Expert insights. Personalized for you.
B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. MORE
Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Remember, we’re reviewing geo-targeted marketing opportunities. MORE
Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. What is a Social Media Audit? MORE
What trends are visible and what can marketers adopt in 2020 from this holiday shopping season? 5 Things Black Friday and Cyber Monday 2019 Tell Us About the Future of Marketing. In these hyper-competitive times, marketers need to ‘wow’ buyers. MORE
If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Social Media MORE
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan? MORE
A full-funnel lead nurturing strategy utilizes email as well as advertising to target people through all stages of the marketing funnel. Here are 5 steps to building a full-funnel lead nurturing plan: Segment Your List. With any new marketing plan, a good first step is to take an analytical approach to your list. The key to a full-funnel lead nurturing approach is to identify where the user is in the marketing funnel and use it to your advantage. MORE
This article by Greg Dolan, co-founder & CEO, Keen Decision Systems, explores the strategies and technologies that marketers should prioritize to ensure their data and decisions can bridge the marketing proof gap and demonstrate true financial value. Marketers are more metrics-driven than ever before, yet we often find ourselves under pressure from the C-suite to make the case that what we do drives growth. In conclusion, marketing is at a crossroads. MORE
Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. RFP Sample: Project Name or Description: Marketing Services. is seeking the services of a full-service communications and marketing firm to develop and execute a comprehensive integrated marketing plan that increases our SEO presence; attracts more social media followers; and effectively completes a lead generation campaign. MORE
An old mentor always used to say, “prior planning prevents p!$$ He was right about preparing for a military operation, but after I became a marketer, I realize he was right about a lot more… Planning a media budget is one of the first steps in creating an effective marketing campaign. Often, however, marketing budgets are not planned in detail, and as a result, the campaign falls flat. Steps to Ace Your Next Media Budget. MORE
Megan Sullivan-Jenks, Senior Director of Marketing, Choozle: Before we dig in, I’d like to tackle a serious question inspired by your clients in the financial services industry–do you always carry some cash or are you a plastic-only type person? MORE
Ad units and rich media. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. When planning display campaigns on Google, I can choose targeting by specific tactics, or a combination of tactics that allow very specific site targeting, called flexible reach. Advertising Media Planning Tactical Services MORE
Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. The 18-minute-a-day social media plan. MORE
To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. MORE
Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. The Real Time Report writes that 61% of marketers claim calculating social media ROI is a top challenge, while $5.4 on social media marketing in 2016 alone. Social Media ROI: Managing Expectations. MORE
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan. Brainstorming Social Media Campaigns. MORE
If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. We explain the process to our many clients, and to highlight: Marketing Automation doesn’t work unless you have buy-in from sales and marketing together. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The case for marketing automation. MORE
Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Then, execute your social media plan with diligence. Analyze Your Social Media Opportunities. MORE
How to Integrate Social Media into an Audience-First Demand Generation Plan. But you wonder, “Is there more I could do when it comes to social media for demand generation ?”. A brand’s arsenal of trusted demand gen marketing tools is indispensable. However, a smart marketing plan is one that recognizes the value in proven marketplace tactics while also remaining willing to try out some new avenues that could prove lucrative. MORE
Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow. The world of B2B social media is frustrating — often leaving marketing directors disoriented because what was working three months ago doesn’t work anymore. Any Industry Social Media MORE
Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. MORE
As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. Let’s start by defining what a social media marketing strategy is all about. Social Media Marketing Strategy Defined. Social media marketing strategies typically contain the following elements: Business purpose to be addressed. Social media platforms to be used. MORE
As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing. Marketing for marketing’s sake is a hit or miss proposition. MORE
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. This is why it’s essential to come up with a social media plan of attack, and commit to executing it well. To have a successful social media strategy, it’s essential to plan meticulously, and stick to your message, even if it doesn’t seem to take hold at first. Create a social media marketing plan before you start. MORE
What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments. MORE
Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different factors that can ultimately determine and affect your success. We do things like this quarterly to help us plan for the following year. MORE
As advertisers, it’s our job to stay up to date with these new solutions and how best to implement them into our digital media plans. One of the terms that have been on everyone’s mind in recent years is omnichannel marketing. So, what is omnichannel marketing ? MORE
Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute. MORE
One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” So, with a finite amount of resources where should B2B Enterprise marketers focus their efforts for the most impact? The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. Finally be sure to look at your own internal marketing and sales processes, and make sure they’re aligned as well. MORE
A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. This is especially useful to mid-size marketers who wish to advertise at scale. MORE
Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. Later, he founded his own marketing technology consultancy. MORE
Much has been written about how to use social media to get more exposure and reach more audiences. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. The first step in setting social media marketing goals is to research how well you can address the requirements of using social media. MORE
In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. Halloween Media Planning Tips. Dan Silver, VP of Marketing, GroundTruth. Learn More: 4 Reasons Why Location-Based Marketing is Set to Disrupt Marketing in 2019. MORE
With this position, the firm will handle media planning and buying services for the Maryland home builder. The Strategic Marketing Plan. Bob Ward Homes and its multiple communities are found when consumers are searching online or through social media. Lombard, Ill.– MORE
It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. The stronger the relationship between Marketing and Admissions, the more effective both departments are. If you want people to continue to visit your blog or follow your school's social media profiles, the content there needs to provide pure value to prospects and their parents. MORE
billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Determining your social media goals and defining objectives. MORE
It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. One of our clients, Bazaarvoice , in concert with The CMO Club , recently published an epic report: CMOs on Social Marketing Plans for 2011. The (free) study contains dozens of tweet-worthy gems, but perhaps no nugget more golden than this: 90% of CMOs participate in three or more social marketing activities. by Joe Chernov | Tweet this. MORE
The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. MORE
Content Marketing Institute
FEBRUARY 3, 2020
Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.
Go Beyond SEO
AUGUST 19, 2015
Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan? Foundation of a Social Media Marketing Plan. Brainstorming Social Media Campaigns.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Single Grain
JUNE 5, 2019
Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different factors that can ultimately determine and affect your success. We do things like this quarterly to help us plan for the following year.
B2B Marketing Traction
OCTOBER 16, 2012
To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART.
Webbiquity SMM
DECEMBER 10, 2019
billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Determining your social media goals and defining objectives.
Martech Advisor
OCTOBER 30, 2019
In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. Halloween Media Planning Tips. Dan Silver, VP of Marketing, GroundTruth. Learn More: 4 Reasons Why Location-Based Marketing is Set to Disrupt Marketing in 2019.
NuSpark
FEBRUARY 24, 2013
Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Remember, we’re reviewing geo-targeted marketing opportunities.
NuSpark
SEPTEMBER 9, 2012
Ad units and rich media. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. When planning display campaigns on Google, I can choose targeting by specific tactics, or a combination of tactics that allow very specific site targeting, called flexible reach. Advertising Media Planning Tactical Services
Bionic
MARCH 20, 2018
An old mentor always used to say, “prior planning prevents p!$$ He was right about preparing for a military operation, but after I became a marketer, I realize he was right about a lot more… Planning a media budget is one of the first steps in creating an effective marketing campaign. Often, however, marketing budgets are not planned in detail, and as a result, the campaign falls flat. Steps to Ace Your Next Media Budget.
B2B Marketing Traction
MAY 25, 2012
Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. Then, execute your social media plan with diligence. Analyze Your Social Media Opportunities.
Hubspot
JANUARY 5, 2017
It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. The stronger the relationship between Marketing and Admissions, the more effective both departments are. If you want people to continue to visit your blog or follow your school's social media profiles, the content there needs to provide pure value to prospects and their parents.
|
Webbiquity
JULY 28, 2010
Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. Later, he founded his own marketing technology consultancy.
Webbiquity SMM
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan?
Pam Didner
SEPTEMBER 16, 2020
The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO.
Oktopost
FEBRUARY 23, 2021
Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. What is a Social Media Audit?
Stevens & Tate
MAY 29, 2020
With this position, the firm will handle media planning and buying services for the Maryland home builder. The Strategic Marketing Plan. Bob Ward Homes and its multiple communities are found when consumers are searching online or through social media. Lombard, Ill.–
B2B Marketing Traction
JUNE 14, 2013
As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing. Marketing for marketing’s sake is a hit or miss proposition.
Single Grain
DECEMBER 3, 2020
Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals.
Oracle
DECEMBER 21, 2017
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. This is why it’s essential to come up with a social media plan of attack, and commit to executing it well. To have a successful social media strategy, it’s essential to plan meticulously, and stick to your message, even if it doesn’t seem to take hold at first. Create a social media marketing plan before you start.
ANNUITAS
JANUARY 13, 2015
One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” So, with a finite amount of resources where should B2B Enterprise marketers focus their efforts for the most impact? The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. Finally be sure to look at your own internal marketing and sales processes, and make sure they’re aligned as well.
RockContent
OCTOBER 29, 2020
If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Social Media
Choozle
APRIL 20, 2020
Megan Sullivan-Jenks, Senior Director of Marketing, Choozle: Before we dig in, I’d like to tackle a serious question inspired by your clients in the financial services industry–do you always carry some cash or are you a plastic-only type person?
ClearVoice
MARCH 19, 2021
What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.
SWZD
MARCH 28, 2018
Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. The Real Time Report writes that 61% of marketers claim calculating social media ROI is a top challenge, while $5.4 on social media marketing in 2016 alone. Social Media ROI: Managing Expectations.
SWZD
MARCH 21, 2018
How to Integrate Social Media into an Audience-First Demand Generation Plan. But you wonder, “Is there more I could do when it comes to social media for demand generation ?”. A brand’s arsenal of trusted demand gen marketing tools is indispensable. However, a smart marketing plan is one that recognizes the value in proven marketplace tactics while also remaining willing to try out some new avenues that could prove lucrative.
Hinge Marketing
JUNE 20, 2019
Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. And of the various spaces included in most marketing plans, B2B social media wins the superlative for most likely to change again tomorrow. The world of B2B social media is frustrating — often leaving marketing directors disoriented because what was working three months ago doesn’t work anymore. Any Industry Social Media
NuSpark
JULY 4, 2011
If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. We explain the process to our many clients, and to highlight: Marketing Automation doesn’t work unless you have buy-in from sales and marketing together. Marketing Automation doesn’t work unless you have a sound, targeted media plan that will generate quality leads in the first place. The case for marketing automation.
Oracle
FEBRUARY 9, 2011
It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. One of our clients, Bazaarvoice , in concert with The CMO Club , recently published an epic report: CMOs on Social Marketing Plans for 2011. The (free) study contains dozens of tweet-worthy gems, but perhaps no nugget more golden than this: 90% of CMOs participate in three or more social marketing activities. by Joe Chernov | Tweet this.
Hootsuite
JANUARY 22, 2020
Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. The 18-minute-a-day social media plan.
Hinge Marketing
JULY 3, 2019
As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. Let’s start by defining what a social media marketing strategy is all about. Social Media Marketing Strategy Defined. Social media marketing strategies typically contain the following elements: Business purpose to be addressed. Social media platforms to be used.
Opt Intelligence
JUNE 5, 2019
A full-funnel lead nurturing strategy utilizes email as well as advertising to target people through all stages of the marketing funnel. Here are 5 steps to building a full-funnel lead nurturing plan: Segment Your List. With any new marketing plan, a good first step is to take an analytical approach to your list. The key to a full-funnel lead nurturing approach is to identify where the user is in the marketing funnel and use it to your advantage.
Hootsuite
OCTOBER 21, 2020
B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing.
Martech Advisor
FEBRUARY 20, 2020
A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. This is especially useful to mid-size marketers who wish to advertise at scale.
Martech Advisor
DECEMBER 4, 2019
What trends are visible and what can marketers adopt in 2020 from this holiday shopping season? 5 Things Black Friday and Cyber Monday 2019 Tell Us About the Future of Marketing. In these hyper-competitive times, marketers need to ‘wow’ buyers.
Digilant
OCTOBER 15, 2020
As advertisers, it’s our job to stay up to date with these new solutions and how best to implement them into our digital media plans. One of the terms that have been on everyone’s mind in recent years is omnichannel marketing. So, what is omnichannel marketing ?
Martech Advisor
OCTOBER 17, 2019
This article by Greg Dolan, co-founder & CEO, Keen Decision Systems, explores the strategies and technologies that marketers should prioritize to ensure their data and decisions can bridge the marketing proof gap and demonstrate true financial value. Marketers are more metrics-driven than ever before, yet we often find ourselves under pressure from the C-suite to make the case that what we do drives growth. In conclusion, marketing is at a crossroads.
Hubspot
JUNE 22, 2018
Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. RFP Sample: Project Name or Description: Marketing Services. is seeking the services of a full-service communications and marketing firm to develop and execute a comprehensive integrated marketing plan that increases our SEO presence; attracts more social media followers; and effectively completes a lead generation campaign.
73 
Let's personalize your content