SendX

JANUARY 23, 2022

So you want to try out email marketing?

Planning 195

Planning Email Marketing Marketing Plans Marketing & Strategy 195

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Plan Out Your LinkedIn Content.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Visitor Queue

MARCH 9, 2024

As a small business, it can be difficult to properly develop a marketing plan without a large marketing team and budget. However, in order to grow your business, you’ll need to make the right decisions and get your business in front of a wider audience.

Small Business Marketing 82

Small Business Marketing Planning Marketing Plans B2B Marketing 82

Marketing Insider Group

MAY 1, 2018

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group.

Startups 274

Startups Planning Marketing Plans Personalization 274

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. To achieve this, a multi-faceted approach is taken.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Stevens & Tate

MARCH 8, 2023

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. A well-defined marketing plan can be the answer you need to beat the competition. This post guides you on developing a senior living marketing plan that works.

Planning 114

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 114

Hive9

DECEMBER 2, 2020

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

Planning 179

Planning Marketing Plans Marketing & Strategy Marketing 179

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111

DivvyHQ

MARCH 13, 2023

The ever-shifting content landscape calls for revisiting your content marketing plan regularly. Is your 2023 plan considering all the latest trends and tech? It can be challenging to determine what to consider when creating new strategies, or tweaking your existing game plan.

Planning 101

Planning Marketing Plans Content Marketing Content 101

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Each marketing channel is associated with multiple projects or activities.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Personalizing your marketing strategies can widen and engage your audience more successfully. Here are four ways to personalize your marketing efforts without a huge investment.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics together in a cohesive strategy. And this will become your capital-letter Marketing Plan! your goals?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. The authors of the report note that there is no universally agreed-upon definition of integrated marketing.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

Bannersnack

MARCH 2, 2024

19 minutes read Last update: 02.03.2024 A promotion strategy is key for positioning your brand on the market, making people aware of the products or services you offer, and how they could benefit by choosing you. What Is a Promotion Strategy?

Promotion 98

Promotion Marketing & Strategy Practices Marketing Strategy 98

Hive9

MAY 30, 2019

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.

Planning 106

Planning Marketing Budget Creation Marketing Plans Marketing Budget 106

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Visitor Queue

FEBRUARY 16, 2023

A marketing plan will provide a roadmap of your company’s marketing strategies. Whether you are starting a new company, or looking to re-vamp your existing marketing strategies, a well-thought-out marketing plan can be the difference between success and failure.

Planning 85

Planning Marketing Plans Marketing & Strategy Paid Search Agency 85

The Marketing Blender

DECEMBER 20, 2023

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Marketing has become more critical than ever, and its significance will only continue to grow.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. Online Event Plans. overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Hive9

JUNE 17, 2019

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans.

Planning 135

Planning Marketing Plans Marketing & Strategy Paid Search Agency 135

Webbiquity

OCTOBER 24, 2017

As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. Once we agree on a general direction for a marketing plan, make sure to understand the ultimate objectives and set targets accordingly.

Planning 235

Planning Marketing Plans Work Management Paid Search Agency 235

Vision Edge Marketing

SEPTEMBER 20, 2018

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.

Planning 180

Planning Marketing Plans Organization Paid Search Agency 180

sagefrog

DECEMBER 13, 2023

1] So, while there’s no doubt that this sector is expanding, how much of the pie a facility management company can take depends largely on its marketing. With a growing market of sophisticated customers, understanding how to market to them is critical to the success of your facilities services business. billion by 2030.[1]

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Marketing Insider Group

JULY 10, 2017

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group.

Planning 244

Planning Marketing Plans B2B Marketing Tips 244

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Youtube 329

Youtube Marketing & Strategy Marketing Strategy Planning 329

ANNUITAS

AUGUST 4, 2020

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. They have built personas and they have detailed product marketing plans.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. In one finding, 92% said AI would have a major impact on email marketing.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Marketing Insider Group

SEPTEMBER 17, 2018

Brand marketing is never easy. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]. The post Making The Financial Case For Your Brand Marketing Plans appeared first on Marketing Insider Group.

Planning 206

Planning Marketing Plans Branding Brand Identity 206

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. In an enterprise environment, collaboration across divisions is essential for effective planning and execution.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105