B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

B2B Marketing Directions

DECEMBER 13, 2020

The conventional wisdom in the marketing community is that measuring the performance of marketing is now both necessary and achievable. At the same time, however, measuring the impact of marketing on major business financial outcomes remains a difficult task.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Develop and Invest in Marketing ROI Metrics.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

B2B Marketing Directions

DECEMBER 6, 2020

M easuring the performance and financial impact of marketing has been (and remains) a major challenge for marketing leaders. The comparable percentage was 58% in the 2019 edition of the survey and 54% in the 2018 survey. Today, for example, most forms of digital marketing are highly "trackable." revenue/sales).

Google 93

Google Paper Validation Correlation 93

Walker Sands

FEBRUARY 21, 2024

There’s a growing tension in B2B marketing that has been building over the past few years. Although more C-suite executives than ever expect marketing teams to make a measurable business impact, most marketers don’t orient to outcomes. Outcomes first, then channels That’s not the case with all marketers, though.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

Customer Experience Matrix

FEBRUARY 19, 2018

John Wanamaker, patron saint of marketing measurement. Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree. Marketing mix models. the marketing mix.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

B2B Marketing Directions

JULY 29, 2023

In a recent article for martech.org , Christopher Penn wrote, "Everything in marketing is measurable, from top to bottom, from brand to customer satisfaction to purchase - you can measure 100% of marketing." He argued that when people say some aspect of marketing can't be measured, they mean that, ".

Marketing AI 52

Marketing AI Multi-Touch Attribution Budget Programs Multi-Channel 52

Bluetext

MAY 28, 2018

Here are four top branding tips worth adding to your trade association marketing mix. It’s important to regularly survey both members and non-members through market research if possible, and through email outreach to your database at the very least. Measure and Monitor. Find Your Audience. Feed Your Audience.

Marketing Mix 20

Marketing Mix Paid Search Agency Tips Brand Identity 20

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ANNUITAS

DECEMBER 11, 2023

Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Porch Group Media

FEBRUARY 7, 2023

Again, we know that through sourced surveys, here are some results right now on-screen, of one of those source surveys. 44% of B2C marketers report increasing their direct mail budgets. I’m going to go back to direct mail, I can measure it. And if we think about it, it makes sense, right?

First-Mover Advantage 52

First-Mover Advantage Budget Programs Acquisitions Paid Search Agency 52

Customer Experience Matrix

JULY 18, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Sword and the Script | B2B

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. All said, the number of those committed to long-term thinking in marketing has dwindled. That’s always the case in B2B marketing , no?

B2B Marketing 97

B2B Marketing Marketing Budget Advertising Agencies Allocation 97

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Posted in Uncategorized.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Frankly, I’m surprised only 55 percent of people surveyed said they were using a listening tool to hear what people say about their own brand. Competition: 77%. Brands and products: 75%. Company Name.

Brand Identity 193

Brand Identity Branding Work Management Marketing Management 193

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Every strategy, tactic, and action has a specific, measured purpose.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Spend on social media as a percentage of the overall marketing budget continues to rise.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

NetLine

OCTOBER 30, 2023

Lack of Action Like a spaceship without its navigational computer, B2B marketers like to operate on gut feel rather than tangible buyer behaviors and measurable, first-party engagement data. In the B2B universe, the Black Hole is characterized by two things: A lack of insight and a lack of action.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey?

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. Integrate influencers into your whole marketing mix. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., How well do content marketing strategies perform today? An impressive 94% of marketers participating in the Biteable survey who create video content (or oversee its creation) intend to keep doing so.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Huptech Web

JANUARY 29, 2024

It typically involves onе-way communication through; Print (nеwspapеrs, magazinеs) Broadcast (TV, radio) Direct mail Billboards This product-centric approach focuses on the features and perks of thе product/sеrvicе being marketed that will persuade thе audience to purchase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The top challenge identified - by a wide margin - was demonstrating the impact of marketing activities on financial outcomes to other senior company leaders.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

B2B Marketing Directions

NOVEMBER 4, 2018

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers. And the costs can be much higher. What to Do?

Multi-Touch Attribution 40

Multi-Touch Attribution ROI Multi-Channel Marketing Mix 40

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. About Heinz Marketing. Every strategy, tactic, and action has a specific, measured purpose.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

sagefrog

DECEMBER 13, 2023

Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. After reading this guide, you’ll learn: • What is Account Based Marketing? •

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

B2B Marketing Directions

SEPTEMBER 22, 2019

Measuring performance has been a major feature of the business landscape ever since double entry accounting made its appearance in the 14th or 15th century. It's easy to understand why business leaders view performance measurement as critical for effective management. What you measure is what you'll get.

Allocation 49

Allocation Terms and Conditions Budget Programs Customer Surveys 49

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Social Media Has Emerged in a Big Way; Results Are Mixed. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

DotDigital

JUNE 14, 2021

There has been a flurry of conversations among marketers about the merits of open rates since the announcement. Over the years, marketers have used different engagement metrics to measure the success of their email marketing. Ultimately this will make it easier to segment, target, and personalize your marketing.

Privacy 98

Privacy SMS Opt-out Open Rate 98

MarketJoy

AUGUST 24, 2022

While more leads on paper may look good to a marketing professional, the quality of leads is what a sales team is looking for. According to a recent survey, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. We’ll get to that in a minute.

Lead Ranking 98

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 98

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Ad Age Survey: What Advertisers Really Think About Facebook. View the full report. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech

NOVEMBER 22, 2021

In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix. Test and measure the performance of your email signatures. Email signatures are not new.

Banners 128

Banners Work Management Ideal Customer Profiles Marketing Management 128