Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

Marketing Automation Services 182

Marketing Automation Services Marketing Automation CRM Automation 182

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast.

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue. Is there a common understanding of target markets, buying personas?

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. Your Marketing team leverages tools like industry reports, news articles, and social listening platforms.

B2B Sales 149

B2B Sales Acquisitions B2B Thought Leadership B2B 149

MarketJoy

NOVEMBER 18, 2024

Too often, businesses pour resources into marketing campaigns that fail to reach the right audience, resulting in inflated acquisition costs and missed opportunities. How Smart Companies Are Slashing Acquisition Costs by 50% Savvy businesses have moved beyond the “spray and pray” approach to marketing. What Is Intent Data?

Cost per Acquisition 98

Cost per Acquisition High Quality Lead Sales Cycle Sales Qualified Leads 98

NetLine

JULY 31, 2024

Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. It allows you to increase conversions, close more sales, and drive more revenue. What is pipeline velocity in B2B sales and marketing? Do the features not align with the marketing?

Ideal Customer Profiles 92

Ideal Customer Profiles Sales Management Sales Qualified Leads Top of Funnel 92

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. Here’s a quick review of the basics followed by seven strategic steps you can use to take your sales to the next level.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Chances are, theres been a breakdown between marketing and sales. What does this mean for your organization?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Advanced Search Functionality : Pinpoint prospects with precision.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

sagefrog

JANUARY 13, 2025

Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace. Overcoming Challenges in Tech Lead Generation Navigating the complexities of tech sales cycles often requires aligning multiple stakeholders before decisions are made.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Account Based Marketing Sales Qualified Leads 130

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

markempa

DECEMBER 4, 2024

Here’s a Shocking Truth About B2B Marketing: Many companies are running blind. Without clarity, your team will chase the wrong prospects, spread themselves too thin, and ultimately leave money on the table. They have sophisticated tech stacks, complex automation, and detailed processes.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Paid Search Agency Companies 120

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals. Real-time signals are the secret sauce.

Zoominfo 130

Zoominfo Marketing Analytics Tools Marketing AI Enterprise Management 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. is a real-time contact data platform that simplifies B2B prospecting.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

DECEMBER 2, 2020

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. Unnecessary calls to prospects that haven’t shown that they are “in-market.”. The Need for More Personal Account-Based Marketing.

Intent Data 320

Intent Data Account Based Marketing ABM Intent 320

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Tomorrow People

AUGUST 5, 2024

Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).

Positioning 177

Positioning Product Tips Churn Rate 177

Tomorrow People

AUGUST 5, 2024

Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).

Positioning 177

Positioning Product Tips Churn Rate 177

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. Yet, across industries, many organizations score lower in Sales Cycle effectiveness (2.42.5 Implement marketing automation to nurture inbound leads effectively.

Lead Ranking 96

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 96

Trade Press Services

DECEMBER 9, 2024

Engaged prospects trust your brand more, are easier to nurture, and are significantly more likely to progress through your sales funnel. For B2B businesses navigating long and complex sales cycles, this matters more than ever. What Is Interactive Marketing? Mason School of Business.

Top of Funnel 89

Top of Funnel Interactive Marketing Webinar Metrics B2B Marketing 89

SendX

NOVEMBER 2, 2020

Besides marketing, email can be an amazing sales tool if you devote enough time to crafting the ideal email and sending it to the right target audience. Here are some ideas for great email marketing types, coming from our own experience and the experience of our customers. The latter is where sales prospecting emails come in.

Marketing Proposals 370

Marketing Proposals Marketing & Strategy Ad Frequency Sales Qualified Leads 370

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Companies incentivizing prospects near the end of the sales cycle saw a 55% higher conversion rate. Swag: Branded items have their place, too.

Ideal Customer Profiles 111

Ideal Customer Profiles Lead Ranking Lead Scoring Ad Building 111

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 262

Automation Auto Responder Trigger Marketing Touchpoints 262

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape. Demand generation, however, casts a wider net.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Webbiquity

SEPTEMBER 13, 2022

The concept of sales velocity measures how fast a prospect gets through a pipeline and starts generating revenue. It’s a reflection of how productive and functional a sales team is, but it also might illustrate areas of potential improvement. Your sales cycle length. Accelerating Your SaaS Sales Velocity.

Lead Ranking 55

Lead Ranking Business Cross-Selling Sales Cycle 55

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Work Management 130

Vision Edge Marketing

FEBRUARY 11, 2025

This article delves into three ways trust can revolutionize your growth strategies and your marketing and sales tactics, leading to long-term business value and success. By using branding to communicate sincerely, you resonate emotionally with your customers, prospects, and other stakeholders.

Lead Scoring 149

Lead Scoring Lead Ranking Business B2B 149

Sword and the Script | B2B

SEPTEMBER 10, 2024

Like other recent studies , it also found that sales cycles are getting longer. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. It’s an employer’s market right now. If you treat your employees poorly, then prospective customers don’t want to do business with you.

B2B Thought Leadership 107

B2B Thought Leadership Software Thought Leadership Ethics 107

Only B2B

APRIL 16, 2025

Longer sales cycles , larger buying committees, and information overload have made customer acquisition more complex. Sales numbers are disappointing. This hybrid approach doesnt just increase reachit shortens the sales cycle, improves conversions, and aligns marketing and sales.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. 10 AI-Based Marketing and Sales Tools.

Marketing AI 351

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 351

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Let’s break that down. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Marketing Insider Group

SEPTEMBER 28, 2020

The right content nurtures prospects throughout your customer journey and ultimately turns them into loyal brand advocates that keep coming back for more. However, brands that take time to nurture leads effectively have the potential to see a 450% increase in qualified prospects and 50% more sales. Increase engagement.

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363