The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. Marketing Strategy

Six Key Components of a High Performance Marketing Plan

Act-On

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

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7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

Plan 207

Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

Plan 141

You’re Only as Strong as Your Annual Marketing Plan

Marketing Insider Group

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group. Content Marketing

Plan 241

How to Create a Killer Marketing Plan and Spare Yourself a Scare

Act-On

Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan. B2B Marketing Email Marketing Marketing Strategy B2B marketing marketing automation marketing plan

Plan 202

Benefits of Marketing Planning Across the Organization

Hive9

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.

Why You Need a Living Marketing Plan

Hive9

You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategy

Plan 141

Six Key Components of a High Performance Marketing Plan

Act-On

So, we as marketers have a new challenge. Plan to keep customers front and center. The first step to creating a high performance marketing plan is to commit to using five distinct objectives to orient your marketing plan throughout the buyer’s journey.

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5 Tips for Building a High-Performance Marketing Plan

Act-On

As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Moving forward, each piece of content its marketing team creates would be influenced by that theme.

Plan 201

Marketing Planning with Financial System Integration

Hive9

The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Marketing Planning Hive9 financial integration

Plan 151

5 Reasons to Create an Integrated Marketing Plan

Hive9

Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated Marketing

Plan 185

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. B2B marketing marketing plan

Plan 130

Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.

Plan 277

Is Your Marketing Plan the Right One?

Hive9

Planning is the first step toward successful campaigns. That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do.

Plan 141

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Content marketing is tough.

Plan 207

Reinvent your marketing plan assignment in 10 easy steps

Biznology

An effective marketing strategy is a must for the success of even the best product of industry. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Advertising is a part of marketing but has a much wider ambit.

Plan 159

Skip the Marketing Plan. Try this “Easy-Bake” Recipe Instead.

Marketing Craftmanship

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Most prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. There are several good and bad reasons why companies (of all sizes) don’t create a Marketing Plan.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.

Plan 155

4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Without a plan, you may not execute with industry best practices.

Plan 139

Aligning To Revenue: A Complete Marketing Planning Process

bizible

Very often marketers are disconnected from corporate goals. They execute and optimize on an island, disconnected from revenue performance measurement and corporate planning. Clearly, marketing execution, measurement and planning need to be connected. The market is small.

Plan 176

Is Your Marketing Plan SMART?

B2B Marketing Traction

One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Especially in tough economic times, they have limited resources to spend on marketing. Tweet.

Plan 148

Finalizing your holiday digital marketing plan

Biznology

Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments.

Plan 146

5 Steps for Better Marketing Planning: A CMO Blueprint

bizible

More often than not, Sales owns the role and Marketing reports into it. Historically, Sales shows dollar signs while Marketing shows engagement metrics. For Marketing to receive the credit it deserves, it has to start reporting on revenue.

CMO 202

Is Bing Part of Your Law Firm Marketing Plan?

Go Beyond SEO

In fact, there are several reasons Bing needs to be part of your law firm marketing plan. Advantages of Bing for Your Law Firm Marketing Plan. I can tell you right now, many digital marketing firms ignore Bing entirely.

Plan 98

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

Budget 151

6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.)

Plan 187

Create a 1-Page Marketing Plan

B2B Marketing Traction

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. I list the marketing tasks to be done in a left side column. Tweet.

Plan 161

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Collaborative Planning.

Plan 156

The Building Blocks for a Killer Marketing Plan in 2018

Navigate the Channel

The most robust of your marketing efforts will fall short if there is no destination for your new customers. Do it now before the rest of your industry catches up–you will be able to solidify market share as a first responder in the space for localized, highly relevant keywords.

Plan 65

Five Ways to Keep Your Marketing Plan on Track

Type A Communications

January 11, 2017 by Dean Kaplan As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines.

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How To Launch A Successful Content Marketing Plan In 6 Weeks

Marketing Insider Group

So you’ve just gotten the green light from the leadership team to launch a content marketing program. The post How To Launch A Successful Content Marketing Plan In 6 Weeks appeared first on Marketing Insider Group. Content Marketing

Plan 265

[Interview] How B2B CMOs Manage and Develop Marketing Plans 

bizible

We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies. Market Share Data.

Three customer insights for your marketing plan

The B2B Research Blog

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. What marketing channels work? . Spring.

Plan 152

Marketing Planning, Part 2: Account-Based Marketing and Content

Marketri

In part two of my series on marketing planning, I will introduce you to the wonderful world of Account-Based Marketing, otherwise known as ABM, and discuss content strategy and content clusters. Okay, now let’s plan!

Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. While that may be true, recording conversations is also a great tool for marketing.

Plan 85

Top 5 Marketing Planning Tips for 2018

Hinge Marketing

Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. I’ll also provide you with five marketing planning tips to help you stand apart from your competition.

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6 Steps to a Content Marketing Plan that Can Drive Conversions

Act-On

B2B Marketing Content Marketing Demand & Lead Generation Lead Generation Buyer Personas call to action calls to action content content marketing content marketing strategy content strategy marketing

Plan 130

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan

Sales Engine

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. Content marketing can be a long, expensive, and uncertain journey. Make no mistake, “content marketing” is modern digital marketing and you should absolutely be doing it. Simply put, you need to do content marketing.

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