Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. What’s in your marketing plan for next year? MORE
The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Marketing Planning Hive9 financial integration MORE
Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Don’t wait any longer, make Google + a part of your business plans today! MORE
Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended? MORE
Very often marketers are disconnected from corporate goals. They execute and optimize on an island, disconnected from revenue performance measurement and corporate planning. Clearly, marketing execution, measurement and planning need to be connected. The market is small. MORE
Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated Marketing MORE
The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. Developing company personas means understanding companies in our target market beyond superficial attributes like headcount, revenue size, or location. MORE
I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. I list the marketing tasks to be done in a left side column. Tweet. MORE
Are you familiar with the marketing funnel? For me, it provides a good visual framework for individual marketing activities as they apply to your sales process. The post How the Marketing Funnel brings order to your marketing plan appeared first on McCarthy and King Marketing. MORE
When a law firm goes to market, it wants to communicate and engage groups of buyers with similar needs, which is otherwise known as a market segment. Market segmentation is sometimes referred to as “Target Marketing” or “Niche Marketing.” MORE
Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. created “ The Marketing-Plan-on-a-Page Template.” MORE
If your company has invested in a good strategic marketing plan , it’s safe to assume that the plan will be enacted. Strategic Marketing Plans B2B Marketing Strategies B2B Strategy B2B Marketing Planning MORE
At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. Marketing Planning Hive9 MORE
As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work. The monthly plan. MORE
Planning is the first step toward successful campaigns. That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do. MORE
The best approach to dealing with uncertainty is to be prepared and to have a plan. It’s that time of year for creating your marketing plan. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum. MORE
As it turns out, marketing plans aren’t that different than special life occasions. Just as the nuances of a wedding dictate what guests should wear, a company’s goals and circumstances direct what type of marketing plan it needs to grow. MORE
Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. The possibilities chat extensions offer marketers and brands that are looking to reach a wider audience are endless. I’d love to hear about your plans in the comments! MORE
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […]. MORE
While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past. MORE
As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Moving forward, each piece of content its marketing team creates would be influenced by that theme. MORE
Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments. MORE
B2B Marketing Plans B2B Marketing Strategies Strategic Marketing ConsultingWe’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution. MORE
10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. A report from the epicenter of content marketing conferences. MORE
Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9 MORE
As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are doing: driving to a common goal and reaching agreed-upon revenue targets. MORE
The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […]. MORE
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Content marketing is tough. MORE
One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Especially in tough economic times, they have limited resources to spend on marketing. Tweet. MORE
In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group. MORE
So, we as marketers have a new challenge. Plan to keep customers front and center. The first step to creating a high performance marketing plan is to commit to using five distinct objectives to orient your marketing plan throughout the buyer’s journey. MORE
“We’ve tried a lot of marketing tactics but nothing seems to work.” Most of these companies have a reactive marketing program, which means they don’t have a comprehensive marketing plan to guide their marketing spend. MORE
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Collaborative Planning. MORE
September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategy MORE
Does your professional services firm have an annual marketing plan and budget? Whether you created the plan internally or hired an external marketing consultant, coming up with a strategic and/or tactical marketing plan for your firm is no easy feat. MORE
This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. MORE
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. MORE
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And finally, I have listed out the free content marketing tools I use for sharing content. MORE
Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten. MORE
Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan. MORE
It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. MORE
You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategy MORE
Today, let’s back up to a basic question: What is in marketing plan? You’re perfectly capable of Googling a list of common marketing tactics, any of which could fit into a strategic marketing plan. MORE
Marketing Plan Related Topics 
B2B Marketing Insider
JULY 10, 2017
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].
ScribbleLive
MAY 8, 2016
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Content marketing is tough.
B2B Marketing Traction
OCTOBER 2, 2015
This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.
Hive9
JANUARY 9, 2017
At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. Marketing Planning Hive9
Hive9
DECEMBER 20, 2016
The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Marketing Planning Hive9 financial integration
Hive9
MARCH 31, 2017
Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?
grow - Practical Marketing Solutions
FEBRUARY 17, 2016
As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work. The monthly plan.
Hive9
OCTOBER 26, 2016
Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated Marketing
Hive9
MAY 26, 2017
You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategy
Act-On
APRIL 20, 2017
As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Moving forward, each piece of content its marketing team creates would be influenced by that theme.
bizible
MAY 11, 2017
Very often marketers are disconnected from corporate goals. They execute and optimize on an island, disconnected from revenue performance measurement and corporate planning. Clearly, marketing execution, measurement and planning need to be connected. The market is small.
Great B2B Marketing
APRIL 24, 2015
The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Don’t wait any longer, make Google + a part of your business plans today!
bizible
JUNE 7, 2017
Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. created “ The Marketing-Plan-on-a-Page Template.”
Hive9
AUGUST 2, 2016
Planning is the first step toward successful campaigns. That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do.
Marketri
JULY 19, 2017
If your company has invested in a good strategic marketing plan , it’s safe to assume that the plan will be enacted. Strategic Marketing Plans B2B Marketing Strategies B2B Strategy B2B Marketing Planning
B2B Marketing Insider
OCTOBER 11, 2016
In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.
Industrial Marketing Today
OCTOBER 12, 2015
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.
grow - Practical Marketing Solutions
OCTOBER 2, 2014
10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. A report from the epicenter of content marketing conferences.
Marketri
MARCH 16, 2017
B2B Marketing Plans B2B Marketing Strategies Strategic Marketing ConsultingWe’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution.
Marketri
AUGUST 8, 2017
As it turns out, marketing plans aren’t that different than special life occasions. Just as the nuances of a wedding dictate what guests should wear, a company’s goals and circumstances direct what type of marketing plan it needs to grow.
Type A Communications
SEPTEMBER 21, 2015
September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategy
B2B Marketing Traction
NOVEMBER 13, 2013
Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. What’s in your marketing plan for next year?
Hive9
AUGUST 29, 2016
Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9
B2B Marketing Traction
AUGUST 4, 2011
One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Especially in tough economic times, they have limited resources to spend on marketing. Tweet.
Cintell
MARCH 14, 2016
The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. Developing company personas means understanding companies in our target market beyond superficial attributes like headcount, revenue size, or location.
Vidyard
AUGUST 1, 2017
It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
Marketri
AUGUST 21, 2013
Does your professional services firm have an annual marketing plan and budget? Whether you created the plan internally or hired an external marketing consultant, coming up with a strategic and/or tactical marketing plan for your firm is no easy feat.
Marketri
AUGUST 7, 2013
“We’ve tried a lot of marketing tactics but nothing seems to work.” Most of these companies have a reactive marketing program, which means they don’t have a comprehensive marketing plan to guide their marketing spend.
B2B Marketing Traction
JANUARY 7, 2010
I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. I list the marketing tasks to be done in a left side column. Tweet.
Marketri
JUNE 29, 2017
Today, let’s back up to a basic question: What is in marketing plan? You’re perfectly capable of Googling a list of common marketing tactics, any of which could fit into a strategic marketing plan.
Hive9
FEBRUARY 23, 2017
Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.
B2B Marketing Insider
APRIL 27, 2015
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And finally, I have listed out the free content marketing tools I use for sharing content.
B2B Marketing Insider
AUGUST 24, 2015
Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.
Biznology
NOVEMBER 10, 2016
Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments.
Direct Response Coach
APRIL 12, 2016
Are you familiar with the marketing funnel? For me, it provides a good visual framework for individual marketing activities as they apply to your sales process. The post How the Marketing Funnel brings order to your marketing plan appeared first on McCarthy and King Marketing.
Marketri
OCTOBER 28, 2013
When a law firm goes to market, it wants to communicate and engage groups of buyers with similar needs, which is otherwise known as a market segment. Market segmentation is sometimes referred to as “Target Marketing” or “Niche Marketing.”
Great B2B Marketing
JUNE 18, 2014
As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are doing: driving to a common goal and reaching agreed-upon revenue targets.
Modern B2B Marketing
AUGUST 29, 2017
Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. The possibilities chat extensions offer marketers and brands that are looking to reach a wider audience are endless. I’d love to hear about your plans in the comments!
B2B Marketing Insider
OCTOBER 28, 2010
The best approach to dealing with uncertainty is to be prepared and to have a plan. It’s that time of year for creating your marketing plan. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum.
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