Vidyard

MARCH 19, 2014

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed.

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

DECEMBER 4, 2013

Everyone knows the nagging feeling of eternity as you hover over the “Skip ad” button on YouTube, so it’s now more important than ever to consider how much time you actually have to hook your audience with your video marketing. So what’s a modern marketer to do with these precious eight seconds?

Video Marketing 53

Video Marketing Design Narrowcasting Sales Qualified Leads 53

Vidyard

MAY 20, 2014

You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. That pesky little word seems to crush your video marketing dreams, and it makes you really sweaty and weird with your boss. The only problem?

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Convince & Convert

JUNE 25, 2014

By now, most marketers have realized that video isn’t a passing fad. And once your marketing crosses over into feelings territory, people want to do business with you. As budgets for video marketing inevitably increase, you’ll eventually have to justify your investment and you have to be ready.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166