5 Hacks for Creating a Successful Law Firm Social Media Marketing Plan

Go Beyond SEO

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan. Brainstorming Social Media Campaigns.

Halloween Shopping Trends to Consider for Your Last-Minute Halloween Marketing Plan

Martech Advisor

In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. Halloween Media Planning Tips. Dan Silver, VP of Marketing, GroundTruth. Learn More: 4 Reasons Why Location-Based Marketing is Set to Disrupt Marketing in 2019.


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Book Review: Social Media Marketing – An Hour a Day


Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. Later, he founded his own marketing technology consultancy.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan?

Essential Tips and Tools for B2B Social Media Marketing


B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing.

Black Friday and Cyber Monday 2019: 5 Implications for Marketers in 2020

Martech Advisor

What trends are visible and what can marketers adopt in 2020 from this holiday shopping season? The urgency of Black Friday shopping was a little dampened on the day, as retailers had rolled out deals and offers days earlier, in an effort to lengthen a holiday shopping season that’s the shortest since 2013. 5 Things Black Friday and Cyber Monday 2019 Tell Us About the Future of Marketing. In these hyper-competitive times, marketers need to ‘wow’ buyers.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer. Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail.