A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. Markets ebb and flow.

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1-Page SWOT Analysis with Action Items

B2B Marketing Traction

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. Do you use a SWOT analysis for your business or for your clients?

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What Is a SWOT Analysis in Marketing and How it Helps to Boost Sales

Outbrain

So what should you do when you want to get a better understanding of your business and marketing strategy? You do a SWOT analysis. Let’s start by looking at the importance of SWOT analysis in marketing, how it can impact sales, and how to do a SWOT analysis for your brand.

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. The Marketing Audit.

True Story: Without a marketing plan, he planned to fail!

ViewPoint

For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? It had coffee stains on it, was ragged and marked up, but sure enough it said ‘Marketing Plan’ right at the top. Nope, we only have 10 salespeople and a marketing manager.”

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. Market Research Overview. The Marketing Audit.

5 Tips for Creating an Effective and Easy Annual Marketing Plan

ClickDimensions

And you still need to plan for next year too. While it can be tempting to skip creating a formal annual marketing plan, especially during such a busy time of year, don’t succumb to that temptation. A documented annual marketing plan sets the foundation for the coming year.

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Webinar Recap: 5 Steps to Build Your 2014 Marketing Plan

Hinge Marketing

This week’s webinar tackled the topic of marketing planning. For a firm with a limited budget and no marketing personnel that has no current plans for any online lead generation campaigns, what are some bare minimum things that should be done to an outdated website?

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Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

Marketing Action

Or maybe they lack the resources to implement and execute marketing automation. Or maybe they have a strong marketing team, but the architecture, cadence, messaging strategies, and/or segmentation of contacts are new territory.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Do the research and analysis required to know yourself, your customers, and your markets and opportunities.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” Do the research and analysis required to know yourself, your customers, and your markets and opportunities.

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Being Different B2B Marketers

TaylorMadeIn KEW

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? For B2B marketing, change most likely won’t happen quickly or easily. Being different B2B marketers.

Build a Successful B2B Go-To-Market Strategy from the Ground Up

Launch Marketing

Developing a go-to-market strategy is critical to the success of your B2B organization. Your go-to-market strategy brings together all the key elements that drive your business; sales, marketing, distribution, pricing, brand awareness, competitive analysis and more.

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Are You an Accidental B2B Marketer?

B2B Marketing Traction

At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” ” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars.

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10 Easy Steps to Streamline Your Marketing Process to Build Your Brand

Unbound B2B

In this blog post, we shall discuss precisely how you can build your brand, reach your target audience, and convert them into long-term customers using a ten-step streamlined marketing process. Segmenting your market (creating buyer personas). What Is a Marketing Process?

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan.

How to succeed in B2B marketing #IgniteB2B

Invoke Recruitment B2B Marketing

Understand where you want to focus your career, and identify any skills gaps you may have by talking to a recruiter or working closely with a senior marketer in your business. one area that came out more than the rest was marketing planning. B2B Marketing Industry Influencer

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New Data: Are Your Marketing Decisions Reactive or Strategic?

Hubspot

In a new report from Econsultancy , when small and medium sized business were asked how they decide on new marketing tactics, they gave analyzing competitor efforts as the number one determinant. They don’t have the time to plan 2 to 3 years ahead.

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How To Achieve Account-Based Marketing Success

Valasys

According to various research studies that have been conducted, Account-Based Marketing (ABM) outperforms other marketing channels and brings in a higher ROI. It is quickly becoming a must-have for B2B marketers. SWOT analysis of the target account.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

The Ultimate Collection of Free Content Marketing Templates

Hubspot

We've broken this list down by each type of content marketing template represented. Jump ahead if you specifically want: Content Planning & Calendar Templates. Content Planning & Calendar Templates. A Content Planning/Goal-Setting Template.

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan.

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Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them.

The Ultimate Collection of Free Content Marketing Templates

Hubspot

And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Download our full collection of free content marketing templates here. Content Planning Templates.

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " We have short huddles daily and weekly between the marketing and sales team.

Discover Where Your Competitors Are Beating You Online

Hubspot

While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Consider this: 97% of consumers now use online media when researching products and services in their local market 1.