Telemarketing and Trade Show - B2B Marketing Zone

Beyond the Pill: Leveraging Telemarketing for B2B Growth in the Pharmaceutical-Pharmacy Partnership

SalesGrape

NOVEMBER 19, 2023

One such approach that has gained significant traction is leveraging telemarketing as a powerful tool for B2B growth. Telemarketing offers a unique opportunity to connect directly with pharmacy decision-makers, build relationships, and ultimately increase sales.

Telemarketing

Telemarketing Allocation Marketing Management Advertising Agencies

5 Best practices of trade show lead qualification

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

Trade Show

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads

B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Conservative: Ignores value of long-term leads produced. Sales is sales.

Lead Gen

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. My PowerViews guest today is James Obermayer.

Lead Management

Lead Management Work Management Marketing Management Direct Marketing

B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing

Telemarketing Lead Generation Sales Qualified Leads BtoB

OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Events and trade shows actually rank below all of these.

Lead Scoring

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads

How to Fix a Sales Forecast Killer

ViewPoint

NOVEMBER 27, 2017

Increase qualified leads for existing territories. We know that qualified leads close faster than unqualified leads. An immediate increase in qualified leads going to the existing reps makes them more productive which helps off-set losses. Create qualified leads for new territories. More on nurture here.).

Forecasting

Forecasting Sales Qualified Leads Telemarketing Marketing Management

Status quo, you know, is Latin for 'the mess we're in.'

ViewPoint

JUNE 30, 2015

The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Salespeople consistently say that they do not get enough qualified leads. Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about. Here’s the problem.

Sales Qualified Leads

Sales Qualified Leads Telemarketing Trade Show High Quality Lead

What’s up with B2B Marketing in Argentina

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

Demand Generation Agencies

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing

A Guide to Email Subject Line Creation to Optimize Open Rate

NuSpark Consulting

JUNE 10, 2015

Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. To market sales effectively, it is a must that you have leads which are qualified. It is all about pulling the leads down and making sales. Generating leads involves building trust.

Open Rate

Open Rate Telemarketing Optimization Sales Qualified Leads

Only B2B - Untitled Article

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing?

Demand Generation Agencies

Demand Generation Agencies Cold Calling Advertorials Demand Generation

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more.

Work Management

Work Management Marketing Management Sales Qualified Leads Lead Scoring

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark Consulting

MAY 24, 2012

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation

Demand Generation Sales Qualified Leads Demand Top of Funnel

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark Consulting

MAY 24, 2012

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation

Demand Generation Sales Qualified Leads Demand Top of Funnel

5 do’s & don’ts of B2B lead qualification

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.

Lead Qualification

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Dimensional mail was close behind at 5.28

Telemarketing

Telemarketing Lead Generation Tactics Generation

What is B2B lead generation, and how to get started?

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. What is B2B lead generation, and how to get started? Lead Generation. What is lead generation? OUR CULTURE.

Demand Generation Agencies

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking

What is B2B lead generation, and how to get started?

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. What is B2B lead generation, and how to get started? Lead Generation. What is lead generation? OUR CULTURE.

Lead Generation

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You may want to think again.

Lead Generation

Lead Generation Event Marketing Trade Show B2B Marketing

How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Converting those visitors into leads by optimizing calls to action and other elements of landing pages.

Allocation

Allocation Spending B2B Marketing Paid Search Agency

How B2B Marketers Will Spend Their Budgets in 2014

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Converting those visitors into leads by optimizing calls to action and other elements of landing pages.

Allocation

Allocation Spending B2B Marketing Paid Search Agency

Inbound Marketing vs. Outbound Marketing

Hubspot

OCTOBER 30, 2019

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. First, we'll talk about the more traditional outbound marketing strategies.

Inbound Marketing

Inbound Marketing Sales Management Cold Calling Trade Show

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Photo credit: DIY Marketers.

Social Media

Social Media Social Marketing Allocation SEM

Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study

Case Study Case Studies Lead Gen Studies

3 Reasons to Add Email to Your Lead Follow-Up Process

The Point

NOVEMBER 4, 2010

A client writes: “I notice you recommend both email AND phone follow-up to inbound leads from programs like content syndication. Our inside sales reps are fairly prompt about following up with all leads by phone. Our standard best practice is to have the email broadcast immediately upon the lead being imported into the CRM system.

Lead Scoring

Lead Scoring Lead Ranking Telemarketing Process

The 5 Top Media for Cold Prospecting

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit. Every business needs new customers.

B to B

B to B netFactor Media SEM

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Where Do Marketers Get Leads? [Data]

Hubspot

JUNE 3, 2013

Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it''d be a good idea to back up a little bit and look at not just where customers come from -- but where leads come from.

Cost per Lead

Cost per Lead Allocation Advertising Agencies Paid Search Agency

13 Marketing Tactics to Boost Your Event ROI

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Leads trickled in and then wasted away. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic.

Tactics

Tactics ROI Planning B2B Thought Leadership

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Lowest Cost Per Lead Channels. Highest Quantity and Quality of Leads Channels. Spending Changes by Channel in 2013.

Demand Generation

Demand Generation Advertising Benchmark Customer Surveys Demand

B2B Lead Generation Blog: Target Marketing: What’s a Lead?

markempa

NOVEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! That’s not always true.

Lead Generation

Lead Generation Sales Qualified Leads B2B Marketing Leads

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Social Networks

Social Networks Lead Generation Network Marketing B2B Marketing

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Or the lack of it.

Lead Generation

Lead Generation Event Marketing Generation B2B Marketing

B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins

markempa

MARCH 6, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

5 Best practices of trade show lead qualification

Webinars

Trending Sources

B2B Lead Gen: Can you do it cheaper and better inside?

Webinars

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

B2B Lead Generation Blog: Telemarketing big with Xerox

OneSource Survey: Salespeople Accept Value of Leads from Marketing

How to Fix a Sales Forecast Killer

Status quo, you know, is Latin for 'the mess we're in.'

What’s up with B2B Marketing in Argentina

A Guide to Email Subject Line Creation to Optimize Open Rate

Only B2B - Untitled Article

Marketing Leads: Quality Vs. Quantity

The new Demand Waterfall from SiriusDecisions; An Introduction

The new Demand Waterfall from SiriusDecisions; An Introduction

5 do’s & don’ts of B2B lead qualification

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

What is B2B lead generation, and how to get started?

What is B2B lead generation, and how to get started?

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

How B2B Marketers Will Spend Their Budgets in 2014

How B2B Marketers Will Spend Their Budgets in 2014

Inbound Marketing vs. Outbound Marketing

How Social Media, Content Transform Marketing from Expense to Investment

Lead Gen Tactics from 4 MarketingSherpa Case Studies

3 Reasons to Add Email to Your Lead Follow-Up Process

The 5 Top Media for Cold Prospecting

B2B Marketers Hold Off on Killing Traditional Media

Where Do Marketers Get Leads? [Data]

13 Marketing Tactics to Boost Your Event ROI

Perspective on the B2B Demand Generation Benchmark Survey Report

B2B Lead Generation Blog: Target Marketing: What’s a Lead?

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (Pt 1)

B2B Lead Generation Blog: On Alignment between Marketing and Finance

B2B Lead Generation Blog: Podcast: The Innovative Marketer

B2B Lead Generation Blog: Inquiry management and search marketing strategy

Do You Know The Most Important Number In Marketing

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

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