New Technologies Drive Trade Show Marketing Productivity

Biznology

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner.

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.

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5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, trade show marketers and exhibitors have countless cutting-edge technologies at their disposal.

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show

The Trade Show Countdown: How to Prepare Your Business for a Trade Show

Webbiquity

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. Day of Trade Show.

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. A recent MarketingProfs article, Is Tradeshow Marketing Dead? brings 12 tips for ensuring shows deliver the leads you expect. Promote your participation to customers and prospects prior to the show.

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets. Pivoting to online events are a great option right now and so too is content marketing. The data shows: “…as of right now, news traffic to news sites, both in the U.S.

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

How Important are B2B Trade Shows?

Schubert B2B

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. A trade show puts your company and your branded products in a real-time face off against your competition. Have a colleague man your booth and take a stroll around the trade show floor.

Planning Ahead for Your First B2B Trade Show?

Schubert B2B

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” While it may seem like a daunting task…sort of looking down a straight highway to nowhere only to see looming mountains in the distance…the only way to proceed is to create a detailed game plan and set up milestones along the way. Research trade show opportunities.

How to Get the Most of Out of Exhibiting at a B2B Trade Show

Schubert B2B

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Before designing your trade show booth first you must decide WHY you’re taking part in a particular trade show. Plan Ahead. Trade shows require A LOT of planning.

How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]

Brandpoint

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. This checklist includes items that would be applicable if you were attending a marketing event OR if you were supporting your sales team at a trade show.

A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. But with some proper strategizing and planning, you can get improved results.

From Trade Shows to Virtual Events: The Modern Marketer?s Journey

Leadspace

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Marketing Technology

How to Get the Most Out of Exhibiting at a B2B Trade Show

Schubert B2B

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Before designing your trade show booth first you must decide WHY you’re taking part in a particular trade show. Plan Ahead. Trade shows require A LOT of planning. Facebook. Twitter.

How to Get the Most Out of Exhibiting at a B2B Trade Show

Schubert B2B

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Before designing your trade show booth first you must decide WHY you’re taking part in a particular trade show. Plan Ahead. Trade shows require A LOT of planning. Facebook. Twitter.

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1.

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Create a 1-Page Marketing Plan

B2B Marketing Traction

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it. One Page Marketing Plan. I list the marketing tasks to be done in a left side column. Tweet.

4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. Without a plan, you may not execute with industry best practices. Without a plan, your marketing may require a lot of re-work.

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Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. Trade Show…check. But marketing strategy is not akin to packing for a trip. Marketers often throw far too many shoes into their suitcase, either because they see competitors wearing them, or they wish to avoid explaining why their company lacks the trendiest footwear. Does your firm have a written marketing plan?

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Embrace Marketing Partners.

Pivoting Marketing Plans for Today’s New Reality

Allocadia

Let’s address the issue right away: this is not the spring season that marketers have been planning for. Game plan some “what if” scenarios so that when plans need to change you’re ready to pivot. Just because Plan A is no longer feasible, doesn’t mean all is lost.

The State of Demand Generation

The Effective Marketer

According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Enable (help reps increase productivity, both for sales and marketing-sourced demand). Inbound marketer.

Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. With that in mind, we’re going to take a closer look at what it takes to put together an effective marketing plan specifically for professional services firms like yours. Marketing Planning Process Defined. Happy planning!

5 Marketing Things to Stop Doing and 5 to Start

B2B Marketing Traction

When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Stop running those ads/attending trade shows just because you always have. What Marketing Things to Start Doing. Start understanding your customers – create marketing personas and use them.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. This content can really extend your reach at a trade show to those who didn’t attend! Tweet.

40 Event Marketing Statistics

Lead Liaison

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Why do Companies Invest in Event Marketing?

What is the Expected ROI for Your Marketing Plan? And How to Do It

Vision Edge Marketing

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. Determine your Marketing plan’s ROI by arming your team with data related to finding, keeping and growing the value of customers. This should add up to your total marketing budget.

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How Digital Marketing Ramps Up Results for Manufacturers

Navigate the Channel

Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale.

7 Ways to Build a Winning B2B Marketing Plan for 2021

ATAK Interactive

We get to evaluate how our 2020 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2021 that will get us where we want to be this time next year. The key to good strategic planning, however, is setting your “follow-through” up for success.

7 Ways to Build a Winning B2B Marketing Plan for 2021

ATAK Interactive

We get to evaluate how our 2020 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2021 that will get us where we want to be this time next year. The key to good strategic planning, however, is setting your “follow-through” up for success.

7 Ways to Build a Winning B2B Marketing Plan for 2020

ATAK Interactive

We get to evaluate how our 2019 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2020 that will get us where we want to be this time next year. The key to good strategic planning, however, is setting your “follow-through” up for success.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ).

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Does Your Law Firm Need More Than One Marketing Plan?

Marketri

When a law firm goes to market, it wants to communicate and engage groups of buyers with similar needs, which is otherwise known as a market segment. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Trade show materials.

10 Brilliant Account-Based Marketing Plan Example You Can Imply

Unbound B2B

Since it was coined 15 years, the term Account-Based Marketing (ABM) continues to trend among B2B marketers. As a matter of fact, 92% of marketers in companies consider ABM extremely important in boosting their marketing efforts. Supporting ABM Plans With Direct Mail.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketers Hold Off on Killing Traditional Media And so from the looks of it, according to the latest chart from MarketingSherpa, traditional marketing venues such as trade shows and advertising are still in play today and will be for the next year.

7 Ways to Build a Winning B2B Marketing Plan for 2020

ATAK Interactive

We get to evaluate how our 2019 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2020 that will get us where we want to be this time next year. Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2020 a successful year. The key to good strategic planning, however, is setting your “follow-through” up for success.

Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. If your team is heading upmarket and looking to reach more enterprise customers, there are a few key considerations you should make when assessing and reconstructing your marketing plan. Three Considerations to Inform Your Marketing Action Plan.

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More Free Marketing Training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them.

How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Are you hitting your marketing goals?