3 Types of Marketing Attribution Software to Try in 2020


Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business.

How to Measure the ROI of Your Marketing Programs


by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Why Measuring Marketing Programs is Hard. Some of the key challenges to marketing program measurement are: Knowing when to measure.