Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.].

Successful Marketing Plans Depend on Visibility

Hive9

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. Marketing Planning visibility reverse waterfall

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10 Simple Steps to Create a Great Event Marketing Plan

Marketing Insider Group

But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

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7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

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Deploying Dynamic Marketing Planning

Hive9

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. Marketing Planning Hive9

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Five Ways to Keep Your Marketing Plan on Track

Webbiquity

As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. Those are great ideas, but if we add them on now we’ll be behind with our plan.

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6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past.

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What to look for in your marketing planning solution.

Hive9

One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.”

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. Online Event Plans.

Six Key Components of a High Performance Marketing Plan

Act-On

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

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How to write a Marketing Plan (with some tips)

Sales Lead Insights

The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan. The post How to write a Marketing Plan (with some tips) appeared first on Sales Lead Insights. B2B marketing tools marketing plan

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Preparing Your 2019 Marketing Plan and Budget

Act-On

Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. Marketing StrategyIt's not too late to create one.

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Benefits of Marketing Planning Across the Organization

Hive9

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.

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My shortcuts for writing a B2B Marketing Plan

Sales Lead Insights

Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. The post My shortcuts for writing a B2B Marketing Plan appeared first on Sales Lead Insights.

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4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Collaborative Planning.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Getting More from Performance Video Marketing.

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How to Write a Content Marketing Plan that Quadruples Your Leads

Marketing Insider Group

In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […]. Content Marketing

Why You Need a Living Marketing Plan

Hive9

You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategy

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How to Organize a Stand-out Marketing Planning Session

Measure Up Marketing

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Focus on 5 Areas for Your Planning Session.

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5 Tips for Building a High-Performance Marketing Plan

Act-On

As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Moving forward, each piece of content its marketing team creates would be influenced by that theme.

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Six Key Components of a High Performance Marketing Plan

Act-On

So, we as marketers have a new challenge. Plan to keep customers front and center. The first step to creating a high performance marketing plan is to commit to using five distinct objectives to orient your marketing plan throughout the buyer’s journey.

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Making The Financial Case For Your Brand Marketing Plans

Marketing Insider Group

Brand marketing is never easy. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]. Content Marketing

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You’re Only as Strong as Your Annual Marketing Plan

Marketing Insider Group

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group. Content Marketing

How to Create a Killer Marketing Plan and Spare Yourself a Scare

Act-On

Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan. B2B Marketing Email Marketing Marketing Strategy B2B marketing marketing automation marketing plan

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1.

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5 Reasons to Create an Integrated Marketing Plan

Hive9

Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated Marketing

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Marketing Planning with Financial System Integration

Hive9

The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Marketing Planning Hive9 financial integration

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Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.

3 Steps to Finding the Right Alignment Between Budget and Strategy in Your Marketing Plan

Hive9

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. Marketing Planning Marketing Budgeting marketing strategy alignment

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B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. The post B2B Marketing Plan: Steps to Implementing a Program That Drives New Business appeared first on Sales Lead Insights. B2B marketing marketing plan

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The 7 Building Blocks of a Solid Content Marketing Plan

RockContent

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Content marketing is tough.

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How To Build Your Content Marketing Plan With Keyword Search Intent

Marketing Insider Group

And in turn, content marketers need to become more sophisticated as well. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group. Content Marketing

How to Create a Marketing Plan in an Uncertain Future

Launch Marketing

While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market. Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.

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