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Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1. MORE
Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your wider business goals. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. MORE
Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning, and marketing simulation (e.g., marketing mix models, lifetime value models). By design, the Balanced Scorecard focuses on just a few of these measures, so it is not concerned with the details captured in the marketing planning system. Past marketing investments also affect current period results. MORE
Very often marketers are disconnected from corporate goals. They execute and optimize on an island, disconnected from revenue performance measurement and corporate planning. Clearly, marketing execution, measurement and planning need to be connected. In this post we cover a marketing planning process to assist marketing leaders in navigating growth and align to revenue. Every Marketing Planning Process Depends On Accurate Measurement. MORE
At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. If your team is heading upmarket and looking to reach more enterprise customers, there are a few key considerations you should make when assessing and reconstructing your marketing plan. Three Considerations to Inform Your Marketing Action Plan. MORE
As part of my continuing research into marketing performance measurement, I’ve been looking at software vendors who provide marketing planning systems. I haven’t found any products that do marketing planning by itself. Even marketing resource management software is primarily bought for other functions (mostly content management and program management). MORE
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 9, 2010 4 Subscribe Report: Blogs Are An Important Part Of The Marketing Mix Share The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent &# State of the Blogosphere &# report. MORE
Any host, and most guests, will know that a big part of Thanksgiving planning is creating the menu of what will be served at each stage – from savory appetizers to sweet endings. Planning a meal menu is a whole lot like planning a marketing mix. Marketing mix: What’s in the box? So, too, we must talk about what’s inside the box of the Marketing Mix. I promised this post would liken a holiday menu to a marketing mix. MORE
The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. I’ve always liked these quotes on planning: “bad planning on your part does not constitute an emergency on my part” and “He who fails to plan, plans to fail.” MORE
Sorry Harry - In the B2B marketing world of today, company management need to have their eyes wide open, embrace change and push their comfort zones to the limit. As B2B marketers, is it our job to ensure annual marketing plans always make our colleagues feel at least slightly uneasy! Here are a few of the tactics that we are including in many of our recent B2B marketing plans: Video Marketing: LIGHTS- CAMERA –ACTION. MORE
Why is this relevant for B2B marketing? We in B2B marketing have our own kind of marketing hysteria and we get so carried away that – just like with all these shopping bargains – we start to believe our own hype. We think we know our customers without actually being properly customer-orientated or doing any kind of regular diagnosis of the markets we play in. My 2018 Christmas wish-list – B2B marketing top tips for 2019. MORE
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 28, 2010 2 Subscribe How To Focus On Your Marketing Plan Share I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes. MORE
Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50 For many marketers who use influencer marketing there seems to be a gap in understanding of what influencer marketing constitutes. MORE
Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. Are you on track to meet your plan? One of the biggest reasons I see B2B marketing plans veer off course starts right at the beginning. Or to put it more plainly: money is the root of all marketing plan evil. Many marketing organizations look across all the competing needs of the business. MORE
Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Customer Marketing. Pop Quiz! MORE
Marketing. But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix. Is this a marketing mix or a marketing mix up? How many channels do you use to market your services or products? Do you stick to one or two familiar ones - blogging, brochures etc - or do you create a true marketing mix for better results? MORE
However, the “space you want to own” is about the problem(s) your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy. The companies that are most successful at producing excellent content use a “marketing services bureau” approach to pulling that information out of the heads of thought leaders. MORE
You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. Even if you’re convince that you have the next best idea ever, it is a good idea to validate there is a need in the market. In 1999, a colleague and I were receiving a lot of calls from local firms looking for Marketing help. It is vital you know this before you develop or execute any Marketing. The market? MORE
As I’ve been looking back these past few weeks at the 5 lessons that are making me a better marketer, I’ve been struck by how much and how rapidly marketing has changed. Marketing used to be mostly about creating and executing our campaigns to plan, with all elements of the marketing mix ready to go on launch day. I’m giving the keynote speech at the B2B Sales and Marketing Forum in Warsaw, Poland on 3 rd December. MORE
One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. One of the first things you're taught in your first marketing internship or job, however, is that marketing entails so much more than can be simplified in a four-section marketing mix matrix. What is a Marketing Mix? Marketing Mix Elements. MORE
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It is typical for companies to be given a marketing budget before setting sales goals for the year. According to the article B2B Budget Benchmarks: how much should you be spending on average 9-10% of the company’s annual revenue is allocated towards marketing efforts. Let us start by doing some necessary calculations to determine how many leads your marketing campaign must generate. MORE
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. Collaborative Planning. MORE
Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. From there, you can begin to develop your strategy and plan. MORE
But with a few additions, a nice duo becomes an excellent mix — one that I'm always excited to eat. Like a perfect sandwich, every marketing structure calls for good strategies, or "ingredients," that make it great. Those "ingredients" are generally referred to as a marketing mix, and can be summed up in four categories: Product, pricing, placement, and promotion. That's where the extended marketing mix comes into play. marketing budget MORE
Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers. These three concepts are Aristotle’s approach to persuasive writing, and can be very useful to any B2B marketer looking to change someone’s mind. MORE
Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning. focus on 1 key area – the campaign planning and execution framework. MORE
If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? MORE
Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park. Service marketing mix. Types of Service Marketing. MORE
It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Time to revisit your marketing plan and consider some of these useful and easy-to-implement tips to freshen up your digital marketing strategy: . Connect all of your channels. Your customers are not just on the web or watching television, more than likely they are using both at the same time. MORE
Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your wider business goals. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. MORE
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 28, 2010 1 Subscribe Integrate Social Media Into Your Marketing Mix As a results-oriented marketer you want to only deploy your precious time and budget into marketing programs that work. MORE
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. MORE
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. By breaking each stage into a digestible and actionable online resource, we aim to equip you with best industry practices, techniques and theoretical knowledge for effective planning. Market Research Overview. The Marketing Audit. MORE
B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.] MORE
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. By breaking each stage into a digestible and actionable online resource, we aim to equip you with best industry practices, techniques and theoretical knowledge for effective planning. Market Research Overview. The Marketing Audit. MORE
Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. From there, you can begin to develop your strategy and plan. MORE
Someone rang up and asked me if I was interested in marketing technology (Martech) as a strategy for my business. Despite all the noise about cold-calling being ineffective, out-dated, and just downright WRONG in this digitally-focused era, it’s still an effective part of the marketing mix. In their sales pitch, this particular caller kept on talking about MarTech as a B2B marketing strategy. Start with developing our B2B marketing strategy. MORE
But when it comes to B2B marketing LinkedIn can be your most valuable resource. And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan? Corporate Marketing branding competition in marketing create brand marketing mix marketing target market social media communications to market strategy what is market strategy MORE
Act-On
NOVEMBER 24, 2016
Any host, and most guests, will know that a big part of Thanksgiving planning is creating the menu of what will be served at each stage – from savory appetizers to sweet endings. Planning a meal menu is a whole lot like planning a marketing mix. Marketing mix: What’s in the box? So, too, we must talk about what’s inside the box of the Marketing Mix. I promised this post would liken a holiday menu to a marketing mix.
Oracle
MARCH 12, 2014
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Imagine a scenario where marketers could maximize the ROI of every dollar spent — where planning cycles were accelerated and time to marketing pipeline was weeks, not quarters long. Collaborative Planning.
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Hubspot
JULY 2, 2020
One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. One of the first things you're taught in your first marketing internship or job, however, is that marketing entails so much more than can be simplified in a four-section marketing mix matrix. What is a Marketing Mix? Marketing Mix Elements.
Hubspot
JULY 8, 2020
But with a few additions, a nice duo becomes an excellent mix — one that I'm always excited to eat. Like a perfect sandwich, every marketing structure calls for good strategies, or "ingredients," that make it great. Those "ingredients" are generally referred to as a marketing mix, and can be summed up in four categories: Product, pricing, placement, and promotion. That's where the extended marketing mix comes into play. marketing budget
Marketing Insider Group
NOVEMBER 9, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 9, 2010 4 Subscribe Report: Blogs Are An Important Part Of The Marketing Mix Share The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent &# State of the Blogosphere &# report.
Tomorrow People
DECEMBER 26, 2011
Marketing. But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix. Is this a marketing mix or a marketing mix up? How many channels do you use to market your services or products? Do you stick to one or two familiar ones - blogging, brochures etc - or do you create a true marketing mix for better results?
Unbound B2B
SEPTEMBER 28, 2020
Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park. Service marketing mix. Types of Service Marketing.
Marketing Insider Group
NOVEMBER 1, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 28, 2010 1 Subscribe Integrate Social Media Into Your Marketing Mix As a results-oriented marketer you want to only deploy your precious time and budget into marketing programs that work.
ANNUITAS
MARCH 19, 2020
Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1.
The Point
AUGUST 17, 2010
Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Customer Marketing. Pop Quiz!
Marketing Insider Group
OCTOBER 28, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 28, 2010 2 Subscribe How To Focus On Your Marketing Plan Share I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes.
Marketing Insider Group
OCTOBER 25, 2011
The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. I’ve always liked these quotes on planning: “bad planning on your part does not constitute an emergency on my part” and “He who fails to plan, plans to fail.”
Inbox Insight
JANUARY 15, 2019
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. By breaking each stage into a digestible and actionable online resource, we aim to equip you with best industry practices, techniques and theoretical knowledge for effective planning. Market Research Overview. The Marketing Audit.
B2B Marketing Analytics
OCTOBER 20, 2019
Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. With our marketing analytics services , we have been enabling our customers to access 2019 (and before) marketing performance data on the fly along with the ability to drill down into the data to discover actionable insights and do what-if analysis for 2020 planning. focus on 1 key area – the campaign planning and execution framework.
Inbox Insight
JANUARY 15, 2019
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. By breaking each stage into a digestible and actionable online resource, we aim to equip you with best industry practices, techniques and theoretical knowledge for effective planning. Market Research Overview. The Marketing Audit.
Marketing Insider Group
JUNE 30, 2011
Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. Are you on track to meet your plan? One of the biggest reasons I see B2B marketing plans veer off course starts right at the beginning. Or to put it more plainly: money is the root of all marketing plan evil. Many marketing organizations look across all the competing needs of the business.
Inbox Insight
JANUARY 22, 2019
Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your wider business goals. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy.
Content Marketing Institute
MARCH 27, 2018
Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50 For many marketers who use influencer marketing there seems to be a gap in understanding of what influencer marketing constitutes.
Inbox Insight
JANUARY 22, 2019
Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your wider business goals. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy.
SmartBug Media
JULY 10, 2019
At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. If your team is heading upmarket and looking to reach more enterprise customers, there are a few key considerations you should make when assessing and reconstructing your marketing plan. Three Considerations to Inform Your Marketing Action Plan.
delicious b2bmarketing
NOVEMBER 1, 2010
B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]
DivvyHQ
OCTOBER 13, 2020
If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix?
Customer Experience Matrix
JULY 2, 2007
As part of my continuing research into marketing performance measurement, I’ve been looking at software vendors who provide marketing planning systems. I haven’t found any products that do marketing planning by itself. Even marketing resource management software is primarily bought for other functions (mostly content management and program management).
Marketri
AUGUST 14, 2012
Sorry Harry - In the B2B marketing world of today, company management need to have their eyes wide open, embrace change and push their comfort zones to the limit. As B2B marketers, is it our job to ensure annual marketing plans always make our colleagues feel at least slightly uneasy! Here are a few of the tactics that we are including in many of our recent B2B marketing plans: Video Marketing: LIGHTS- CAMERA –ACTION.
Crimson Marketing
SEPTEMBER 17, 2013
But when it comes to B2B marketing LinkedIn can be your most valuable resource. And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan? Corporate Marketing branding competition in marketing create brand marketing mix marketing target market social media communications to market strategy what is market strategy
Crimson Marketing
AUGUST 26, 2013
However, the “space you want to own” is about the problem(s) your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy. The companies that are most successful at producing excellent content use a “marketing services bureau” approach to pulling that information out of the heads of thought leaders.
Marketing Insider Group
DECEMBER 15, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix.
Heinz Marketing
JUNE 26, 2020
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It is typical for companies to be given a marketing budget before setting sales goals for the year. According to the article B2B Budget Benchmarks: how much should you be spending on average 9-10% of the company’s annual revenue is allocated towards marketing efforts. Let us start by doing some necessary calculations to determine how many leads your marketing campaign must generate.
Measure Up Marketing
OCTOBER 11, 2018
You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. Even if you’re convince that you have the next best idea ever, it is a good idea to validate there is a need in the market. In 1999, a colleague and I were receiving a lot of calls from local firms looking for Marketing help. It is vital you know this before you develop or execute any Marketing. The market?
Marketo
AUGUST 22, 2011
Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers. These three concepts are Aristotle’s approach to persuasive writing, and can be very useful to any B2B marketer looking to change someone’s mind.
Crimson Marketing
AUGUST 16, 2013
It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Time to revisit your marketing plan and consider some of these useful and easy-to-implement tips to freshen up your digital marketing strategy: . Connect all of your channels. Your customers are not just on the web or watching television, more than likely they are using both at the same time.
Customer Experience Matrix
JULY 3, 2007
Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning, and marketing simulation (e.g., marketing mix models, lifetime value models). By design, the Balanced Scorecard focuses on just a few of these measures, so it is not concerned with the details captured in the marketing planning system. Past marketing investments also affect current period results.
TaylorMadeIn KEW
JANUARY 27, 2019
Someone rang up and asked me if I was interested in marketing technology (Martech) as a strategy for my business. Despite all the noise about cold-calling being ineffective, out-dated, and just downright WRONG in this digitally-focused era, it’s still an effective part of the marketing mix. In their sales pitch, this particular caller kept on talking about MarTech as a B2B marketing strategy. Start with developing our B2B marketing strategy.
TaylorMadeIn KEW
DECEMBER 2, 2018
Why is this relevant for B2B marketing? We in B2B marketing have our own kind of marketing hysteria and we get so carried away that – just like with all these shopping bargains – we start to believe our own hype. We think we know our customers without actually being properly customer-orientated or doing any kind of regular diagnosis of the markets we play in. My 2018 Christmas wish-list – B2B marketing top tips for 2019.
Digital B2B Marketing
NOVEMBER 10, 2011
Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. From there, you can begin to develop your strategy and plan.
Digital B2B Marketing
NOVEMBER 10, 2011
Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you. So how do you plan and measure an influencer marketing program? Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. From there, you can begin to develop your strategy and plan.
TaylorMadeIn KEW
NOVEMBER 23, 2014
As I’ve been looking back these past few weeks at the 5 lessons that are making me a better marketer, I’ve been struck by how much and how rapidly marketing has changed. Marketing used to be mostly about creating and executing our campaigns to plan, with all elements of the marketing mix ready to go on launch day. I’m giving the keynote speech at the B2B Sales and Marketing Forum in Warsaw, Poland on 3 rd December.
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