Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. This is followed by tradeshows and events (51 percent) and email marketing (37 percent). Content Marketing Continues to Grow in Significance.

Lead Gen 222

Lead Gen B2B Marketing B2B Marketing Qualified Leads 222

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview, Keith Richey.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Have a Formal Marketing Plan.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Scoop.it

FEBRUARY 15, 2024

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? The Traditional P’s of Marketing.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? The Traditional P’s of Marketing.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 100

Email Marketing Campaigns Marketing Budget Paid Search Agency 100

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. Here are 12 ways to maximize your A/E/C trade show marketing strategy and get the most out of your firm’s investment. Create a post-conference follow-up strategy.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

B2B Marketing Analytics

AUGUST 2, 2020

Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Strategic-IC

AUGUST 14, 2019

We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years. What advantages can an inbound focus offer, and what marketing and sales challenges can it address as part of a wider marketing mix?

Enterprise Management 83

Enterprise Management Inbound Marketing Cost per Acquisition B2B Marketing 83

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. This results in answers to the ROI question that may be incomplete. And are more than likely completely misleading your marketing mix decisions.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

MarketJoy

AUGUST 24, 2022

While more leads on paper may look good to a marketing professional, the quality of leads is what a sales team is looking for. According to a recent survey, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. Let’s compare both from the standpoint of ROI.

Lead Ranking 98

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 98

Martech Advisor

NOVEMBER 21, 2019

So, how can we apply the KonMari method to our marketing strategy? The idea is to look around your marketing mix to identify tools, technology, and processes that spark joy or add value to your customers and business and discard those that don’t. So why not your martech stack? Commit to Tidying Up. Happy Tidying Up!

Marketing & Strategy 73

Marketing & Strategy Marketing Strategy Budget Programs Organic Leads 73

Bluetext

OCTOBER 31, 2022

Simply put, the strategy will vastly differ for every industry, sector, and individual company. That being said, marketing has been proven as a cornerstone of any effective business strategy and critical in raising enterprise value. Understanding the Current Market and Its Needs. Future-Proofing Your Marketing Strategy.

Lead Scoring 26

Lead Scoring Lead Ranking Advertising Agencies Marketing & Strategy 26

TaylorMadeIn KEW

JANUARY 27, 2019

Someone rang up and asked me if I was interested in marketing technology (Martech) as a strategy for my business. Despite all the noise about cold-calling being ineffective, out-dated, and just downright WRONG in this digitally-focused era, it’s still an effective part of the marketing mix. Strategy first, then the tools.

Marketing & Strategy 71

Marketing & Strategy Marketing Management Cold Calling B2B Marketing 71

B2B Marketing Analytics

APRIL 3, 2022

The primary use of the attribution data is mostly limited to tracking how much revenue and pipeline marketing teams are impacting. We live in a world wherein a multitude of marketing tactics and channels are used by organizations to engage with their customers.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Strategic-IC

APRIL 18, 2019

Today, it’s easy for marketers to feel overwhelmed by options! With a wide variety of digital marketing channels, tactics, and even agencies, understanding the best approach to take is increasingly complex. Every agency, tactic and approach is different , and each channel option has its own set of strengths and limitations.

Advertising Channels 79

Advertising Channels Paid Search Agency Advertising Agencies Account Based Marketing 79

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Other channels have not closed yet.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Marketing Qualified Leads 100

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Mass Analytics

JUNE 16, 2022

Dr. Jarrar kicked off the discussion by setting the context of Marketing Mix Modeling , and the measurement industry in general. They continue to drive the growth of their brands through ROI measurement across brands and countries. Even the most granular marketing mix model will not breach the user’s privacy.

Analytics 52

Analytics Advertising Agencies Paid Search Agency Privacy 52

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. After reading this guide, you’ll learn: • What is Account Based Marketing? •

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Choozle

NOVEMBER 3, 2021

Brands and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new priorities throughout the season. With competition higher than ever before, marketers need to leverage every opportunity to reach consumers and build meaningful relationships during the holiday season.

Optimization 81

Optimization Campaigns Planning Funnel Advertising 81

ViewPoint

FEBRUARY 26, 2016

Everywhere you look, inbound marketing is identified as the ultimate lead generation tool. While its popularity isn’t without merit, this marketing strategy is not the end-all for lead generation. It’s hard to find any recent marketing industry publication that doesn’t jump on the inbound marketing bandwagon.

Inbound Marketing 149

Inbound Marketing Enterprise Management Trade Show Lead Nurturing 149

Circle Studio

DECEMBER 19, 2018

So in 2019, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed. Put strategy before execution. It’s always a good reminder to commit to putting strategy ahead of tactics and execution.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Huptech Web

JANUARY 29, 2024

It leverages somе common strategies mentioned at the bottom to attract prospеctivе customers. You can drivе morе targeted and effective marketing decisions by leveraging data-driven insights from thе е-commеrcе data. Thеsе strategies often require larger budgets, and the ROI can be difficult to quantify precisely.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. It’s well-suited for longer-form content edited to shorter clips.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Key findings show that video usage has exploded in the B2B landscape and has become a staple in today’s modern marketing toolkit: There’s no question that video is important to today’s marketer.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65