75% of consumers made purchases as a result of SMS marketing
Martech
FEBRUARY 6, 2024
consumers say they buy things as a result of SMS messages from companies, according to a new study. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. The more effective text marketing gets, the worse it is for them. Three-quarters of U.S. Why we care. Get MarTech! In your inbox.
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