Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Guest post by Nina Petrov.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. For senior living communities, this means the opportunity to truly showcase what makes your community stand out.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Email Marketing Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. In the UK or Ireland? Click here.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Are you ready to transform your marketing?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. The publisher puts up the money to edit, design, package, print, and market the book.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Martech

OCTOBER 24, 2023

It then makes a decision based on a range of factors that will appeal to consumers and match their search intent. Yelp is now using a range of AI tools to understand users’ search intent better, enabling the search engine to serve photos from businesses that are more relevant to search queries. Accuracy of Yelp Waitlist time estimates.

Paid Search Agency 115

Paid Search Agency Ads Network Marketing Intent 115

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. It should be planned and crafted with these distinct priorities in mind. Address the full funnel with your SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

ScanmarQED

FEBRUARY 8, 2024

A mid-range brand increasing their prices might suddenly compete with different brands other than their current competition and even different consumer preferences and brand image. Price Range Analysis One of the closest analyses related to price elasticity is price range analysis.

Pricing 59

Pricing Price Elasticity Allocation 59

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

ATAK Interactive

JUNE 29, 2023

In today's fast-paced and competitive business environment, the role of marketing strategy agencies is paramount in driving success. In this blog, we will explore the importance of marketing strategy agencies and delve into the range of essential services they provide.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 78

Martech

MARCH 8, 2024

Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. Engaging a broad range of perspectives, from executives to frontline employees, ensures that the AI strategy addresses varied needs and leverages collective expertise. How confident are you with your team’s readiness for change?

Work Management 126

Work Management Marketing Management User-Generated Content CMO 126

Top Rank Marketing

APRIL 1, 2024

This strategic approach ensures that your future content creation will align with user intent while targeting a more comprehensive and strategic range of keywords. Step 8: Make a plan for each piece of content With your audit complete, it’s time to analyze the data and make a plan of action.

SEO 93

SEO Content Keywords Analysis 93

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Automating your Facebook posts will create a streamlined process for you to focus on your overall Facebook marketing strategy. It involves a hefty strategy of great content and consistency.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations. Day of Week.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Sales Tools.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons.

Social Media 52

Social Media Trends Media Demographics 52

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112

Business Analysis Work Management Forecasting 112

Valasys

APRIL 20, 2023

By optimizing conversions, businesses can increase revenue, reduce customer acquisition costs, and improve the overall performance of their digital marketing campaigns. Qualaroo is relatively easy to use and provides many customization options. Price: Qualaroo offers a free trial, but the paid plans start at $199/month.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Valasys

DECEMBER 20, 2023

Business plans for affiliate marketing are the building blocks of all successful online businesses. These carefully thought-out strategies cover a wide range of important areas, from aligning products and fee structures to integrating software and getting affiliates involved. You have a good place to start there.

Planning 52

Planning Work Management Examples Marketing Management 52

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Since April, MarTechBot has engaged in over 600 conversations with marketers. Devise an Account Based Marketing (ABM) plan. Would it be useful?

Account Based Marketing 103

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 103

DealSignal

JANUARY 28, 2024

We strip away the marketing jargon to present what each platform truly offers. The platform caters to different team needs, such as sales, marketing, and revenue operations, improving the efficiency of these departments. SalesIntel: Primarily focuses on the US market, although it is expanding internationally.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Martech

DECEMBER 14, 2023

Einstein 1 Platform provides conversational AI to every cloud, including sales, service, marketing and commerce. This year, Salesforce began introducing its generative AI chatbot, Einstein GPT, to Marketing and Commerce clouds. Some genAI capabilities are currently available or in beta, while others will be rolled out in 2024.

Marketing AI 110

Marketing AI Business Paid Search Agency Marketing Management 110

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

Convince & Convert

NOVEMBER 30, 2023

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Most teams don’t even have the space for the actual change tasks, much less the change planning time. But without this work you might as well not start at all.

Digital Transformation 127

Digital Transformation Lock-In Allocation Work Management 127

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Planning 106

Planning Spending Marketing Plans Advertising Agencies 106

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Generative AI is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images. Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Martech

JUNE 28, 2023

Matomo also provides users with complete control over their data and offers a range of privacy features. It has free and paid plans. Heap offers both free and paid plans. Woopra offers free and paid plans. Plans start at $9. Plans start at $299. It has free and paid plans.

Marketing Analytics Tools 112

Marketing Analytics Tools Cost Enterprise Management Privacy 112

Martech

MAY 30, 2023

And customer service and marketing use cases are the top applications for using AI technology. Small businesses said they are considering AI for a wide range of use cases. For instance 39% of those considering AI plan to use tools to help them save time. Dig deeper: MarTech’s marketing AI experts to follow Company size matters.

Small Business Marketing 110

Small Business Marketing Planning Business Case Studies 110

Seismic

MARCH 26, 2024

We wanted enablers to leave with practical and strategic tips to help them create a comprehensive plan that leads to impactful learning and enablement efforts. Partnering with companies from financial services to home builders gives me access to a wide range of blended learning styles and scenarios.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115