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How Demandbase Is Evolving Past Third-Party Cookies

Engagio

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies.

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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. These digital boundaries lead directly into connected consumption to buy and use digitally enabled products and services. But this is a competitive free market. Food products can show healthy eating.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Marketing IT. Partner/Vendor. Vendor Management. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". IBM Using Chocolate to Capture African Market. TECHNOLOGY.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Marketing IT. Partner/Vendor. Vendor Management. leading thinkers. Partners, Vendors and other things "out there" TOP POSTS. Customers dont understand how software vendors work. Infrastructure Applications Development Architecture.