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10 B2B Marketing Strategies for a World Without Face-to-Face Events

Biznology

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

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What’s Wrong with Marketing Education?

The Effective Marketer

What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Why LinkedIn Lead Generation is Perfect for B2B Marketing. In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more.

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Why Marketers Are Embracing Live Videos

Biznology

Even though they based this statistic on all videos, not just live clips, it still shows that people are paying attention to the video content social platforms are distributing. Furthermore, live videos are also showing signs of reputational benefits. The video even got into the trending section on Twitter. Success stories.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing. Click to start video at this point — Commenting on the outbound marketing and inbound marketing mix, Jim says we can’t get away from basic integrated marketing. Sales Lead Management Association on Twitter: @SalesLdMgmtAssn.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100
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B2B Seminar Eavesdropping: “Branding Schmanding”

MLT Creative

Gen multitasked her way to a content marketing plan for delivering the client’s message to all budgeted available media. With a prominent logo in the same proportion and location on every piece--print, direct mail, email, trade show, and all social outlets--the plan just needed a few tweaks from the design team to present to the client.