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Tips for agile marketing planning on a global scale

BrandMaker Blog

Since implementing a collaborative MRM platform, TMD Friction has achieved a more agile marketing planning process, increased transparency across departments, and improved collaboration across its global marketing teams. Planning Podcasts Marketing Ops Now Podcast Series

Plan 72
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Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.].

Industry 311
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What Are You Forgetting in Your Marketing Plans?

Hive9

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Marketing Planning Effective Planning Integrated Marketing Marketing Personalization marketing strategy

Plan 162
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Agile Marketing Planning: Is There a ‘Silver Bullet’?

BrandMaker Blog

Marketing planning is hard. There’s not one correct way to do it, but marketing leaders are tasked with figuring out which marketing efforts work best for their organization. Richard has served in demand gen, marketing ops, and revenue operations roles at Visier for more….

Plan 63
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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

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How to Create a Marketing Plan for Your Small Business

Marketing Insider Group

If you think your small business doesn’t need a marketing plan, think again. A marketing plan for small business owners and teams keeps your strategy on track and focused on the right goals. Despite this, only 50% of small businesses have an actual marketing plan.

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How to Create a Marketing Plan

Sharpspring

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! It’s always better to plan first, take action second!

Plan 85
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Email Marketing Planning: Strategies to Make it Easy

SendX

So you want to try out email marketing

Plan 195
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Why You Need a Content Marketing Plan [+ Free Templates]

Litmus

A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. In other words, having a thorough plan of action helps you work smarter (and not harder).

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How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Plan for a Strong Web Presence. Plan for Last-Minute Promotion.

Plan 222
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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

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A Guide to the New Era of Agile Marketing Planning

Allocadia

Are you prepared to meet marketing’s goals with less resources, and to do it in a constantly changing landscape? Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. We need to be agile.

Plan 52
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7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

Plan 216
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Successful Marketing Plans Depend on Visibility

Hive9

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans. Marketing Planning visibility reverse waterfall

Plan 123
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The Foundation of a Successful Agile Marketing Team: Centralization

Hive9

In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept.

Planning 141
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What to look for in your marketing planning solution.

Hive9

One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.” This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small. For that reason, we’ve listed five features every marketer needs to look for when selecting an effective marketing-planning software solution.

Plan 101
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Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

Plan 102
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A How-to Guide for Go-to-Market Planning | Varicent

Varicent

There’s no shortage of potential pitfalls and threats that can derail your plans. Sales Performance Sales PlanningLaunching a product or changing your business strategy is challenging but potentially very rewarding.

Plan 52
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The Ultimate Guide to an Effective B2B Marketing Plan

Launch Marketing

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year?

Plan 92
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Deploying Dynamic Marketing Planning

Hive9

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. It’s entirely possible to hear the term “marketing planning” and conflate it with simply having a budget or a general penned strategy, but the two aren’t the same thing. Marketing Planning Hive9

Plan 100
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Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Plan 85
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How to Organize a Stand-out Marketing Planning Session

Vision Edge Marketing

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Here’s a bit of advice: Our experience has proven that a collaborative Marketing planning session is an essential step in this process. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.

Plan 153
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Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections. Modify your marketing plan based on results) So why […]. The post Simple Steps to a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing B2B marketing plan

Plan 100
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Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning

Allocadia

Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete. With ongoing environmental changes, the pains related to planning are amplified today.

Plan 52
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Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. My preferred way is what I call the 3-phase […] The post Industrial Marketing Plan: A 3-Phase Approach by Achinta Mitra appeared first on Industrial Marketing Today.

Industry 231
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The Strategic Marketing Planning Workshop with Forrester

Allocadia

It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Webinars CMO marketing budget owner Marketing Budgeting Marketing Operations Marketing Planning

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2022 Learnings to Inform Your 2023 Content Marketing Plan

Contently

Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year. If you haven’t audited your content in a while, it’s time to ensure the content you create works as planned.

Plan 81
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How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Marketing Planning Financial Planning Budgeting Marketing Budgeting Effective Planning

Plan 208
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Transform Marketing Planning

Allocadia

Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets.

Plan 52
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The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. Marketing StrategyThere are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow.

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Preparing Your 2019 Marketing Plan and Budget

Act-On

Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. Marketing StrategyIt's not too late to create one.

Act-On 118
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Six Key Components of a High Performance Marketing Plan

Act-On

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

Act-On 127
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Simple steps to a B2B marketing plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple. Your marketing strategy). Your marketing tactics). Your marketing results). Modify your marketing plan based on results). So why do so many B2B marketers never get around to developing and using marketing plans? Unfortunately, I’ve found the results of not using marketing plans usually begin with the word “No.”

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3 Steps to Finding the Right Alignment Between Budget and Strategy in Your Marketing Plan

Hive9

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. Marketing Planning Marketing Budgeting marketing strategy alignmentYou’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.

Plan 104
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Steps to implementing a marketing plan that drives new business

Sales Lead Insights

Follow these steps to tune up your B2B marketing plan and drive new business. Next, determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads. Determining the B2B marketing resources already available.

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How to Start a Content Marketing Plan in 7 Easy Steps

Marketing Insider Group

That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Consequences of Not Having a Plan.

Plan 284
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Three customer insights for your marketing plan

Savanta

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. What marketing channels work? . Spring.

Plan 208
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How to Create an Email Marketing Plan in 7 Steps

SendGrid

Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. But to […] The post How to Create an Email Marketing Plan in 7 Steps appeared first on SendGrid. Email Marketing

Plan 72
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How Allocadia Helps Danone Keep an Agile Marketing Planning Approach

Allocadia

In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. To start, please tell us about the marketing planning process at Danone. Our planning takes place in phases.

Plan 52
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Benefits of Marketing Planning Across the Organization

Hive9

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten. Marketing Planning Hive9You’ve seen it happen over and over again.

Plan 110