The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Not Doing Everything Possible to Pre-Qualify Prospects. Some will be, well: junk. Using an Inappropriate or Low-Quality Offer.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Delivra

OCTOBER 25, 2018

Struggling to get a grasp on qualified leads? Trying to figure out which of your leads may actually convert? Getting a sale is one of the most difficult challenges facing the average B2B marketer. Sales teams also frequently find themselves pursuing leads uninterested in purchasing in the near future.

Sales Qualified Leads 53

Sales Qualified Leads High Quality Lead Marketing Automation Services Marketing Automation 53

Marketing Insider Group

OCTOBER 20, 2020

Your team is discussing new ways to highlight your business’s value position and drive more leads. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Hinge Marketing

MAY 12, 2016

Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers. Collect Emails for Marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. But by doing this, your leads will turn out more qualified, and you’ll have a better understanding of what someone needs. Speaking to your different personas is the exact thing that will make your leads more qualified.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

The Point

SEPTEMBER 21, 2017

As a sales professional or as a marketer, if you engage with a qualified prospect and that prospect doesn’t convert immediately to an opportunity, there’s every reason to stay in touch with that individual over time. The post Why Lead Nurturing Success Means Not Asking for the Sale appeared first on The Point.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

The Point

APRIL 19, 2017

Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? No one question will help you create content that drives quality leads – leads that convert more readily to pipeline and revenue – more than this one. There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Some offer examples may include: White Paper/Case Study.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. Thank you, Marketing ). Bottom: The funnel narrows, guiding the leads toward a purchase.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

BOP Design

JANUARY 7, 2022

Many companies have B2C, B2B, and B2G marketing channels. No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. Typically, B2B marketing is not mass marketing but much more targeted. Content Marketing.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Only B2B

JANUARY 27, 2022

Lead generation is an important aspect of client acquisition. It is the primary goal of every marketing effort. You’ve definitely heard of lead generation and how entrepreneurs and marketers are all over it, maximizing its power and tailoring it to your exact specifications. What Exactly Is a Lead?

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. Thank you, Marketing ). Bottom: The funnel narrows, guiding the leads toward a purchase.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Only B2B

FEBRUARY 26, 2020

Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it requires you to put in a lot of research and develop a complex funnel. What is MQL Marketing? Problems faced during MQL Marketing.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Tomorrow People

APRIL 10, 2018

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

SnapApp

JANUARY 24, 2019

Finding quality leads is often easier said than done. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. For marketers, that means two things.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

ClearVoice

FEBRUARY 3, 2021

Case studies. Research papers. White papers. As a tool for inbound marketing, an ebook allows a business to dive deeper into a particular topic and show expertise on a subject — while ultimately capturing more leads for a sales team. Turbocharge Your B2C Marketing Performance’ by Joju Michael Mangalam.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Online Lead Generation Techniques that Work.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot!

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

The Point

JULY 1, 2019

It’s why, for example, we marketers have assumed control for more and more of the lead funnel. There was once a time when we would generate a lead and our job would be done. Now that lead has to be nurtured, educated, scored, enriched, appended and qualified before we would dare hand it off to sales.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. Lead Generation. So, does that mean a product-led company can nix its sales team? Not quite.

Product 101

Product Top of Funnel Sales Qualified Leads Churn Rate 101

BOP Design

APRIL 6, 2020

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. Top of the Funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Traditional marketing data: not a good idea. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Biznology

FEBRUARY 25, 2020

They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. The overall marketing budgets for industrial firms are already slim, often well below 5% of revenue and the digital component of that is even smaller. They want to qualify themselves.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148