Trending Sources

Deploying Dynamic Marketing Planning

Hive9

At Hive9, we believe planning to be the cornerstone of a data-driven marketing approach. Unfortunately, planning is a term that’s often used and seldom explained. Marketing Planning Hive9

Plan 35

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Content marketing is tough.

Plan 110

Marketing Planning with Financial System Integration

Hive9

The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Marketing Planning Hive9 financial integration

Plan 57

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.

Plan 96

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work. The monthly plan.

Plan 117

5 Reasons to Create an Integrated Marketing Plan

Hive9

Enterprise marketing organizations employ a lot of people for different types of work. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated Marketing

Plan 48

How to Validate Your B2B Go-to-Market Plan

Great B2B Marketing

The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].

Jumpstart your 2017 Marketing Plan with these 10 Tips

B2B Marketing Insider

In January, many businesses sit down to review and renew their marketing plan. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.

Plan 96

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Don’t wait any longer, make Google + a part of your business plans today!

Google 146

Is Your Marketing Plan the Right One?

Hive9

Planning is the first step toward successful campaigns. That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do.

Plan 35

4 Ways to Make Your Strategic Marketing Plan Better

Marketri

B2B Marketing Plans B2B Marketing Strategies Strategic Marketing ConsultingWe’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution.

Plan 30

5 Tips for Building a High-Performance Marketing Plan

Act-On

As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Moving forward, each piece of content its marketing team creates would be influenced by that theme.

Plan 33

Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

What Does a Content Marketing Plan Look Like?

Type A Communications

September 22, 2015 by Michael Brenner Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Content Marketing Content Strategy Marketing content marketing content strategy

Plan 91

10 Reasons Twitter is essential to your content marketing plan

grow - Practical Marketing Solutions

10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. A report from the epicenter of content marketing conferences.

Steps to Get Your Marketing Plan Under Way

Reachforce

Whether you’re an entrepreneur or a bourgeoning startup, marketing strategies compose the very heart of your operation. When looking to develop an effective marketing strategy, you need to approach the process strategically; the goal is to implement an effective strategy from the start.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. What’s in your marketing plan for next year?

Plan 68

Should your B2B Marketing Plan Include Company Personas?

Cintell

The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. Developing company personas means understanding companies in our target market beyond superficial attributes like headcount, revenue size, or location.

Benefits of Marketing Planning Across the Organization

Hive9

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.

Plan 17

Is Your Marketing Plan SMART?

B2B Marketing Traction

One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Especially in tough economic times, they have limited resources to spend on marketing. Tweet.

Plan 43

Finalizing your holiday digital marketing plan

Biznology

Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments.

The Psychology Behind a B2B Marketing Plan

Kapost

Still, how we communicate with prospects and customers should be different than the B2C marketing approach. Content marketing is all about getting the right content to the right customer at the right time. Your B2B Marketing Plan…And the Psychology Behind It.

Plan 25

What Should You Do if Your Marketing Plan Stalls?

Marketri

Does your professional services firm have an annual marketing plan and budget? Whether you created the plan internally or hired an external marketing consultant, coming up with a strategic and/or tactical marketing plan for your firm is no easy feat.

Plan 57

B2B Marketing Plan Best Practices: 5 Simple Rules to Follow

Marketri

“We’ve tried a lot of marketing tactics but nothing seems to work.” Most of these companies have a reactive marketing program, which means they don’t have a comprehensive marketing plan to guide their marketing spend.

Create a 1-Page Marketing Plan

B2B Marketing Traction

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. I list the marketing tasks to be done in a left side column. Tweet.

Plan 46

What’s New in B2B Marketing Planning: Interview With a Fractional CMO

Marketri

This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders." B2B Marketing Plans B2B Marketing Strategies Marketing Departments Strategic Marketing Consulting Fractional CMO B2B Marketing Planning

Plan 14

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And finally, I have listed out the free content marketing tools I use for sharing content.

Plan 151

How the Marketing Funnel brings order to your marketing plan

Direct Response Coach

Are you familiar with the marketing funnel? For me, it provides a good visual framework for individual marketing activities as they apply to your sales process. The post How the Marketing Funnel brings order to your marketing plan appeared first on McCarthy and King Marketing.

Order 48

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Plan 85

How to Create an Annual Marketing Plan [Free Tool]

Hubspot

Do you take a good, hard look at your team’s marketing strategy every year? An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Of course, this type of planning takes a lot of time and effort.

Plan 36

Does Your Law Firm Need More Than One Marketing Plan?

Marketri

When a law firm goes to market, it wants to communicate and engage groups of buyers with similar needs, which is otherwise known as a market segment. Market segmentation is sometimes referred to as “Target Marketing” or “Niche Marketing.”

Plan 48

Sales and Marketing Plans Need to be Aligned

Great B2B Marketing

As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are doing: driving to a common goal and reaching agreed-upon revenue targets.

Plan 62

How To Focus On Your Marketing Plan

B2B Marketing Insider

The best approach to dealing with uncertainty is to be prepared and to have a plan. It’s that time of year for creating your marketing plan. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum.

Plan 79

76 Percent of B2B Marketers Plan to Produce More Content Than They Did Last Year

Modern Marketing

No matter what area of modern marketing you look at when reviewing the year that was 2015 , you will find growth, relevance and efficiency. Content marketing is no different. 70% of B2B marketers plan on producing more content over the next 12 months. Content Marketing

Plan 115

How to Build an Unbeatable Content Marketing Plan

Hubspot

Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. The Content Marketing Plan Basics.

Plan 61

What’s your marketing plan for 2012?

Tomorrow People

Do you have a marketing plan for 2012? Is it simply to spend less on your marketing or to work towards a specific goal? Here are a few tips to creating a marketing plan for the year ahead. Assess what your business approach is for the year ahead, then consider how you can reach your target market. Which marketing channels did you use in 2011? Think bigger and multi-channel to see more of a ROI on your marketing and then build your plan around that.

Plan 59