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  • NUSPARK  |  MONDAY, MAY 31, 2010
    [Marketing] Start to Analyze B2B Marketing Strategy
    It’s never too late to analyze marketing strategies and start the road to a strategy that will increase ROI. Tags: Content Lead Nurturing Marketing Strategy Here are some items to consider when you reevaluate: 1. Combine email with social media. All email communication should include options for users to share your content within social media channels such as [.].
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketing] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    Leading B2B Marketing Agency, KEO Marketing, Releases Guide for Standing Out in the World of Content Marketing. May 18, 2016 – Leading business to business (B2B) marketing agency, KEO Marketing , realizes that many businesses are looking for ways to improve the results from their content marketing in order to boost their overall results. This guide goes beyond standard content marketing,” said KEO Marketing CEO & President Sheila Kloefkorn.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 28, 2013
    [Marketing] The Customer is King. How Do You Prosper in their Kingdom?
    Author: Robin Bordoli What can the creator of the first department store, an epic fantasy television series and a former hedge fund manager teach us about modern marketing ? ” With the mainstream adoption of trackable display and performance advertising, this quote is increasingly untrue for digital marketers. So given this new uncharted territory where customers are kings, how do you as a marketer and a leader within your organization survive and even prosper?
  • REACHFORCE  |  MONDAY, OCTOBER 10, 2016
    [Marketing] It’s (Almost) a Wrap! A Review & Recap of Big Data Marketing in 2016
    Before we carve the turkey and hang the tinsel on the tree and pour a glass of champagne, let’s take a moment to pause and consider exactly how far big data marketing came this year. Big Data MarketingRemember just a few short months ago, when everyone was still getting a handle on this big data thing? Now […].
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [Marketing] Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research
    To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing. Forrester defines Adaptive Brand Marketing as a flexible approach in which marketers respond quickly to their environment to align consumer and brand goals and maximize return on brand equity. So how do you take the first step to becoming an adaptive marketing organization?
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 12, 2017
    [Marketing] Weekend Reading: “The Road to Recognition” by Barry Feldman
    For the 122nd episode of The Marketing Book Podcast, I interviewed Barry Feldman, co-author with Seth Price of The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media. The post Weekend Reading: “The Road to Recognition” by Barry Feldman appeared first on Marketing Insider Group. Content Marketing
  • OKTOPOST  |  TUESDAY, JUNE 13, 2017
    [Marketing] How to Leverage Content on Social Media for Effective Lead Generation
    As a B2B marketer, your leads are your life net – you need them for survival. billion users worldwide (and … Social Media Marketing Lead GenerationBecause of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, APRIL 5, 2015
    [Marketing] Social Customer Service Is the New Heart of Marketing
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Marketing] Does mobile search work for your business?
    With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. But recent data shows that many marketers are unhappy with the performance of their mobile search activities. So why then are so many marketers dissatisfied with mobile search?
  • SALES ENGINE  |  MONDAY, JUNE 20, 2016
    [Marketing] Can the value of lead nurturing be quantified?
    Most marketing and sales leaders in the business-to-business world know that nurturing leads is essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. For one company, we found that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Marketing Metrics and Data
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 3, 2009
    [Marketing] Marketing Features in Salesforce.com Winter 10
    Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. If you are still catching up from the last release check out this post on Marketing features from Salesforce.com Summer 09. New Campaign Features: Campaign Scoreboard is a new feature that provides two benefits- Campaign Summaries and Dynamic Campaign Viewing. New Dashboard Features: Salesforce dashboards are often used by marketers to share results with their organization.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 22, 2007
    [Marketing] Two New Web Marketing Concepts
    Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. The keys to success for that model will be high-quality content and effective marketing.
  • SALES ENGINE  |  THURSDAY, JUNE 9, 2016
    [Marketing] End-to-End Content Marketing and the End of IRL
    Creating an end-to-end lead generation process with content marketing requires that your top-of-funnel content (the content that focuses on early stage buyers and is commonly found in blogs) is tied together with your premium conversion assets. Having continuity of subject matter enables your sales team to get into conversations because they have an idea about what the problems in that companyare, assuming that you’ve integrated a marketing automation system with your CRM.
  • MODERN MARKETING  |  THURSDAY, JUNE 22, 2017
    [Marketing] The Four Temperaments of Organizational Alignment
    I mean, come on, why should Sales and Marketing operate off the same customer records (same fields, no hidden data) as Support (and vice versa)? If simplifying things sounds useful to you, you might like to check out Customer Experience Simplified , to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of othe marketing mix. Oracle Marketing CloudIt seems to be an unwritten rule.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing] Create Your Social Selling Strategy in Just 3 Steps
    If you’re in sales or marketing, you can’t go a day without hearing the term “social selling.” Sales Data Sales Intelligence Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Selling B2B b2b sales CRM crm 2.0 lead generation Sales Sales And Marketing sales productivity sales prospecting sCRM social intelligence social media social selling socialprise In a nutshell, social selling is knowing who your targets are before you engage with them.
  • MODERN MARKETING  |  FRIDAY, MAY 2, 2014
    [Marketing] 3 Highlights From the ‘Conversion’ Twitter Chat
    Manager of Online Demand Generation and Lead Management at Avid, help modern marketers around the world tackle their challenges. On Friday April 25, she gave tips on effective marketing Conversion - the third of Oracle Marketing Cloud’s 5 tenets of modern marketing. For our fourth #Eloquestions Twitter chat, Arpine handed the baton to fellow Topliner big-gun Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 23, 2017
    [Marketing] 12 Top Business Keynote Speakers To See in 2017
    The post 12 Top Business Keynote Speakers To See in 2017 appeared first on Marketing Insider Group. Marketing StrategyThere’s no way to fully predict what’s in store for leaders in 2017 – how the marketplace will change, what trends will emerge or fade, how politics, wars, or natural disasters will reshape our world. But we can feel confident in this: There will be challenges. How will we rise to meet them? One way, […].
  • HUBSPOT  |  TUESDAY, MAY 2, 2017
    [Marketing] 20 Creative Writing Prompts That'll Help You Beat Writer's Block [Infographic]
    Content Marketing Blog Daily IGSSI've written a lot of blog posts over the past few years. Read: I've stared at a lot of blinking cursors on blank screens over the past few years.) And if there's one thing I've learned about business blogging, it's that getting started is often the hardest part. When you're tasked with writing regularly and writing well, it's natural to feel some pressure. My advice?
  • MARKETING CRAFTMANSHIP  |  MONDAY, NOVEMBER 18, 2013
    [Marketing] Why Public Relations Does Not Sit at the Senior Management Table
    In his keynote address two years ago at the Institute for Public Relations (IPR) 50 th Annual Distinguished Lecture and Awards Dinner, Richard Edelman – President & CEO of the world’s largest independent public relations firm – echoed the PR profession’s long-standing goal: “…to elevate public relations as a management discipline that sits as a full partner aside finance, operations, legal, marketing and strategic leaders in the C-Suite.”.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Marketing] It Might Be Time to Make Age One of Your Segmentation Criteria
    Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. From a content marketing perspective, segmentation increases the probability that your message will be heard, be understood and—more importantly—be remembered. Content Marketing Strategy
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 26, 2013
    [Marketing] What Facebook Graph Search Means for Your Business
    What Facebook Graph Search Means for Your Business was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. You can find friends if you know how to spell their name. You can find company brand pages if you know what you’re looking for.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Marketing] How to Experiment With Controversial Content (Without Alienating People)
    Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Most marketers would argue that no one can predict whether or not something will go viral, but a lot of these same individuals simply aren’t satisfied with run-of-the-mill results. Content Marketing Pop Culture Daily Tactical
  • CONTENT STANDARD  |  WEDNESDAY, MAY 10, 2017
    [Marketing] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    Or a great marketing and content strategy? As a marketer, I know there’s more to the story. I’m struck by how marketers tend to approach their content marketing somewhat apologetically, as though at some point, their followers will feel betrayed when a favorite brand sneaks in that one stealthy product mention. Content Strategy MarketingWhat is Star Wars, truly? Is it a film franchise? The answer depends on whom you ask.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Marketing] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    So what’s a content marketer to do? Scenario two forces marketers to think about the people they are trying to reach, not the data provided by search engines—and as a result, it’s long-lasting. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. If a Tree Falls in the Forest… Marketers today are at a crossroads.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 13, 2013
    [Marketing] Webinar, December 18: How Marketers Can (Finally) Get Good Customer Data
    customer data integration customer data platform data quality marketing database Let’s face it: no real work will get done next week, what with all the holiday parties and caroling and so forth. So you might as well set aside 2:00 to 3:00 p.m. Eastern time on Wednesday, December 18 and register for the Webinar I’m co-presenting with RedPoint Global on Customer Data Platforms.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] How to Use Instagram for Your Business [Free Ebook]
    Instagram for business has become an essential element of social media marketing. Social Media Content Marketing Daily PromoWith 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side.
  • SALESFUSION  |  THURSDAY, MARCH 17, 2016
    [Marketing] Content Syndication: What Is It and Does It Really Work?
    As such, we B2B marketers are more hungry for quality content than ever. Content syndication is an age-old practice that has recently seen a reboot in the marketing space. In order to answer the question of whether or not content syndication works, we first need to explore what exactly this syndication looks like in today’s B2B marketing world. Marketing Insights. content marketing
  • CONTENT STANDARD  |  FRIDAY, MARCH 6, 2015
    [Marketing] Enterprise Software Marketers: What’s Your Content Marketing Score?
    As I shared in my last post , when it comes to content marketing success, the proof is in your profit—especially in enterprise software. Read on, marketing warrior. “Begin with the end in mind” is a cliche for a reason, so take a moment to picture your definition of “the content marketing win.” To measure your content marketing score, simply rate yourself on a scale of one to 10 for each of the following five categories. Higher quality leads.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [Marketing] 64 B2B Marketing Tools and Resources
    There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Scoring Best Practices (Buzz Marketing for Technology podcast). 8 Ways The Internet Changed Software Marketing (blog post). Insights for Marketing High Tech to Businesses (MarketingSherpa on-demand webinar).
  • MARKETRI  |  TUESDAY, MAY 7, 2013
    [Marketing] What is a Podcast, and Why Should Professional Services Firms Care?
    Last month, I was fortunate enough to attend Social Slam , a fantastic marketing and social media conference. At a pre-event workshop hosted by marketing guru, Mark Schaefer , I was surprised to hear Mark touting the value, and dare I say, resurgence of podcasts as an important part of any firm’s content marketing strategy. Podcast Favorite Marketing Tools When I hear the word “podcast,” I don’t exactly think of cutting edge technology.
  • BIZNOLOGY  |  THURSDAY, AUGUST 29, 2013
    [Marketing] 7 Ways to Make Your Content Marketing More Useful
    What’s the purpose of your content marketing strategy? As companies worldwide embrace content marketing, consumers are increasingly turning to blogs and whitepapers to answer basic questions. Content marketing expert Marcus Sheridan believes the key to creating useful content is thinking more like a consumer. Google doesn’t hate marketers. The tone of your content marketing is an integral of how it’s received by your ideal audience.
  • B2B MARKETING INSIDER  |  SATURDAY, OCTOBER 22, 2016
    [Marketing] Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat
    For whatever reason, rather than listen to a few highly engaged individuals interacting with your content, marketers and startups and media companies everywhere act like the strongest […]. The post Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat appeared first on Marketing Insider Group. Content Marketing“Listen to your audience.”
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Marketing] How to Repurpose Your Social Media Content [Live Webinar]
    It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Social Media Content Marketing DailyRemember the slogan "Reduce, Reuse, Recycle?" Not only can repurposing content save you time, but it also can help you generate way more results.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Marketing] Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
    List posts are a fixture of content marketing. Steve Davis of Baker Marketing explains , “grouping information in parcels of three or five can help people absorb information better.”. They are a content marketer’s go-to technique, a masterful method for accomplishing anything meaningful, and an effective technique for organizing your thoughts and message. Blogging Content Marketing Daily TacticalYou see them everywhere. You read them daily.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Marketing] K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins
    All too often, marketers (myself included!) After my simple in-store opt-in at Orchard Hardware Supply, I waited with much anticipation – as only an email marketing guy could – to receive the welcome email. If I wasn’t an email marketing guy, I would have clicked to register for Club Orchard. I wanted to see if their marketing automation program was smart enough to know that I didn’t register. Email Marketing Author: DJ Waldow It was Sunday morning.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Marketing] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And what can marketers stand to learn from it? It's the internet, and it allows for progressive changes to design, product, and the way they're marketed. Original model: " To enable great content from the world of inbound marketing to get noticed. ".
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Marketing] B2B Magazine Digital Strategies Netmarketing Recap – San Francisco
    I love these events because it’s a giant room full of B2B marketers who are there to learn and network. B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. This data then helps to create the messaging that HP delivers in their marketing.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 22, 2016
    [Marketing] Automating Your Customer Interactions: Get Ready for Chatbots
    Markets are conversations,” the Cluetrain Manifesto said in 1999. Today’s markets are more conversational than ever, especially as more and more companies create chatbots for messaging apps. Chatbots (details below) enable us as marketers to do something that we’ve only ever been able to. Brands & MarketersThis piece was co-written by Kristi Colleran, co-founder and chief customer and product officer at Sciens.io.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Marketing] A Guide to the New Canadian Anti-Spam Legislation (CASL)
    What Do Canadian Marketers Think of This? We reached out to one of HubSpot''s agency partners, Kula Partners , to see what their perspective was as a Canadian inbound marketing agency. Kula''s Carman Pirie had this to say: "I think, for the most part, marketers are just now beginning to realize that a change is coming. It''s also fair to say that most marketers are unlikely to have a plan in place for dealing with CASL compliance or, for that matter, migrating towards it.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 6, 2015
    [Marketing] 7 Brainstorming Tricks to Inspire Brilliant Ideas
    Blogging Content Marketing Management Productivity Daily Weekly SyndicationThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. Not to mention frustrating.). That's why brainstorming sessions can be so helpful.
  • HUBSPOT  |  SATURDAY, MARCH 8, 2014
    [Marketing] The Definition of a Buyer Persona [in Under 100 Words]
    A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Inbound Marketing When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Buyer personas provide tremendous structure and insight for your company.
  • CONTENT STANDARD  |  MONDAY, MAY 23, 2016
    [Marketing] Introducing the Content Standard 3.0: A Narrower Focus on the Missing Depth in Content Strategy
    We’re making such a strong investment in original storytelling because, over the past two years, Skyword has seen its digital publication grow into a self-sustaining hub for global enterprise marketers. We’ve consolidated publishing into three core sections: Marketing, Creativity, and Storytelling. Creativity : In this section, we’ll be exploring the various creative endeavors that inspire, motivate, and transform marketers. Content Strategy Marketing
  • LEANDATA  |  WEDNESDAY, NOVEMBER 25, 2015
    [Marketing] Why Growth at All Costs?
    Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. And that relatively easy access to cash helps explain why young, ambitious companies eagerly have shelled out far more money on sales and marketing efforts than they’ve generated in revenue. The fuel for that expansion has been sales and marketing budgets.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Marketing] AI Throwdown: Google Assistant vs. Siri [Infographic]
    At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. Mobile Marketing Daily IGSSThe world is abuzz with tech talk.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 20, 2015
    [Marketing] The Three Whats of Storytelling
    Most marketing falls into this category because enterprises love to talk about themselves and their agenda. The post The Three Whats of Storytelling appeared first on B2B Marketing Insider. Content MarketingYou were drawn into the story but its ending left you unsatisfied. You were likely the victim of a storyteller that ignored the three whats. Have you ever been hooked by the opening of someone’s story, only to be disappointed after they finished it?
  • FATHOM  |  THURSDAY, NOVEMBER 19, 2015
    [Marketing] Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Blog Feed Content Marketing Digital Marketing Mobile SEOHere’s the latest SEO news: “The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals”. Brand signals are becoming one of the most important factors in building trust and visibility online.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 15, 2013
    [Marketing] The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement
    Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment. There’s no perfect answer for sales and marketing alignment – it’s about disciplined communication [Tweet This]. Marketing says “those leads are just sitting there”.
  • CONTENT STANDARD  |  THURSDAY, JUNE 1, 2017
    [Marketing] Finding Your Brand Voice
    Target audience, marketing objectives, existing brand guidelines—the list of contributing elements can be massive. If the ultimate goal for your new content is to supplement your existing branded content marketing, the amount that this will play into your brand’s voice is fairly straightforward. The process of letting go of what you think you need and embracing what is working for your audience is exactly how a true content marketing publication is forged.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Marketing] Blogging 2.0: How to Convert Content into Leads and Sales
    This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales. For many professional services firms today, it’s an increasingly pressing question, and the answers are shaped by recent findings about the professional services marketplace: High growth firms reported focusing more on blogging than any other marketing technique. As it happens, Heinz Marketing provides a clear example of these realities in action.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Marketing] Getting Your First 100 Customers: Strategies That Work
    Anyone with experience with startup companies and sales and marketing knows how hard it can be to engage those first 100 customers. You can have your social media marketing done in-house by a part-timer, or you can outsource it. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Marketing StrategyOk I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Marketing] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Also, have a marketing or sales development person at the conference to take over conversations if a booth attendee is clearly not qualified. For example, I may ask for an intro to product marketers in tech who create content for their sales reps, but can’t measure what content gets shared by sales. His software shows product marketing teams which content will help your sales reps close deals. Traditionally, sales and marketing haven’t always seen eye-to-eye.
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Marketing] Answers to Your Google+ for Business Questions, Part 1
    More answers to your burning questions from my webinar next week… Organic Search Search Marketing Social Media Marketing Abraham Harrison chris abraham Gmail Google google account the medium is the message YouTubeGoogle plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Here’s part 1 and I hope I have answered your questions.
  • SNAPAPP  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing] Mad Content Marketing Science: Using Data to Spawn Fresh Content
    Today, content marketing’s biggest content creation challenge is volume. Content marketers are expected to publish multiple times per week, if not more, in multiple channels to keep up with their insatiable audiences. As a content marketer, unless you’ve been living under a rock, you’re familiar with the concept of repurposing content to create more. A Highly-Unscientific Look At Content Meiosis And Using Data To Create A Never-Ending Chain of New Content.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Marketing] Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work
    Marketing is not the straightforward process that it once was. Digital marketing is about taking advantage of all of the channels prospects use to interact with your company. That means today''s marketers also must wear many different hats. 40 Tools in 20 Minutes: Hacking your Marketing Career From Eric Leist. It can be really useful for digital marketers to understand at least some basic HTML and CSS. Inbound Marketing
  • LEANDATA  |  MONDAY, MARCH 6, 2017
    [Marketing] Sales and Marketing Align at Revenue Summit
    Well, at least there was one idea to bring some of those four-legged friends to the sales-and-marketing show. You know, sort of like marketers and salespeople. The idea is that business has irreversibly changed and that sales and marketing teams must be real partners in this new, emerging world. That’s what it’s like for sales and marketing today. A lasting alliance between sales and marketing seems destined as well. After all, they’re marketers.)
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 11, 2011
    [Marketing] Does Your Pricing Leave Money on the Table?
    Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Tweet.
  • SALES LEAD INSIGHTS  |  MONDAY, FEBRUARY 8, 2010
    [Marketing] B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
    If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Join us and take your marketing and lead generation to the next level. Why attend B2B Marketing University?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Marketing] The Brand Resolution That You Can’t Skip
    The Brand Resolution That You Can’t Skip was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Brand Resolution That You Can’t Skip appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Content Marketing b2b ConsumerAuthor: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally).
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Marketing] What You Need to Know About Email Feedback Loops
    business2community.com – Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. I myself have used it quite loosely with my clients, disregarding the fact that many email marketers are unaware of what feedback loops (or, simply put, FBLs) actually are and how they can affect their email marketing efforts. Brands & Marketers
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Marketing] 10 Things to Nix in Your Next Email Newsletter
    ” The most effective marketers know how to simplify their process and take things away, rather than tacking on more -- especially in a world filled with clutter and crappy content. As an inbound marketer, it’s brutal to see a subject line with absolutely no value proposition. email marketing I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Marketing] B2B Marketing ROI
    B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. When too much marketing fluff or too many industry words are used, it is hard for others to get the gist of the product or service. but this should at least give buyers an objective to way measure one of the more esoteric aspects of email marketing.
  • MODERN MARKETING  |  SUNDAY, MARCH 18, 2012
    [Marketing] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
    Although there have been questions about Invisible Children’s strategy, affiliations, and financial management, there appear to be two things that nobody is questioning: that Joseph Kony is a criminal that should face justice, and the unprecedented success of Invisible Children’s viral campaign dedicated to achieving that goal, by any marketing metrics: total reach, conversion (action kits sold out weeks early), and brand/cause awareness – even through controversy.
  • TONY ZAMBITO  |  MONDAY, JANUARY 10, 2011
    [Marketing] Why Buyer Experience Matters to Get B2B Buyers to Stick Around
    Two of the most compelling issues facing B2B marketers today is how to not only reach buyers but how to get buyers engaged.    I’m sure it makes B2B marketer’s heads spin just trying to assess if and how the constant evolution of digital marketing, social networking, content marketing, demand generation, marketing automation, and sales enablement fits into strategies to keep buyers engaged throughout.  Image by racoles via Flickr.
  • FATHOM  |  FRIDAY, DECEMBER 11, 2015
    [Marketing] Move Forward Faster with Five Rs of Social Selling
    B2B Technology / Saas Blog Feed Content Marketing Sales & Marketing Alignment Sales Acceleration Sales Operations Social MediaWant to start your customer relationships off on the right foot? Seeking to impress and not offend? Are you forced to play the prospecting volume game? Transformation Required. The chaotic business and digital environment makes it hard for buyers with a problem and sellers with a solution to connect.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 14, 2012
    [Marketing] Are you ahead of your social media customers?
    Well, I am drawing a direct parallel between how my friend approached something as important to him as his faith and how it looks an awful lot like how we approach social media as marketers. Recent studies have shown that while marketers are flocking to social networks like Facebook and Twitter to hawk their wares and services they may be going there without having the blessings of a pretty important party; their customers. What about you and your marketing efforts?
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Marketing] Want People to Forward Your Emails? Try These 4 Data-Backed Tips
    Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. You’re welcome, Boston Public Market.) While no purchases were directly made from that email, Boston Public Market's reach was greatly increased -- all because it sent an interesting, relevant email to me. This is great news for email marketers. While promotional emails will always be a part of email marketing, try mixing it up a little.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2011
    [Marketing] The Most Important Question In Business…
    That’s just how I roll… Marketing content. As a marketer, I couldn’t believe that every piece of content followed the same basic pattern: Mission: (ie-”We are the largest widget maker in the world serving the widget needs of the Fortune 1000.”). Marketing content should be truly helpful to our buyers based on our unique understanding of their needs. The acronym T-P-M was drilled into me as a litmus test for any marketing program.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Marketing] Essential 5 Step BuzzSumo Process For Social Media Agencies
    When it comes to finding and consuming marketing data effectively, a great tool is just half of the picture. We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. Latecomers to the market have an advantage that early adopters don’t, Neal points out.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 27, 2017
    [Marketing] Will Organizational Culture Ever Catch Up with Technology?
    appeared first on Marketing Insider Group. Marketing StrategyThe pace of technological innovation today isn’t just fast. Technology is evolving at an exponential rate. While in many ways, businesses have reaped the benefits of such progress, without a similar transformation of company culture, how can organizations truly harness what’s available? Find out more in in Microsoft Office’s Modern Workplace. The post Will Organizational Culture Ever Catch Up with Technology?
  • HUBSPOT  |  THURSDAY, JANUARY 1, 2015
    [Marketing] How to Find Accurate and Compelling Data
    Google Finance : Real-time stock market data. Blogging Content Creation Marketing Data Daily No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of. let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant.
  • FATHOM  |  WEDNESDAY, APRIL 5, 2017
    [Marketing] Marketing Nation Preview: What Your Momma Never Told You About Marketing Operations
    When I think back on what inspired me to become a marketer, I’m fairly certain the term “Operations” held no sway. Suffice it to say, I’m shocked that I’ll be presenting a session at Marketo Summit 2017 on the topic of Marketing Operations. Marketers – trendy sort that we are – have colloquially abbreviated this concept as MOPs, and I think the convenient comparison to the household cleaning implement doubles as the perfect metaphor. 3. Sales & Marketing Alignment.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Marketing] The 100 Most Loved Companies in the World
    But that''s what makes marketing fun, right? Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. Which is weird because those companies are beating the heck out of HTC in the market. inbound marketing A version of this post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right.
  • TOMORROW PEOPLE  |  FRIDAY, DECEMBER 23, 2011
    [Marketing] What’s your marketing strategy resolution for 2012?
    Do you have a marketing strategy resolution for 2012? Here are some suggestions for some New Year’s resolutions to create a marketing strategy that works in 2012: New Year’s Resolution 1: I will get a better ROI on my marketing. How was 2011 for your marketing ROI? Perhaps next year is the year to get more from your marketing budget. New Year’s Resolution 2: I will create a better marketing profile for my customers.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 12, 2016
    [Marketing] Announcing the 2016 Stackies to be awarded at MarTech
    Last year, we ran the inaugural Stackies as an experiment with two questions: How do marketers visualize their marketing technology stacks? At the end of the competition, all entries were published publicly on SlideShare — 21 marketing technology stacks — so everyone could learn from the ideas those entrants shared. I know that many readers found this helpful in advancing the practice of marketing technology management. Marketing Software
  • TOMORROW PEOPLE  |  MONDAY, DECEMBER 19, 2011
    [Marketing] Two tips for marketing on a budget in 2012
    Marketing and budget don’t always seem to go together. It also often seems that doing one big marketing push ends up being costly, rather than cost effective. Here are two tips to marketing better on a budget in the year ahead: 1. Marketing often becomes the activity that business-owners do only when they can find the time. Who is your target market? Get more on marketing on a budget in our eGuide How to Budget for Marketing in 2012.
  • INFLUITIVE B2B  |  TUESDAY, JUNE 14, 2016
    [Marketing] Have You Met “The Advocates”? (We Think You’ll Like Them…)
    Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The Advocates no longer adhere to your best guess at buying behaviors, common characteristics and typical trends. The post Have You Met “The Advocates”? (We
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 20, 2012
    [Marketing] Optimizing your page for Search Engines – Part 4: Best Practices – Content Considerations
    Search Engine MarketingIn the first three posts of this series, we considered authority and meta tags (title tags, meta descriptions and meta keywords) in relation to optimization of your website for the search engines. Today we look at the final best practices – content considerations. Below is a snapshot of a site that shows many of the optimization [.].
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Why Content Curation Could be the Best Marketing Idea in 2011
    b2bmarketing longtailseo
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Marketing] Dance Steps for Marketers: Improving Customer Interactions
    Today’s marketing is customer-driven. If you are a marketer, chances are you have a strategy for how this month will go. They actively listen to the community and empower them to make decisions that help shape future products or marketing. Marketing is at its most powerful when it adapts to the choices customers make. What other examples have you seen of marketers allowing their customers to take the lead?
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Marketing] TMI? How to Personalize Your Emails Without Being Creepy
    But with all the information we marketers know about our contacts. No one likes a creepy marketer. There are some questions that marketers needs to ask themselves when personalizing. First, how does personalization improve your email marketing? Second, where''s the "creepy" line when it comes to email marketing personalization? There''s a reason why email marketers have shifted toward personalization when years ago it wasn''t even a thought.
  • PUZZLE MARKETER  |  MONDAY, MARCH 26, 2012
    [Marketing] Choosing your keywords for SEO
    Can You Solve this Digital Marketing Puzzle? - #1950. Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tailBefore you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. There are two types of keywords. Short-tail and long-tail keywords.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Marketing] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    That’s also how it can be with your data: sometimes the data you collect through your marketing efforts is complete and ready to go, but other times it’s a swing-and-a-miss. It’s important to ensure that you’re sending high quality leads to your sales reps or building out your marketing lists to ensure the focus is on quality, not quantity. That way, they could effectively market to me and potentially turn me into one of their best customers.
  • VIDYARD  |  THURSDAY, APRIL 21, 2016
    [Marketing] Why Knowledge of This Might Be All the Power You Need for Better Leads
    A revenue engine is an integrated marketing and sales system that powers your company’s opportunity funnel. But great marketers always say ‘show, don’t tell’. Blog Marketing ROIKnowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. Psst … Altium knows this !). This type of knowledge is like TOP TIER® gasoline with 10% ethanol. It’s the best of the best.
  • WRITING ON THE WEB  |  SUNDAY, SEPTEMBER 4, 2011
    [Marketing] 5 Blog Writing Lessons from the U.S. Open Tennis Championships
    Content Marketing On Writing Better Online Marketing Writing Great Blog Content blog writing online content Writing for the WebEvery time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. You’ve got to keep moving.
  • BIZNOLOGY  |  TUESDAY, AUGUST 7, 2012
    [Marketing] How to court Google with chivalry and courtly love
    Crisis Management Crisis Response Internet Marketing Online Reputation Management Public Relations Social Media Marketing Courtly love Facebook Google MySpace reputation reputation defender reputation.com ReputationDefender Search engine optimization Yahoo Yard CrashersOnline reputation is a marathon and not a sprint.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Marketing] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    The mixed reactions to Burger King’s campaign provide three important lessons to marketers — especially those striving to maintain consistent global brands: 1. While we normally applaud creative social marketing , don’t sacrifice clarity. The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Modern Marketing
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Marketing] 7 Ways Sales Intelligence Gives You Super Powers
    Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Sales Intelligence Social Media for Sales Social Selling Technology B2B b2b sales Harvard Business Review Inbound Marketing insideview sales productivity sales techniques Seven Personality Traits of Top Salespeople Spear Marketing Steve W. Guest post written by Tom Meriam .
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2011
    [Marketing] How you can break into digital marketing
    Internet Marketing Business Digital Digital marketing employment Job interview marketing Résumé Social networkImage by Getty Images via @daylife Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Marketing] Innovation Games and Marketing – a match made in Heaven!
    I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. I was so impressed and inspired that my commitment to Luke was to write about how the games I learned in his workshop could apply to solve real world marketing problems – so here are 4 scenarios your should recognize from your day to day and how applying Innovation Games would make the results even better!
  • SMASHMOUTH MARKETING  |  THURSDAY, NOVEMBER 19, 2009
    [Marketing] Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product
    About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Expert -- In parallel to the migration, your Hubspot Inbound Marketing Consultant will book some sessions to go over best practices. That lead produced by inbound marketing now turns into an outbound marketing pursuit.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Marketing] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Her blog, the B2B Marketing Traction Blog , received national recognition when it was listed as one of 20 B2B Marketing Blogs You Need To Read and is listed on Alltop.com, a site that selects the top news sources and blogs for a given topic. I love that Jennifer doesn’t makes us feel stupid like some marketing techies do.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, DECEMBER 2, 2011
    [Marketing] PR Lesson from a Twitter Flap
    Uncategorized #brand damage #brand management #brand risk #content marketing #marketing #media placement #media relations #PR #public speaking #publicity #SEO #thought leadership #tweet B2B marketing Effective Apology Emma Sullivan First Amendment Rights free speech Governor Sam Brownback John Kador Ken Makovsky marketing craftsmanship marketing firms marketing ROI PR firms PR strategy public relations public relations strategy Shawnee Mission High School social media Twitter Youth in Governmen
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 22, 2009
    [Marketing] Prospecting with LinkedIn: a how-to for B2Bs
    Recently, Dianna Huff took another look at LinkedIn in her guest-post for Savvy B2B Marketing and concluded: “In the last year or so, LinkedIn has significantly increased its functionality – making the business networking site a great way [.]. Tags: B2B Web Strategy Internet Marketing In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Marketing] Answered: 6 Frequent Questions about Social Media Marketing
    The Science of Social Media Marketing , the presentation designed by HubSpot’s Dan Zarrella, is still a front-runner for Slideshare's World's Best Presentation. HubSpot also offers a social media monitoring platform as part of our marketing automation software. Do you have more questions about social media marketing? Watch the On Demand Social Media Marketing Webinar!
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Marketing] Push vs. Pull: Social Media and the Case for Marketing Optimism
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 10, 2010 Subscribe Social Media and the Case for Marketing Optimism Share Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations.
  • HINGE MARKETING  |  FRIDAY, APRIL 1, 2016
    [Marketing] Email Language that Works: 5 Subject Line Tricks
    But what does it all mean for your average B2B marketer? SEE ALSO: Critical Email Marketing Do’s and Don’ts for Professional Services. Research by Marketing Experiments and others has shown that clever subject lines almost always underperform clear, straightforward language. There’s a place for clever language in your marketing. So there you have it—5 tricks of the email marketing trade. Content Marketing Online Marketing
  • I-SCOOP  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Ardath Albee: what you need to know about buyer personas in B2B
    Ardath Albee is one of the smartest B2B marketing and content marketing experts. On top of being a B2B Marketing Strategist, Ardath Albee […]. B2B marketing Content marketing Interviews Ardath Albee Up Close and Persona I’ve been following her since quite some time and, even if we never met, I guarantee you that with Ardath you just know she’ll bring value to the table, based on experience.
  • FATHOM  |  THURSDAY, OCTOBER 15, 2015
    [Marketing] Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
    Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Content Marketing Digital Marketing Google News Keyword Research Local Search SEO Social MediaHere’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Marketing] The Making of Vidyard’s New Website Product Tour Videos
    Where at one point in our history (fairly recently, actually), we were focused solely on helping marketers achieve their goals, now our audience had expanded to what we call “three lenses”: marketing, sales, and internal communications. They can’t be written the same way a webpage or brochure or other marketing collateral is done. Blog Marketing Communications Video ProductionRecently, Vidyard quietly launched our new website.
  • REACHFORCE  |  THURSDAY, AUGUST 27, 2009
    [Marketing] Web Marketing Automation Buyer’s Guide
    Marketing Automation is an integral part to any marketing organization, but there are a lot Thanks to Laura Folio and Adam Blitzer for their blog post on Pardot earlier this week. We want to continue to discuss what Pardot is offering by taking a look at one of their great whitepapers.
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