Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Marketing Insider Group

OCTOBER 14, 2020

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Sword and the Script | B2B

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. 6 ways millennials are reshaping B2B marketing The study went on to provide some very clear illustrations of exactly how the next generation is reshaping B2B marketing.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Everything Technology Marketing

JUNE 19, 2010

Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago.

Customer Surveys 100

Customer Surveys Tactics Webinar Metrics B2B Marketing 100

Martech

JANUARY 25, 2023

Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. Nearly half (49%) of the companies surveyed have six or more employees dedicated to the technology, 30% have at least 11 people working on it.

Cost 95

Cost ROAS Paid Search Agency Advertising Agencies 95

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

B2B Marketing Directions

DECEMBER 3, 2023

For the past several years, marketers have been increasingly focused on measuring the performance of their activities and programs, and many marketing leaders now use performance data to allocate budgets and make marketing mix decisions. Overall, this has been a positive development.

Allocation 70

Allocation Budget Programs Lead Scoring Lead Ranking 70

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Everything Technology Marketing

JUNE 10, 2010

And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. The LinkedIn B2B Technology Marketing Community is conducting a comprehensive, vendor neutral survey of B2B marketing executives and professionals to better understand the state of social media in the evolving B2B marketing mix.

Social Media 100

Social Media Customer Surveys Peer-to-peer B2B Marketing 100

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report. Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Bluetext

MAY 28, 2018

Here are four top branding tips worth adding to your trade association marketing mix. It’s important to regularly survey both members and non-members through market research if possible, and through email outreach to your database at the very least. Download Our Free eBook on Association Marketing in a Competitive Market!

Marketing Mix 20

Marketing Mix Paid Search Agency Tips Brand Identity 20

Sword and the Script | B2B

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. All said, the number of those committed to long-term thinking in marketing has dwindled. Give our services a try.

B2B Marketing 97

B2B Marketing Marketing Budget Advertising Agencies Allocation 97

Marketing Insider Group

MAY 3, 2017

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows.

Conference 137

Conference Best Practices Marketing Mix Marketing Funnels 137

Adobe Experience Cloud Blog

APRIL 11, 2014

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. With those questions in mind, we asked our survey participants about their own use of email, social, physical and virtual events, webinars, and Pay-Per-Click ads.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Biznology

FEBRUARY 15, 2018

The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Statistics from the resonance portion of the survey showing the emotional connection to promotional products: 71% felt happy. Five key metrics. Credit: [link]. 52% felt interested.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

B2B Marketing Directions

DECEMBER 13, 2020

Several recent research studies have confirmed that marketers are heavily focused on running short marketing programs and measuring short-term results. This survey was fielded about two months after COVID-19 economic lockdowns began, and the pandemic almost certainly affected the survey responses.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Posted in Uncategorized.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Binary Demand

APRIL 8, 2024

Analyze collected data After establishing the criteria for segmenting the B2B market , the next crucial step is collecting and analyzing data on existing and potential customers, using these criteria as a basis. This ensures accuracy and usefulness. Regularly monitor and evaluate your strategy, adjusting as needed.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. of overall company revenue. [1] Press Release, May 22, 2023.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClickZ

JUNE 13, 2020

30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June. A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets. Our benchmark survey revealed that 62% of marketers are confident about achieving their goals.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112

ANNUITAS

DECEMBER 11, 2023

Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Tomorrow People

JUNE 14, 2022

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Step 5: Evaluate current marketing activities. Ask yourself: What topics, themes and messages do they focus on?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Marketing Insider Group

JANUARY 31, 2017

To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working […].

B2B Marketing 100

B2B Marketing B2B Marketing Mix Customer Surveys 100

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Walker Sands

FEBRUARY 21, 2024

Outcomes first, then channels That’s not the case with all marketers, though. Increasingly, we’re hearing from clients and prospects who ask us for help solving big business problems — without a preference on the marketing mix.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

B2B Marketing Directions

AUGUST 9, 2020

Marketing communications are certainly important, but leading marketing academics have long recognized that the marketing function has (or should have) other critical responsibilities. This survey generated a total of 265 responses from senior marketing leaders at U.S. In the late 1940's, Neil H. companies, 65.6%

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

B2B Marketing Directions

DECEMBER 6, 2020

In the 2020 Marketing Measurement and Attribution Benchmark Survey by Demand Gen Report, 54% of surveyed marketers said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. The comparable percentage was 58% in the 2019 edition of the survey and 54% in the 2018 survey.

Google 93

Google Paper Validation Correlation 93

Heinz Marketing

NOVEMBER 9, 2021

In partnership with Drift , we surveyed over 500 B2B professionals to understand how the B2B customer experience has transformed over the past year. Initially, some marketers thought of these solutions as a quick fix to a temporary problem. AI-Powered Conversational Marketing solutions are gaining traction.

Marketing AI 97

Marketing AI Research Conversion Marketing Management 97

B2B Marketing Directions

NOVEMBER 28, 2021

In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Heinz Marketing

MARCH 4, 2021

According to HubSpot , roughly 88% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased. We partnered with Vidyard to conduct a survey in 2019 and even then, we found video investment was up and 94% of companies said video is valuable in their daily marketing mix.

Paid Content 132

Paid Content Social Media Media B2B 132

Customer Experience Matrix

FEBRUARY 19, 2018

Marketing mix models. It gathers all the marketing touches that reach a customer, including email messages, Web site views, display ad impressions, search marketing headlines, and whatever else can be captured and tied to an individual. the marketing mix. This wasn't enough to include in the screening list.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form. Only 19% of the "least successful" respondents said they had a documented strategy.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Launch Marketing

OCTOBER 20, 2021

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However, for B2B leaders, the mix of content for thought leadership looks a bit different. Need help with inbound or outbound marketing or creating a thought leadership marketing mix?

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83