The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. Here we will discuss the sub topic of relative point and its importance when it comes to outsourcing your marketing needs. There’s a difference between buyer personas and a market or sector.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

The Marketing Blender

AUGUST 12, 2022

Marketing in a Recession: How to Plan Ahead. That means every business has to prepare to market in a recession. . At Marketing Blender, we don’t believe in a lot of talk. Marketing in a Recession — Find Both Sides of the Coin. On one side of the coin is tactical planning. Our Services. .

Planning 98

Planning Work Management Marketing Management Trigger Marketing 98

The Marketing Blender

AUGUST 23, 2022

Marketing in a Recession: Preparing and Prioritizing. Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. From the perspective of marketing in a recession and learning how to market in a recession, it’s irrelevant. Contact Us. .

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. You want an agency that has a proven track record in B2B marketing, with a deep understanding of its nuances and complexities.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? . What Are Digital Marketing Plans?

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

B2B Digital Marketer

MARCH 16, 2023

One crucial factor to achieving success is aligning your sales and marketing teams. ” This approach involves merging sales and marketing to create a unified team with shared goals and KPIs. In this episode, Dacia Coffey shares a few top tips for aligning sales and marketing teams. ” “It’s not about you.”

B2B Sales 52

B2B Sales B2B Marketing Advertising Agencies Planning 52

The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). This innovative role provides a flexible, efficient solution for businesses seeking high-level marketing expertise without the need for a full-time executive hire. Why should I hire a fractional CMO?

CMO 52

CMO Work Management Marketing Management Marketing Proposals 52

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

FEBRUARY 9, 2022

If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? A fractional CMO is an outsourced Chief Marketing Officer.

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

The Marketing Blender

SEPTEMBER 27, 2019

What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. An earlier effort to penetrate the market did not meet its goals after product-focused messaging failed to resonate.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

The Marketing Blender

APRIL 16, 2020

How to make smart cuts to your Marketing Budget…. This especially applies to marketing, seen by many CXOs as a “cost center.” They’re great at closing deals, but if your pipeline just dried up like a Texas creek bed in the August sun, you need marketing to refill that pipeline. Your marketing should pave a road to revenue.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Contact Us. . The challenges of tracking B2B data analytics.

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

The Marketing Blender

SEPTEMBER 23, 2019

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. See Our Work. Who We Are.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. . Contact Us. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

The Marketing Blender

DECEMBER 13, 2022

The 4 essentials of social media marketing for businesses. While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business. The first step in any successful social media marketing plan is setting a clear goal.

Social Media 97

Social Media Social Marketing Planning Media 97

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Here are some tips on how to build a marketing budget template for your business.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

The Marketing Blender

MAY 4, 2021

or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget. What is a fractional CMO?

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. That’s a lot of people who have to say, “Yes” to your marketing! This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The Marketing Blender

OCTOBER 7, 2022

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. But what you may not realize is that using marketing budget software can help you save both time and money. Contact Us. .

Marketing Budget 52

Marketing Budget Budget Programs Work Management Marketing Budget Creation 52

The Marketing Blender

MARCH 2, 2022

For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Most will kick things off with developing a comprehensive marketing strategy.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

The Marketing Blender

NOVEMBER 11, 2022

Create A Follow-Up Plan. 5 marketing budget allocation best practices?. The post 9 small business networking tips to help you expand your reach appeared first on Blender. After every networking event, be sure to follow up with the contacts you made. Send them a quick email or connect with them on social media. Recent Posts.

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96

The Marketing Blender

APRIL 22, 2021

or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget. What is a fractional CMO?

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

The Marketing Blender

JUNE 29, 2022

5 B2B Marketing KPIs You Should Be Tracking. B2B marketing KPIs are designed to help business executives make important decisions about the growth and development of their companies. B2B marketing KPIs are best used to inform and guide sales and marketing teams. What is a B2B marketing KPI? Contact Us. .

B2B Marketing 98

B2B Marketing Planning B2B Work Management 98

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). These are the typical accountabilities for a Chief Marketing Officer.

CMO 52

CMO Paid Content Work Management Marketing Management 52

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. What Is a Marketing Growth Hack?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

The Marketing Blender

APRIL 11, 2023

It’s a plan that outlines the key messages you want to convey to your target audience and the way in which you want to communicate them. We will explain how to identify your value proposition and how to incorporate it into your own content strategy, marketing and brand messaging framework. What is a brand messaging framework?

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

The Marketing Blender

JUNE 23, 2022

12 B2B Marketing Automation Tools You Should Look Into. Marketing automation is essential for any business to successfully compete in today’s market. For business-to-business companies, implementing a marketing automation strategy can be a game-changer. What is marketing automation? Resources. .

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Automation 52

The Marketing Blender

APRIL 14, 2022

Your Go-To Guide to Creating a B2B Marketing Strategy Framework. Are you looking to create a successful marketing strategy but don’t know where to start? Creating a framework is a great way to organize your thoughts and develop a plan of action. What Is B2B Marketing? What Is B2B Marketing?

Top of Funnel 52

Top of Funnel Marketing Budget Allocation B2B Marketing 52

The Marketing Blender

OCTOBER 7, 2021

Then, it’s time to build a strategy for delivering this brand to your market. What is the most important avenue for delivering your brand to your target market? B2B marketing focuses on reaching and influencing decision-makers within organizations. When you get B2B branding right, Marketing and Sales processes are streamlined.

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

The Marketing Blender

JULY 25, 2022

8 B2B email marketing best practices. As a result, email marketing has been growing as one of the most preferred marketing channels. According to research by McKinsey & Company, email marketing has a 40 times higher productivity rate than social media marketing. Email Marketing is Productive.

Email Marketing 52

Email Marketing Practices B2B Marketing Planning 52

The Marketing Blender

SEPTEMBER 30, 2022

Your guide to developing a social media marketing budget. However, with so many platforms and options available, it can be difficult to know how much to spend on social media marketing. What are the different types of social media marketing? Influencer Marketing. Related Content: How to do B2B social media marketing.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Social Media Social Marketing 98

The Marketing Blender

MAY 2, 2022

How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? The good news is that social media marketing is one of the most powerful tools that B2B businesses have available to craft their brand voice, deliver compelling content, and grow their revenue.

Social Media 122

Social Media Advertising Agencies Social Marketing B2B Marketing 122