What Are You Forgetting in Your Marketing Plans?

Hive9

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Marketing Planning Effective Planning Integrated Marketing Marketing Personalization marketing strategy

Plan 162

Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.].

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4 key characteristics of an effective go-to-market plan

Tomorrow People

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. What are the characteristics of an effective go-to-market (GTM) plan?

Plan 156

How to Create a Marketing Plan for Your Small Business

Marketing Insider Group

If you think your small business doesn’t need a marketing plan, think again. A marketing plan for small business owners and teams keeps your strategy on track and focused on the right goals. Despite this, only 50% of small businesses have an actual marketing plan.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

How to Create a Marketing Plan

Sharpspring

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! It’s always better to plan first, take action second!

Plan 86

Email Marketing Planning: Strategies to Make it Easy

SendX

So you want to try out email marketing

Plan 195

Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Plan 84

How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Plan for a Strong Web Presence. Plan for Last-Minute Promotion.

Plan 220

Successful Marketing Plans Depend on Visibility

Hive9

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans. Marketing Planning visibility reverse waterfall

Plan 123

An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

Plan 215

Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

Plan 102

Deploying Dynamic Marketing Planning

Hive9

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. It’s entirely possible to hear the term “marketing planning” and conflate it with simply having a budget or a general penned strategy, but the two aren’t the same thing. Marketing Planning Hive9

Plan 100

Does Your Plan Enable You to Seize Growth Opportunities?

Vision Edge Marketing

Read on to learn more about growth opportunities, including: The importance of organizational and Marketing alignment. The three criteria to evaluate when doing your Marketing plan self-assessment below. Pursuing new markets with an existing solution and/or service.

Plan 174

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections. Modify your marketing plan based on results) So why […]. The post Simple Steps to a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing B2B marketing plan

Plan 100

How to Organize a Stand-out Marketing Planning Session

Vision Edge Marketing

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Here’s a bit of advice: Our experience has proven that a collaborative Marketing planning session is an essential step in this process. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.

Plan 153

Transform Marketing Planning

Allocadia

Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets.

Plan 52

Steps to implementing a marketing plan that drives new business

Sales Lead Insights

Follow these steps to tune up your B2B marketing plan and drive new business. Next, determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads. Determining the B2B marketing resources already available.

Simple steps to a B2B marketing plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple. Your marketing strategy). Your marketing tactics). Your marketing results). Modify your marketing plan based on results). So why do so many B2B marketers never get around to developing and using marketing plans? Unfortunately, I’ve found the results of not using marketing plans usually begin with the word “No.”

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. My preferred way is what I call the 3-phase […] The post Industrial Marketing Plan: A 3-Phase Approach by Achinta Mitra appeared first on Industrial Marketing Today.

Six Key Components of a High Performance Marketing Plan

Act-On

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

Act-On 127

2022 Marketing Planning: Are You Ready to Embrace the Pivot?

BrandMaker Blog

The maelstrom of sudden moves marketers had to make in 2020? As much as we’d enjoy discussing trendy word game strategies and indisputably the best sitcom of the 1990s/early 2000s, we’re obviously here to talk about pivoting when it comes to marketing planning. Planning

Plan 79

How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Marketing Planning Financial Planning Budgeting Marketing Budgeting Effective Planning

Plan 208

The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. Marketing StrategyThere are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow.

What to look for in your marketing planning solution.

Hive9

One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.” This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small. For that reason, we’ve listed five features every marketer needs to look for when selecting an effective marketing-planning software solution.

Plan 101

The New Rules of Marketing Planning

BrandMaker Blog

Speed and agility is the CMO’s new marketing mandate. But how do they keep balance that mandate against plans drifting, and stay aligned to strategy? Watch the second webinar in our “Plan Smart. Planning

Plan 52

Three customer insights for your marketing plan

Savanta

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. What marketing channels work? . Spring.

Plan 208

Tips for agile marketing planning on a global scale

BrandMaker Blog

Since implementing a collaborative MRM platform, TMD Friction has achieved a more agile marketing planning process, increased transparency across departments, and improved collaboration across its global marketing teams. Planning Podcasts Marketing Ops Now Podcast Series

Plan 72

How to Start a Content Marketing Plan in 7 Easy Steps

Marketing Insider Group

That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Consequences of Not Having a Plan.

Plan 282

Effective Health Tech Content Marketing Plans

nDash

Do you have a health tech content marketing plan in place? If you aren’t sure how your health tech digital marketing is producing ROI, then a few tips might help. You must have a well-planned and executed content marketing strategy to remain competitive.

Plan 52

Benefits of Marketing Planning Across the Organization

Hive9

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten. Marketing Planning Hive9You’ve seen it happen over and over again.

Plan 110

Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Marketing Qualified Lead (MQL) Not all leads are created equal.

Plan 156

How to write a Marketing Plan (with some tips)

Sales Lead Insights

The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan. The primary goal of a “marketing for leads” marketing plan is to stimulate prospects or customers to declare themselves interested in your company’s products or services; to generate sales leads that are opportunities for new sales and/or additional sales to […]. B2B marketing tools marketing plan

Plan 116

The 7 Building Blocks of a Solid Content Marketing Plan

RockContent

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.

Plan 159

Why You Need a Living Marketing Plan

Hive9

You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategyYou sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year.

Plan 101

Preparing Your 2019 Marketing Plan and Budget

Act-On

Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. Marketing StrategyIt's not too late to create one.

Act-On 118

My shortcuts for writing a B2B Marketing Plan

Sales Lead Insights

Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. The post My shortcuts for writing a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing tools B2B marketing planGoals. Strategies for meeting those goals. Tactics for implementing those strategies. Costs. Timing. Owner. Due date. Write the executive summary last.

Plan 109

Unplanning and Agility: The New Approach to Marketing Plans

BrandMaker Blog

How do you measure the success of a marketing plan? Many marketers (and definitely financial analysts) would say it all comes down to three letters: ROI. PlanningReturn on intent. You read that right. Intent, not investment.

Plan 66

The Strategic Marketing Planning Workshop with Forrester

Allocadia

It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Webinars CMO marketing budget owner Marketing Budgeting Marketing Operations Marketing Planning