Vidyard

MARCH 19, 2014

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!).

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

DECEMBER 4, 2013

Everyone knows the nagging feeling of eternity as you hover over the “Skip ad” button on YouTube, so it’s now more important than ever to consider how much time you actually have to hook your audience with your video marketing. So what’s a modern marketer to do with these precious eight seconds?

Video Marketing 53

Video Marketing Design Narrowcasting Sales Qualified Leads 53

Vidyard

MAY 20, 2014

You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. It’s all very exciting… But then, after about a week or so, you’re asked how that video performed. The only problem?

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Convince & Convert

JUNE 25, 2014

By now, most marketers have realized that video isn’t a passing fad. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Unlike a white paper or eBook, video assets make people feel.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166