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75% of consumers made purchases as a result of SMS marketing

Martech

consumers say they buy things as a result of SMS messages from companies, according to a new study. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. The more effective text marketing gets, the worse it is for them. Three-quarters of U.S. Why we care. Get MarTech! In your inbox.

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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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Summer Sales Email and SMS Marketing Examples to Drive Engagement

SmartBug Media

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. So how should you be planning for the summer season? Vacation Prep Campaigns Segmentation is your best friend when it comes to email and SMS marketing.

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Benefits of using SMS Marketing for the Nonprofits

ClickDimensions

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services. But like most marketing strategies, finding the ideal conversation may take weeks or even months.

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? The Pros and Cons of Attentive.

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Getting Ahead of the Curve with SMS Marketing

SmartBug Media

Is your growing e-commerce brand not getting enough from your email marketing strategies? You’re in luck: SMS marketing may be the answer. In this article, we’re touching base with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? SMS marketing is a great way to reach your target audience with a concise and clear message.

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