Expert insights. Personalized for you.
The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan. The primary goal of a “marketing for leads” marketing plan is to stimulate prospects or customers to declare themselves interested in your company’s products or services; to generate sales leads that are opportunities for new sales and/or additional sales to […]. B2B marketing tools marketing plan MORE
Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1. MORE
The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes. Marketing Planning Hive9 financial integration MORE
Think back on particular plans you’ve made in your life – both in business and in your personal life. Marketing Planning Hive9 B2BHow often do they play out exactly as you intended? MORE
The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plans. Almost every company has amazingly useful marketing tools these days. Planning B2B Marketing Keeps Your Efforts Proactive. MORE
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.]. MORE
As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Plan for a Strong Web Presence. Plan for Last-Minute Promotion. MORE
Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated MarketingScale allows you to hire highly specialized staff for grade-A outcomes. MORE
Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. Forward thinking marketing plans emphasize bottom line results. MORE
A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy MORE
At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. It’s entirely possible to hear the term “marketing planning” and conflate it with simply having a budget or a general penned strategy, but the two aren’t the same thing. Marketing Planning Hive9 MORE
Planning is the first step toward successful campaigns. That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do. Marketing Planning Hive9 MORE
As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. What marketing channels work? . Spring. MORE
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. MORE
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […]. MORE
Developing a B2B marketing plan designed to drive leads and sales is really quite simple. Your marketing strategy). Your marketing tactics). Your marketing results). Modify your marketing plan based on results). So why do so many B2B marketers never get around to developing and using marketing plans? Unfortunately, I’ve found the results of not using marketing plans usually begin with the word “No.” MORE
The fourth quarter is almost here, and that means many marketing leaders will soon begin planning for 2022. Fortunately, a proven technique from military planning can be adapted to help marketing leaders get their planning process started on the right foot. MORE
There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . Marketing MORE
Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. Marketing StrategyIt's not too late to create one. MORE
Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. MORE
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success. MORE
As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Marketing Qualified Lead (MQL) Not all leads are created equal. MORE
Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. The post My shortcuts for writing a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing tools B2B marketing planGoals. Strategies for meeting those goals. Tactics for implementing those strategies. Costs. Timing. Owner. Due date. Write the executive summary last. MORE
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. Collaborative Planning. MORE
Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections. Modify your marketing plan based on results) So why […]. The post Simple Steps to a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing B2B marketing plan MORE
If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Here’s a bit of advice: Our experience has proven that a collaborative Marketing planning session is an essential step in this process. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session. MORE
This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan. Marketing Planning b2b marketing plans MORE
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. My preferred way is what I call the 3-phase […] The post Industrial Marketing Plan: A 3-Phase Approach by Achinta Mitra appeared first on Industrial Marketing Today. MORE
Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park. Service marketing mix. Strategies for marketing your service. MORE
If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Marketing Planning Effective Planning Integrated Marketing Marketing Personalization marketing strategy MORE
Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. Marketing StrategyThere are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow. MORE
Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten. Marketing Planning Hive9You’ve seen it happen over and over again. MORE
You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategyYou sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. MORE
One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.” This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small. For that reason, we’ve listed five features every marketer needs to look for when selecting an effective marketing-planning software solution. MORE
Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. of senior B2B marketers say they outsource their market research. MORE
Follow these steps to tune up your B2B marketing plan and drive new business. Next, determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads. Determining the B2B marketing resources already available. MORE
That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Consequences of Not Having a Plan. MORE
Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. DiscoverOrg, D&B, and the rest of the data market just became almost useless to marketers. MORE
A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans. Marketing Planning visibility reverse waterfall MORE
Marketing Plan Related Topics Industrial Marketing Today
JUNE 15, 2020
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.].
Hive9
DECEMBER 2, 2020
If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Marketing Planning Effective Planning Integrated Marketing Marketing Personalization marketing strategy
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Lead Insights
NOVEMBER 10, 2021
Follow these steps to tune up your B2B marketing plan and drive new business. Next, determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads. Determining the B2B marketing resources already available.
Webbiquity
JULY 30, 2020
As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Plan for a Strong Web Presence. Plan for Last-Minute Promotion.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Hive9
JUNE 17, 2019
A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans. Marketing Planning visibility reverse waterfall
Oracle
MARCH 12, 2014
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. Collaborative Planning.
Hive9
JANUARY 9, 2017
At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. It’s entirely possible to hear the term “marketing planning” and conflate it with simply having a budget or a general penned strategy, but the two aren’t the same thing. Marketing Planning Hive9
Sales Lead Insights
JUNE 18, 2019
Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections. Modify your marketing plan based on results) So why […]. The post Simple Steps to a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing B2B marketing plan
Sales Lead Insights
JANUARY 20, 2021
Developing a B2B marketing plan designed to drive leads and sales is really quite simple. Your marketing strategy). Your marketing tactics). Your marketing results). Modify your marketing plan based on results). So why do so many B2B marketers never get around to developing and using marketing plans? Unfortunately, I’ve found the results of not using marketing plans usually begin with the word “No.”
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.
|
BenchmarkONE
NOVEMBER 10, 2021
There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . Marketing
Industrial Marketing Today
OCTOBER 12, 2015
As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. My preferred way is what I call the 3-phase […] The post Industrial Marketing Plan: A 3-Phase Approach by Achinta Mitra appeared first on Industrial Marketing Today.
Act-On
JUNE 14, 2018
A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy
Marketing Insider Group
JULY 10, 2017
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].
B2B Marketing Directions
SEPTEMBER 12, 2021
The fourth quarter is almost here, and that means many marketing leaders will soon begin planning for 2022. Fortunately, a proven technique from military planning can be adapted to help marketing leaders get their planning process started on the right foot.
Savanta
FEBRUARY 14, 2013
As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. What marketing channels work? . Spring.
Marketing Insider Group
MAY 1, 2018
Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. The post The One-Person Marketing Plan for Startups appeared first on Marketing Insider Group. Marketing StrategyThere are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow.
Sales Lead Insights
AUGUST 22, 2018
The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan. The primary goal of a “marketing for leads” marketing plan is to stimulate prospects or customers to declare themselves interested in your company’s products or services; to generate sales leads that are opportunities for new sales and/or additional sales to […]. B2B marketing tools marketing plan
Hive9
FEBRUARY 23, 2017
Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten. Marketing Planning Hive9You’ve seen it happen over and over again.
Hive9
SEPTEMBER 4, 2019
One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.” This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small. For that reason, we’ve listed five features every marketer needs to look for when selecting an effective marketing-planning software solution.
Act-On
NOVEMBER 6, 2018
Do you have a documented marketing plan and budget? Here are six tips for preparing your 2019 marketing plan and budget. Marketing StrategyIt's not too late to create one.
Sales Lead Insights
AUGUST 29, 2018
Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. The post My shortcuts for writing a B2B Marketing Plan appeared first on Sales Lead Insights. B2B marketing tools B2B marketing planGoals. Strategies for meeting those goals. Tactics for implementing those strategies. Costs. Timing. Owner. Due date. Write the executive summary last.
Hive9
MAY 26, 2017
You worked hard on your marketing plan. But once you left that room, what happened to the plan? Marketing Planning Hive9 B2B marketing strategyYou sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year.
Marketing Insider Group
MAY 17, 2021
That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Consequences of Not Having a Plan.
LeadCrunch
APRIL 8, 2020
Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. DiscoverOrg, D&B, and the rest of the data market just became almost useless to marketers.
Hive9
OCTOBER 26, 2016
Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated MarketingScale allows you to hire highly specialized staff for grade-A outcomes.
Inbox Insight
NOVEMBER 15, 2021
Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. of senior B2B marketers say they outsource their market research.
Hive9
DECEMBER 20, 2016
The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes. Marketing Planning Hive9 financial integration
RockContent
MAY 8, 2016
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. A solid plan ensures that you’re producing relevant content consistently, keeps your team aligned along the same goals, and helps you reliably measure success.
Vision Edge Marketing
SEPTEMBER 20, 2018
If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Here’s a bit of advice: Our experience has proven that a collaborative Marketing planning session is an essential step in this process. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.
ANNUITAS
MARCH 19, 2020
Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1.
Pam Didner
MAY 14, 2020
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19.
Unbound B2B
SEPTEMBER 28, 2020
Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park. Service marketing mix. Strategies for marketing your service.
B2B Marketing Traction
OCTOBER 2, 2015
This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan. Marketing Planning b2b marketing plans
Only B2B
NOVEMBER 26, 2019
The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plans. Almost every company has amazingly useful marketing tools these days. Planning B2B Marketing Keeps Your Efforts Proactive.
Tomorrow People
MARCH 23, 2021
As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Marketing Qualified Lead (MQL) Not all leads are created equal.
ANNUITAS
AUGUST 4, 2020
Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase.
Launch Marketing
AUGUST 4, 2021
Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. Forward thinking marketing plans emphasize bottom line results.
Hive9
AUGUST 2, 2016
Planning is the first step toward successful campaigns. That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do. Marketing Planning Hive9
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