Marketing Insider Group

NOVEMBER 20, 2024

Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. When used effectively, paid media campaigns can drive traffic, boost brand awareness, and lead to impressive sales growth.

Cost per Acquisition 170

Cost per Acquisition Media Budget Programs Buyer Personas 170

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms.

Paid Content 130

Paid Content Allocation Advertising Advertisements 130

Marketing Insider Group

DECEMBER 3, 2024

Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns.

Social Media 276

Social Media Organization Media Ad Frequency 276

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. The gist is that outsourcing allows companies to partner with skilled professionals to handle their paid media efforts.

Advertising Agencies 130

Advertising Agencies Advertising Advertisements Campaigns 130

WordAgents

JUNE 24, 2025

Social media ROI (return on investment) measures the value a business gains from its investment in social media. That value could show up as leads, sales, traffic, or even stronger relationships with potential customers. Many businesses struggle with one question: How can you tell if social media efforts are actually working?

Social Media 195

Social Media ROI Practices Media 195

Marketing Insider Group

MAY 13, 2025

The digital marketing space is more crowded than ever. Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. How do you make sure your brand gets seen without relying entirely on paid ads?

Organization 250

Organization Lead Ranking Lead Scoring Link Building 250

Webbiquity

MARCH 31, 2025

What does this mean for your organization? Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. This post looks at 10 practical ways to boost leads and maximize your demand generation.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Quick Takeaways Influencer marketing uses trusted voices to build connections.

Social Media 225

Social Media Social Marketing Advertising Agencies Work Management 225

Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. If you’re not keeping up (or, better yet, leading the learning curve,) your business may end up being left behind. Just as websites can grow stale, content can become dated very quickly. Has it been a year?

Marketing & Strategy 309

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 309

WordAgents

MAY 21, 2025

Should you outsource social media or build an internal team? The problem is that social media moves fast. Content production, performance tracking, and paid campaigns all require time, skill, and tools. Others work with a social media management company to fill gaps or take over the process.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Marketing Insider Group

FEBRUARY 17, 2025

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” What Are Long-Tail Keywords?

Long Tail Marketing 254

Long Tail Marketing Keywords SEO Marketing & Strategy 254

Marketing Insider Group

JULY 22, 2024

These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action. Benefits of Tracking: Tracking engaged sessions reveals user behavior, high-quality traffic sources, and content effectiveness.

High Quality Lead 304

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 304

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. Automation ensures no leads are lost.

Work Management 164

Work Management CRM Marketing Management Allocation 164

WordAgents

JUNE 19, 2025

Even with AI powering search engines, SEO content best practices remain the foundation of sustainable growth. Content still drives results, but organic traffic doesn’t come from simply publishing—it comes from publishing with a strategic purpose. That’s where SEO content best practices make the difference.

Top of Funnel 195

Top of Funnel SEO Organization Practices 195

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. Is your goal to generate more leads? Download our B2B Lead Generation Blueprint to discover the strategies you need for business growth.

Advertising Channels 118

Advertising Channels B2B Thought Leadership Organization Effectiveness 118

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 146

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 146

SEMrush

JULY 9, 2025

Create free account Semrush Blog SEO General SEO 29 Eye-Opening Google Search Statistics for 2025 Author: Connor Lahey 8 min read Jul 09, 2025 Contributor: Christine Skopec Table of contents Google Search is a digital giant. What should you know about its search users’ habits? million searches per minute.

Statistics 136

Statistics Google AIO Paid Search Agency 136

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

Top of Funnel 184

Top of Funnel Marketing Funnels B2B Sales Paid Content 184

Martech

FEBRUARY 21, 2025

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. Paid social media ads dont fail because of the algorithm. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance. Heres how to identify whats holding your ads back and how to fix it now.

Cost per Acquisition 96

Cost per Acquisition Ads Ad Frequency Landing Pages 96

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). Vanity metric No. Vanity metric No.

Paid Content 86

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 86

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Content planning is a proactive, structured approach that prioritizes consistency and SEO optimization. Brands relying on reactive content may struggle with inconsistency, wasted resources, and weak audience retention.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. If you’re already using a social media agency or actively comparing a few, the real question isn’t whether they understand social channels. Marketing platforms move fast. Act on their data instead.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Oh, and it’s free!

Budget Programs 137

Budget Programs Enterprise Management CMS Development SEO 137

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. Integrating this data into SEO plans creates content that resonates.

Marketing Management 146

Marketing Management CRM SEO Lead Ranking 146

SmartBug Media

JUNE 20, 2025

Navigating the relationship between paid media and AI can be complex, but luckily, there are ways to avoid getting lost in a sea of uncertainty. From the power of first-party data to the evolving role of media managers, this episode reveals how to shift from manual guesswork to data-backed greatness in the age of AI.

Media 76

Media Multi-Touch Attribution Budget Programs Work Management 76

Marketing Insider Group

MARCH 17, 2025

Every search, click, and bounce tells a story. Organic search traffic shows whether Google sends visitors or if rankings need work. Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show.

Analytics 188

Analytics SEO Marketing & Strategy Lead Ranking 188

SEMrush

JULY 3, 2025

+ How to Improve It Author: Carlos Silva 16 min read Jul 03, 2025 Contributor: Alex Lindley Table of contents What Is Click-Through Rate? It measures how effectively your content captures attention and drives action across digital marketing channels. Here’s why: First, CTR affects your advertising costs.

Click Rate 122

Click Rate CTR Paid Content Paid Search Agency 122

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. Guest post by Mitt Ray. However, videos are arguably more impactful.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. What Is Demand Generation?

Demand Generation Agencies 193

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 193

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Lead Ranking 121

Lead Ranking Digital Asset Management Top of Funnel Marketing AI 121

SEMrush

JULY 11, 2025

Create free account Semrush Blog SEO Keyword Research 9 Keyword Research Tools to Try (Free & Paid) Author: Sergei Bezdorozhev 9 min read Jul 11, 2025 Contributor: Christine Skopec Table of contents In this guide, we’ll walk through the nine best keyword research tools worth trying right now—both free and paid.

Keywords 102

Keywords Budget Programs Research Cost Per Click 102

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

Paid Content 145

Paid Content Youtube Lead Ranking Lead Scoring 145

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. What is TikTok branded content?

Brand Identity 123

Brand Identity Branding Effectiveness Content 123

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. LinkedIn builds these high-value audiences using: Lead gen forms. Contact or company lists. Retargeting.

Paid Search Agency 119

Paid Search Agency Linkedin Ads Ideal Customer Profiles 119

Sprout Social

JULY 23, 2024

I see all the content I want to see.” ” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. As the name suggests, these items aren’t available in mainstream stores.

Brand Identity 129

Brand Identity Branding Top of Funnel Best Practices 129