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B2B Marketing Plan; A Compelling Case for B2B Content Marketing

Inbox Insight

The B2B Content Marketing Strategy. From our previous article: B2B Marketing Plan; Why It All Starts With Market Research we covered the importance of market research to establish: • Market conditions (short & long term) • Your internal capabilities • Your competitor landscape • Your most profitable audience segments.

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B2B Marketing Plan; A Compelling Case for B2B Content Marketing

Inbox Insight

The B2B Content Marketing Strategy. From our previous article: B2B Marketing Plan; Why It All Starts With Market Research we covered the importance of market research to establish: • Market conditions (short & long term) • Your internal capabilities • Your competitor landscape • Your most profitable audience segments.