High Bar Offers: Why Your Campaign May Be Asking Too Much
The Point
JULY 27, 2018
So, for example, on a spectrum from low to high: * a white paper is a low bar offer (very little asked of the prospect). * a Webinar is a low bar offer (though not as low as a white paper because of the additional time commitment). * a demo or free trial is a high bar offer (due to the time and resources required). *
Let's personalize your content