Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website.

Trending Sources

Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

You see, what most businesses do is just show up. They don’t plan strategically. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. If you do commit to a show, I encourage you to do it right.

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment.

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The State of Demand Generation

The Effective Marketer

According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. Enable (help reps increase productivity, both for sales and marketing-sourced demand). Inbound marketer. They are the first step in your content planning process.

Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. With that in mind, we’re going to take a closer look at what it takes to put together an effective marketing plan specifically for professional services firms like yours. Marketing Planning Process Defined. Happy planning!

4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Without a plan, you may not execute with industry best practices.

Plan 21

5 Marketing Things to Stop Doing and 5 to Start

B2B Marketing Traction

When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. What Marketing Things to Start Doing.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. You do have a presence at important conferences and shows, don’t you?

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6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. The phase your industry is in matters and is an indicator of what kind of marketing (and business!) Detail what marketing your competition is doing. Detail what marketing your competition is NOT doing.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website.

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? Our experiences are summarized in this B2B marketing strategy infographic.

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How Much Should You Spend on Marketing?


This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. How do you decide how much money to spend on marketing? And what happens to your marketing budget when you have to make cuts?

11 Marketing Lessons Learned from Hollywood


Below the glitz and glamour there’s also a lot you can learn about marketing. Here are 11 lessons I’ve learned from my time in Los Angeles that also double as marketing advice. #1 Same goes for marketing, right? They could be our next client or influence marketer. #2

Checklist Marketing: Too Many Shoes in Your Suitcase?

Marketing Craftmanship

Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. Trade Show…check. But marketing strategy is not akin to packing for a trip. Does your firm have a written marketing plan?

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

When it comes to your marketing, let’s face it. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? Strategic Planning.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. Marketing is not a cookie cutter operation.

Get the Right People on the Bus When You Go to Market

B2B Marketing Traction

It’s important to go to market the right way, but not take too long doing so. One way to ensure you are doing the right things right and marketing to the right people is to get the right trusted advisors on your team early.

How Mobile Marketing is Changing the World of B2B Lead Generation


In many ways, smartphone access is responsible for B2B marketing’s growth. Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. 80% of marketers use customer information.

The Importance of an Open Marketing Ecosystem in Building a MarTech Stack

Modern Marketing

Choosing marketing technology tools are no different than choosing tools for any other job. But with marketing technology, there's an additional layer to consider. " Modern Marketers want to be successful in their jobs. Marketing Automation Oracle Marketing Cloud

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#.


Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. Wait a minute, the summary was written by the Content Marketing Institute!

How B2B Marketers Will Spend Their Budgets in 2014


Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Old school marketing continues to decline.

Must-Attend Marketing Events in 2013 – An Interactive Infographic

Modern B2B Marketing

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning.

The top 10 tricks for sales lead generation


The single best offer strategy in B2B marketing today; plus other offers that motivate action. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation.

8 Ways to Maximize the Value of Online and In-Person Events


Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell. Also, establish a plan for sending event confirmations and reminders.

More Free Marketing Training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them.

Social Media Management Tips for B2B Businesses

KEO Marketing

Social media marketing is an important part of any B2B marketing plan. Content that supports predictable events such as new product launches and trade show presence can be placed into a calendar so that the appropriate development and launch can be scheduled.

33 Thought-Provoking B2B Social Media and Marketing Stats


As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Direct Marketing ). Marketing Think ).

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Insights from the B2B Barometer

The B2B Research Blog

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?


In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company.

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. The reason why this is important is the same for all marketing, not just social media marketing.

How to Write a Strategic Marketing Plan


With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code.

A report from the epicenter of content marketing conferences

grow - Practical Marketing Solutions

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. The quality of both of these content marketing conferences was extraordinary.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Here are 30 creative ideas for your B2B video marketing. If you do physical testing of a product you may be able to show a test of an actual product. You might want to show the process of what you do once a customer orders your product – from order to delivery.

5 Tips for Surviving B2B Marketing Management Disasters

Modern B2B Marketing

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. However, marketing doesn’t live in isolation. Modern Marketing b2b

How to Produce a Great Webinar


Just as you would for any other project, you need to create a marketing plan. Let’s create a mini-marketing plan. Consider what online communities they belong to, or trade shows they attend. If your platform has attendance limits, have a plan for what to do if projected attendance exceeds capability. Not all attendees who register will show up for the webinar. Are your visuals showing? Content Marketing produce a webinar webinar