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    [Marketing] Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide
    It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. But marketing automation can also have an impact on a more strategic level, addressing the frequent disconnect between marketing and sales, and also by helping to make marketing departments more accountable.
    [Marketing] The Biggest Mistake Experts Make When Writing an Ebook
    About Expert Ebooks Attracting Clients Content Marketing E-Books expert ebooks writing on the web Experts know a lot. Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say. But many experts think they can pour out everything they know into an ebook and readers will want to buy and read it. I call this the fire-hose writing approach. Give them everything you’ve got and hope that you hit a nerve that resonates.
    [Marketing] B2B Lead Generation Blog: Bigger Budgets For Marketers Who Measure Lead Generation Effectiveness
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Lead generation is very tangible way to demonstrate the value of marketing but it is by no means the only way.
    [Marketing] ingage: Newsletter Marketing with a Twist
    Check out this newsletter from marketing agency ingage (yes, with a small "i"). The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic. Interesting enough, but what sets this publication apart from every other marketing newsletter is that ingage has used its own interactive publishing tool to produce it.
    [Marketing] 13 Examples of Super Skimmable Content
    They're a great opportunity to beef up your email marketing strategy for subscribers or to publish a highly valuable, skimmable piece to draw more readers to your site. Content Marketing Daily TOFUOne of the barriers to getting your work read and widely shared in the age of information overload is time.
    [Marketing] 4 Things a CMO Should Do to Build Their Marketing Dream Team (Part Two)
    In a recent interview, I sat down with Matt Heinz of Heinz Marketing and picked his brain about what makes up a CMO’s marketing dream team. Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. In part two, we’ll talk about the “12 th man” of the marketing team, Smarketing, and what company culture actually is.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Marketing] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    While marketers don't always think of UX, this experiment proved that there is no denying its importance. Mobile Marketing Landing Pages DailyIs your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.
    [Marketing] Higher Education Faculty Continue to Use Social Media
    Social Media Marketing college Education Facebook Faculty higher education linkedin social mediaPhoto credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching.
    [Marketing] SharedVue Conducting Channel Marketing Survey
    If you sell products through channels and would like to have the data to compare your pains and strategies against other channel marketers, here's a research project you may want to participate in. SharedVue Marketing Technologies is looking for channel marketers to take a brief on-line survey about their pain points regarding channel marketing programs.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Marketing] How to Kickstart Your Mobile Marketing [Marketing Cast]
    With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. So how do you kickstart your mobile marketing program ? In today’s episode of the Weekly Marketing Cast , we address exactly this question: Optimize Your Site for Mobile. The first step you need to take in order to kickstart your mobile marketing program is to optimize your website for mobile.
    [Marketing] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    At Marketo, we sometimes meet with individuals who feel anxious about adopting marketing automation , and as a result, the meeting can spiral downwards fast. As marketers or salespeople, it’s almost a requirement to lead meetings and it’s more than a probability that it won’t always go in your favor. Modern Marketing b2bAuthor: Jessica Minasian Let’s face it. Sometimes, you might be leading a meeting and realize that things aren’t going your way.
  • FATHOM  |  MONDAY, JULY 14, 2014
    [Marketing] Laws of Marketing Power: Re-create Yourself
    In order to meet their needs, marketers need to create clear messages and experiences that resonate. This is the essence of marketing: Immediate, present and unmistakable (if subtle). If people hate your new logo or love your improved website architecture, they will have a strong impression regardless, which means you are memorable, which is almost always preferable to being ignored in the world of marketing. Content Marketing Digital Marketing 48 laws of power
    [Marketing] Why a Facebook Company Page Makes You Less of a Dinosaur
    For all ages, but especially if you have any customers and employees who are 18-34 in age, Facebook can be a cost-effective way to create awareness of your brand, market your products and services, provide customer service, and increase customer and employee loyalty, engagement and retention. I recommend that you invest in custom graphics for your page that integrate with your website and other marketing materials. Facebook b2b marketingTweet.
    [Marketing] [Infographic] Content Marketers: Quit Selling Like It’s 2004
    As content marketers, we know that creating and serving up mass amounts of content doesn’t guarantee sales or customer engagement. But unfortunately many marketers are missing the mark with their content. Just like the old infomercials that existed circa 2004, content marketers need to stop selling and start helping. And remember, don’t let your content marketing fall the way of the razor scooter and shake weight! Content Marketing
    [Marketing] 5 Tips for Improving Your School’s Web Presence
    Whether it be tips on improving the return on paid search, the important benchmarks regarding search engine optimization or advice regarding marketing automation, The EDU Standard has it all. Blog Feed Higher Education Analytics education education industry MarketingFathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry.
    [Marketing] Can the website of an enterprise technology company really truly engage?
    The category defined is Revenue Performance Management (RPM) and this disruptive suite is changing the sales and marketing landscape. Using graphic iconography to guide visitors through the value of RPM (opposed to a tome of marketing and technical content on the home page) the site engages visitors with a unique interface. The CEO, Phil Fernandez , and his marketing team dove in head first to this interactive transformation and I have to applaud them for daring to be different.
    [Marketing] Crusaders and Shepherds: Lessons for B2B Marketers
    I'm enjoying Steve Woods's post today on Digital Body Language , on the ways Marketing departments can and should be "doing" social media. read more.
    [Marketing] 6 Different Types of Buyer Journey Maps
    Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. While it’s possible to cram a lot of information into this chart, remember that research shows marketing messages are more effective when repeated consistently. Marketing Strategy
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Marketing] How to Set Gmail as Your Browser's Default Email Client
    I f you want to learn how to create these "mailto" links for your own marketing, this blog post walks you through exactly how to do it.). email marketing Fellow Gmail users. ever click on a "mailto" link (like this one , for example) to share web content via email , only to have your browser attempt to open the wrong email client? For instance, my computer always used to try opening up Outlook, even though I''m a Gmailer. So annoying. Suffer no more!
    [Marketing] Simplify the Keyword Structure of Your Inherited PPC Account
    Blog Feed Digital Advertising Digital Marketing Fathom Marketing AdWords Google AdWords optimization Paid Search ppcMost paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. The account may have hundreds of keywords, all set on broad or phrase match. It is possible to tame this beast without pulling your hair out.
    [Marketing] Blogger outreach is scary
    Internet Marketing Organic Search Public Relations Abraham Harrison Blog Outreach public relations social mediaImage via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today.
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Marketing] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring. Our “C” and “D” leads go directly to the marketing team, who put them in an appropriate nurture campaign until they show more interest. Predictive can also play a big role when you’re expanding into new markets or segments. This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog.
    [Marketing] 5 Tips for Delivering Better Presentations
    Sales and Marketing Leadership Daily Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. According to the Washington Post , America’s biggest phobia is the fear of public speaking – 25.3% of people in the US are afraid of speaking in front of large groups of people.
    [Marketing] Storytelling and data: when beautiful metrics can’t beat words
    When the workshop was over (and we proudly walked away with our own visual storyboard), I started thinking about all the misconceptions that now exist around storytelling in the marketing technology space. Here’s a quick analysis of the very concept of storytelling as it applies to marketing and business in general, followed by a few thoughts on how to make the most of it in a data-rich environment. Marketing Data
    [Marketing] How Pandora Leverages Personalization in Email Marketing
    To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Matt Nichols, Pandora's Director of Marketing, recently talked about how his company drives conversion with email. His presentation at MarketingSherpa's 2011 Email Summit highlighted personalization as the key component not only of the product itself, but also of the product's marketing. So, how granular can you get with personalization in your email marketing?
    [Marketing] B2B Marketing Awards campaign – pt 1
    THIS YEAR IT’S PERSONAL… As reported in B2B Marketing, the 2010 awards campaign has kicked off. We, and the team at B2B Marketing , are delighted with the result. Bring on the competition… Tags: B2B B2B Social Media B2B awards B2B marketing B2B marketing awards 2010 Uncategorized B2B brands b2b creative social media link].
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Marketing] 5 User-Generated Content Mistakes to Avoid
    Be sure to ask for user permission during uploads, and make it clear that content created and shared on social media as part of a given UGC campaign or with a particular hashtag may be repurposed in other marketing channels. Repurposing your UGC across marketing channels can make a little content go a long way. The best customer content marketing campaigns excite your followers and encourage individuality. Ecommerce Content Marketing
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Marketing] 10 data experts explain why little data is the new big data
    91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). Or consider taking a Digital Marketing or Social Media Mini-MBA at the Rutgers Business School Executive Education where Mike Moran and I teach, My curriculum is Web Analytics and ROI for Better Decision Making. Market Research Big Data Little Data market research small data
    [Marketing] What To Know When Selecting a New Email Service Provider
    Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Email marketers need to be aware of these at all times. Modern Marketers must orchestrate and deliver marketing messages that are relevant to individual preferences and behavior. To learn more download Email Deliverability: Guide for Modern Marketers. Email Marketing
    [Marketing] Calculating Net Promoter Score (NPS) in B2B markets
    However, in B2B markets the NPS question should be adapted to reflect the fact that many business decision makers a) have neither the opportunity nor desire to proactively recommend supplier brands, and b) if they do make a recommendation, it’s rarely to a friend. So what does a ‘good’ NPS score look like in B2B markets? The post Calculating Net Promoter Score (NPS) in B2B markets appeared first on Circle Research - B2B market research company.
    [Marketing] 5 Signs Your Company Needs a Blog Writing Service
    However, we understand that sometimes there just isn’t enough time in the day to research and assemble quality blogs that inform visitors and move potential buyers through the marketing funnel. Does your blog include content for visitors in every section of the marketing funnel? You’ll receive content that focuses on every part of the marketing funnel while also quickly moving buyers from the discovery phase all the way through to a purchase.
  • HIVE9  |  TUESDAY, AUGUST 23, 2016
    [Marketing] The Science Behind Better CTAs
    When an act of marketing draws attention to your business, that feels like a win. But if a prospect stops there, then your marketing isn’t truly doing its job. Hive9
    [Marketing] The Tools You Need For Today's B2B SEO
    B2B Marketing SEOEveryday search engines are getting more advanced and SEO more complex. You need more than the right tools to be good at SEO, but without the right tools success is impossible. With this in mind, I've endeavored to give you a description of the most used and most useful SEO tools so that you can figure out what tools you need in your shed.
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Marketing] Can you DIY? How and When to Update Old Video Content
    For marketing collateral, it’s a little trickier, I’ll admit. Keeping Content Marketing Videos Updated. Keeping content marketing and blog videos up-to-date is a whole other beast. At Vidyard, we use series naming conventions like “ Video Marketing How-To ” … partly for this purpose, and partly for audience understanding! Blog Content MarketingYou know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10?
    [Marketing] Using Google Analytics to soup up your social media effort
    B2B Web Strategy Internet Marketing Social MediaRecently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”. Posting on Social Media Today, Chad Wiebesick has dug into this more deeply, and has identified three ways that [.].
    [Marketing] RESEARCH: B2B Enterprise Content Lacks Audience Centricity
    April 13, 2017 by Carla Johnson Research from the Content Marketing Institute, released yesterday, shows how far B2B marketers still have to go to put customers squarely in the middle. Marketing B2B Marketing Business to Business Carla Johnson CMI content marketing Content Marketing Institute digital marketing Enterprise marketing Joe Pulizzi Type A Communications
    [Marketing] PR Lesson from the Lolo Jones / New York Times Controversy
    Uncategorized #brand damage #content marketing #craftsmanship #media placement #media relations #Negative Publicity #PR #press release #PRfirms #publicity #reputation management Art Brisbane Forbes Magazine hatchet job Jere Longman journalism journalists LoLo Jones marketing counsel mojo New York Times nude NY Times Olympic hurdles Olympics PR lesson PR strategy public relations public relations firms public relations strategy Savannah Guthrie spinal cord surgery TODAY Show virgins
    [Marketing] Killed By Powerpoint « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?
    [Marketing] 5 Golden Rules for a Successful Location Based Marketing Campaign
    Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Aaron is the head of location based marketing at WCG in Austin. He is the author of an upcoming book, Location Based Marketing for Dummies , he runs his own podcast called The Quick-n-Dirty Social Media Podcast on BlogTalk Radio , and he blogs over at his own site. In this episode, we chat about: The evolution of location based marketing.
    [Marketing] 10-Point Checklist: Getting C-Suite Buy In for Social Media
    And another senior marketing manager bites the dust! B2B marketing professionals are challenged every day with how to get executive management to buy in for social media. “It’s The fact is, social is now an integral part of lead generation and marketing programs. And unless we embrace and excel at social media marketing integrated into the full marketing mix, we’ll be at a competitive disadvantage.”. Part 1.
    [Marketing] Pardot User Conference Proves They’re a Top Marketing Automation Vendor
    The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. They realize the marketing automation can only go so far, and that a human interpretation of the lead’s profile and email & web activity will uncover additional insights. Marketing Automation User Conferences. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen.
    [Marketing] Have No Fear: Why Sales Teams SHOULD Be On Social Media
    Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data sales productivity Salesforce social intelligence social media social selling twitter Web 2.0
    [Marketing] What's in a Name? What 6 Popular Brands Are Called Across the Globe
    While the cinephiles in the room will be quick to point out that I''m quoting from Quentin Tarantino''s Pulp Fiction , I''m also highlighting an example of a business (McDonald''s) tailoring their marketing to better serve a particular audience. After all, Germany was a big market, and the name of the whiskey liqueur, "Irish Mist," certainly had a nice ring to it. and introduced it as the "Mars bar" to the European market. ( and other European markets. .
    [Marketing] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. This is a far cry from the single digit percentages Google spokespeople indicated marketers would realize in late 2011. B2B Google Search Engine Marketing Blog
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Marketing] How to Socialize an Event
    What alternate marketing universe are you living in? Social Media event marketing In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up.
    [Marketing] Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
    When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing. In this episode, Alex Blumberg shares their entire process for creating some of the most compelling podcasts on the market today. Content Marketing Blog featured-1 Daily Canonical
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Marketing] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    Content Marketing DailyAs more and more people begin to publish online, more channels and content will be competing for your audience’s attention. A great headline is one of the most effective ways to break through the noise -- it has the potential to increase a post's traffic by 500%. So how do you write a headline that drives that kind of results for you?
    [Marketing] Your Sales Kick Off – It’s A Lot Like a Good Email
    Think of approaching your sales meeting presentations like great email marketing. Give them a reason to feel excited about your marketing programs. Your Sales Kick Off – It’s A Lot Like a Good Email was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Modern B2B Marketingby Heidi Bullock Some things in life are just inevitable: death, taxes and of course your annual sales kick off meeting.
    [Marketing] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    Don’t measure social media marketing success by website visits. Disclosure: Jay has done some marketing programs with Marketo and I thought he was a cool guy even before the presentation. B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media B2B social media B2B social media marketing
    [Marketing] 4 Simple and Inexpensive Ways to Improve Your Website for Lead Generation
    We all know our websites are crucial to our marketing success. However, website remodels tend to fall onto the “we’ll do it later” list of all the tasks the marketing department would like to accomplish. It’s good marketing practice to rebrand your website and take a peak under the hood of the user experience every once in a while, but in the meantime, a couple of quick fixes can keep your website as up to date as possible.
    [Marketing] CMO’s top 10 martech stories for the week – 3 March
    CabinetM claims industry first with martech stack configurator Martech marketplace and collaboration network startup, CabinetM, is claiming an industry first with its new MyStacks offering, which is designed to help marketers and agencies better create, share and collaborate around marketing technology stack design. Marketing Technology undefinedOpentopic blog >>
    [Marketing] Vtrenz Gives a Solid Overview of Relationship Marketing
    So it came as a pleasant surprise to find that marketing automation vendor Vtrenz’ ( ) series “Effective Relationship Marketing” presented a fairly comprehensive overview of its topic, including several points with no obvious direct relationship to Vtrenz products. This echoes the important Customer Experience Management insight that all interactions with a company impact customer behavior, not just marketing contacts.
    [Marketing] Where in the world is Mashable?
    Content Marketing Personalities of the social web Video blogs lance ulanoff mashable social media for social goodClick here if you can’t view this video interview of Lance Ulanoff of Mashable. The ubiquitous Mashable has had its moments of glory, unquestionable potential, and annoying listicles over the past few years, but received a well-needed shot of credibility when it hired respected tech editor Lance Ulanoff as its new editor in chief in September.
    [Marketing] One-to-One Marketing – My 5-Part Series
    Starting today, I have a 5-part guest blog series running in Business Consulting Buzz – an informational blog for consultants and consulting firms. You can check it out here – [link] If you join their list, you’ll be notified when the next installments are published over the next several weeks. In today’s edition, I talk [.]. General
  • VIEWPOINT  |  TUESDAY, JUNE 10, 2014
    [Marketing] How Speech Analytics Can Improve the Contact Center Experience
    Marketing Strategy If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” ” Perhaps you’ve wondered, what happens to those call recordings? Blue Cross of Northeastern Pennsylvania wanted to learn why its customers were calling.
    [Marketing] 5 Surprising Qualities the Best Leaders Possess
    Marketing Agency DailyWhat core qualities most accurately indicate you'll be a successful leader? They aren't necessarily what you'd expect. When you consider iconic leaders like Steve Jobs and Elon Musk, you probably think of charisma, unwavering confidence, and an insatiable desire to bring about transformative change. But it turns out these oft-cited qualities are more exceptions than rules when it comes to defining great leaders.
    [Marketing] 3 Tips to Extend Your Email Reach with Social Sharing
    Email Marketing email marketing Social Media social sharingTracking how many readers share your emails on social media is easier than ever. Any email service provider worth its salt lets you monitor social interactions (we do!) such as likes, comments, shares and retweets in your email report. But how do you get your readers to share your email in the first place? Read on for a few tips and best practices for maximizing your email reach through social sharing.
    [Marketing] 5 Educational Email Marketing Infographics
    Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel. We found five educational infographics about email power and adoption as a marketing platform that we think are worth a look. Small Business Adoption of Email Marketing by Use of Video in Email Marketing by GetResponse. Free Download: Marketing Data: 50+ Marketing Charts and Graphs.
    [Marketing] B2B marketers: Please don’t believe everything you read.
    One of my favorite marketing magazines, BtoB , featured an article in its November 8, 2010 edition which posed some questions to Brian Halligan, CEO of marketing software company HubSpot. One of the questions was "How can b2b marketers improve their lead-nurturing efforts?" What he is suggesting as a strategy is what B-to-B marketers used to use in the last century.
    [Marketing] Do People Still Read? How Offsite Content Attracts Quality Readership
    Between our rapidly-dwindling attention spans -- thanks in no small part to smartphone use -- to the 59% of people who share articles online without even reading them , there's no denying that marketers should be thinking strategically about how to recapture their audience's interest with more engaging written content. In addition to this marketing blog, which lives on HubSpot’s website, we also have , which is published on the Medium platform.
    [Marketing] The Preschooler’s Guide to Customized Content
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Customer Interaction Lead Nurture Nurture Marketing [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Marketing] Marketing Manager -Healthcare Events (30103348) – Opentopic
    Opentopic blog >> Fantastic opportunity for a talented marketing manager to join a market leading media publishing and events business. The post Marketing Manager -Healthcare Events (30103348) – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roiThis role sits within their Healthcare division, the largest and fastest growing revenue and customer division within this global organisation.
    [Marketing] Missed 2016 Content Marketing Opportunities – Heidi Cohen
    Opentopic blog >> 5 Ways Your 2016 Content Marketing Is Costing You It’s the mid-point of 2016. Have you missed 2016 content marketing opportunities? Ensure your second half, 2016 content marketing is on track to succeed. Marketing ROI Cmo marketing roiIf you’re like many of your peers, the answer is probably. This will lay the foundation for 2017 success! Even better it’ll save.
    [Marketing] 4 digital marketing tactics for local reach
    Opentopic blog >> Local marketing campaigns can feel like endless rounds of “Where’s Waldo?” — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry eyes and a fuzzy return on investment. A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of. Marketing ROI Cmo marketing roi
    [Marketing] Nine tips for optimizing your marketing strategy
    Opentopic blog >> Whether June 30 represents the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy to course correct, bump up your efforts, or simply bask in the knowledge that you’re on track. Are you reaching your marketing goals? Do you have marketing goals? Marketing ROI Cmo marketing roi
    [Marketing] Content Marketing Manager job with Aquent
    Opentopic blog >> I’m looking for a Content Marketing Manager to work with our global media client on their innovative, full Programmatic Marketing Platform. If you are currently or are looking to move into a Content Marketing Manager role read on. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Marketing] ADMA launches content marketing advisory group
    Opentopic blog >> Association hopes to launch a framework for measuring the ROI on content marketing in the next 9-12 months The Association for Data-driven Marketing and Advertising (ADMA) has taken the wrappers off a new content advisory group aimed at helping brands improve their content marketing smarts. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Marketing] ADMA launches content marketing advisory group
    Opentopic blog >> Association hopes to launch a framework for measuring the ROI on content marketing in the next 9-12 months The Association for Data-driven Marketing and Advertising (ADMA) has taken the wrappers off a new content advisory group aimed at helping brands improve their content marketing smarts. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Marketing] ADMA launches content marketing advisory group
    Association hopes to launch a framework for measuring the ROI on content marketing in the next 9-12 months The Association for Data-driven Marketing and Advertising (ADMA) has taken the wrappers off a new content advisory group aimed at helping brands improve their content marketing smarts. Marketing ROI Cmo marketing roiOpentopic blog >>
    [Marketing] : Online Lead Generation Email Marketing
    Opentopic blog >> Intela is a leader in performance marketing in the UK and Europe as well as North America and Australia. We provide services for lead generation, email marketing, and affiliate marketing to acquire customers for our clients. Marketing ROI Cmo marketing roiSite has not been designed responsively HTML caching has not been used HTML Version has been set as html5 For.
    [Marketing] Report: Social media is marketing’s domain
    Opentopic blog >> Social media is quickly developing into a marketing function within most organizations, according to a new study, as most companies are realizing social’s impact as a vital communication tool to buyers and prospects. “The State of Social Marketing 2016 Annual Report” from Simply Measured polled 350 marketers on their social strategies and found that social media. Marketing ROI Cmo marketing roi
    [Marketing] Digital Marketing Secrets for Exceptional Customer Experiences
    Opentopic blog >> For decades, marketers have measured their success on the same goals: Revenue, ROI, reach, exposure, and engagement (opens, clicks, views, shares). While these measurements remain intact to prove the value of marketing investments and the impact of any marketing initiative, they all have one thing in common: They are based on an organization’s goals, not necessarily. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Marketing] Content Marketing Encyclopedia: Everything You Ever Needed
    Opentopic blog >> Content marketing has become such a popular trend that even Kevin Spacey now gives speeches about it. But before diving into the marketing industry’s favorite new buzzword, let’s start with a definition: Content marketing (n.): It’s simple, Marketing ROI Cmo marketing roiThe use of storytelling to build relationships with consumers by providing them with something entertaining or useful. That’s it.
    [Marketing] Performance Marketing Manager (f/m) // MODOMOTO
    Opentopic blog >> As a Performance Marketing Manager you complete the marketing team and support us in strengthening our presence in all Performance Marketing channels. Marketing ROI Cmo marketing roiYou will develop new campaign ideas and optimize our current campaigns with regard to the KPI’s to reach our performance targets. Would you like to be a part of making our product even more.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Marketing] Performance Marketing Manager (f/m) // MODOMOTO
    Opentopic blog >> As a Performance Marketing Manager you complete the marketing team and support us in strengthening our presence in all Performance Marketing channels. Marketing ROI Cmo marketing roiYou will develop new campaign ideas and optimize our current campaigns with regard to the KPI’s to reach our performance targets. Would you like to be a part of making our product even more.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Marketing] SEO Tips and Tactics for Content Marketing
    Opentopic blog >> It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program. Content marketing comes in all shapes and sizes, including blog posts, infographics, email, podcasts, and many other content types. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Marketing] B2B mobile marketing: A ringing endorsement
    Opentopic blog >> It’s time B2B marketers started using mobile marketing to its full potential, says Kenneth Connolly, head of content at Really B2B As consumers, we’ve all seen how B2C organisations use mobile marketing in their campaigns. Marketing ROI Cmo marketing roi
    [Marketing] Best of 2008: Email Marketing Tips
    Which common email marketing mistakes should you make sure to avoid? Discover the answers to all of these questions plus email marketing strategy, tips and interesting statistics in these blog posts and articles, some of the best from the last 12 months on the topic of email marketing. She shares some SEOmoz experience with email marketing, industry statistics (e.g., "80% Tags: Web Marketing How can you increase open rates for your email newsletters?
    [Marketing] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation). Engagement Marketing b2b Consumer
    [Marketing] 16 Must-Read B2B Marketing Strategy Ebooks
    B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Increasing the Response to Your Email Marketing. The New Rules of Viral Marketing. The News Rules of Outsourcing B2B Marketing. Marketing [M.O.]
    [Marketing] Halloween Video Ideas So Good They’ll Haunt You
    Any day of the year, customers want to feel like they’re recognized and understood as the unique person they are, not marketed to as part of a mass group or list. There may be a ghoulish slant to your everyday marketing – in the telecommunications industry? Blog Video Marketing TrendsWant to give your audience a treat? Halloween is coming up (it’ll be here faster than we think!),
    [Marketing] How to effectively integrate video content onto your website
    According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions.
    [Marketing] A Glimpse Into the Landscape of Social Sharing [Infographic]
    Do you really think Pinterest is becoming an increasingly viable option for brands to utilize in their social marketing? marketing data As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area.
    [Marketing] Interactive Storytelling 101: User Experience & Information Architecture
    Content Technology Enterprise MarketingWhen you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. Interactive storytelling, however, involves a whole new set of best practices.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Marketing] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. Highly public ideas market themselves. Public Relations Content Marketing Pop Culture Daily WeeklyUnsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor.
    [Marketing] Three ways to turn client email into new business value
    As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. Even email updates wouldn’t elicit an answer, so I asked a friend in online marketing. Thankfully, after endless online marketing Hipster-cafe meet-ups with my biz friends, I learned. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
    [Marketing] The 10 Commandments of Sales and Marketing Alignment
    According to CallidusCloud’s 2015 Sales and Marketing Sentiment Study, only about 15 percent of sales pros and marketers say their operations are fully aligned. IDC said sales and marketing misalignment costs the average $100 million […]. The post The 10 Commandments of Sales and Marketing Alignment appeared first on CallidusCloud. Marketing Lead Generation Lead Quality Lead Scoring Sales and Marketing Alignment
    [Marketing] The 10 Commandments of Sales and Marketing Alignment
    According to CallidusCloud’s 2015 Sales and Marketing Sentiment Study, only about 15 percent of sales pros and marketers say their operations are fully aligned. IDC said sales and marketing misalignment costs the average $100 million […]. The post The 10 Commandments of Sales and Marketing Alignment appeared first on CallidusCloud. Marketing Lead Generation Lead Quality Lead Scoring Sales and Marketing Alignment
    [Marketing] Quick Guide to Email Newsletter Distribution
    According to content marketing expert, Michael Brenner, 60-70% of B2B marketing content goes unused. Any email marketing software will give you instantaneous analytics necessary to measure the success of your strategy. The post Quick Guide to Email Newsletter Distribution appeared first on B2B Marketing Insider. Content MarketingAn email newsletter is a tremendously valuable distribution outlet many brands overlook.
    [Marketing] SEO for Alternative Content Types, Part 4: Best Practices for Infographics
    In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. The post SEO for Alternative Content Types, Part 4: Best Practices for Infographics appeared first on Marketing Action Blog - Act-On. Content Marketing SEO content marketing infographics
    [Marketing] B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 If youre planning any type of event marketing, Ruth Stevens new article on is a great place to start.
    [Marketing] Maximize the Value of CSR Initiatives Through Effective Content
    The post Maximize the Value of CSR Initiatives Through Effective Content appeared first on Marketing Insider Group. Marketing StrategyJennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients.
    [Marketing] A spicy approach to addressing complexity on your website
    business strategy Internet marketing marketing strategy website best practices website complexityBy Robert Dempsey, Contributing {grow} Columnist. The information density of our world is creating a challenge for every indvidiual and business. We have not yet reached the Age of Filtering! And while you may be thinking “more is better,&# maybe we can take a sales lesson from an unlikely source – a Thai Food Cart. The Paradox.
    [Marketing] Marketing Automation – Salesfusion
    Opentopic blog >> How do you know if Marketing Automation is right for your business? Marketing ROI undefinedYou may have sales asking for more leads or complaining the leads you send aren’t any good. And you might even be frustrated that the leads you worked so hard to generate fall into a black hole once you pass them over to sales.
    [Marketing] How to Use Facebook Audience Insights: What Marketers Need to Know : Social Media Examiner
    Opentopic blog >> Are you looking for a tool to help you target your Facebook ads more effectively? Do you want to learn more about the people your ad reaches before you spend money on it? Even the most effective ad copy can fail if it doesn’t reach the right audience. In this article you’ll discover how using Facebook’s. Cognitive Technology Cmo cognitive technology
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Marketing] Tips for pulling off a successful business event
    Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Your event can be a presentation, a convention, or a trade show. All of these types of events require a venue, and selecting the right venue can definitely make or break your event.
    [Marketing] How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing
    This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. So how do marketers find the right leads? Many marketers are now optimizing for search, but are you really getting all that you can out of your efforts? However, if you are a company with any marketing budget, you should really consider putting some of those dollars here. . Content Marketing. This is where content marketing comes in.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Marketing] Why You Should Consider Using Twitter for B2B Leads
    Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. For the Mavericks, the NBA team’s email marketing specialist had tweeted out a question asking if anyone had experience with marketing automation. Lead Generation Social Media Marketing b2b leads lead generation social media social media marketing Twitter twitter leads
    [Marketing] The Ultimate Guide to eCommerce Lead Generation – Opentopic
    Lead generation is a time-consuming process.Lead generation is done by some specialized companies for a fee for various companies such as insurance, real estate, marketing first etc. Marketing - eCommerce– Lead generation is getting the information such as names, email addresses etc f prospective customers online through search engines and websites.
    [Marketing] Google Hummingbird Search Algorithm: Challenge Accepted
    The company’s offered few technical specifics on just what we can expect from Google Hummingbird, though search experts worldwide are quickly identifying what content marketers can expect in this all-new era of search. Unlike the January 23 rd redesign of Google images , and the Panda and Penguin efforts to clean up quality, Google Hummingbird isn’t just about quality, content marketing , SEO or user experience. What This Means for SEOs Content Marketers. Marketing News SEO
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