5 Tips on How B2B Brands can Employ Cybersecurity for Data Protection
OCTOBER 1, 2019
B2B marketers are exposed to hefty volumes of data (while tracking the digital footprints of the customers as well as data for demarcating their ideal personas) & hence are obliged to leverage cybersecurity for data protection. Cybersecurity becomes a foremost priority for marketers across the globe. Cybercrime has led to an upsurge in the market for cybersecurity products & services, which is expected to grow from $75 billion in 2015 to $175 billion by 2020.