminal that should face justice, and the unprecedented success of Invisible Children’s viral campaign dedicated to achieving that goal, by any marketing metrics: total reach, conversion (action kits sold out weeks early), and brand/cause awareness – even through controversy.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Marketing] LinkedIn Product and Services Pages Discontinued
    Contact us today – we’ve worked with many clients to drive results from LinkedIn and other online marketing platforms. LinkedIn marketing Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 1, 2010
    [Marketing] Unica and Alterian Lead Database Marketers to the Digital Promised Land
    Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing.
  • HUBSPOT  |  SATURDAY, MAY 30, 2015
    [Marketing] 7 Easy-to-Use Interactive Content Tools You Should Explore
    Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? While it can initially be difficult to imagine anything other than sports tournaments taking shape within a bracket, marketers have found a number of innovative ways to use this interactive tool. Content Marketing DailyThis post originally appeared on HubSpot's Agency Post.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] The Most Important Question In Business…
    That’s just how I roll… Marketing content. As a marketer, I couldn’t believe that every piece of content followed the same basic pattern: Mission: (ie-”We are the largest widget maker in the world serving the widget needs of the Fortune 1000.”). Marketing content should be truly helpful to our buyers based on our unique understanding of their needs. The acronym T-P-M was drilled into me as a litmus test for any marketing program.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Marketing] Get Found: How to Incorporate SEO into Your Editorial Calendar
    To be successful with content marketing, you need to start with strategy. Also, because you can publish and share the calendar well ahead of when deliverables are due, your marketing team can see the road ahead of them and stay on track. SEE ALSO: SEO and Professional Services Marketing: What Every CEO Should Know. Keywords are an essential component of your content marketing plan. Content Marketing Online Marketing
  • AVITAGE  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] Content Marketing Best Practices from Joe Pulizzi
    Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute. With content marketing, we first have to think about the needs and the pain points of our customers and create content that answers those questions.
  • RADIUS  |  TUESDAY, MAY 12, 2015
    [Marketing] The Dangers of Dirty, Duplicate Data
    We all know what bad marketing data looks like. Despite this, most marketers collect millions of data about their customers — data that decay rapidly, and in turn waste a lot of time and money because marketers can’t figure out how to be data-driven. More and more marketers across America are realizing that their data is pretty lousy. Dirty data represents a threat to any well-crafted marketing campaign. Dirty data is the silent killer of marketing campaigns.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Marketing] 10 Creative Exercises That Are Better Than Brainstorming
    For marketers and agency professionals, it can help focus the first stages of a new project by establishing what you currently know and getting your initial ideas out of your brain and onto paper. This is a modified excerpt from Creative Ideation for Digital Marketers: Theory to Practice by Dani Mansfield. Marketing Agency Daily
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [Marketing] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services. Marketers have hundreds of options for creating campaigns.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Marketing] The Art of Scannable Content: How to Write for Today's Online Readers
    You’ll learn how digital copywriters -- you know, marketers who use words to convert people online -- get and keep the most valuable commodity on the internet: attention. Content Marketing Blog Daily TacticalHere's the truth: There's no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume. Not sure where to start? That’s okay.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, MARCH 17, 2011
    [Marketing] Don’t Let Lack of Content Stop You from Blogging
    As an industrial marketer, you recognize the importance of constantly publishing fresh and relevant content to attract qualified visitors and convert them into leads. See my earlier post, “Content Marketing: Think Like a Publisher, Act Like an Investor.” ). Is there a way for industrial marketers to solve this “Catch-22” problem for blogging?
  • MARKETING INSIDER GROUP  |  SATURDAY, MAY 30, 2015
    [Marketing] Getting Your First 100 Customers: Strategies That Work
    Anyone with experience with startup companies and sales and marketing knows how hard it can be to engage those first 100 customers. You can have your social media marketing done in-house by a part-timer, or you can outsource it. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Marketing StrategyOk I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Marketing] Higher Quality Content Helps B2B Marketers Find Positive ROI
    New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.
  • MARKETING INSIDER GROUP  |  FRIDAY, DECEMBER 16, 2016
    [Marketing] Weekend Reading: “UnMarketing” (2nd Edition) by Scott Stratten
    For the 101st episode of The Marketing Book Podcast I had a very entertaining interview with Scott Stratten, co-author with Alison Stratten of the new book “UnMarketing: Everything Has Changed and Nothing is Different.” This is the second edition of their 2009 bestseller “UnMarketing: Stop Marketing, Start Engaging.” The post Weekend Reading: “UnMarketing” (2nd Edition) by Scott Stratten appeared first on Marketing Insider Group. Marketing Strategy
  • MODERN MARKETING  |  FRIDAY, APRIL 5, 2013
    [Marketing] Social CRM By Numbers [INFOGRAPHIC]
    Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency Social Media engagement reach social CRM social CRM by numbers social selling social selling tips by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Marketing] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online. This can work for any marketer.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MARCH 30, 2016
    [Marketing] A Few Techniques of Logo Design
    To create a quality logo, you need to examine the needs of the market, the competitive advantages of your company, and the target audience carefully. The post A Few Techniques of Logo Design appeared first on Marketing Insider Group. Content MarketingA logo can be a panacea for increasing the company’s profits. This sign can do real financial miracles.
  • MARKETING ENVY  |  WEDNESDAY, NOVEMBER 29, 2017
    [Marketing] 10 Most Promising B2B Startups in the UK for 2018
    report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Field and innovation: Content is king and Concured bring Artificial Intelligence to the world of content marketing. It shows show marketers exactly what topics drive engagement from their audience, and what to write about next. Content marketers’ dream indeed! Startup Marketing B2B Marketing
  • INTEGRATED B2B  |  THURSDAY, MAY 26, 2016
    [Marketing] What is a Marketer CEO?
    My recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. One of these types, the ‘Marketer CEO’, believes strongly in the strategic impact of marketing. For B2B marketers, understanding the views of these CEOs can provide vital direction that will better equip them to meet the CEO’s expectations and contribute most value to the business. So what is important to these Marketer CEOs?
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Marketing] 8 Time-Saving Excel Shortcuts Worth Memorizing [Infographic]
    Marketing Data Productivity Daily IGSSIf I had a nickel for every hour I wasted trying to figure something out in Excel, I'd have quite the coin collection. Don't get me wrong: Excel is an extremely powerful tool when it comes to collecting and analyzing data. But unless you're a power user, it can be tricky to get the hang of it. If you're not well versed in the tool's functionality, even little things like resizing columns and inserting comments can cause you to have to stop and think.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Can Influencer Marketing Be Sustainable?
    The online sphere is saturated with marketing coming from every direction and through myriad channels, disorienting consumers who are simply looking for guidance. When it comes to influencer marketing, this third category of individual is essential. We don’t need to belabor the value of influence in today’s digital marketing climate. A recent study by Tomoson identified influencer marketing as the fastest-growing and most cost-effective channel.
  • BRIGHTEDGE  |  FRIDAY, SEPTEMBER 22, 2017
    [Marketing] How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords
    This blog post looks at how you can use marketing tactics to improve your SEO and rank higher on Google in 2017. The post How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords appeared first on BrightEdge SEO Blog. You can find more actionable B2B SEO tips on our site. Everyday we’re discovering new ways to work Google’s recommended best practices into our favor, and it’s little surprise when you’ll expect to drive very […].
  • FATHOM  |  THURSDAY, JUNE 4, 2015
    [Marketing] Content as a Confidence Tool
    In addition, when new market opportunities surface, both new and old reps need content that validates your company’s strength in addressing those new opportunities. Your marketing team strives to build a library filled with problem-solving, educational content to share with your prospects. By using content (supplied by your marketing department) that highlights these problems and their solution(s), you position yourself as a valuable source of information for your customer.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 22, 2015
    [Marketing] The state of earned media blogger outreach
    Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call. The same thing is happening right now as I reach out to the tippy top of the social media marketing influencer world on behalf of SOCi , a social media marketing platform that’s pretty new on the scene. I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] Get Found Online: 6 Principles of Quality Content
    In my last post , I shared why SEO and content marketing fit together. Epic Content Marketing , by Joe Pulizzi of Content Marketing Institute , offers a framework of criteria that I have adapted for coaches and consultant. (It The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Attracting Clients Content Marketing Getting Read How to.TipsHow to get found online.
  • MARKETING ACTION  |  TUESDAY, JULY 16, 2013
    [Marketing] Guidelines for White Papers and Case Studies
    Carolyn Goodman, president and creative director of Goodman Marketing Partners, Inc, defines content marketing as “creation and distribution of original content that has perceived value in order to positively position your brand in the minds of your prospects and customers.”. The first part of content marketing is, of course, the content itself. The purpose of content marketing is to deliver information that makes your buyer more knowledgeable.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 12, 2017
    [Marketing] How To Choose an International Expansion Strategy
    The post How To Choose an International Expansion Strategy appeared first on Marketing Insider Group. Marketing StrategyHave you ever thought about what it takes to build a strong digital presence in multiple countries? Following SEO best practices and getting your website to rank highly in your home country can be hard enough, but branching out to other countries is a completely different ballgame. In this blog post, I’m going to describe […].
  • MARKETING INSIDER GROUP  |  FRIDAY, MAY 12, 2017
    [Marketing] Weekend Reading: “The Road to Recognition” by Barry Feldman
    For the 122nd episode of The Marketing Book Podcast, I interviewed Barry Feldman, co-author with Seth Price of The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media. The post Weekend Reading: “The Road to Recognition” by Barry Feldman appeared first on Marketing Insider Group. Content Marketing
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [Marketing] Best Social PR Guides, Tips and Tools of 2010
    Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Update on Trusting PR Agencies without a Social Media Presence with Your Social Media Programs by PR Meets Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketing] 3 Ways to Be Your Customers’ BFF
    Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. I’m still surprised by how many marketers have never actually talked to a customer. 51% of marketers cannot ensure that their data is fresh. Despite our efforts as marketers to target and develop personas for our ideal target customer, oftentimes we’ve never actually met a customer. Marketing Automation b2b Consumer
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [Marketing] Stop doing PR. Start doing visibility.
    Tags: Latest Post Marketing Strategy B2B marketing Facebook LinkedIn PR PR Strategy Press release Public relations Social Media Social network Subject matter expert Twitter
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 29, 2013
    [Marketing] A Practical Checklist for LinkedIn Implementation
    LinkedIn marketing Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. Make sure your profile is 100% complete. LinkedIn will prompt you if your profile is incomplete.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Marketing] Digital Marketing Executive
    Are you a Digital Marketing Executive /Online Marketing Executive looking for a change? Do you have experience in managing Paid Search (PPC & Affiliate) Campaigns Do you have broad Marketing experience with a specialism in Digital/Online Marketing? Marketing ROI Cmo marketing roiOpentopic blog >> reed.co.uk Do you have experience working in a fast moving environment?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 4, 2013
    [Marketing] Hindsight 20/20 Series: 1. Your choice of social platform does matter
    Slider Social Business Social Media Marketing Business Social business social media social media marketing Choices (Photo credit: emilio labrador). A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey now, or willing to reboot their strategy?
  • MODERN MARKETING  |  FRIDAY, JULY 15, 2011
    [Marketing] Top 40 Twitter Feeds You’re Not Following
    Sharon Baker – A freelance writer with corporate clients, Sharon finds and shares tips on content marketing and writing. Daniel Burstein – Daniel oversees all content coming MarketingSherpa and MarketingExperiments, and provides provactive opinions on marketing. Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. John Ellett – CEO of digital marketing agency nFusion, John finds great content on the digital world.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, AUGUST 30, 2017
    [Marketing] How to write the article people want to share
    The post How to write the article people want to share appeared first on Marketing Insider Group. Content Marketing Social Media Serpstat Shares SMMWriting articles for the corporate blog is a pain sometimes. Especially, when you write posts on the similar topic every day. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. But even after these three steps, you can’t be sure that people will like it. In this post, […].
  • LEADERSHIP  |  FRIDAY, DECEMBER 5, 2014
    [Marketing] Interesting Infographics: The Science of Building Buyer Personas
    I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. Traditional Demographic Marketing. Using marketing personas made websites 2-5 times more effective. Segmenting and creating a “catered” email marketing experience will drive 18 times more revenue than broadcast emails.
  • VIEWPOINT  |  MONDAY, MAY 23, 2011
    [Marketing] New Response Databases - Valuable Resource for B2B Marketers?
    Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Marketers might ask, “Am I getting all the mid-sized law firms in the greater Chicago area?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Marketing] [Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge
    Learn about how you can make your content marketing go super viral, why and where people share content, the keys to viral content, and how to create headlines that draw people in. Content Marketing Infographic Author: Dayna Rothman Viral publisher Upworthy has changed the internet forever. Whether you find their provocative headlines annoying or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Marketing] Buyer Persona Basics
    “A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. You can use them to develop marketing programs that aim to fulfill the needs of all the different specific demographics within your audience. Want to learn more about using buyer personas in your marketing strategy?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Marketing] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    On top of that, I add myself to all of their personal digital marketing outreach, like subscribing to their newsletter and blog updates. The post 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel appeared first on Marketing Action Blog - Act-On. Sales Enablement Social Media Marketing sales social social media OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze.
  • PROTEUS B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Marketing] Visual Content: The Power of Images in Your Blog
    B2B Blog Postings B2B Marketing B2B blog Images marketing visual We live in visual culture. This is difficult to overstate. Consider a statistic taken from a recent Jeff Bullas blog post. Get this: “Ten percent of photos taken in human history took place in the last 12 months.” Think about that. At first it sounds insane, but it’s not hard to believe when you consider [.].
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Marketing] The 7-Step Formula for Writing Copy That Sells
    As a marketer, if you want to sell people like a Michelin 3-star restaurant, you have to execute like one. Direct Marketing” because he wrote countless successful direct mail pieces, selling everything from surgical dressings to business club memberships. Stone’s formula -- referred to by marketers as “Bob Stone’s Gem” -- was originally used to write sales letters and other direct response advertisements. Advertising Content Marketing Daily Tactical
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Marketing] Hubspot Offers Small Business Marketers a Big Bundle of Features
    Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 3, 2014
    [Marketing] Marketing Automation Is Like a DIY Home Improvement Project
    The post Marketing Automation Is Like a DIY Home Improvement Project appeared first on Salesfusion. Marketing Automation marketing
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Marketing] 5 Steps for a Most Excellent Google Hangout
    Add in the ability to hangout virtually with anyone across the word and broadcast it live, and it’s quickly becoming an essential tool for the modern marketer. Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Our guest will be VP of Marketing at Kinvey and 2012 Content Marketer of the Year, Joe Chernov. Modern B2B Marketing Social Mediaby Jason Miller So you want to host a Google hangout?
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Marketing] 8 Ways To Use Vine To Engage With Video
    by Amanda Batista | Tweet this Video is perhaps one of the most challenging marketing channels, because we understand the value of it, want to do more of it, but without the bandwidth or expertise, it often ends up on the never-ending marketer’s wish list. What’s a great new marketing channel without a measurement access point? 8 Ways To Use Vine To Engage With Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • AMBAL'S AMUSINGS  |  FRIDAY, APRIL 6, 2012
    [Marketing] Content Marketing Showcase Series # 3 The Eloqua Blog Tree
    Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. Eloqua automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers. Why is this cool content marketing? Name: Eloqua. Normal. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. personal. 10.2625. Clean. Clean.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] 10 Signs Something is Missing from your Marketing Strategy
    Is your marketing strategy missing something crucial? Here are ten signs there’s something missing from your marketing strategy : You’re failing to consistently attract new prospects and visitors to your website or to engage people in your social media networks. Your sales team is not up to date with your current marketing strategy. Your marketing content is out of date, for example on your blog.
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 27, 2012
    [Marketing] Why Make New Year’s Resolutions for your Marketing?
    Why every business needs to make New Year’s resolutions for their marketing. It can also prove to be a valuable resource for upgrading the performance of your business marketing in 2012. Out with the old : Applying the New Year resolution approach can help you identify what hasn’t been working with your marketing. Funny New Year resolutions : Getting a little funny with your New Year resolutions could create some interesting marketing results.
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Marketing] 15 Clever Examples of Interactive Print Ads
    Advertising Marketing Agency Daily This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format. You would think the category is void of innovative ideas, but that’s certainly not the case.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Marketing] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    Align Sales and Marketing. I have seen several instances where marketing attempts to define the methodologies without sales. Like Beavis and Butthead, Starsky and Hutch, or our friends Wayne and Garth, marketing must have a buddy-buddy relationship with the sales team. Of course, sales and marketing will disagree on some issues, but in the end, a healthy relationship is required in order to achieve lead lifecycle success. Lifecycle Marketing b2b
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Marketing] 8 Content Ideas for Your B2B Facebook Page Posts
    He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit. If you need help with your marketing and social media content, New Incite offers outsource services to help B2B companies achieve online marketing success.
  • THE POINT  |  TUESDAY, FEBRUARY 14, 2012
    [Marketing] Should I Remove Offer Content from My Website During a Campaign?
    B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pagesA client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website?
  • AMBAL'S AMUSINGS  |  TUESDAY, OCTOBER 20, 2009
    [Marketing] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
    T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation. Ambal Balakrishnan: Howard, it is a great pleasure to discuss your 'High-Tech Direct Marketing HandBook'.
  • HUBSPOT  |  MONDAY, NOVEMBER 27, 2017
    [Marketing] 12 of the Sassiest Brands on Social Media
    Last week, Brooklinen sent this email to HubSpot Marketing Director Debbie Farese. At first glance, it appears to be a test email that Digital Marketing Intern Mark accidentally sent to Brooklinen's entire list, advertising its upcoming sale on sheets. Our team gawked at the email, lamenting what we were sure would be a swift end to Mark's digital marketing career -- until we did some investigation on Twitter and found this incriminating tweet.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 15, 2010
    [Marketing] Autonomy Promises to Automate Delivery of Tailored Marketing Messages
    Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. That is, tailoring large content streams for buyer segments and funnel stages is just too much work for both marketers (who can't afford to create the content and campaigns) and buyers (who don’t have time to read the results).
  • MARKETING INSIDER GROUP  |  THURSDAY, AUGUST 4, 2016
    [Marketing] Three Phases of High-Performance Campaign Creation
    The post Three Phases of High-Performance Campaign Creation appeared first on Marketing Insider Group. Content MarketingWhile creating quality campaigns at scale may seem a daunting task, it is important to follow best practices to create quality, targeted campaigns that will capture your audience’s attention, provide them with the information they are looking for, and drive them into the pipeline. To help you on your way, here are the three phases […].
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Marketing] 20 Conversation Starters to Help Break the Ice at Networking Events
    17) Alright, I got an awesome marketing joke for you. This only works if you actually have an awesome marketing joke -- but I wrote a list for you in this blog post , so you''re all set. Inbound Marketing I''m going to the Sales 2.0 conference on Monday with my colleague Emma. I''ve never been to a conference with her before, so we were talking about whether we each like networking (or whether we dread it).
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 26, 2016
    [Marketing] Common Misconceptions about SEO That Just Won’t Die
    The post Common Misconceptions about SEO That Just Won’t Die appeared first on Marketing Insider Group. Search Marketing SEOSEO has evolved a lot during the past years at a very rapid pace. With search engine algorithms being constantly updated and new benchmarks of what’s considered relevant and what not changing year after year, a number of myths and misconceptions waddle around people’s minds and just won’t go away. Here is a list of […].
  • TOMORROW PEOPLE  |  TUESDAY, JULY 11, 2017
    [Marketing] Using Your Website to Upsell Your Way to ROI Success
    Marketing automation and website personalisation can increase your upsell opportunities. Read on to find out more. Lead Generation
  • SPIRALYTICS   |  SUNDAY, OCTOBER 1, 2017
    [Marketing] 10 Insane Statistics that Prove Why Email is More Powerful than Ever
    Email MarketingEmail has been around long before there was the internet; in fact, the first email ever sent—back in 1972 by an American computer programmer named Ray Tomlinson—became one of the precursors to the birth of the internet.
  • ACT-ON  |  WEDNESDAY, MARCH 9, 2016
    [Marketing] Schema & Microdata: An Overview
    SEO microdata schema search engine Search engine marketing search engine optimization seo best practicesThe first ever website was published in August of 1991. Today, nearly a billion websites are online and the complexity of them (not to mention the complexity of the ecosystem they constitute) only continues to grow. There are hundreds of advanced programming languages , which all do the same thing: communicate with a computer.
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Marketing] Geofencing? And other ways to target ads to trade show attendees without being there.
    It is a location-based digital marketing process that lets marketers send messages to smartphone users in a defined geographic area. Marketers can take the GPS capabilities to feed ads to people who are geographically ready to make buying decisions. For tech and marketing audiences (and others of course), every show has its own hashtags that they promote. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] Are you too high-class for marketing?
    “What we do isn’t really marketing.” You might not want to call it marketing–call it whatever you want–but there is something that you need people to do so that your organization keeps going. They don’t like to think of what they do as marketing–it is some kind of higher calling–except, they must attract students who are the customers. Internet Marketing Web Metrics college Education higher education marketing non-profits
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Marketing] Create an Event Oasis: The Top Reasons to Host a Lounge
    Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Another area that complements and amplifies your digital and automated approach is event marketing. Event Marketing b2b
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 23, 2017
    [Marketing] Survey: Twitter is More Effective Tool to Reach Local Audiences
    Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers? The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. Overall, 19 percent of enterprise marketers said their local digital marketing initiatives were effective in helping them raise brand awareness.
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Marketing] Marketing Campaign Roi
    Apr 25, 2013 … Struggling to calculate return on a text campaign or Facebook investment … I want to introduce you to a different marketing ROI framework that’s … Marketing Executive Key Skills Nucleus Marketing Lab However, they are an eclectic bunch of sharp people who are awesome … Automotive Advertising Marketing Agency Video EGC’s unique. Marketing ROI Cmo marketing roiOpentopic blog >> markanmarketing.tk
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 28, 2015
    [Marketing] What Mobile Marketing Strategy Tips Marketers Can Learn from Publishers
    To invigorate their mobile marketing strategy, digital marketing experts may want to take a hint from an unlikely source: publishers. It’s a role with relevance for digital marketing professionals, who also seek to grab users’ proverbial eyeballs across a variety of channels. Here’s what publishers are doing that could benefit mobile marketing strategy as well: They understand their users. Marketing Marketing Transformation
  • LEADSPACE  |  SUNDAY, JANUARY 15, 2017
    [Marketing] Why Robots Won’t Take Your Job This Year (Or Ever)
    And the world of B2B marketing is certainly not immune. Interest in AI for B2B marketing was already high in early 2016, and skyrocketed with all the hype surrounding Salesforce Einstein and its launch during Dreamforce ’16. There’s a lot more to this than pure “hype”, of course; Artificial Intelligence really is revolutionizing B2B marketing, as it is many other industries.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Marketing] 3 Ways to Make Inbound Leads More Effective for Sales and Marketing
    His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. At least that's inbound marketing's promise. To that extent, inbound marketing “delivers” on delivering leads. Some inbound marketers compromise and include as few fields as possible so people won't be scared away; they get caught up in the number of leads rather than the quality. The Conclusion: Make Inbound Marketing More Effective.
  • LEADERSHIP  |  MONDAY, JUNE 2, 2014
    [Marketing] Is Your B2B Lead Generation Stuck In A Silo? — Don’t Get Sucked In!
    The other reason I wanted to share this story with you is to use this analogy and comment on B2B lead generation with digital marketing and search engine optimization. A Wakeup Call for B2B Marketers. Here’s A Better Way to Market Online. As marketers, we seem to be on an unending chase. 7 Steps to Revitalize Your B2B Marketing and Lead Generation . Instead, identify the thought leaders that are worthy influencers within your target market and industry.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Marketing] The Right Way to Answer a Work Email
    I used to run our email marketing at HubSpot, and sometimes people still ask me email marketing questions. Instead, I reply and include the correct person on the thread, with a simple line: "Looping in XYZ who now runs our email marketing programs." content creation email marketing Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Marketing] 5 warning signs that your website sucks
    Getting these pages to not suck should be your web team’s #1 priority, even ahead of SEO, PPC, or email marketing. e-Commerce Web Metrics Bounce rate content marketing strategy Google Google Analytics mobile websites organic search Search engine optimization Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand.
  • SALES ENGINE  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] How many leads do you actually need from marketing?
    Since it’s become more difficult for sales people to get in front of prospects, many B2B companies are relying heavily on content marketing to supply top-of-the-funnel leads that can be converted into closed business. But how do they know if those marketing efforts are having impact on the bottom line? But for one client, we were able to calculate that for every $1 they spent on content marketing, they would get back $23—an enviable rate of return! Marketing Metrics and Dat
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Marketing] The 9 Parameters of a Lead Lifecycle
    Stage definitions need to be agreed between sales and marketing. Move from Engaged to Marketing Qualified – This campaign would move leads from Engaged to Marketing Qualified based on the score threshold. Move from Recycle to Marketing Qualified – This campaign will move leads from Recycle to Marketing Qualified. When a lead reaches Marketing Qualified or Sales Qualified there are numerous ways to alert the reps.
  • MODERN MARKETING  |  FRIDAY, MAY 2, 2014
    [Marketing] 3 Highlights From the ‘Conversion’ Twitter Chat
    Manager of Online Demand Generation and Lead Management at Avid, help modern marketers around the world tackle their challenges. On Friday April 25, she gave tips on effective marketing Conversion - the third of Oracle Marketing Cloud’s 5 tenets of modern marketing. For our fourth #Eloquestions Twitter chat, Arpine handed the baton to fellow Topliner big-gun Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Marketing] Best Search Engine Marketing Tips of 2009, Part 1
    Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Marketing] The Scariest Blog: No Personality
    Storytelling and personalization is the key piece in content marketing as I see it. We talked about ways to spend time between flights, and ended up talking content marketing. He mentioned not having time to stay in touch with former clients or do any type of consistent marketing for his business. Attracting Clients Content Marketing Story Telling blog content business blogs stories storytelling writing on the web What’s the scariest blog post you have ever read?
  • MARKETRI  |  THURSDAY, JUNE 7, 2012
    [Marketing] A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
    The Perfect Inbound Marketing Recipe? The same dinner bell rings true for Inbound Marketing programs – there is no one perfect recipe that every firm should use. Just like most chicken parm recipes include chicken, red sauce and cheese, most inbound marketing programs do include content marketing, search engine optimization (SEO), and social media as essential ingredients.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 16, 2007
    [Marketing] B2B Lead Generation Blog: Inquiry management and search marketing strategy
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Positioning: How To Test, Validate, And Bring Your Idea To Market
  • LEADSLOTH  |  FRIDAY, JUNE 18, 2010
    [Marketing] Plugging the Leak in the Middle of the Sales & Marketing Funnel
    This video is a preview of Tuesday’s webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “, which covers a comprehensive 7 step process to design a lead nurturing strategy. Tags: lead management lead nurturing marketing funnel sales funnel I’ve recorded an introductory video on lead nurturing and how it can turn more raw leads into qualified leads.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    When your organization doesn’t have the time, money, or skills on hand to keep a content engine going, it’s not uncommon to solicit help from a marketing agency. Sometimes a partnership with an agency is the only way to accomplish the marketing goals your company has established. Most startups and small businesses don’t have the luxury of building out a robust content team quite yet, but that doesn''t mean they can’t do content marketing.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] B2B Event Marketing Warrants Focus
    Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. According to Reglix’s State of B2B Event Marketing report, 91 percent of marketers invest in events as a channel for driving lead generation while spurring on brand engagement. Events are high on marketing teams’ activity lists, according to the Regalix report.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] How to Create an Editorial Calendar
    For tips on ways to make this work, click the image to visit artist/marketer Monica Crowe’s blog. Because blogging and social media work so closely together (blogging is actually classified as a form of social media by some experts), being able to have those two marketing functions work together in the same interface can be really nice. That’s not free, but most marketing budgets can handle it, and there is a free trial. An advanced system for more complex marketing.
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 5, 2017
    [Marketing] How Machine Learning Is Dramatically Improving Paid And Organic Search
    The post How Machine Learning Is Dramatically Improving Paid And Organic Search appeared first on Marketing Insider Group. Content MarketingMachine learning is helping paid search to become insanely more effective. A recent report by Aquisio found that paid search accounts that are optimized for machine learning achieve 71 percent better conversion rates, using lower cost-per-click, or CPC.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, NOVEMBER 8, 2017
    [Marketing] Realizing an Unfulfilled Promise: How the Google Jamboard Enables True Agility
    The post Realizing an Unfulfilled Promise: How the Google Jamboard Enables True Agility appeared first on Marketing Insider Group. Content Marketing“Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.” “The The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.”
  • MARKETING INSIDER GROUP  |  MONDAY, SEPTEMBER 11, 2017
    [Marketing] Transforming One-Time Customers Into Returning Buyers
    The post Transforming One-Time Customers Into Returning Buyers appeared first on Marketing Insider Group. Marketing StrategyA major revenue source that many businesses miss out on is getting single-purchase customers to return for more orders. It’s much cheaper to retain a customer than it is to get a new one, yet many e-commerce businesses don’t tap into this. Converting a current customer into one that returns time and time again requires […].
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Marketing] 7 Tips for Making Your Transactional Emails More Personal
    As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it's easy to forget about transactional emails. As consumers, we receive transactional emails constantly, and frequently read and interact with them, so why are they ignored by so many inbound marketers? Most marketing emails are either promotional or transactional.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] The Urgency of Integrated Marketing Technology for Content Marketing
    Big data can fuel market expansion, and it can increase efficiencies. But with all the good it offers, big data also presents intimidating challenges for enterprise businesses and how they invest in marketing technology. While our eBook helps forward-thinking marketers work differently, it may not have conveyed the level of urgency that global executives should feel. Marketers need solutions that help make sense of it all. Content Strategy Marketing
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Marketing] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Did you know that inbound marketing is white-hot and content curation is king? Brian Kelly, CMO of InsideView and Pawan Desphande, CEO of Curata , presented the latest and greatest content marketing techniques at the AMA Webcast on August 20, 2013. Our webcast educated hundreds of sales leaders and provided tips on how to leverage marketing automation and content marketing to generate more sales-ready leads. The game has changed and marketers must react.
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