A Content Marketer’s Guide to SWOT Analysis
APRIL 22, 2019
Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. Markets ebb and flow. And how should your content marketing efforts support those efforts? SWOT-ing may seem a bit old school, but the exercise still has great significance in 2019. SWOT Analysis Revisited.