chiefmartech

MAY 27, 2016

Let me start by saying that if you get the joke in the above tweet — even if you don’t find it a particularly good joke — you have marketing technologist street cred. It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.” No more lead forms to fill out?

Top of Funnel 45

Top of Funnel Content Marketing Work Management Marketing Management 45

Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. There’s the booth rental, the booth design/display, travel and expenses for your employees working the booth. I think you get my drift: marketing events cost a lot of money. We are often asked for examples of how a business can (and should) nurture leads post-event.

Lead Nurturing 48

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 48

Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100