The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SendX

JULY 9, 2021

One of the instances that tend to annoy any digital marketer is when their emails get blocked. You can spend a lot of money setting up and targeting your buyers, but blocked emails can cause these costs to shoot up and be a point of contention between you and your marketing team.

Top of Funnel 195

Top of Funnel CAN-SPAM Domain Ad Frequency 195

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Spam filters are continually evolving, and that can mean bad news for your business. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Martech

FEBRUARY 6, 2024

Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. The more effective text marketing gets, the worse it is for them. Get MarTech! In your inbox. Business email address Subscribe Processing.

SMS 112

SMS Purchase Planning Mobile Marketing 112

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Get MarTech! In your inbox.

Email Marketing 125

Email Marketing Planning CAN-SPAM eCommerce 125

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Instagram Marketing. Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Martech

NOVEMBER 14, 2023

Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In one finding, 92% said AI would have a major impact on email marketing.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Litmus

NOVEMBER 21, 2023

Your email service provider (ESP) is essential to your email marketing workflow. Why it’s important to plan your move carefully An 8-step ESP migration checklist Tips to warm up your new IP What is ESP migration? Here’s why you need to have a migration plan in place. A well-planned move also supports internal communication.

Process 89

Process CAN-SPAM Template Deliverability 89

Optinmonster

DECEMBER 18, 2023

Your notifications will also be less likely to end up in customers’ spam folders. Transactional emails are not only an important part of your email marketing. SendLayer lets you authorize your domain name, so email service providers, such as Gmail or Outlook, won’t flag your messages as spam.

Marketing Automation Services 74

Marketing Automation Services Enterprise Management Work Management Marketing Management 74

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! So, which AI content writing tools are worth checking out for your marketing?

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Litmus

SEPTEMBER 27, 2021

Faced with huge losses of revenue and engagement, brands then race to assemble an email remediation plan and try to do the right things to get back in the good graces of inbox providers and blocklist operators. Using spam filter testing. But this is more than a remediation plan checklist. How to avoid blocklists and spam.

Deliverability 104

Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. What factors affect email deliverability?

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Salesforce Marketing Cloud

JANUARY 29, 2024

Make a new plan, Stan What is an email list? Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? The first mistake is not understanding the market and its rules.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ANNUITAS

NOVEMBER 30, 2022

Do you have a marketing professional on your list this year? From keeping the business afloat during “unprecedented times” to staring down the barrel of an impending financial downturn (and not to mention layoffs) it has been quite the year for marketers! . Marketing can’t live with them, but can’t live without them.

Planning 130

Planning Work Management Marketing Management High Quality Lead 130

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? How to get Litmus’ Ultimate Email Marketing Checklist

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Litmus

AUGUST 13, 2021

In marketing, agile gives you the ability to be flexible to meet the ever-changing demands of a business. In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. Litmus Test offers quick spam checks.

Webinar Metrics 102

Webinar Metrics Planning CAN-SPAM Enterprise Management 102

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 10, 2021

Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. Email deliverability is a crucial metric in an email marketing strategy. Read 50 Best Practices for Email Marketers.

Deliverability 98

Deliverability Email Marketing CAN-SPAM Planning 98

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. 2022 is right around the corner.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

JANUARY 8, 2021

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Tweet this ?. Checking IPs and domains.

Deliverability 109

Deliverability CAN-SPAM Domain Trigger Marketing 109

SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam.

Domain 98

Domain Deliverability CAN-SPAM Template 98

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

Heinz Marketing

SEPTEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. It provides a suite of tools and services that assist in improving the deliverability and appearance of marketing emails. What is it?

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Deliverability 110

Deliverability CAN-SPAM Lead Scoring Lead Ranking 110

Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? That’s what we plan to break down for you today. What spam filters look for. How Litmus Spam Testing works. What do spam filters look for?

Deliverability 86

Deliverability CAN-SPAM Phishing Domain 86

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Caution: Don’t overuse them, otherwise your messages won’t pass email spam filters. Dig deeper: Email outreach for marketers: Measuring and optimizing performance Focus on value I’d name it a classic “Show, don’t tell” approach.

Urgency Marketing 100

Urgency Marketing B2B Allocation CAN-SPAM 100

Heinz Marketing

NOVEMBER 21, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. A four-part plan to drive more traffic and generate more leads across multiple platforms. The Ultimate List of Email SPAM Trigger Words. Thanks for the tips, Erica Dhawan.

Product 119

Product B2B CAN-SPAM Conference 119

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

JANUARY 4, 2023

Learn the keys to forming a proactive and holistic deliverability approach to your email marketing in this four-part guide from Litmus and Salesforce. Deliverability is the rate at which your emails make it into your subscribers’ inboxes, instead of being labeled as spam and going to the junk folder. Get your guide. Get your guide.

Deliverability 100

Deliverability Domain CAN-SPAM Click Rate 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115