4 key characteristics of an effective go-to-market plan

Tomorrow People

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success.

Plan 156

How to Create a Marketing Plan

Sharpspring

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics together in a cohesive strategy. No two marketing plans are alike.

Plan 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Create a Marketing Plan for Your Small Business

Marketing Insider Group

If you think your small business doesn’t need a marketing plan, think again. Even if your company is small, today’s technology and consumer behaviors require that you use a variety of channels and tactics to effectively reach customers. I get it: marketing isn’t for everyone.

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections. Modify your marketing plan based on results) So why […]. The post Simple Steps to a B2B Marketing Plan appeared first on Sales Lead Insights.

Plan 100

An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

Service Marketing – Planning And Strategy Guide

Unbound B2B

Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park. Service marketing mix. Strategies for marketing your service.

Plan 87

How to Organize a Stand-out Marketing Planning Session

Vision Edge Marketing

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Here’s a bit of advice: Our experience has proven that a collaborative Marketing planning session is an essential step in this process. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.

Plan 153

Simple steps to a B2B marketing plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple. Your marketing strategy). Your marketing tactics). Your marketing results). Modify your marketing plan based on results). So why do so many B2B marketers never get around to developing and using marketing plans? Unfortunately, I’ve found the results of not using marketing plans usually begin with the word “No.”

The Right Way to Start Marketing Planning for 2022

B2B Marketing Directions

The fourth quarter is almost here, and that means many marketing leaders will soon begin planning for 2022. Fortunately, a proven technique from military planning can be adapted to help marketing leaders get their planning process started on the right foot.

Plan 80

My shortcuts for writing a B2B Marketing Plan

Sales Lead Insights

Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Strategies for meeting those goals. Tactics for implementing those strategies. The post My shortcuts for writing a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing tools B2B marketing plan

Plan 109

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

4 Strategic Marketing Planning Tactics from Fuze

Allocadia

The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. One specific process that is often chiseled in stone is annual marketing planning. In many enterprise companies, the planning process has been jumbled between team hierarchies and cross-departmental responsibilities. In order to align marketing activities to corporate objectives, strategic planning is a must.

Plan 40

Your B2B marketing plan is NOT marketing strategy

TaylorMadeIn KEW

Before I went off on my August holidays I explored in greater depth the first of my 3 enduring fallacies of B2B marketing – that over the past few years marketing has fundamentally changed. In this post I delve deeper into the 2 nd of those 3 fallacies and focus on developing B2B marketing strategy, exploring the difference between marketing strategy and plans. We B2B marketers love words and phrases that sound important and weighty.

Plan 71

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. Online Event Plans.

Plan 275

Why You Need to Start with Why as You Develop Your Marketing Plan

Vision Edge Marketing

Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders. The recent Spencer Stuart CMO Tenure study suggests one of the primary reasons for the continued CMO shuffle is “poor alignment between the CEO and CMO on the mission (and the timeline) of the marketing organization’s output.” A tool exists within reach of every Marketing organization that addresses both of these challenges – the Marketing plan.

Plan 110

Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Marketing Qualified Lead (MQL) Not all leads are created equal.

Plan 156

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19.

Plan 109

Skip the Marketing Plan. Try this “Easy-Bake” Recipe Instead.

Marketing Craftmanship

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Most prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. Some less forthright prospects will claim they do have a Marketing Plan, but when asked to show it to us, this group responds with, “Our plan isn’t written down,” or “It’s being updated,” which really means that they don’t have a plan. Marketing requires money and people.

Plan 116

Five Ways to Keep Your Marketing Plan on Track

Webbiquity

As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. So in order to implement the most successful marketing strategy and generate a good return for your investment, I’d like to suggest five things business owners should discuss with their marketing teams (as well as outside agencies and consultants ) to keep their plan on track.

Plan 161

Top Advantages of B2B Marketing Plan

Only B2B

The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plans. Almost every company has amazingly useful marketing tools these days. Planning B2B Marketing Keeps Your Efforts Proactive.

Plan 62

10 Elements All Digital Marketing Plans Should Include

The Marketing Blender

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? .

Plan 60

Key Questions to Ask When Building a Strategic Integrated Marketing Plan

Launch Marketing

Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. Forward thinking marketing plans emphasize bottom line results.

Plan 62

8 steps to a more effective B2B marketing plan

TaylorMadeIn KEW

In my last pos t , I explored the fundamental difference between marketing strategy and plans, and the essential questions we must ask as we develop our B2B marketing strategy. In this post, I delve deeper into the development of our marketing plans and introduce an 8-step framework that will help you with your planning efforts. We all know that marketing strategy and planning are irrevocably intertwined.

Plan 80

4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. Without a plan, you may not execute with industry best practices. Without a plan, your marketing may require a lot of re-work.

Plan 107

What is Strategic Marketing Planning?

Allocadia

Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you’ll use to achieve those objectives, who is responsible for those metrics, and by when you’ll be achieving those goals. Marketing Program

Plan 60

How to Create Your Small Business Marketing Plan

BenchmarkONE

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . Marketing

A Marketing Plan is not Marketing Strategy

TaylorMadeIn KEW

Do we really understand the difference between strategy and plans in B2B? I ask the question because lately I’ve been listening to a lot of marketers use the two interchangeably and incorrectly. . Much to my surprise, strategy and plan are synonyms in the Oxford English Dictionary. No wonder most of us don’t have a clue about Marketing Strategy! We create our marketing plans and call them strategy.

Plan 48

Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

KoMarketing Associates

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers. Yet when it comes to messaging, offers, and the tactics for generating those leads, marketers are not always as specific as their agencies need them to be.

The Ultimate Marketing Plan for SaaS Businesses

Unbound B2B

When it comes to drafting a marketing plan for SaaS, there’s a whole new set of rules you need to follow. Sales and marketing teams need to be more diligent than ever to build strong customer relationships. “A What Is Saas Marketing. A Referral-Based Marketing Plan.

Plan 52

Using a Marketing Wheel to Create a Marketing Plan

FMG Suite

Marketing is all about storytelling, and digital marketing is all about digital storytelling. Building marketing campaigns , executing marketing tactics, and creating an overall plan contribute to creating a story. General Marketing marketing wheel

Plan 83

Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. With that in mind, we’re going to take a closer look at what it takes to put together an effective marketing plan specifically for professional services firms like yours. Marketing Planning Process Defined. Happy planning!

Plan 99

How To Create A Marketing Plan For B2B Businesses In 2019

G2M Solutions

Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action. b2b marketing b2b marketing plan b2b digital marketing planIt’s what tells your team what to do and in what sequence, when they arrive at work each day. So it’s important!

Plan 62

The Anatomy of a Strategic Demand Marketing Plan – Part 1: Intro to Demand Marketing

ANNUITAS

ANNUITAS CEO Adam Needles recently discussed what makes up a Strategic Demand Marketing Plan, one of the main offerings of what we do at ANNUITAS, in this eBook. This week, we start with an intro to Demand Marketing. What is Demand Marketing?

Demand 151

4 Steps to Implement Your Healthcare Marketing Plan Using Inbound Marketing

SmartBug Media

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. Tactics.

Media 82

Creating a Marketing Plan for 2019: What to Focus On

Single Grain

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different factors that can ultimately determine and affect your success. We do things like this quarterly to help us plan for the following year.

Plan 59

How To Assess Your Inbound Marketing Plan

Stevens & Tate

Inbound marketing has become one of the most efficient ways for marketers to sell online. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Articles Attraction Marketing Directors Inbound Marketing

Plan 64

Marketing Planning Software: The Best Options on The Market

RockContent

If you aim to optimize your campaigns and marketing tactics, you may be aware that you need software. On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Toggl Plan. Content Marketing

Plan 136

A Guide to the New Era of Agile Marketing Planning

Allocadia

Are you prepared to meet marketing’s goals with less resources, and to do it in a constantly changing landscape? Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. Create a Strategic Blueprint for Your Marketing Plans.

Plan 52

3 Ways Marketing and Sales Funnel Data Can Improve Your Annual Marketing Plan

Full Circle Insights

For marketers who rely on siloed data generated by individual solutions in the martech stack, coming up with an annual marketing plan is stressful. Here are three ways full funnel data improves the annual planning process: 1. Blog Marketing Best Practices

Plan 83