KoMarketing Associates

FEBRUARY 11, 2016

Because the average working professional gets about 122 business emails per day according to Radicati , your email messaging must be on point. Below are some strategies for creating client email newsletters, including when each approach can work best in a specific industry: Share Your Own Content. Be an Industry Resource.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

JANUARY 31, 2017

While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Google Search Tools. Final Thoughts.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Tomorrow People

MARCH 16, 2021

One practical way is to honestly assess where your organization is along the digital marketing maturity curve – then systematically improve your marketing capabilities so you can move forward. Commit resources toward longer-term Go-to-Market plans. Why is charting progress across a maturity curve useful?

Planning 218

Planning Consulting Marketing Mix Paid Search Agency 218

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. The New Marketing Mix. Additional Resources.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Litmus

MARCH 9, 2020

Our own research has shown that email marketers are working with more people than ever to get emails out the door. Most email marketers deal with at least 2 departments and an average of 3 or more people to get an email reviewed and approved. Working With People is Hard. Get Litmus Live Updates. Sign up now ?.

Work Management 70

Work Management Marketing Management Conference Email Marketing 70

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Build an atmosphere that minimizes fear of failure.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Martech

FEBRUARY 8, 2024

It is, therefore, imperative that we work on getting the fundamentals right before we dive into the exciting possibilities of these technologies. The first thing to focus on is gathering and integrating first-party data, which will drive most of our marketing decisions in the coming months.

Allocation 109

Allocation Marketing Analytics Tools Work Management Privacy 109

Tomorrow People

JUNE 14, 2022

After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. Step 5: Evaluate current marketing activities.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Martech

APRIL 19, 2024

This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. As a result, testing budgets can be allocated across multiple markets to maximize learnings for further market expansion.

Advertisements 100

Advertisements Advertising Allocation Planning 100

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Don’t waste your resources on the smaller fish.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In other instances, each solution is guided by separate teams that rarely work together to collaborate. How Can SEO & PPC Integrate?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Launch Marketing

OCTOBER 26, 2022

Social media is a critical part of cybersecurity marketing as it has repeatedly proven beneficial in generating awareness, reaching wide audiences and more. Given the current resources and budget available, is it possible to meet your goal(s)? T imely: Consider current resources and the timeframe to reach your goals.

Social Media 117

Social Media Consulting Paid Search Agency Social Marketing 117

Contently

NOVEMBER 22, 2021

The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. This awoke a sleeping giant: content marketing. Here are the major takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Biznology

SEPTEMBER 15, 2021

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant. Predictions are that by 2022, 55% of US households will have a smart speaker device.

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Hubspot

OCTOBER 30, 2020

If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix.

Marketing Mix 101

Marketing Mix Pricing Price Paid Search Agency 101

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives. Where Is My Website Traffic Coming From? They come with intention and your site needs to facilitate their quest to complete their goals.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

BOP Design

MAY 29, 2018

When evaluating an overall B2B marketing strategy , it’s critical to include activities and campaigns that will enable you to meet your goals and objectives. A common question we hear is: Inbound vs. Outbound campaigns – which work best for generating leads ? The Essential B2B Marketing Mix. Conclusion: Focus on Inbound.

Work Management 48

Work Management Marketing Management B2B Marketing Allocation 48

Martech

JANUARY 31, 2024

It also has various applications, such as trend analysis for responding to industry shifts and ROI projections for resource allocation. Many marketers are upgrading predictive modeling with generative AI and machine learning, reflecting the industry’s trend. These include online courses, tutorials and other resources.

Marketing Attribution 121

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 121

Heinz Marketing

MARCH 4, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Also, this is by no means an exhaustive list, just the major players and some of these platforms work for more than one type of social media.

Paid Content 132

Paid Content Social Media Media B2B 132

NuSpark Consulting

MAY 4, 2023

Remember that the effectiveness of retargeting strategies depends on factors such as targeting parameters, creative execution, and the overall marketing mix. However, some offers tend to work well in retargeting campaigns due to their ability to re-engage and incentivize users.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Brightedge

JANUARY 10, 2020

Use these points to elevate the understanding and position of SEO in the marketing mix. While SEO does require an upfront resource investment, search engine rankings, once earned, have long-term duration. Marketing works best when all channels are aligned on the same message – including organic search.

SEO 116

SEO Paid Search Agency Word of Mouth Marketing Mix 116

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. With an agile approach to marketing, our team was able to increase efficiency. An agile marketing strategy will continue to be important as we dive into 2021.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Porch Group Media

AUGUST 1, 2022

It really does feel like you captured the imagination of the company, and everything is working together to deliver something great that’s more than just a product. I’m interested in hearing about how this has influenced Masonite’s marketing mix of channels. Stay up to date with the latest news and resources: Thank you!

First-Mover Advantage 59

First-Mover Advantage Product Trigger Marketing Amazon 59

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Should you invest your resources into improving and optimizing your website? Make It Work For You.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Launch Marketing

JUNE 16, 2021

This shows that webinars are a valuable B2B marketing strategy and are worth implementing into your marketing mix. Monday and Friday have low percentages of attendance, but if you find that your company gets the most attendance on these days, then go with what works for you. But, always consider your audience.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Tomorrow People

FEBRUARY 8, 2022

If you have enough organisational resources to meet the needs of a fast-growing and sizeable market segment, then they should be your primary target. Positioning strategies refer to the ways you’ll compete in a particular market. This informs all your marketing mix decisions (product, price, place, and promotion).

Positioning 177

Positioning Product Tips Segmentation 177

Biznology

MARCH 26, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Once the dust has (sort of) settled, we’re all working remotely, entertaining kids home from school (!!), And this could be the bridge to what comes next. How We Feel.

Work Management 104

Work Management Paid Search Agency Lead Ranking Marketing Management 104

B2B Marketing Directions

JULY 29, 2023

In a recent article for martech.org , Christopher Penn wrote, "Everything in marketing is measurable, from top to bottom, from brand to customer satisfaction to purchase - you can measure 100% of marketing." He argued that when people say some aspect of marketing can't be measured, they mean that, ".

Marketing AI 52

Marketing AI Multi-Touch Attribution Budget Programs Multi-Channel 52

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Lake One

SEPTEMBER 29, 2022

A digital marketing roadmap is a visual aid that allows for tracking and planning the implementation of your company’s digital strategy. You can organize in whatever time frame works for your company, whether days, weeks, or quarters. You can map out work allocation, prerequisite tasks, and other helpful information per the task.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. These are the accounts that are traditionally invisible to marketers.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form. He has been working in marketing and content strategy for nearly 30 years.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

BDB

MARCH 1, 2024

1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But PR and SEO working together can do so much more than just raise awareness. The trick to creating thought leadership is making these insights work as hard as possible.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Litmus

MARCH 23, 2020

The creative and managerial skills that made email an essential marketing and revenue channel at the turn of the 20th century aren’t the only ones that will move email into the core of the marketing mix for the next decade. Learn more ?. What does the future hold for email strategy, design, teams, and more?

Budget Programs 64

Budget Programs Work Management Marketing Management Communities 64

The Marketing Blender

MAY 4, 2021

See Our Work. The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Blender is a full-service B2B marketing agency focused on accelerating growth.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

BDB

FEBRUARY 23, 2024

1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But PR and SEO working together can do so much more than just raise awareness. The trick to creating thought leadership is making these insights work as hard as possible.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26