Case study: Choozle’s advertising strategies

Choozle

Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. As part of a larger, more well-rounded marketing plan, the team at Choozle uses its own proprietary technology to test, run, and measure success with its programmatic display campaigns across the U.S. Don’t forget to read the accompanying choozlechat for a more in-depth look at our internal marketing & advertising strategies.).

choozlechat: Choozle’s marketing strategies with Simon Koscielski

Choozle

Kate Marshall, Marketing & Communications Manager at Choozle: We have a lot to cover, so let’s get right to it. What marketing strategies does Choozle use for its display campaigns? Simon Koscielski, Marketing & Communications Coordinator at Choozle: Our digital advertising objective is to drive marketing qualified leads to our inbound sales team. Bottom-funnel : Smart retargeting is essential in any digital marketing strategy.

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