multi-touch 
Vision Edge Marketing
NOVEMBER 15, 2018
How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Let’s take an example.
B2B Marketing Directions
DECEMBER 20, 2020
Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected. These research findings show that marketing performance measurement is still very much a work in process. I covered two of these challenges in previous posts ( here and here ).
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Full Circle Insights
SEPTEMBER 12, 2022
RollWorks helps you align marketing and sales on target accounts, reach buying committees across channels, and create opportunities faster by providing help with measurement. Like RollWorks, Terminus is a comprehensive ABM platform that offers help with multi-channel ABM. Optimize your marketing with confidence. > Terminus.
B2B Marketing Analytics
APRIL 3, 2022
Given the connected world we live in and how we gather information, for every closed deal, numerous marketing touches are involved from web engagement (visits, clicks) to email engagement, to webinars, e-books, white papers, in-person events, and the list of possible touches goes on and on.
SmartBug Media
NOVEMBER 3, 2020
The problem is that it’s often difficult to ascertain through a 15-month investigation and sales process exactly which marketing campaigns influenced an opportunity on its way to creation and, of course, the coveted closed won status. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. UTM Tracking.
B2B Marketing Analytics
AUGUST 2, 2020
These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.
Litmus
OCTOBER 25, 2022
Behavioral messaging is an essential part of the overall marketing mix, with behavior triggers often driving the highest engagement metrics. Here are more takeaways from our attendees: Text only emails work well when you're trying to provide a "personal touch" vibe. — Litmus (@litmusapp) October 25, 2022.
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