Successful Marketing Plans Depend on Visibility

Hive9

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. Marketing Planning visibility reverse waterfall

Plan 141

Agility in Marketing Planning

Hive9

Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended?

Plan 151

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10 Simple Steps to Create a Great Event Marketing Plan

Marketing Insider Group

But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

The One-Person Marketing Plan for Startups

Marketing Insider Group

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. Marketing Strategy

7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

Plan 218

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections.

Plan 130

What to look for in your marketing planning solution.

Hive9

One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.”

Plan 141

Five Ways to Keep Your Marketing Plan on Track

Webbiquity

As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. Those are great ideas, but if we add them on now we’ll be behind with our plan.

Plan 248

Six Key Components of a High Performance Marketing Plan

Act-On

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

Plan 179

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past.

Plan 219

Preparing Your 2019 Marketing Plan and Budget

Act-On

Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. Marketing StrategyIt's not too late to create one.

Budget 169

Making The Financial Case For Your Brand Marketing Plans

Marketing Insider Group

Brand marketing is never easy. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]. Content Marketing

Case 267

How to write a Marketing Plan (with some tips)

Sales Lead Insights

The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan. The post How to write a Marketing Plan (with some tips) appeared first on Sales Lead Insights. B2B marketing tools marketing plan

Plan 151

Benefits of Marketing Planning Across the Organization

Hive9

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.

Plan 153

You’re Only as Strong as Your Annual Marketing Plan

Marketing Insider Group

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group. Content Marketing

3 Steps to Finding the Right Alignment Between Budget and Strategy in Your Marketing Plan

Hive9

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. Marketing Planning Marketing Budgeting marketing strategy alignment

Budget 158

Why You Need a Living Marketing Plan

Hive9

You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategy

Plan 141

My shortcuts for writing a B2B Marketing Plan

Sales Lead Insights

Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. The post My shortcuts for writing a B2B Marketing Plan appeared first on Sales Lead Insights.

Plan 141

How to Write a Content Marketing Plan that Quadruples Your Leads

Marketing Insider Group

In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […]. Content Marketing

5 Tips for Building a High-Performance Marketing Plan

Act-On

As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Moving forward, each piece of content its marketing team creates would be influenced by that theme.

Plan 203

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Collaborative Planning.

Plan 262

Six Key Components of a High Performance Marketing Plan

Act-On

So, we as marketers have a new challenge. Plan to keep customers front and center. The first step to creating a high performance marketing plan is to commit to using five distinct objectives to orient your marketing plan throughout the buyer’s journey.

Plan 198

How to Organize a Stand-out Marketing Planning Session

Measure Up Marketing

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Focus on 5 Areas for Your Planning Session.

Plan 210

Marketing Planning with Financial System Integration

Hive9

The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Marketing Planning Hive9 financial integration

Plan 151

8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Plan a Marketing Timeline.

How to Create a Killer Marketing Plan and Spare Yourself a Scare

Act-On

Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan. B2B Marketing Email Marketing Marketing Strategy B2B marketing marketing automation marketing plan

Plan 203

How To Build Your Content Marketing Plan With Keyword Search Intent

Marketing Insider Group

And in turn, content marketers need to become more sophisticated as well. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group. Content Marketing

5 Reasons to Create an Integrated Marketing Plan

Hive9

Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated Marketing

Plan 185

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. The post B2B Marketing Plan: Steps to Implementing a Program That Drives New Business appeared first on Sales Lead Insights. B2B marketing marketing plan

Plan 130

Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.

Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib

Marketing Insider Group

For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. Many view marketing plans […]. Marketing Strategy

Is Your Marketing Plan the Right One?

Hive9

Planning is the first step toward successful campaigns. That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do.

Plan 141

Top Advantages of B2B Marketing Plan

Only B2B

The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plans. Almost every company has amazingly useful marketing tools these days. Planning B2B Marketing Keeps Your Efforts Proactive.

Plan 62

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Content marketing is tough.

Plan 207

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.

Plan 177

Pivoting Marketing Plans for Today’s New Reality

Allocadia

Let’s address the issue right away: this is not the spring season that marketers have been planning for. Game plan some “what if” scenarios so that when plans need to change you’re ready to pivot. Just because Plan A is no longer feasible, doesn’t mean all is lost.

Plan 56

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1.

Demand 141